\nLike them or not, smart glasses are emerging<\/span><\/span> as a major trend from more companies than it feels possible to even keep track of. With Meta already releasing waves of glasses<\/span><\/span> over the last year and having more on deck for this year, and Google prepping its own<\/span><\/span>, more fashion brands are entering the mix. Apparently, Gucci is one of them.<\/p>\nGucci-branded, Google-powered Android XR<\/span><\/span> smart glasses are coming next year, Luca de Meo, CEO of fashion eyewear maker Kering,\u00a0told\u00a0Reuters on Thursday.\u00a0<\/p>\nThis isn’t a surprise since Kering — which manufactures multiple fashion eyewear brands, including Gucci — already announced its Android XR glasses partnership a year ago. But it’s a sign that many other familiar brands are now moving fast to develop smart eyewear, whether with Meta, Google or others.<\/p>\n
Reebok has prescription-ready smart eyewear, made with Lucyd, and Meta’s own Oakley-branded sports gear is aiming for similar territory. Reports have been floating for over a year that EssilorLuxottica, Meta’s major eyewear partner, could be announcing more brands in its portfolio coming on board beyond just the existing Oakley and Ray-Ban smart glasses. Prada, another luxury brand in the Gucci zone, could still be next.<\/p>\n
Google is also expected to debut\u00a0its line of smart glasses<\/span><\/span>\u00a0this year, alongside Warby Parker and Korean fashion brand Gentle Monster.<\/p>\nThe smartwatch precedent for smart fashion glasses<\/h2>\n
It reminds me heavily of what happened with smartwatches about a decade ago. When Google launched Android Wear (now Wear OS) smartwatches,\u00a0a ton of fashion brands that also partnered: Tag Heuer, Montblanc and Fossil Group come right to mind.\u00a0<\/p>\n
Over time, the number of fashion smartwatches faded as more companies vanished or got acquired, and major tech companies started to take over with their iconic brands. It’s more of a tech brand-driven smartwatch world now.<\/p>\n
Apple is expected to launch its own smart glasses<\/span><\/span> in the next year, and they’re likely to be made by Apple\u2026 but fashion partnerships could still pop up, too. Apple already has\u00a0Herm\u00e8s\u00a0and Nike Apple Watch variants with custom bands.\u00a0<\/p>\nSmart glasses still feel like they ride outside the standard eyewear space, but more prescription-friendly models should be the next trend. It’ll have to happen, because anyone who’s already wearing glasses and wants to switch will be expecting it.\u00a0<\/p>\n
I’m sure a lot more are coming, especially with Meta and Google being so ready to find fashion partners, and Apple looming. And EssilorLuxottica, as well as Kering, have a lot more brands in their portfolios that haven’t even begun to be tapped.<\/p>\n<\/article>\n<\/div>\n<\/div>\n
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![\"Headshot](\"https:\/\/www.cnet.com\/a\/img\/resize\/d683576036873171391c5a9de3043d397f2ee04d\/hub\/2012\/12\/05\/71108869-8ae8-11e2-9400-029118418759\/Scott_Stein.jpg?auto=webp&fit=crop&height=64&width=64\")
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SCOTT STEIN<\/span><\/div>\nEditor at Large<\/span><\/div>\n<\/div>\nI started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR\/AR, tablets, gaming and future\/emerging trends in our changing world. Other obsessions include magic, immersive theater, puzzles, board games, cooking, improv and the New York Jets. My background includes an MFA in theater which I apply to thinking about immersive experiences of the future.<\/span> See full bio <\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\nLike them or not, smart glasses are emerging<\/span><\/span> as a major trend from more companies than it feels possible to even keep track of. With Meta already releasing waves of glasses<\/span><\/span> over the last year and having more on deck for this year, and Google prepping its own<\/span><\/span>, more fashion brands are entering the mix. Apparently, Gucci is one of them.<\/p>\nGucci-branded, Google-powered Android XR<\/span><\/span> smart glasses are coming next year, Luca de Meo, CEO of fashion eyewear maker Kering,\u00a0told\u00a0Reuters on Thursday.\u00a0<\/p>\nThis isn’t a surprise since Kering — which manufactures multiple fashion eyewear brands, including Gucci — already announced its Android XR glasses partnership a year ago. But it’s a sign that many other familiar brands are now moving fast to develop smart eyewear, whether with Meta, Google or others.<\/p>\n
Reebok has prescription-ready smart eyewear, made with Lucyd, and Meta’s own Oakley-branded sports gear is aiming for similar territory. Reports have been floating for over a year that EssilorLuxottica, Meta’s major eyewear partner, could be announcing more brands in its portfolio coming on board beyond just the existing Oakley and Ray-Ban smart glasses. Prada, another luxury brand in the Gucci zone, could still be next.<\/p>\n
Google is also expected to debut\u00a0its line of smart glasses<\/span><\/span>\u00a0this year, alongside Warby Parker and Korean fashion brand Gentle Monster.<\/p>\nThe smartwatch precedent for smart fashion glasses<\/h2>\n
It reminds me heavily of what happened with smartwatches about a decade ago. When Google launched Android Wear (now Wear OS) smartwatches,\u00a0a ton of fashion brands that also partnered: Tag Heuer, Montblanc and Fossil Group come right to mind.\u00a0<\/p>\n
Over time, the number of fashion smartwatches faded as more companies vanished or got acquired, and major tech companies started to take over with their iconic brands. It’s more of a tech brand-driven smartwatch world now.<\/p>\n
Apple is expected to launch its own smart glasses<\/span><\/span> in the next year, and they’re likely to be made by Apple\u2026 but fashion partnerships could still pop up, too. Apple already has\u00a0Herm\u00e8s\u00a0and Nike Apple Watch variants with custom bands.\u00a0<\/p>\nSmart glasses still feel like they ride outside the standard eyewear space, but more prescription-friendly models should be the next trend. It’ll have to happen, because anyone who’s already wearing glasses and wants to switch will be expecting it.\u00a0<\/p>\n
I’m sure a lot more are coming, especially with Meta and Google being so ready to find fashion partners, and Apple looming. And EssilorLuxottica, as well as Kering, have a lot more brands in their portfolios that haven’t even begun to be tapped.<\/p>\n<\/article>\n<\/div>\n<\/div>\n\nLike them or not, smart glasses are emerging<\/span><\/span> as a major trend from more companies than it feels possible to even keep track of. With Meta already releasing waves of glasses<\/span><\/span> over the last year and having more on deck for this year, and Google prepping its own<\/span><\/span>, more fashion brands are entering the mix. Apparently, Gucci is one of them.<\/p>\nGucci-branded, Google-powered Android XR<\/span><\/span> smart glasses are coming next year, Luca de Meo, CEO of fashion eyewear maker Kering,\u00a0told\u00a0Reuters on Thursday.\u00a0<\/p>\nThis isn’t a surprise since Kering — which manufactures multiple fashion eyewear brands, including Gucci — already announced its Android XR glasses partnership a year ago. But it’s a sign that many other familiar brands are now moving fast to develop smart eyewear, whether with Meta, Google or others.<\/p>\n
Reebok has prescription-ready smart eyewear, made with Lucyd, and Meta’s own Oakley-branded sports gear is aiming for similar territory. Reports have been floating for over a year that EssilorLuxottica, Meta’s major eyewear partner, could be announcing more brands in its portfolio coming on board beyond just the existing Oakley and Ray-Ban smart glasses. Prada, another luxury brand in the Gucci zone, could still be next.<\/p>\n
Google is also expected to debut\u00a0its line of smart glasses<\/span><\/span>\u00a0this year, alongside Warby Parker and Korean fashion brand Gentle Monster.<\/p>\nThe smartwatch precedent for smart fashion glasses<\/h2>\n
It reminds me heavily of what happened with smartwatches about a decade ago. When Google launched Android Wear (now Wear OS) smartwatches,\u00a0a ton of fashion brands that also partnered: Tag Heuer, Montblanc and Fossil Group come right to mind.\u00a0<\/p>\n
Over time, the number of fashion smartwatches faded as more companies vanished or got acquired, and major tech companies started to take over with their iconic brands. It’s more of a tech brand-driven smartwatch world now.<\/p>\n
Apple is expected to launch its own smart glasses<\/span><\/span> in the next year, and they’re likely to be made by Apple\u2026 but fashion partnerships could still pop up, too. Apple already has\u00a0Herm\u00e8s\u00a0and Nike Apple Watch variants with custom bands.\u00a0<\/p>\nSmart glasses still feel like they ride outside the standard eyewear space, but more prescription-friendly models should be the next trend. It’ll have to happen, because anyone who’s already wearing glasses and wants to switch will be expecting it.\u00a0<\/p>\n
I’m sure a lot more are coming, especially with Meta and Google being so ready to find fashion partners, and Apple looming. And EssilorLuxottica, as well as Kering, have a lot more brands in their portfolios that haven’t even begun to be tapped.<\/p>\n<\/article>\n
[analyse_source url=”http:\/\/cnet.com\/tech\/mobile\/smart-glasses-fashion-brands-race-gucci-google-meta\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"
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