{"id":1888022,"date":"2026-04-17T14:00:00","date_gmt":"2026-04-17T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1888022"},"modified":"2026-04-17T14:00:00","modified_gmt":"2026-04-17T11:00:00","slug":"peloton-stay-in-your-lane","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1888022","title":{"rendered":"Peloton, stay in your lane"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<article>\n<div class=\"duet--article--lede duet--page-layout--feature-article\">\n<div class=\"duet--ledes--feature-lede olmxu70\">\n<div class=\"olmxu71\">\n<div class=\"olmxu76\">\n<div class=\"bu4cqq5 bu4cqq4\"><\/div>\n<\/div>\n<div class=\"_1ymtmqp7\">\n<div class=\"olmxu72 _1ymtmqp3\">\n<div class=\"olmxu73\">\n<div class=\"_1p1nf4x0 _1p1nf4x2\">\n<div class=\"_1p1nf4x3\"><span class=\"_13g9mks17\"><\/p>\n<ul class=\"_1phh1th0\">\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjE2MzI=\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss5 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Column<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjE2MzI=-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Column<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/column\">See All <!-- -->Column<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5Ojk2\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss5 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Gadgets<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5Ojk2-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Gadgets<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/gadgets\">See All <!-- -->Gadgets<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjM2MjA5\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss5 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Optimizer<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjM2MjA5-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Optimizer<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/optimizer-newsletter\">See All <!-- -->Optimizer<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"_8enl992 _8enl990 _8enl997 _1xwtictb _1xwtict9\">Peloton, stay in your lane<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup _8enl99i _8enl99g _1xwtictb _1xwtict1\">Multiple CEOs have insisted it\u2019s not \u2018just a fitness tech company,\u2019 but maybe it should be.<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<div class=\"_13g9mks2 _13g9mks0 _13g9mks21\">\n<div class=\"_13g9mks9 _13g9mksh\">\n<div class=\"duet--article--article-byline _1xwtictb _114qu8c0\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-author_byline_lead-dmcyOmF1dGhvclByb2ZpbGU6NjI1\" class=\"t0jcdf0 gnx4pm0 _114qu8c2 _114qu8c4 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Victoria Song<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6NjI1-author_byline_lead\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Victoria Song\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195849\/VICTORIA_SONG.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Victoria Song<\/div>\n<div class=\"_1bw37381\">\n<div class=\"_1bw37382\">Senior Reviewer, Wearable Tech<\/div>\n<\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/victoria-song\">See All by <!-- -->Victoria Song<\/a><\/p>\n<\/div>\n<\/aside>\n<p><\/span><\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _114qu8cd _114qu8cg\">Photography by Amelia Holowaty Krales \/ The Verge<\/p>\n<\/div>\n<p><span class=\"duet--article--timestamp tvl9dp5 tvl9dp1 tvl9dp0 _1xwtict5 _1xwtictb\"><time datetime=\"2026-04-17T14:00:00+00:00\">Apr 17, 2026, 2:00 PM UTC<\/time><\/span><\/div>\n<div class=\"_13g9mksm _13g9mksw\">\n<div class=\"_13g9mksx _13g9mks15\"><span class=\"_13g9mks16 _13g9mks17\"><\/p>\n<ul class=\"duet--article--share-buttons a8vjfv0\">\n<li>\n<div class=\"a8vjfvo\"><button aria-label=\"Copy link\" class=\"a8vjfv3 a8vjfv1\"><title>Link<\/title><\/button><\/div>\n<\/li>\n<li><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Share article\" class=\"a8vjfv3 a8vjfv1\"><title>Share<\/title><\/button><\/li>\n<li>\n<div><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Gift this article\" class=\"a8vjfv3 a8vjfv1\"><title>Gift<\/title><\/button><\/div>\n<\/li>\n<\/ul>\n<p><\/span><span class=\"_13g9mks24 _1ymtmqpr _13g9mks16 _13g9mks17\"><\/span><\/div>\n<\/div>\n<div class=\"_13g9mks19\">\n<div class=\"_10nsm938 _10nsm930 _10nsm932f\">\n<div class=\"_10nsm930 _10nsm93f _10nsm939\" data-concert=\"article_sponsorship_white_mobile_and_tablet\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_13g9mks1u _13g9mks1y\">\n<div class=\"_13g9mks1h\">\n<div class=\"_10nsm938 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm93d _10nsm939\" data-concert=\"article_sponsorship_white_desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"bu4cqq0\">\n<div class=\"olmxu75 bu4cqq1\">\n<div class=\"_1ibjt4j0\">\n<div class=\"_1ibjt4j2 _1ibjt4j1 sticky-nav-trigger\"><\/div>\n<div class=\"duet--layout--entry-image _1b9pgly0\">\n<div class=\"_1b9pgly1 _1b9pgly2\">\n<div class=\"_1ymtmqpn _1ymtmqpx\"><img decoding=\"async\" alt=\"258213_Peloton_Cross_Training_AKrales_0048\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0048.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ymtmqpm _1ymtmqpw\"><img decoding=\"async\" alt=\"258213_Peloton_Cross_Training_AKrales_0048\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0048.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"olmxu78\">\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\"><em>People keep trying to make Peloton more than what it is, when the product itself is enough.<\/em><\/figcaption><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--entry-body-container _1t5ltw90 _1ymtmqp3 _1ymtmqp15\">\n<div class=\"_1t5ltw91\">\n<div class=\"duet--layout--entry-body _9f4de40\">\n<div class=\"duet--ledes--standard-lede-bottom\">\n<div class=\"_1o1f7ku5\">\n<div class=\"_1gmcxs22 _1gmcxs20\">\n<div class=\"bnw2mz0\"><a class=\"bnw2mz1\" href=\"https:\/\/www.theverge.com\/24025034\/peloton-bike-treadmill-connected-fitness-news\"><\/p>\n<div class=\"bnw2mz2\">Part Of<\/div>\n<div>\n<div class=\"bnw2mz3 _1wmjnw40\">The Peloton story: everything you need to know<\/div>\n<\/div>\n<div class=\"bnw2mz4\">see all updates <\/div>\n<p><\/a><\/div>\n<div class=\"_1n017go0 _1gmcxs26\">\n<div class=\"_1n017go3\"><a class=\"_1n017go6\" href=\"https:\/\/www.theverge.com\/authors\/victoria-song\"><img decoding=\"async\" alt=\"Victoria Song\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_1n017go4\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195849\/VICTORIA_SONG.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_1n017go5\"><span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-standard_article_details-dmcyOmF1dGhvclByb2ZpbGU6NjI1\" class=\"t0jcdf0 gnx4pm0 _114qu8c2 _114qu8c3 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Victoria Song<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6NjI1-standard_article_details\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Victoria Song\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195849\/VICTORIA_SONG.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Victoria Song<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/victoria-song\">See All by <!-- -->Victoria Song<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _1n017go7\">is a senior reporter and author of the <em><a href=\"https:\/\/www.theverge.com\/optimizer-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizer<\/a><\/em> newsletter. She has more than 13 years of experience reporting on wearables, health tech, and more. Before coming to The Verge, she worked for Gizmodo and PC Magazine.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1ymtmqp11\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\"><em>This is <\/em><a href=\"https:\/\/www.theverge.com\/optimizer-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizer<\/a><em>, a weekly newsletter sent every Friday from Verge senior reviewer<\/em> <a href=\"https:\/\/www.theverge.com\/authors\/victoria-song\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Victoria Song<\/em><\/a><em> that dissects and discusses the latest gizmos and potions that swear they\u2019re going to change your life. Opt in for <\/em>Optimizer <em><a href=\"https:\/\/www.theverge.com\/newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdy6 _17nnmdy5 _1xwtict1\">The camera zooms in on two well-formed cheeks clad in white shorts. <em>These<\/em> buns of steel belong to one Hudson Williams, star of the steamy hockey romance <em>Heated Rivalry<\/em>. As the camera pans up, a bead of sweat drips down his chin toward his clavicle. Sweaty abs are shown. The music swells. Hollywood\u2019s mega-hunk of the moment is swaying his chiseled visage back and forth, semi-gyrating on\u2026 a Peloton treadmill. A $6,695 Tread Plus, to be exact.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Cue a funky dance sequence set to David Bowie\u2019s \u201cFame,\u201d where Williams starts dumbbell squatting with popular Peloton instructor Tunde Oyeneyin. The camera lingers as Williams planks, shadow boxes, pumps iron, runs on the treadmill, and oozes the effortless charm of that guy she told you not to worry about.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Aw yeah. Veteran Peloton observers know what this means. New <a href=\"https:\/\/www.youtube.com\/watch?v=uloVJQ122Q8\">celebrity ambassador commercial<\/a>? A <em>rebrand<\/em> is underway, baby.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"_199bv1dd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdy6 _17nnmdy5 _1xwtict1\">It might seem weird to read Peloton\u2019s tea leaves in a horny commercial. But I\u2019d argue that viral Peloton commercials tend to bookend specific eras in the company\u2019s history. Four years ago, previous CEO Barry McCarthy tried to shift the company\u2019s focus away from expensive hardware toward subscriptions. For that era, the company put out an <a href=\"https:\/\/www.youtube.com\/watch?v=DER105jGBP4\">ad starring the surprisingly buff Christopher Meloni<\/a> extolling the virtues of the app while working out\u2026 in the buff.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Likewise, take that <a href=\"https:\/\/www.cnn.com\/2019\/12\/03\/us\/peloton-ad-controversy-trnd\">infamous holiday commercial<\/a>. It <em>was<\/em> tone-deaf in 2019 to see a husband gift a wife an exercise bike, but the commercial itself said a lot about how Peloton viewed itself \u2014 a company for internet-savvy, young, affluent people who\u2019d view a premium exercise bike as a status symbol in their perfect West Elm homes. What followed was Peloton\u2019s <a href=\"https:\/\/www.theverge.com\/24025034\/peloton-bike-treadmill-connected-fitness-news\">pandemic-fueled fever dream<\/a>, a wild, bumpy ride of skyrocketing demand, business gaffes, recalls, and dubious product placements culminating in <a href=\"https:\/\/www.theverge.com\/2021\/12\/10\/22828003\/peloton-bike-satc-and-just-like-that\">Mr. Big dying on his Peloton<\/a> in the premiere of <em>And Just Like That\u2026<\/em>. Again, that was followed by <a href=\"https:\/\/www.theverge.com\/2021\/12\/13\/22831861\/peloton-and-just-like-that-big-commercial-response\">a cheeky Peloton commercial starring Chris Noth<\/a>, the actor who portrays Mr. Big. That 2021 campaign ended up backfiring, as Noth was subsequently canceled over sexual harassment claims. Weeks later, Peloton\u2019s <a href=\"https:\/\/www.theverge.com\/2022\/2\/8\/22923434\/peloton-foley-ceo-layoffs-earnings-connected-fitness\">bombastic CEO John Foley stepped down<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Given that history, it\u2019s worth noting that in the latest Williams commercial, a Peloton Bike is nowhere to be seen. Williams is instead doing multiple kinds of workouts, and crucially, he\u2019s not in a well-furnished home. He\u2019s in a spacious gym.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Beat for beat, this all corresponds to the business machinations of Peloton\u2019s third CEO, Peter Stern, a former Ford executive and <a href=\"https:\/\/www.theverge.com\/2024\/10\/31\/24284417\/peloton-ceo-peter-stern-earnings-q1-2025\">one of the cofounders behind Apple Fitness Plus<\/a>. Stern\u2019s arrival has come with <a href=\"https:\/\/www.theverge.com\/tech\/789282\/peloton-cross-training-series-hands-on-peloton-iq-ai-fitness\">a sweeping hardware refresh<\/a> that increased fees and introduced AI \u2014 or Peloton IQ, as they call it \u2014 to the Peloton platform. (Plus <a href=\"https:\/\/www.theverge.com\/news\/754154\/peloton-q4-2025-earnings-layoffs-wellness-price\">two<\/a> <a href=\"https:\/\/www.theverge.com\/gadgets\/871422\/peloton-layoffs-cost-cutting-2026\">layoffs, although <\/a>at this point, I\u2019ve lost count of how many layoffs Peloton\u2019s had.) In earnings calls, Stern has also stated he no longer views Peloton as a fitness company. It\u2019s a <em>wellness<\/em> company now, and <a href=\"https:\/\/www.theverge.com\/news\/754154\/peloton-q4-2025-earnings-layoffs-wellness-price\">in his words<\/a>, that means expanding into \u201cstrength, stress management, sleep, and nutrition.\u201d A recent <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-03-13\/ex-apple-exec-peter-stern-turns-peloton-s-focus-to-glp-1-users-treadmills\"><em>Bloomberg<\/em><\/a> report posits that Peloton IQ may play a bigger role in the platform beyond strength training, utilizing wearable data to suggest personalized plans. It also notes that Stern plans to appeal to GLP-1 users \u201cseeking additional fitness options,\u201d to take Peloton beyond the home by partnering with gyms and lifestyle brands, and to prioritize treadmills \u2014 not bikes \u2014 going forward.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Coincidence? I think not.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1ymtmqpj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning ucljxw0\">\n<div class=\"duet--article--image-gallery-image kqz8fh0\" style=\"aspect-ratio:1.5\" id=\"dmcyOmltYWdlOjkwNTU1MQ==\"><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0096.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1800\" data-pswp-width=\"2700\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"The new Peloton IQ features are okay, but AI was never a thing Peloton truly needed.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0096.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\"><em>The new Peloton IQ features<\/em> <em>are okay, but AI was never a thing Peloton truly needed.<\/em><\/figcaption><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdy6 _17nnmdy5 _1xwtict1\">I used to joke that Peloton was the company most likely to send me to an early grave. From 2020 to 2023, it felt like there was a new Peloton debacle every few weeks. Every time news dropped, my blood pressure spiked as I puzzled over how the company could keep shooting itself in the foot when it had such a solid product and <a href=\"https:\/\/www.theverge.com\/c\/24105625\/peloton-bike-tread-plus-business-valuation-history\">a ridiculously loyal fan base<\/a>. Things have calmed down quite a bit since then, but the struggle to make Peloton thrive persists.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The Peloton Paradox is one I\u2019ve been mulling over for the last three months while testing the new Cross Training series\u2019 Bike Plus. On the one hand, not much has changed about the product. The \u201ccushier\u201d bike seat still hurts my butt on longer rides. The instructors are still inhumanely peppy. I like the new phone stand, and the built-in fan is even more useful. There\u2019s a camera now for when I do strength training workouts; sometimes it counts my reps properly, and sometimes doesn\u2019t. I\u2019ve tried AI-generating a few strength programs, and it can be handy at times. But for all the hoopla around Peloton IQ, the thing I\u2019ve liked <em>most<\/em> is a tiny indicator above new workouts that tells me whether it\u2019s harder, the same, or easier than what I typically do.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">This structural malaise isn\u2019t unique to Peloton. I wrote about it in <a href=\"https:\/\/www.theverge.com\/column\/909736\/optimizer-whoop-oura-wearable-hype-cycle\">last week\u2019s <em>Optimizer<\/em><\/a>, but there\u2019s a tendency these days for health tech companies (if that\u2019s what Peloton is now) to glom onto overarching wellness trends to inform their latest features and products. There\u2019s nothing wrong with studying trends, especially if it aligns with your core business. The danger is when you fall into a spiraling hype cycle in which the product you started with becomes increasingly unrecognizable in a few short years.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj2 _1o279nj0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1ymtmqpl\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning ucljxw0\">\n<div class=\"duet--article--image-gallery-image kqz8fh0\" style=\"aspect-ratio:0.666667\" id=\"dmcyOmltYWdlOjkwNTU0OA==\"><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0077.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"2700\" data-pswp-width=\"1800\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"This generates workouts quickly, but oftentimes I have to tweak it to suit my current state.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0077.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\"><em>This generates workouts quickly, but oftentimes I have to tweak it to suit my current state.<\/em><\/figcaption><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Despite all its turmoil, Peloton has so far, at its core, remained the same. But I\u2019ll admit, some of my experience testing the Cross Training Bike Plus, combined with the tidbits from the <em>Bloomberg<\/em> article, made my eye twitch.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">For one, I\u2019ve been prescribed a GLP-1 as part of a treatment plan for my metabolic dysfunction-associated steatotic liver disease that I reported on in <a href=\"https:\/\/www.theverge.com\/features\/907359\/cgms-optimizing-metabolism-dexcom-abbott-wearables-health-tech\">my recent CGM feature<\/a>. On paper, <em>Bloomberg<\/em>\u2019s assertion that Peloton is eager to target GLP-1 users makes absolute sense. That market is booming, so everyone in wellness and fitness adjacent industries is doing it \u2014 <a href=\"https:\/\/www.theverge.com\/column\/902231\/optimizer-gruns-wellness-multivitamins-clinical-testing\">including viral gummy bears<\/a>. Strength training is hugely important for GLP-1 users, as the prolonged appetite suppression can contribute to muscle loss. Marketing yourself as an easy way to pick up strength training in the comfort of your own home is smart, as gyms can be incredibly intimidating. I, for one, don\u2019t like competing for weights or equipment.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">But I\u2019m highly suspicious about the reality of \u201cpersonalized\u201d plans built with wearable data and AI. In all my testing thus far, I\u2019ve yet to see an AI-wearable combo that is actually able to personalize a platform to my specific needs.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Let me be crystal clear: It\u2019s been doo-doo dogshit. AI coaching? <a href=\"https:\/\/www.theverge.com\/column\/843420\/optimizer-fitness-ai-coaching-plans-quitting-runna-peloton-iq-fitbit-ai\">Terrible for accountability because they\u2019re so easily bullied<\/a>. AI nutrition features? Can\u2019t tell when I\u2019ve made healthy swaps, and they <a href=\"https:\/\/www.theverge.com\/column\/825219\/optimizer-ai-nutrition-tracking-wellness\">make<\/a> logging so tedious I\u2019d rather just not eat. (Which is counterproductive!) AI workout insights? <a href=\"https:\/\/www.theverge.com\/fitness-trackers\/694140\/ai-summaries-fitness-apps-strava-oura-whoop-wearables\">Regurgitated book reports of things I already know<\/a>. Peloton has yet to incorporate all these features, but these <em>are <\/em>the areas that Stern himself has indicated the company is looking at next. As for what is currently available, the Peloton IQ instructorless, fully AI-generated strength plans are quick to create, but often fall short of what I need and what my current health allows. I generally end up having to swap out several movements, leading me to wonder why I didn\u2019t just write my own program or take a class to begin with.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">For me, true fitness personalization would be the ability to say, \u201cHey, I recently started these medications and experienced XYZ side effects. I fear that what I\u2019ve lost is muscle mass. My ultimate goal is to get back to running at least a 5K. In the past, I trained for half-marathons, but now I get nauseous after a mile of walk-running. I used to work out five to six days a week, with a mix of endurance running and strength. Now I walk daily, and try to strength train at least once a week, energy allowing. Here\u2019s my wearable data, in which you can see all the ways my cardiovascular fitness has worsened and my sleep is heavily disrupted. So honestly, what\u2019s a realistic, sustainable, and adaptable four-week plan for me, given my new medications have made me food-averse to animal protein, chronically dehydrated, and prone to dizzy spells?\u201d and get a plan.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1ymtmqpj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning ucljxw0\">\n<div class=\"duet--article--image-gallery-image kqz8fh0\" style=\"aspect-ratio:1.5\" id=\"dmcyOmltYWdlOjkwNTU1Mg==\"><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0104.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1800\" data-pswp-width=\"2700\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"I\u2019m fine with rep counting and form feedback. But I\u2019m increasingly skeptical that AI can ever fully personalize a health or fitness plan to your specific needs.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/258213_Peloton_Cross_Training_AKrales_0104.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\"><em>I\u2019m fine with rep counting and form feedback. But I\u2019m increasingly skeptical that AI can ever fully personalize a health or fitness plan to your specific needs.<\/em><\/figcaption><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Spoiler: I can\u2019t get a good answer for this. Most wearable and fitness AI chatbot attempts to answer this prompt have followed the same trend. Okay-ish recovery plans that I have to manually write down, peppered with regurgitated data trends and some basic suggestions I could\u2019ve googled. The strength recommendations were summed up as \u201clight strength workouts.\u201d Whoop\u2019s AI came the closest to an actual, structured plan, but it was still too ambitious for where I\u2019m currently at right now.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">I would love for Peloton <em>not <\/em>to fall down this trendy rabbit hole. Precisely because there were several times in the past three months when testing the Bike Plus benefited me. It wasn\u2019t any of the new features, however. It was the ability to have the classes and some instructor-led motivation in the privacy of my own home. I get that Peloton is exploring gyms to draw in new users. I understand that treadmills are a faster-growing segment than bikes. But the core Peloton product is how these classes and instructors make people <em>feel<\/em>. That\u2019s the primary reason that a dozen diehard Peloton fans shared with me when I did <a href=\"https:\/\/www.theverge.com\/c\/24105625\/peloton-bike-tread-plus-business-valuation-history\">an in-depth report<\/a> on Peloton\u2019s business back in 2024.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdya _1xwtict1\">Ultimately, I have no idea how this latest Peloton pivot will land. I stopped trying to predict the company\u2019s fortunes a long time ago. But for as long as I\u2019ve been following Peloton, its greatest successes have come from leaning into what people already like about it. Pressures to be bigger, grow faster, and do more seem to continually blow up in its face. Would it truly be so bad if Peloton <em>were<\/em> \u201cjust\u201d a fitness company?<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6NjI1\"><span aria-expanded=\"false\" role=\"button\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Victoria Song<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6NjI1-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Victoria Song\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195849\/VICTORIA_SONG.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Victoria Song<\/div>\n<div class=\"_1bw37381\">\n<div class=\"_1bw37382\">Senior Reviewer, Wearable Tech<\/div>\n<\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/victoria-song\">See All by <!-- -->Victoria Song<\/a><\/p>\n<\/div>\n<\/aside>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5OjE2MzI=\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Column<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjE2MzI=-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Column<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/column\">See All <!-- -->Column<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5OjM3Ng==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Fitness<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjM3Ng==-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Fitness<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/fitness-trackers\">See All <!-- -->Fitness<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5Ojk2\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Gadgets<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5Ojk2-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Gadgets<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/gadgets\">See All <!-- -->Gadgets<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5OjM2MjA5\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Optimizer<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjM2MjA5-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Optimizer<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/optimizer-newsletter\">See All <!-- -->Optimizer<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-article_footer-dmcyOmNhdGVnb3J5OjM3NQ==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Wearable<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjM3NQ==-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Wearable<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/wearables\">See All <!-- -->Wearable<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"duet--layout--header-pattern _1ymtmqp11 _8syhok0\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410 wh8b411\">\n<div class=\"wh8b41i wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41n wh8b41m _1xwtict2 _1p81jqc0\">More in: <a href=\"https:\/\/www.theverge.com\/24025034\/peloton-bike-treadmill-connected-fitness-news\">The Peloton story: everything you need to know<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrj\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r52 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/gadgets\/871422\/peloton-layoffs-cost-cutting-2026\">Peloton lays off 11 percent of its staff just a few months after launching its AI hardware<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Stevie Bonifield<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-01-30T23:53:55+00:00\">Jan 30<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r52 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/789282\/peloton-cross-training-series-hands-on-peloton-iq-ai-fitness\">Peloton increases fees and introduces new hardware including a $6,695 treadmill<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Victoria Song<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2025-10-01T11:00:00+00:00\">Oct 1, 2025<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r52 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/news\/686555\/peloton-gets-an-ai-exec\">Peloton gets an AI exec.<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Dominic Preston<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2025-06-13T08:45:51+00:00\">Jun 13, 2025<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--rail _1xql9yl0 _1xql9yl1\">\n<div class=\"_1xql9yl2 _1xql9yl4 _1xql9yl8\">\n<div class=\"_10nsm931u _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm931v\" data-concert=\"medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl5 _1xql9yl8\">\n<div class=\"duet--layout--header-pattern _1ymtmqpg _1xql9yl7\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41i wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41n wh8b41m _1xwtict2\">Most Popular<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"_1joemdy0\">\n<div class=\"_1joemdyd _1vx82920\">Most Popular<\/div>\n<ol class=\"_1joemdy1\">\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/transportation\/913008\/infinite-machine-olto-ebike-review\">\n<div class=\"_1joemdya _1joemdy9\">The Cybertruck of e-bikes is here to replace your car<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/news\/913518\/ballmer-gives-80-million-to-npr-with-strings-attached\">\n<div class=\"_1joemdya _1joemdy9\">Ballmer gives $80 million to NPR, with strings attached<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/tech\/913093\/microsoft-new-xbox-ceo-asha-sharma-memo-notepad\">\n<div class=\"_1joemdya _1joemdy9\">Microsoft\u2019s new Xbox chief starts making her mark<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/streaming\/912898\/youtube-shorts-feed-limit-zero-minutes\">\n<div class=\"_1joemdya _1joemdy9\">YouTube now lets you turn off Shorts<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/column\/912627\/trump-jesus-ai-whcd-penguin-meme\">\n<div class=\"_1joemdya _1joemdy9\">Trump\u2019s posting even more AI-generated Trump-Jesus fan art<\/div>\n<p><\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl8\">\n<div>\n<div class=\"_10nsm9328 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm9329\" data-concert=\"medium_rectangle_gamestop_desktop\"><\/div>\n<\/div>\n<div class=\"_10nsm9324 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm9325\" data-concert=\"connatix_right_rail\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl6 _1xql9yl8\">\n<div>\n<div class=\"duet--cta--newsletter a18g6g9\">\n<div class=\"a18g6gd\">\n<h2 class=\"a18g6gh\">The Verge Daily<\/h2>\n<p class=\"a18g6gi\"><span class=\"duet--article--dangerously-set-cms-markup\">A free daily digest of the news that matters most.<\/span><\/p>\n<\/div>\n<div class=\"a18g6gy a18g6gz\">\n<fieldset>\n<div class=\"a18g6g12 a18g6g11\">\n<div class=\"a18g6g16 a18g6g1e\">\n<div class=\"duet--cta--form-field-text _1i902bu0\"><label for=\"email\" class=\"_1pbfapu0 _1yjvsxi0\">Email (required)<\/label><\/p>\n<div class=\"_1i902bu1\"><\/div>\n<\/div>\n<\/div>\n<p><button class=\"duet--cta--button _1f7jm892 _1f7jm890 a18g6g1l\" type=\"submit\"><span>Sign Up<\/span><\/button><\/div>\n<\/fieldset>\n<div class=\"a18g6g1q\">\n<div class=\"a18g6gj\">By submitting your email, you agree to our<!-- --> <a href=\"https:\/\/www.voxmedia.com\/legal\/terms-of-use\" class=\"a18g6g1p\">Terms<\/a> and <a href=\"https:\/\/www.voxmedia.com\/legal\/privacy-notice\" class=\"a18g6g1p\">Privacy Notice<\/a>. <!-- -->This site is protected by reCAPTCHA and the Google<!-- --> <a href=\"https:\/\/policies.google.com\/privacy\" class=\"a18g6g1p\">Privacy Policy<\/a> <!-- -->and<!-- --> <a href=\"https:\/\/policies.google.com\/terms\" class=\"a18g6g1p\">Terms of Service<\/a> <!-- -->apply.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-rail _8tvx5mb hidden _1xql9yl8 _1xql9yl2\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_latest\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Native Ad Placement\"><\/p>\n<div class=\"_8tvx5m0\">\n<div class=\"_8tvx5mc\"><span data-native-ad-id=\"preamble\" class=\"_8tvx5m8\">Advertiser Content From<\/span><\/p>\n<div class=\"_8tvx5mh\"><img data-native-ad-id=\"sponsored_logo\" src alt=\"Sponsor Logo\" class=\"_8tvx5mg\"><\/div>\n<p class=\"_8tvx5mj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<div class=\"_8tvx5md\">\n<div class=\"_8tvx5me\"><img data-native-ad-id=\"thumbnail\" src alt=\"Sponsor thumbnail\" class=\"_8tvx5mf\"><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl8\">\n<div class=\"_10nsm9320 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm9321\" data-concert=\"btf_medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"duet--layout--article-recirc-color-container n5bh2k0\">\n<div class=\"duet--layout--article-recirc n5bh2k1 _1ymtmqp3\">\n<div class=\"n5bh2k3\">\n<div class=\"n5bh2k4\">\n<div class=\"duet--layout--header-pattern mq7s702\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41j wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41o wh8b41m _1xwtict2\">More in <a href=\"https:\/\/www.theverge.com\/column\">Column<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div>\n<div class=\"_1owd140\">\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"How Netflix made us fall in love with K-dramas\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/Squidgame_Unit_310_N002844.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/column\/913101\/netflix-korean-movies-tv-shows\">How Netflix made us fall in love with K-dramas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Trump\u2019s posting even more AI-generated Trump-Jesus fan art\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/trump-jesus-altered.png?quality=90&amp;strip=all&amp;crop=0%2C26.754385964912%2C100%2C46.491228070175&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/column\/912627\/trump-jesus-ai-whcd-penguin-meme\">Trump\u2019s posting even more AI-generated Trump-Jesus fan art<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Room for the Moon is thrillingly weird experimental pop\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Room-for-the-Moon.jpg?quality=90&amp;strip=all&amp;crop=0%2C16.666666666667%2C100%2C66.666666666667&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/entertainment\/910826\/room-for-the-moon-is-thrillingly-weird-experimental-pop\">Room for the Moon is thrillingly weird experimental pop<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"The AI code wars are heating up\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268441_AI_CODING_RACE_CVIRGINIA.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/column\/910019\/ai-coding-wars-openai-google-anthropic\">The AI code wars are heating up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Why your Whoop might tell you to up your testosterone\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/257818_Whoop_5_AKrales_0063.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/column\/909736\/optimizer-whoop-oura-wearable-hype-cycle\">Why your Whoop might tell you to up your testosterone<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"OpenAI made economic proposals \u2014 here\u2019s what DC thinks of them\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK155_OPEN_AI_4_CVirginia_D.png?quality=90&amp;strip=all&amp;crop=0%2C0.011761938367442%2C100%2C99.976476123265&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/column\/908880\/openai-made-economic-proposals-heres-what-dc-thinks-of-them\">OpenAI made economic proposals \u2014 here\u2019s what DC thinks of them<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1owd142\">\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"How Netflix made us fall in love with K-dramas\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/Squidgame_Unit_310_N002844.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"How Netflix made us fall in love with K-dramas\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/Squidgame_Unit_310_N002844.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/column\/913101\/netflix-korean-movies-tv-shows\">How Netflix made us fall in love with K-dramas<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Janko Roettgers<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-16T15:30:00+00:00\">Apr 16<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Trump\u2019s posting even more AI-generated Trump-Jesus fan art\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/trump-jesus-altered.png?quality=90&amp;strip=all&amp;crop=0%2C15.131578947368%2C100%2C69.736842105263&amp;w=2400\"><img decoding=\"async\" alt=\"Trump\u2019s posting even more AI-generated Trump-Jesus fan art\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/trump-jesus-altered.png?quality=90&amp;strip=all&amp;crop=0%2C26.754385964912%2C100%2C46.491228070175&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/column\/912627\/trump-jesus-ai-whcd-penguin-meme\">Trump\u2019s posting even more AI-generated Trump-Jesus fan art<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Tina Nguyen<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-15T19:50:31+00:00\">Apr 15<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Room for the Moon is thrillingly weird experimental pop\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Room-for-the-Moon.jpg?quality=90&amp;strip=all&amp;crop=23.02421875%2C22.73359375%2C54.7703125%2C54.7703125&amp;w=2400\"><img decoding=\"async\" alt=\"Room for the Moon is thrillingly weird experimental pop\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Room-for-the-Moon.jpg?quality=90&amp;strip=all&amp;crop=0%2C16.666666666667%2C100%2C66.666666666667&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/entertainment\/910826\/room-for-the-moon-is-thrillingly-weird-experimental-pop\">Room for the Moon is thrillingly weird experimental pop<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Terrence O&#8217;Brien<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-12T20:00:00+00:00\">Apr 12<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"The AI code wars are heating up\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268441_AI_CODING_RACE_CVIRGINIA.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The AI code wars are heating up\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268441_AI_CODING_RACE_CVIRGINIA.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/column\/910019\/ai-coding-wars-openai-google-anthropic\">The AI code wars are heating up<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>David Pierce<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-12T12:00:00+00:00\">Apr 12<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Why your Whoop might tell you to up your testosterone\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/257818_Whoop_5_AKrales_0063.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Why your Whoop might tell you to up your testosterone\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/257818_Whoop_5_AKrales_0063.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/column\/909736\/optimizer-whoop-oura-wearable-hype-cycle\">Why your Whoop might tell you to up your testosterone<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Victoria Song<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-10T14:00:00+00:00\">Apr 10<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"OpenAI made economic proposals \u2014 here\u2019s what DC thinks of them\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK155_OPEN_AI_4_CVirginia_D.png?quality=90&amp;strip=all&amp;crop=16.658823529412%2C0%2C66.682352941176%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"OpenAI made economic proposals \u2014 here\u2019s what DC thinks of them\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK155_OPEN_AI_4_CVirginia_D.png?quality=90&amp;strip=all&amp;crop=0%2C0.011761938367442%2C100%2C99.976476123265&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/column\/908880\/openai-made-economic-proposals-heres-what-dc-thinks-of-them\">OpenAI made economic proposals \u2014 here\u2019s what DC thinks of them<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Tina Nguyen<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-08T20:14:00+00:00\">Apr 8<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _8tvx5m4 _8tvx5m5 _8tvx5ma hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_8tvx5m7\"><span data-native-ad-id=\"preamble\" class=\"_8tvx5m8 _8tvx5m9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_8tvx5mg\"><\/div>\n<\/div>\n<p class=\"_8tvx5mj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"n5bh2k6\">\n<div class=\"duet--layout--header-pattern mq7s702\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41j wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41o wh8b41m _1xwtict2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-17T12:51:16+00:00\">12:51 PM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/913765\/adobe-rivals-free-creative-software-app-updates\">The creative software industry has declared war on Adobe<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-16T16:00:00+00:00\">Apr 16<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/913093\/microsoft-new-xbox-ceo-asha-sharma-memo-notepad\">Microsoft\u2019s new Xbox chief starts making her mark<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-17T14:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/policy\/913587\/south-korea-lee-jae-myung-israel\">The South Korean president is doing quote-post diplomacy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-17T14:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/909806\/kinetic-sculpture-fake-flowers-mechanical-artwork-rachel-youn\">Ghost orchid in the machine<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-16T14:00:00+00:00\">Apr 16<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/transportation\/913008\/infinite-machine-olto-ebike-review\">The Cybertruck of e-bikes is here to replace your car<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-17T15:58:07+00:00\">11 minutes ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/912286\/our-new-favorite-budget-phones\">Our new favorite budget phones<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Column Close Column Posts from this topic will be added to your daily email digest and your homepage feed. FollowFollow See All Column Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. FollowFollow See All Gadgets Optimizer Close Optimizer Posts from this topic will be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,250],"class_list":["post-1888022","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-theverge-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1888022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1888022"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1888022\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1888022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1888022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1888022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}