{"id":1886208,"date":"2026-04-15T13:45:45","date_gmt":"2026-04-15T10:45:45","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1886208"},"modified":"2026-04-15T13:45:45","modified_gmt":"2026-04-15T10:45:45","slug":"the-skate-business-gospel-according-to-tyshawn-jones","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1886208","title":{"rendered":"The Skate Business Gospel According to Tyshawn Jones"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FUntitled-design-54.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 15, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Our latest cover story on Tyshawn Jones goes deep on his skating career, his Louis Vuitton ambassadorship, and Hardies Land, the warehouse skatepark he opened in New Jersey before he even put in the plumbing. If you haven\u2019t read it, start there. What follows is a different lens on the same subject: the business philosophy quietly running underneath all of it.<\/p>\n<p>There\u2019s a moment in Tyshawn Jones\u2019s career that says everything about how he thinks. When he found out Supreme wasn\u2019t paying its riders, he asked for money. When the deal eventually grew to $83,000 a month, he built three brands on the side. And then when the terms stopped making sense, he walked. By 27, the two-time Thrasher Skater of the Year had eight houses, a 12,000-square-foot skate HQ, and a portfolio of companies built to outlast his skating career. The kid from the Bronx didn\u2019t just make it in skateboarding. He turned skateboarding into a business school.<\/p>\n<p>Here are just a few things he\u2019s learned.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER17952-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Know Your Worth \u2014 Then Make Them Pay It<\/strong><\/h3>\n<p>Tyshawn\u2019s first lesson came from his mother: \u201cYou\u2019ve got to do what\u2019s right for you, don\u2019t let these companies stunt your growth,\u201d she told him. He took it literally. When Volcom came calling early in his career, he used the offer as leverage with Supreme to get paid. That instinct \u2014 treating his own value as a negotiable asset rather than someone else\u2019s decision \u2014 became the foundation of everything that followed. The Supreme split, messy and public as it was, was the same logic applied at higher stakes. \u201cA million dollars is not that much money when you live in New York and you\u2019re paying 50% in taxes,\u201d he says. \u201cWe see a basketball player getting $5 million to sit on the bench, and no one\u2019s talking about that.\u201d He knew what the market could bear and held out for it.\n<\/p>\n<h3><strong>Build the Infrastructure Before You Need It<\/strong><\/h3>\n<p>Hardies Land, the 12,000-square-foot warehouse he\u2019s currently building out in New Jersey, isn\u2019t a vanity project. It\u2019s a vertical integration play. Photo studio, production company, gym, music studio, skatepark: every piece of the operation under one roof, owned outright. \u201cIf someone wants to book me for a shoot,\u201d he says, \u201cthey can give the budget to Hardies Production.\u201d The same logic applies to his real estate portfolio, his brands, his financial habits. He\u2019s been building the off-ramp to other projects while his skateboarding career is still lucrative. \u201cI\u2019ve acquired a skill set and [I\u2019m doing] other stuff while I am still active. I\u2019m not waiting until I can\u2019t do tricks anymore to start.\u201d In a culture where most skaters cash out late or not at all, that\u2019s playing a different game.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER18303-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Run a Portfolio, Not Just a Brand<\/strong><\/h3>\n<p>Tyshawn has three companies and each has a distinct assignment. King is the board company \u2014 tight margins, doesn\u2019t matter, it\u2019s about community and credibility. Launched in late 2022 with his \u201cKingdom Come\u201d video part, the roster reads like a who\u2019s who of New York street skating: Na-Kel Smith, Zach Saraceno, and Caleb Barnett. \u201cEven if King makes zero dollars and we just have the boards to skate, that\u2019s more important to me than sponsoring a bunch of people I don\u2019t want to be around.\u201d\n<\/p>\n<p>Brick Underneath is the volume play, mass-market basics he wants everywhere. In a market where men\u2019s basics have never had a definitive cultural figure behind them, it\u2019s hard not to see the opportunity \u2014 possibly a male Skims, built on the back of one of the most recognizable names in street culture.\n<\/p>\n<p>And then there\u2019s Hardies NYC, the one he\u2019s most patient about. Started in 2015 as a nuts-and-bolts hardware company, it\u2019s quietly evolved into something with real fashion range \u2014 recent drops have included collabs with Denim Tears\u2019 Tremaine Emory and uptown staples Avirex and G-Shock, brands TJ dreamed of affording as a kid.<br \/>\nThe brand even has its own home now: a 12,000-square-foot warehouse on the Jersey side of the Hudson, currently being built out into a full compound \u2014 skatepark, gym, photo studio, music studio, production company, the works. He calls Hardies his \u201cslow burner,\u201d but the ambition behind it is anything but slow: he wants it to eventually \u201clive in other spaces, like a Palace or St\u00fcssy.\u201d\n<\/p>\n<p>Three brands, three different markets, three different timelines. That\u2019s not an accident \u2014 it\u2019s a portfolio strategy most skate entrepreneurs never think to build.\n<\/p>\n<h3><strong>Only Collab On Your Own Terms<\/strong><\/h3>\n<p>Tyshawn works with Tremaine Emory because Emory\u2019s \u201ca great storyteller who stands for Black empowerment.\u201d He\u2019ll collaborate with Avirex and G-Shock because they\u2019re authentic to where he came from. He\u2019ll even entertain CitiBank, but only if it\u2019s a financial literacy course for skaters with the Hardies logo on the card. The through-line is that he\u2019s always setting the terms.\n<\/p>\n<p>\u201cSometimes people see money and say, \u2018Okay, I\u2019ll do whatever,\u2019 but then the outcome isn\u2019t that great,\u201d he said in our cover story. \u201cBut if you stick to your guns, you\u2019ll get something you\u2019re proud of.\u201d In a culture where collabs often exist just to keep the lights on, his filter is unusually principled \u2014 and that quality is a brand asset in itself.\n<\/p>\n<p><em>Read our full cover story on the skate icon here, and purchase a copy of Hypebeast Magazine #37: The Architects Issue on HBX.<\/em><\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6703743\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Pop, Documented: Tyshawn Jones\u2019 10 Best Ollies Ever\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6703706\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Announcing &#8216;Hypebeast Magazine #37: The Architects Issue&#8217; with Cover Star Tyshawn Jones in Louis Vuitton\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6700648\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Tyshawn Jones: Built for the Throne\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SkateboardingSkatingTyshawn JonesHypebeast Magazinehypebeast magazine 37hypebeast magazine issue 37 the architects issuehardiestyshawn jones hardiesbrickking skateboards\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 15, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Our latest cover story on Tyshawn Jones goes deep on his skating career, his Louis Vuitton ambassadorship, and Hardies Land, the warehouse skatepark he opened in New Jersey before he even put in the plumbing. If you haven\u2019t read it, start there. What follows is a different lens on the same subject: the business philosophy quietly running underneath all of it.<\/p>\n<p>There\u2019s a moment in Tyshawn Jones\u2019s career that says everything about how he thinks. When he found out Supreme wasn\u2019t paying its riders, he asked for money. When the deal eventually grew to $83,000 a month, he built three brands on the side. And then when the terms stopped making sense, he walked. By 27, the two-time Thrasher Skater of the Year had eight houses, a 12,000-square-foot skate HQ, and a portfolio of companies built to outlast his skating career. The kid from the Bronx didn\u2019t just make it in skateboarding. He turned skateboarding into a business school.<\/p>\n<p>Here are just a few things he\u2019s learned.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER17952-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Know Your Worth \u2014 Then Make Them Pay It<\/strong><\/h3>\n<p>Tyshawn\u2019s first lesson came from his mother: \u201cYou\u2019ve got to do what\u2019s right for you, don\u2019t let these companies stunt your growth,\u201d she told him. He took it literally. When Volcom came calling early in his career, he used the offer as leverage with Supreme to get paid. That instinct \u2014 treating his own value as a negotiable asset rather than someone else\u2019s decision \u2014 became the foundation of everything that followed. The Supreme split, messy and public as it was, was the same logic applied at higher stakes. \u201cA million dollars is not that much money when you live in New York and you\u2019re paying 50% in taxes,\u201d he says. \u201cWe see a basketball player getting $5 million to sit on the bench, and no one\u2019s talking about that.\u201d He knew what the market could bear and held out for it.\n<\/p>\n<h3><strong>Build the Infrastructure Before You Need It<\/strong><\/h3>\n<p>Hardies Land, the 12,000-square-foot warehouse he\u2019s currently building out in New Jersey, isn\u2019t a vanity project. It\u2019s a vertical integration play. Photo studio, production company, gym, music studio, skatepark: every piece of the operation under one roof, owned outright. \u201cIf someone wants to book me for a shoot,\u201d he says, \u201cthey can give the budget to Hardies Production.\u201d The same logic applies to his real estate portfolio, his brands, his financial habits. He\u2019s been building the off-ramp to other projects while his skateboarding career is still lucrative. \u201cI\u2019ve acquired a skill set and [I\u2019m doing] other stuff while I am still active. I\u2019m not waiting until I can\u2019t do tricks anymore to start.\u201d In a culture where most skaters cash out late or not at all, that\u2019s playing a different game.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER18303-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Run a Portfolio, Not Just a Brand<\/strong><\/h3>\n<p>Tyshawn has three companies and each has a distinct assignment. King is the board company \u2014 tight margins, doesn\u2019t matter, it\u2019s about community and credibility. Launched in late 2022 with his \u201cKingdom Come\u201d video part, the roster reads like a who\u2019s who of New York street skating: Na-Kel Smith, Zach Saraceno, and Caleb Barnett. \u201cEven if King makes zero dollars and we just have the boards to skate, that\u2019s more important to me than sponsoring a bunch of people I don\u2019t want to be around.\u201d\n<\/p>\n<p>Brick Underneath is the volume play, mass-market basics he wants everywhere. In a market where men\u2019s basics have never had a definitive cultural figure behind them, it\u2019s hard not to see the opportunity \u2014 possibly a male Skims, built on the back of one of the most recognizable names in street culture.\n<\/p>\n<p>And then there\u2019s Hardies NYC, the one he\u2019s most patient about. Started in 2015 as a nuts-and-bolts hardware company, it\u2019s quietly evolved into something with real fashion range \u2014 recent drops have included collabs with Denim Tears\u2019 Tremaine Emory and uptown staples Avirex and G-Shock, brands TJ dreamed of affording as a kid.<br \/>\nThe brand even has its own home now: a 12,000-square-foot warehouse on the Jersey side of the Hudson, currently being built out into a full compound \u2014 skatepark, gym, photo studio, music studio, production company, the works. He calls Hardies his \u201cslow burner,\u201d but the ambition behind it is anything but slow: he wants it to eventually \u201clive in other spaces, like a Palace or St\u00fcssy.\u201d\n<\/p>\n<p>Three brands, three different markets, three different timelines. That\u2019s not an accident \u2014 it\u2019s a portfolio strategy most skate entrepreneurs never think to build.\n<\/p>\n<h3><strong>Only Collab On Your Own Terms<\/strong><\/h3>\n<p>Tyshawn works with Tremaine Emory because Emory\u2019s \u201ca great storyteller who stands for Black empowerment.\u201d He\u2019ll collaborate with Avirex and G-Shock because they\u2019re authentic to where he came from. He\u2019ll even entertain CitiBank, but only if it\u2019s a financial literacy course for skaters with the Hardies logo on the card. The through-line is that he\u2019s always setting the terms.\n<\/p>\n<p>\u201cSometimes people see money and say, \u2018Okay, I\u2019ll do whatever,\u2019 but then the outcome isn\u2019t that great,\u201d he said in our cover story. \u201cBut if you stick to your guns, you\u2019ll get something you\u2019re proud of.\u201d In a culture where collabs often exist just to keep the lights on, his filter is unusually principled \u2014 and that quality is a brand asset in itself.\n<\/p>\n<p><em>Read our full cover story on the skate icon here, and purchase a copy of Hypebeast Magazine #37: The Architects Issue on HBX.<\/em><\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6703743\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Pop, Documented: Tyshawn Jones\u2019 10 Best Ollies Ever\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6703706\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Announcing &#8216;Hypebeast Magazine #37: The Architects Issue&#8217; with Cover Star Tyshawn Jones in Louis Vuitton\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6700648\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Tyshawn Jones: Built for the Throne\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SkateboardingSkatingTyshawn JonesHypebeast Magazinehypebeast magazine 37hypebeast magazine issue 37 the architects issuehardiestyshawn jones hardiesbrickking skateboards\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 15, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 15, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Our latest cover story on Tyshawn Jones goes deep on his skating career, his Louis Vuitton ambassadorship, and Hardies Land, the warehouse skatepark he opened in New Jersey before he even put in the plumbing. If you haven\u2019t read it, start there. What follows is a different lens on the same subject: the business philosophy quietly running underneath all of it.<\/p>\n<p>There\u2019s a moment in Tyshawn Jones\u2019s career that says everything about how he thinks. When he found out Supreme wasn\u2019t paying its riders, he asked for money. When the deal eventually grew to $83,000 a month, he built three brands on the side. And then when the terms stopped making sense, he walked. By 27, the two-time Thrasher Skater of the Year had eight houses, a 12,000-square-foot skate HQ, and a portfolio of companies built to outlast his skating career. The kid from the Bronx didn\u2019t just make it in skateboarding. He turned skateboarding into a business school.<\/p>\n<p>Here are just a few things he\u2019s learned.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER17952-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Know Your Worth \u2014 Then Make Them Pay It<\/strong><\/h3>\n<p>Tyshawn\u2019s first lesson came from his mother: \u201cYou\u2019ve got to do what\u2019s right for you, don\u2019t let these companies stunt your growth,\u201d she told him. He took it literally. When Volcom came calling early in his career, he used the offer as leverage with Supreme to get paid. That instinct \u2014 treating his own value as a negotiable asset rather than someone else\u2019s decision \u2014 became the foundation of everything that followed. The Supreme split, messy and public as it was, was the same logic applied at higher stakes. \u201cA million dollars is not that much money when you live in New York and you\u2019re paying 50% in taxes,\u201d he says. \u201cWe see a basketball player getting $5 million to sit on the bench, and no one\u2019s talking about that.\u201d He knew what the market could bear and held out for it.\n<\/p>\n<h3><strong>Build the Infrastructure Before You Need It<\/strong><\/h3>\n<p>Hardies Land, the 12,000-square-foot warehouse he\u2019s currently building out in New Jersey, isn\u2019t a vanity project. It\u2019s a vertical integration play. Photo studio, production company, gym, music studio, skatepark: every piece of the operation under one roof, owned outright. \u201cIf someone wants to book me for a shoot,\u201d he says, \u201cthey can give the budget to Hardies Production.\u201d The same logic applies to his real estate portfolio, his brands, his financial habits. He\u2019s been building the off-ramp to other projects while his skateboarding career is still lucrative. \u201cI\u2019ve acquired a skill set and [I\u2019m doing] other stuff while I am still active. I\u2019m not waiting until I can\u2019t do tricks anymore to start.\u201d In a culture where most skaters cash out late or not at all, that\u2019s playing a different game.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER18303-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Run a Portfolio, Not Just a Brand<\/strong><\/h3>\n<p>Tyshawn has three companies and each has a distinct assignment. King is the board company \u2014 tight margins, doesn\u2019t matter, it\u2019s about community and credibility. Launched in late 2022 with his \u201cKingdom Come\u201d video part, the roster reads like a who\u2019s who of New York street skating: Na-Kel Smith, Zach Saraceno, and Caleb Barnett. \u201cEven if King makes zero dollars and we just have the boards to skate, that\u2019s more important to me than sponsoring a bunch of people I don\u2019t want to be around.\u201d\n<\/p>\n<p>Brick Underneath is the volume play, mass-market basics he wants everywhere. In a market where men\u2019s basics have never had a definitive cultural figure behind them, it\u2019s hard not to see the opportunity \u2014 possibly a male Skims, built on the back of one of the most recognizable names in street culture.\n<\/p>\n<p>And then there\u2019s Hardies NYC, the one he\u2019s most patient about. Started in 2015 as a nuts-and-bolts hardware company, it\u2019s quietly evolved into something with real fashion range \u2014 recent drops have included collabs with Denim Tears\u2019 Tremaine Emory and uptown staples Avirex and G-Shock, brands TJ dreamed of affording as a kid.<br \/>\nThe brand even has its own home now: a 12,000-square-foot warehouse on the Jersey side of the Hudson, currently being built out into a full compound \u2014 skatepark, gym, photo studio, music studio, production company, the works. He calls Hardies his \u201cslow burner,\u201d but the ambition behind it is anything but slow: he wants it to eventually \u201clive in other spaces, like a Palace or St\u00fcssy.\u201d\n<\/p>\n<p>Three brands, three different markets, three different timelines. That\u2019s not an accident \u2014 it\u2019s a portfolio strategy most skate entrepreneurs never think to build.\n<\/p>\n<h3><strong>Only Collab On Your Own Terms<\/strong><\/h3>\n<p>Tyshawn works with Tremaine Emory because Emory\u2019s \u201ca great storyteller who stands for Black empowerment.\u201d He\u2019ll collaborate with Avirex and G-Shock because they\u2019re authentic to where he came from. He\u2019ll even entertain CitiBank, but only if it\u2019s a financial literacy course for skaters with the Hardies logo on the card. The through-line is that he\u2019s always setting the terms.\n<\/p>\n<p>\u201cSometimes people see money and say, \u2018Okay, I\u2019ll do whatever,\u2019 but then the outcome isn\u2019t that great,\u201d he said in our cover story. \u201cBut if you stick to your guns, you\u2019ll get something you\u2019re proud of.\u201d In a culture where collabs often exist just to keep the lights on, his filter is unusually principled \u2014 and that quality is a brand asset in itself.\n<\/p>\n<p><em>Read our full cover story on the skate icon here, and purchase a copy of Hypebeast Magazine #37: The Architects Issue on HBX.<\/em><\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6703743\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Pop, Documented: Tyshawn Jones\u2019 10 Best Ollies Ever\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6703706\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Announcing &#8216;Hypebeast Magazine #37: The Architects Issue&#8217; with Cover Star Tyshawn Jones in Louis Vuitton\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6700648\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Tyshawn Jones: Built for the Throne\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SkateboardingSkatingTyshawn JonesHypebeast Magazinehypebeast magazine 37hypebeast magazine issue 37 the architects issuehardiestyshawn jones hardiesbrickking skateboards\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 15, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             923<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p>Our latest cover story on Tyshawn Jones goes deep on his skating career, his Louis Vuitton ambassadorship, and Hardies Land, the warehouse skatepark he opened in New Jersey before he even put in the plumbing. If you haven\u2019t read it, start there. What follows is a different lens on the same subject: the business philosophy quietly running underneath all of it.<\/p>\n<p>There\u2019s a moment in Tyshawn Jones\u2019s career that says everything about how he thinks. When he found out Supreme wasn\u2019t paying its riders, he asked for money. When the deal eventually grew to $83,000 a month, he built three brands on the side. And then when the terms stopped making sense, he walked. By 27, the two-time Thrasher Skater of the Year had eight houses, a 12,000-square-foot skate HQ, and a portfolio of companies built to outlast his skating career. The kid from the Bronx didn\u2019t just make it in skateboarding. He turned skateboarding into a business school.<\/p>\n<p>Here are just a few things he\u2019s learned.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER17952-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Know Your Worth \u2014 Then Make Them Pay It<\/strong><\/h3>\n<p>Tyshawn\u2019s first lesson came from his mother: \u201cYou\u2019ve got to do what\u2019s right for you, don\u2019t let these companies stunt your growth,\u201d she told him. He took it literally. When Volcom came calling early in his career, he used the offer as leverage with Supreme to get paid. That instinct \u2014 treating his own value as a negotiable asset rather than someone else\u2019s decision \u2014 became the foundation of everything that followed. The Supreme split, messy and public as it was, was the same logic applied at higher stakes. \u201cA million dollars is not that much money when you live in New York and you\u2019re paying 50% in taxes,\u201d he says. \u201cWe see a basketball player getting $5 million to sit on the bench, and no one\u2019s talking about that.\u201d He knew what the market could bear and held out for it.\n<\/p>\n<h3><strong>Build the Infrastructure Before You Need It<\/strong><\/h3>\n<p>Hardies Land, the 12,000-square-foot warehouse he\u2019s currently building out in New Jersey, isn\u2019t a vanity project. It\u2019s a vertical integration play. Photo studio, production company, gym, music studio, skatepark: every piece of the operation under one roof, owned outright. \u201cIf someone wants to book me for a shoot,\u201d he says, \u201cthey can give the budget to Hardies Production.\u201d The same logic applies to his real estate portfolio, his brands, his financial habits. He\u2019s been building the off-ramp to other projects while his skateboarding career is still lucrative. \u201cI\u2019ve acquired a skill set and [I\u2019m doing] other stuff while I am still active. I\u2019m not waiting until I can\u2019t do tricks anymore to start.\u201d In a culture where most skaters cash out late or not at all, that\u2019s playing a different game.\n<\/p>\n<source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FTYSHAWN-HYPEBEAST-COVER18303-scaled.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/>\n<h3><strong>Run a Portfolio, Not Just a Brand<\/strong><\/h3>\n<p>Tyshawn has three companies and each has a distinct assignment. King is the board company \u2014 tight margins, doesn\u2019t matter, it\u2019s about community and credibility. Launched in late 2022 with his \u201cKingdom Come\u201d video part, the roster reads like a who\u2019s who of New York street skating: Na-Kel Smith, Zach Saraceno, and Caleb Barnett. \u201cEven if King makes zero dollars and we just have the boards to skate, that\u2019s more important to me than sponsoring a bunch of people I don\u2019t want to be around.\u201d\n<\/p>\n<p>Brick Underneath is the volume play, mass-market basics he wants everywhere. In a market where men\u2019s basics have never had a definitive cultural figure behind them, it\u2019s hard not to see the opportunity \u2014 possibly a male Skims, built on the back of one of the most recognizable names in street culture.\n<\/p>\n<p>And then there\u2019s Hardies NYC, the one he\u2019s most patient about. Started in 2015 as a nuts-and-bolts hardware company, it\u2019s quietly evolved into something with real fashion range \u2014 recent drops have included collabs with Denim Tears\u2019 Tremaine Emory and uptown staples Avirex and G-Shock, brands TJ dreamed of affording as a kid.<br \/>\nThe brand even has its own home now: a 12,000-square-foot warehouse on the Jersey side of the Hudson, currently being built out into a full compound \u2014 skatepark, gym, photo studio, music studio, production company, the works. He calls Hardies his \u201cslow burner,\u201d but the ambition behind it is anything but slow: he wants it to eventually \u201clive in other spaces, like a Palace or St\u00fcssy.\u201d\n<\/p>\n<p>Three brands, three different markets, three different timelines. That\u2019s not an accident \u2014 it\u2019s a portfolio strategy most skate entrepreneurs never think to build.\n<\/p>\n<h3><strong>Only Collab On Your Own Terms<\/strong><\/h3>\n<p>Tyshawn works with Tremaine Emory because Emory\u2019s \u201ca great storyteller who stands for Black empowerment.\u201d He\u2019ll collaborate with Avirex and G-Shock because they\u2019re authentic to where he came from. He\u2019ll even entertain CitiBank, but only if it\u2019s a financial literacy course for skaters with the Hardies logo on the card. The through-line is that he\u2019s always setting the terms.\n<\/p>\n<p>\u201cSometimes people see money and say, \u2018Okay, I\u2019ll do whatever,\u2019 but then the outcome isn\u2019t that great,\u201d he said in our cover story. \u201cBut if you stick to your guns, you\u2019ll get something you\u2019re proud of.\u201d In a culture where collabs often exist just to keep the lights on, his filter is unusually principled \u2014 and that quality is a brand asset in itself.\n<\/p>\n<p><em>Read our full cover story on the skate icon here, and purchase a copy of Hypebeast Magazine #37: The Architects Issue on HBX.<\/em><\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Hypebeast Newsroom<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Photographer<\/h6>\n<p><span>Nayquan Shuler<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SkateboardingSkatingTyshawn JonesHypebeast Magazinehypebeast magazine 37hypebeast magazine issue 37 the architects issuehardiestyshawn jones hardiesbrickking skateboards\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/tyshawn-jones-business-gospel-of-skating&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F09%2FUntitled-design-54.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Sports Apr 15, 2026 923 Views 0\u00a0Comments Comments Save Text By Hypebeast Newsroom Photographer Nayquan Shuler Share this article Sports Apr 15, 2026 923 Views 0\u00a0Comments Comments Save Our latest cover story on Tyshawn Jones goes deep on his skating career, his Louis Vuitton ambassadorship, and Hardies Land, the warehouse skatepark he [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1886208","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1886208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1886208"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1886208\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1886208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1886208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1886208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}