{"id":1885713,"date":"2026-04-16T16:02:00","date_gmt":"2026-04-16T13:02:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1885713"},"modified":"2026-04-16T16:02:00","modified_gmt":"2026-04-16T13:02:00","slug":"zeiyt-is-the-beauty-brand-inspired-by-palestines-sacred-olive-groves","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1885713","title":{"rendered":"Z\u00cbIYT is the beauty brand inspired by Palestine\u2019s sacred olive groves"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-2940-1960\/azure\/dazed-prod\/1440\/3\/1443425.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/70094\/1\/zeiyt-is-the-beauty-brand-palestine-sacred-olive-groves\" data-article-id=\"70094\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.53\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"260320_ZEIYT_05_571B\" class=\"img\" height=\"1960\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/3\/1443425.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of ZEIYT<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-16T16:02:00+00:00\" class=\"timestamp\" title=\"16 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"16\">16,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty-rising\">Beauty Rising<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/beauty-rising\">Beauty Rising<\/a><\/div>\n<h1 class=\"title\"><span>Z\u00cbIYT is the beauty brand inspired by Palestine\u2019s sacred <span class=\"nowrap\">olive groves<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Drawing upon her Scandi-Palestinian identity, founder Gina Dirawi&#8217;s generational connection to Palestine\u2019s olive groves inspires her ritualistic <span class=\"nowrap\">beauty products<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-16T16:02:00+00:00\" class=\"timestamp\" title=\"16 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"16\">16,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-16T16:02:00+00:00\" class=\"timestamp\" title=\"16 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"16\">16,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/TiarnaMeehan\">Tiarna<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.instagram.com\/GINADIRAWI\/\"><span>Gina Dirawi<\/span><\/a><span> grew up surrounded by olive oil, long before she understood its importance. Her grandmother, Fatima, would use it for everything, from cooking to moisturising her skin and hair. \u201cI thought it was pretty disgusting back then,\u201d says Dirwai, with a laugh. \u201cShe always would tell me \u2018this heals everything\u2019, but I never listened.\u201d\u00a0<\/span><\/p>\n<p><span>It was only after years spent in the entertainment industry, where Dirawi cycled through hair bleaches and treatments, that she eventually began to listen to her grandmother\u2019s wisdom. \u201cI got sepsis and lost most of my hair. My skin was peeling,\u201d she tells Dazed. \u201cI returned to Palestine and I saw everyone there had long, thick hair. When I asked them what they do they said, \u2018we oil it.\u2019\u201d After using the oil herself, on both her skin and hair, Dirawi\u2019s viewpoint changed. Not only did her curls begin to return, but the process of oiling shifted her relationship to her hair, which she had hated while growing up in Sweden. \u201cI thought it took up too much space and I didn\u2019t know what to do with it. Oiling helped me to accept a part of me that I always thought was ugly.\u201d\u00a0<\/span><\/p>\n<p><span>It was from this experience that she built <\/span><a href=\"https:\/\/zeiyt.com\/pages\/our-oil\"><span>Z\u00cbIYT<\/span><\/a><span>, deriving the brand\u2019s name from the Arabic world for oil (<em>zayt<\/em>) and her grandmother\u2019s last name, Ziad. Launched this week, the products are not just inspired by Palestinian tradition but made using hand-picked olives from ancient Palestinian trees. As Dirawi researched more into the significance of oil in her culture, she learned exactly how central it is to Palestinian heritage. \u201cYou can see it in our poetry, our music \u2013 people protect the olive trees with their life, almost like it\u2019s a family member,\u201d she says.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"38994725-9e73-4e9a-9ef3-b42e00ee14cc\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443448.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"ZEIYT\" class=\"img\" height=\"2500\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443448.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Z\u00cbIYT<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Dirawi was intent on sourcing directly from Palestine, specifically the West Bank, to support Palestinian farmers. After facing a series of setbacks, she eventually made the decision to go there herself. \u201cI was sick of the back and forth for years. I needed to just go there and talk to people and get my oil,\u201d she says.<\/span><\/p>\n<p><span>On her visit, Dirawi found farmers and families who had been tending the groves for generations, and trees that stretched back centuries, some up to 3,000 years old. \u201cI just burst into tears because it\u2019s been such a tough and hard process, but also so meaningful.\u201d Olive farmers in the West Bank have long been on the receiving end of violence, and this is only getting worse. The UN <a href=\"https:\/\/www.ochaopt.org\/content\/humanitarian-situation-update-333-west-bank\">documented<\/a> 86 attacks related to the olive harvest season in 2025 alone, which disrupted harvesting activities, injured 112 Palestinians and vandalised thousands of trees and saplings. Yet the olive tree endures as a symbol of Palestinian culture, and olive oil remains one of Palestine\u2019s most important exports. <\/span>\u201cI think it\u2019s more important than ever that we Palestinians can show something beautiful, when we always see so much sadness connected to our identity.\u201d<\/p>\n<p><span>Dirawi named products after each of her grandmothers, honouring the women whose knowledge first shaped her understanding of the oil and its healing power. More centrally, these principles are at the foundation of Z\u00cbIYT, as the brand works to honour a product that connects land, families, and Palestinian identity across generations.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"75d09641-1147-42b5-8b8a-b42e00ee8003\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1600\/azure\/dazed-prod\/1440\/3\/1443449.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"ZEIYT\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443449.jpg\" width=\"1600\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Z\u00cbIYT<\/span><\/figcaption><\/figure>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty-rising\">Beauty Rising<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/skincare\">skincare<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/hair\">hair<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/palestine\">Palestine<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 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Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.instagram.com\/GINADIRAWI\/\"><span>Gina Dirawi<\/span><\/a><span> grew up surrounded by olive oil, long before she understood its importance. Her grandmother, Fatima, would use it for everything, from cooking to moisturising her skin and hair. \u201cI thought it was pretty disgusting back then,\u201d says Dirwai, with a laugh. \u201cShe always would tell me \u2018this heals everything\u2019, but I never listened.\u201d\u00a0<\/span><\/p>\n<p><span>It was only after years spent in the entertainment industry, where Dirawi cycled through hair bleaches and treatments, that she eventually began to listen to her grandmother\u2019s wisdom. \u201cI got sepsis and lost most of my hair. My skin was peeling,\u201d she tells Dazed. \u201cI returned to Palestine and I saw everyone there had long, thick hair. When I asked them what they do they said, \u2018we oil it.\u2019\u201d After using the oil herself, on both her skin and hair, Dirawi\u2019s viewpoint changed. Not only did her curls begin to return, but the process of oiling shifted her relationship to her hair, which she had hated while growing up in Sweden. \u201cI thought it took up too much space and I didn\u2019t know what to do with it. Oiling helped me to accept a part of me that I always thought was ugly.\u201d\u00a0<\/span><\/p>\n<p><span>It was from this experience that she built <\/span><a href=\"https:\/\/zeiyt.com\/pages\/our-oil\"><span>Z\u00cbIYT<\/span><\/a><span>, deriving the brand\u2019s name from the Arabic world for oil (<em>zayt<\/em>) and her grandmother\u2019s last name, Ziad. Launched this week, the products are not just inspired by Palestinian tradition but made using hand-picked olives from ancient Palestinian trees. As Dirawi researched more into the significance of oil in her culture, she learned exactly how central it is to Palestinian heritage. \u201cYou can see it in our poetry, our music \u2013 people protect the olive trees with their life, almost like it\u2019s a family member,\u201d she says.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"38994725-9e73-4e9a-9ef3-b42e00ee14cc\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443448.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"ZEIYT\" class=\"img\" height=\"2500\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443448.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Z\u00cbIYT<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Dirawi was intent on sourcing directly from Palestine, specifically the West Bank, to support Palestinian farmers. After facing a series of setbacks, she eventually made the decision to go there herself. \u201cI was sick of the back and forth for years. I needed to just go there and talk to people and get my oil,\u201d she says.<\/span><\/p>\n<p><span>On her visit, Dirawi found farmers and families who had been tending the groves for generations, and trees that stretched back centuries, some up to 3,000 years old. \u201cI just burst into tears because it\u2019s been such a tough and hard process, but also so meaningful.\u201d Olive farmers in the West Bank have long been on the receiving end of violence, and this is only getting worse. The UN <a href=\"https:\/\/www.ochaopt.org\/content\/humanitarian-situation-update-333-west-bank\">documented<\/a> 86 attacks related to the olive harvest season in 2025 alone, which disrupted harvesting activities, injured 112 Palestinians and vandalised thousands of trees and saplings. Yet the olive tree endures as a symbol of Palestinian culture, and olive oil remains one of Palestine\u2019s most important exports. <\/span>\u201cI think it\u2019s more important than ever that we Palestinians can show something beautiful, when we always see so much sadness connected to our identity.\u201d<\/p>\n<p><span>Dirawi named products after each of her grandmothers, honouring the women whose knowledge first shaped her understanding of the oil and its healing power. More centrally, these principles are at the foundation of Z\u00cbIYT, as the brand works to honour a product that connects land, families, and Palestinian identity across generations.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"75d09641-1147-42b5-8b8a-b42e00ee8003\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1600\/azure\/dazed-prod\/1440\/3\/1443449.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"ZEIYT\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443449.jpg\" width=\"1600\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Z\u00cbIYT<\/span><\/figcaption><\/figure>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/beauty\/article\/70094\/1\/zeiyt-is-the-beauty-brand-palestine-sacred-olive-groves&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-2940-1960\/azure\/dazed-prod\/1440\/3\/1443425.jpg&#8221;] Courtesy of ZEIYT April\u00a0 16,\u00a0 2026 Beauty \/ Beauty Rising Beauty \/ Beauty Rising Z\u00cbIYT is the beauty brand inspired by Palestine\u2019s sacred olive groves Drawing upon her Scandi-Palestinian identity, founder Gina Dirawi&#8217;s generational connection to Palestine\u2019s olive groves inspires her ritualistic beauty products April\u00a0 16,\u00a0 2026 April\u00a0 16,\u00a0 2026 TextTiarna Gina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1885713","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1885713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1885713"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1885713\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1885713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1885713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1885713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}