{"id":1885710,"date":"2026-04-15T20:28:00","date_gmt":"2026-04-15T17:28:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1885710"},"modified":"2026-04-15T20:28:00","modified_gmt":"2026-04-15T17:28:00","slug":"airmaxxing-with-singer-songwriter-simone-ruth","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1885710","title":{"rendered":"Airmaxxing with singer-songwriter Simone Ruth"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-443-2400-1600\/azure\/dazed-prod\/1440\/3\/1443064.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70054\/1\/nike-airmaxxing-with-singer-songwriter-simone-ruth\" data-article-id=\"70054\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"[IMAGE 4] 09_Simone_040 1\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/3\/1443064.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Adam DiCarlo<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-15T20:28:00+00:00\" class=\"timestamp\" title=\"15 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"15\">15,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>Airmaxxing with singer-songwriter <span class=\"nowrap\">Simone Ruth<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The singer, songwriter and producer on winning best dressed in school, speaking to strangers and her \u2018concrete <span class=\"nowrap\">princess\u2019 style<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\"> Nike <\/span><\/span><time datetime=\"2026-04-15T20:28:00+00:00\" class=\"timestamp\" title=\"15 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"15\">15,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-15T20:28:00+00:00\" class=\"timestamp\" title=\"15 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"15\">15,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>DC-born, New York City-based creative <\/span><a href=\"https:\/\/www.instagram.com\/rudegalsimcity\"><span>Simone Ruth<\/span><\/a><span> has always been a performer. The artist\u2019s journey started at age 5, when she first joined the Washington Ballet. These days, though, she\u2019s better known for her work as a singer, songwriter and producer, with performances at The Mercury Lounge and Songbyrd Music House already under her belt. Blending pop, trip-hop and R&amp;B, Ruth\u2019s sound is genre-defying and heartfelt \u2013 which you\u2019ll hear in her latest single, \u201cPriceless\u201d.<\/span><\/p>\n<p><span>Rather than finding her way in the industry, Ruth is creating her own lane. An entrepreneur as well as an up-and-coming artist, the 26-year-old founded the independent record label Global Crisis as a way to build a more equitable future for the industry. Now that her musical output has already captured fans\u2019 attention, the artist is trying her hand at fashion, too, appearing in Nike\u2019s Spring Airmax campaign, which was produced in collaboration with Dazed Studio.<\/span><\/p>\n<p><span>Ahead of the artist\u2019s Nike shoot, we caught up on what she\u2019s \u201cmaxxing out\u201d on, her dream sneaker and speaking to strangers.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"815aeb57-c5a7-4b1b-aff3-b4250162fd00\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443065.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.51\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Airmaxxing Simone Ruth\" class=\"img\" height=\"1989\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443065.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Nina Gofur<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe your personal style in 3 words?\u00a0<\/strong><\/p>\n<p><span>Citygirl, sporty, cosy.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your first fashion-related memory?\u00a0<\/strong><\/p>\n<p><span>In high school, I won best dressed in the yearbook two years in a row. I feel like this established me as a certified fashion girly before that was even a widely-used internet term.\u00a0<\/span><\/p>\n<p><strong>Your alarm just went off and you have 10 minutes to get ready. What\u2019s the first item in your wardrobe you\u2019re reaching for?\u00a0<\/strong><\/p>\n<p><span>Definitely a jersey. I love the comfort and effortlessness that comes with throwing on a sports jersey; they\u2019re breathable, lightweight, and easy to move around in.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your favourite way to style your Nike Air Maxes?\u00a0<\/strong><\/p>\n<p><span>I love pairing Air Maxes with a skirt, something jean or tulle, and a corset, or some type of mesh top. I love urban style, and pairing sneakers with a girly fit feels so Concrete Princess-coded.\u00a0<\/span><\/p>\n<p><strong>What are some unexpected sources of inspiration for you these days?<\/strong><\/p>\n<p><span>Conversations with strangers.\u00a0<\/span><\/p>\n<p><strong>With the current never-ending trend cycle and rapidly changing algorithm, how do you stay true to your own taste?\u00a0<\/strong><\/p>\n<p><span>I\u2019ve always had a strong sense of style, and I\u2019m naturally drawn to pieces that feel weird or outside the box \u2013 things that exist beyond the algorithm altogether. I think I have a way of seeing past what\u2019s being marketed to me, so I go out of my way to find clothing that genuinely resonates with me at my core.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/nike\">Nike<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70054\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70090\/1\/rosalia-lux-world-tour-barcelona-fashion-religious-street-style-fans\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"TampioNiko_Rosalia_28\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-165-2272-1511\/azure\/dazed-prod\/1440\/3\/1443424.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Rosal\u00eda is my religion: Sacred street style from Lux Tour Barcelona<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70044\/1\/oakley-s-new-field-gear-line-collection\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"HEADER\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/202-0-2538-1688\/azure\/dazed-prod\/1440\/2\/1442950.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Oakley\u2019s new collection was designed to weather the storm<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70053\/1\/airmaxxing-with-multidisciplinary-creative-jake-elias\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"[IMAGE 5] 05_Jacob_012\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-437-2399-1596\/azure\/dazed-prod\/1440\/3\/1443062.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Airmaxxing with multidisciplinary creative Jake Elias<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70083\/1\/best-fashion-exhibitions-guide-spring-2026-schiaparelli-helmut-lang\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Catwalk_ Alexander McQueen Spring_Summer 1999\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/204-171-1305-868\/azure\/dazed-prod\/1440\/3\/1443344.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The best fashion exhibitions to see for spring 2026<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70077\/1\/coachella-2026-best-dressed-stars-sabrina-carpenter-fakemink-sombr-fka-twigs\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Coachella 2026 weekend one best dressed\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/79-533-1860-1237\/azure\/dazed-prod\/1440\/3\/1443273.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">All the best dressed stars at Coachella 2026<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70052\/1\/airmaxxing-with-new-york-designer-annie-lian\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"[IMAGE 2] 03_Annie_032 1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-505-2399-1596\/azure\/dazed-prod\/1440\/3\/1443059.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Airmaxxing with New York designer Annie Lian<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70065\/1\/puma-and-jil-sander-keep-it-simple-with-the-k-street\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Puma<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"PUMA x Jil Sander&#039;s K-Street\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1440\/3\/1443156.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">PUMA and Jil Sander keep it simple with the K-Street <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70073\/1\/labubu-bubble-bursting-obituary-pop-mart-stock-plummet\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Mariah Carey and a Labubu\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/65-263-1775-1181\/azure\/dazed-prod\/1440\/3\/1443221.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Labubu obituary: Rot in hell you ugly little freaks<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70072\/1\/in-the-bag-louis-vuitton-gets-nosy-with-new-speedy-campaign\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Louis Vuitton Speedy P9\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/134-22-1550-1031\/azure\/dazed-prod\/1440\/3\/1443219.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In the bag! Louis Vuitton gets nosy with new Speedy campaign <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70063\/1\/maison-martin-margiela-2006-shoot-dazed-magazine-march-issue-gillian-wearing\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Martin Margiela Dazed 2006\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-54-970-645\/azure\/dazed-prod\/1440\/3\/1443152.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Revisit this 20-year-old Margiela shoot from Dazed\u2019s March 2006 issue<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70024\/1\/photo-remi-lamande-reimagines-barbara-kruger-seminal-streetwear-performa-drop\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Barbara Kruger, The Drop (2025)\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/109-85-1927-1282\/azure\/dazed-prod\/1440\/2\/1442989.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">These photos reimagine Barbara Kruger\u2019s seminal streetwear drop<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70041\/1\/buy-copy-dazed-mena-new-issue-support-relief-efforts-in-lebanon\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1080-718\/azure\/dazed-prod\/1440\/2\/1442927.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Buy a copy of Dazed MENA to support relief efforts in Lebanon<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>DC-born, New York City-based creative <\/span><a href=\"https:\/\/www.instagram.com\/rudegalsimcity\"><span>Simone Ruth<\/span><\/a><span> has always been a performer. The artist\u2019s journey started at age 5, when she first joined the Washington Ballet. These days, though, she\u2019s better known for her work as a singer, songwriter and producer, with performances at The Mercury Lounge and Songbyrd Music House already under her belt. Blending pop, trip-hop and R&amp;B, Ruth\u2019s sound is genre-defying and heartfelt \u2013 which you\u2019ll hear in her latest single, \u201cPriceless\u201d.<\/span><\/p>\n<p><span>Rather than finding her way in the industry, Ruth is creating her own lane. An entrepreneur as well as an up-and-coming artist, the 26-year-old founded the independent record label Global Crisis as a way to build a more equitable future for the industry. Now that her musical output has already captured fans\u2019 attention, the artist is trying her hand at fashion, too, appearing in Nike\u2019s Spring Airmax campaign, which was produced in collaboration with Dazed Studio.<\/span><\/p>\n<p><span>Ahead of the artist\u2019s Nike shoot, we caught up on what she\u2019s \u201cmaxxing out\u201d on, her dream sneaker and speaking to strangers.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"815aeb57-c5a7-4b1b-aff3-b4250162fd00\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443065.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.51\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Airmaxxing Simone Ruth\" class=\"img\" height=\"1989\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443065.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Nina Gofur<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe your personal style in 3 words?\u00a0<\/strong><\/p>\n<p><span>Citygirl, sporty, cosy.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your first fashion-related memory?\u00a0<\/strong><\/p>\n<p><span>In high school, I won best dressed in the yearbook two years in a row. I feel like this established me as a certified fashion girly before that was even a widely-used internet term.\u00a0<\/span><\/p>\n<p><strong>Your alarm just went off and you have 10 minutes to get ready. What\u2019s the first item in your wardrobe you\u2019re reaching for?\u00a0<\/strong><\/p>\n<p><span>Definitely a jersey. I love the comfort and effortlessness that comes with throwing on a sports jersey; they\u2019re breathable, lightweight, and easy to move around in.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your favourite way to style your Nike Air Maxes?\u00a0<\/strong><\/p>\n<p><span>I love pairing Air Maxes with a skirt, something jean or tulle, and a corset, or some type of mesh top. I love urban style, and pairing sneakers with a girly fit feels so Concrete Princess-coded.\u00a0<\/span><\/p>\n<p><strong>What are some unexpected sources of inspiration for you these days?<\/strong><\/p>\n<p><span>Conversations with strangers.\u00a0<\/span><\/p>\n<p><strong>With the current never-ending trend cycle and rapidly changing algorithm, how do you stay true to your own taste?\u00a0<\/strong><\/p>\n<p><span>I\u2019ve always had a strong sense of style, and I\u2019m naturally drawn to pieces that feel weird or outside the box \u2013 things that exist beyond the algorithm altogether. I think I have a way of seeing past what\u2019s being marketed to me, so I go out of my way to find clothing that genuinely resonates with me at my core.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70054\/1\/nike-airmaxxing-with-singer-songwriter-simone-ruth&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-443-2400-1600\/azure\/dazed-prod\/1440\/3\/1443064.jpg&#8221;] Photography Adam DiCarlo April\u00a0 15,\u00a0 2026 Fashion Airmaxxing with singer-songwriter Simone Ruth The singer, songwriter and producer on winning best dressed in school, speaking to strangers and her \u2018concrete princess\u2019 style In Partnership with Nike April\u00a0 15,\u00a0 2026 April\u00a0 15,\u00a0 2026 TextDazed Digital DC-born, New York City-based creative Simone Ruth has always [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1885710","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1885710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1885710"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1885710\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1885710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1885710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1885710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}