{"id":1883512,"date":"2026-04-15T10:00:00","date_gmt":"2026-04-15T07:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1883512"},"modified":"2026-04-15T10:00:00","modified_gmt":"2026-04-15T07:00:00","slug":"linshan-zheng-xiaomi-romania-piata-locala-de-smartphone-uri-ar-putea-stagna-in-2026-din-cauza-scumpirii","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1883512","title":{"rendered":"Linshan Zheng, Xiaomi Rom\u00e2nia: Pia\u0163a local\u0103 de smartphone-uri ar putea stagna \u00een 2026 din cauza scumpirii"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21332\/23124433\/1\/11-linshan-zheng-country-manager-xiaomi-romania.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21332\/23124433\/1\/11-linshan-zheng-country-manager-xiaomi-romania.jpg&#8221;]<\/p>\n<div class=\"articleIntro mainP text-content\">\n<p><em><strong><span>\u2666<\/span>\u00a0Pia\u0163a de smartphone-uri din Rom\u00e2nia a totalizat anul trecut aproximativ 3,25 milioane de unit\u0103\u0163i, \u00een sc\u0103dere cu circa 5% fa\u0163\u0103 de 2024, iar valoarea s-a situat la 1,3 miliarde de euro, pe fondul prelungirii ciclurilor de \u00eenlocuire\u00a0<span>\u2666<\/span>\u00a0Cre\u015fterea costurilor componentelor &#8211; \u00een special memoriile RAM \u015fi cele de stocare &#8211; pune presiune pe pre\u0163urile din \u00eentreaga industrie \u015fi ar putea duce la o stagnare sau o u\u015foar\u0103 sc\u0103dere a volumelor \u00een 2026\u00a0<span>\u2666<\/span>\u00a0Xiaomi \u015fi-a men\u0163inut locul al doilea pe pia\u0163a local\u0103 de smartphone-uri \u015fi vrea ca \u00een 2026 cel pu\u0163in unu din \u015fase rom\u00e2ni s\u0103 foloseasc\u0103 un telefon al brandului.<\/strong><\/em><\/p>\n<p>\nPia\u0163a de smartphone-uri din Rom\u00e2nia ar putea \u00eenregistra \u00een 2026 o stagnare sau chiar o u\u015foar\u0103 sc\u0103dere a volumelor v\u00e2ndute, pe fondul cre\u015fterii costurilor de fabrica\u0163ie generate de scumpirea componentelor &#8211; \u00een special a memoriilor RAM \u015fi a celor de stocare -, dar \u00een termeni de valoare ar trebui s\u0103 r\u0103m\u00e2n\u0103 relativ stabil\u0103, pe m\u0103sur\u0103 ce consumatorii migreaz\u0103 c\u0103tre telefoane mai scumpe pe care le p\u0103streaz\u0103 mai mult timp. Anul trecut, pia\u0163a local\u0103 a totalizat aproximativ 3,25 milioane de unit\u0103\u0163i, \u00een sc\u0103dere cu aproximativ 5% fa\u0163\u0103 de 2024, iar valoarea s-a situat la circa 1,3 miliarde de euro, potrivit datelor companiei de cercetare de pia\u0163\u0103 Omdia, citate de reprezentan\u0163ii Xiaomi Rom\u00e2nia.<\/p>\n<p>\n\u201eAnticip\u0103m mai mul\u0163i factori globali care ar putea influen\u0163a pia\u0163a local\u0103. Unul dintre cei mai importan\u0163i este cre\u015fterea costurilor componentelor, care cre\u015fte direct costurile de fabrica\u0163ie \u00een \u00eentreaga industrie. Acest lucru poate afecta at\u00e2t disponibilitatea produselor, c\u00e2t \u015fi pre\u0163urile \u00een anumite categorii, \u015fi ar putea duce la o stagnare sau la o u\u015foar\u0103 sc\u0103dere a volumelor de livr\u0103ri\u201c, a declarat pentru ZF Linshan Zheng, country manager, Xiaomi Rom\u00e2nia \u2013 subsidiara local\u0103 a produ\u00adc\u0103to\u00adrului chinez de smartphone-uri, gadget-uri, electrocasnice \u015fi ma\u015fini, care a ocupat locul al treilea la nivel global \u00een ceea ce pri\u00adve\u015fte v\u00e2nz\u0103rile de telefoane mobile \u00een 2025, dup\u0103 sud-coreenii de la Samsung (locul al doilea) \u015fi americanii de la Apple (locul \u00eent\u00e2i).<\/p>\n<p>\n\u00a0<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.zf.ro\/business-hi-tech\/linshan-zheng-xiaomi-romania-piata-locala-smartphone-uri-ar-putea-23124433&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21332\/23124433\/1\/11-linshan-zheng-country-manager-xiaomi-romania.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21332\/23124433\/1\/11-linshan-zheng-country-manager-xiaomi-romania.jpg&#8221;] \u2666\u00a0Pia\u0163a de smartphone-uri din Rom\u00e2nia a totalizat anul trecut aproximativ 3,25 milioane de unit\u0103\u0163i, \u00een sc\u0103dere cu circa 5% fa\u0163\u0103 de 2024, iar valoarea s-a situat la 1,3 miliarde de euro, pe fondul prelungirii ciclurilor de \u00eenlocuire\u00a0\u2666\u00a0Cre\u015fterea costurilor componentelor &#8211; \u00een special memoriile RAM \u015fi cele de stocare &#8211; pune presiune pe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-1883512","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1883512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1883512"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1883512\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1883512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1883512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1883512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}