{"id":1883444,"date":"2026-04-14T14:43:31","date_gmt":"2026-04-14T11:43:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1883444"},"modified":"2026-04-14T14:43:31","modified_gmt":"2026-04-14T11:43:31","slug":"ifpda-print-fair-2026-sales-attendance-drawings-shift","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1883444","title":{"rendered":"IFPDA Print Fair 2026: Sales, Attendance, Drawings Shift"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/04\/Photo_-Annie-Forrest.-Courtesy_-IFPDA-Print-Fair-1-1.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content a-content--offset lrv-a-floated-parent lrv-u-font-family-body lrv-u-line-height-normal lrv-u-font-size-18 lrv-u-position-relative\">\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe\u00a02026 edition of the annual IFPDA Print Fair\u00a0closed Sunday with record attendance and strong sales, offering an early look at what happens when a fair built on prints starts to stretch beyond them.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHeld at the\u00a0Park Avenue Armory, this year\u2019s edition drew more than 21,000 visitors over four days, including roughly 5,000 on opening night, according to organizers, with ticket sales up\u00a020 percent from last year.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe bigger story, though, wasn\u2019t the crowds\u2014it was the fair\u2019s evolving identity.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter a membership vote last year, the organization\u00a0formally expanded\u00a0to include drawings dealers, rebranding as the International Fine Prints and Drawings Association. The shift reflects a broader change in how collectors and institutions approach works on paper, even if the market has been slower to catch up.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn the fair floor, that change felt more gradual than sweeping. Some dealers leaned into it, mixing drawings into their booths, while others stuck to prints. The result was a fair that looked much like it always has\u2014busy, focused, and anchored by a steady stream of mid-market sales.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\"><img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/04\/BFA_53863_7827659.jpg?w=400\" alt=\"A crowd of people in an open area of an art fair.\" height=\"683\" width=\"1024\"><\/div>\n<\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\"><span class=\"lrv-u-font-size-14@desktop\">A throng of visitors at the IFPDA Print Fair\u2019s VIP opening.<\/span><cite class=\"lrv-u-text-transform-uppercase lrv-u-color-grey\">Photo Jason Lowrie\/Courtesy IFPDA Print Fair<\/cite><\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHauser &amp; Wirth sold more than 30 prints and works on paper, priced between $5,000 and $250,000.\u00a0Two Palms, one of New York\u2019s top multiples printers,\u00a0sold out an edition of 28 Cecily Brown etchings, priced at $7,500 each. The gallery also placed cast-paper works by Mickalene Thomas at $80,000 apiece. Elsewhere, dealers reported six-figure sales, including works by David Hockney and Rashid Johnson at Galerie Maximillian, alongside a steady clip of lower-priced material.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat pattern will sound familiar. Prints have been one of the more resilient corners of the market in recent years, driven in part by younger buyers and collectors priced out of painting and sculpture but able to scope up prints by blue-chip names at lower price points. Much of the growth has come from volume rather than trophy prices\u2014a lot of works moving at levels that still feel within reach.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut that part of the market comes with its own pressures. As the latest <em>UBS Art Market Report<\/em> notes, rising costs have made fairs harder to sustain for dealers working at lower price points\u2014particularly in prints and photography\u2014where margins are thinner and sales volume is more important to making up costs. At the same time, prints and multiples have quietly gained share, accounting for roughly 12 percent of dealer sales by value, even as works on paper overall have slipped slightly.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\"><img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/04\/Photo_-Jason-Lowrie.-Courtesy_-IFPDA-Print-Fair.jpeg?w=400\" alt=\"An aerial view of an art fair with prints hanging in multiple booths.\" height=\"683\" width=\"1024\"><\/div>\n<\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\"><span class=\"lrv-u-font-size-14@desktop\">A bird\u2019s eye view of the IFPDA Print Fair at the Park Avenue Armory.<\/span><cite class=\"lrv-u-text-transform-uppercase lrv-u-color-grey\">Photo Jason Lowrie\/Courtesy IFPDA Print Fair<\/cite><\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYou could see that mix in the crowd, too. The fair drew more than 100 curators to a newly launched summit and hosted a slate of programming with artists including Julie Mehretu, Hank Willis Thomas, and Derrick Adams, alongside a benefit honoring\u00a0Christophe Cherix, director of the Museum of Modern Art since September and the museum\u2019s former chief curator drawings and prints.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor IFPDA executive director Jenny Gibbs, that activity was by design. \u201cMy goal is to be a print world \u00dcbermensch, bringing people together to share knowledge and build connections,\u201d she told\u00a0<em>ARTnews<\/em>\u00a0by email, pointing to the week\u2019s mix of institutional programming and off-site events. \u201cAnd not coincidentally, the goodwill and excitement around these events translated into very, very strong sales.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGibbs added that collectors did not draw sharp distinctions between prints and drawings. \u201cCollectors and institutions responded to the material holistically, often moving fluidly between editions and unique works on paper, which is very much in line with how the field is evolving,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhether that shift will meaningfully reshape the fair is still an open question. For now, the early returns suggest continuity more than transformation: a fair that remains rooted in the part of the market where most of the action now sits, even if that part is getting harder to sustain.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.artnews.com\/art-news\/market\/ifpda-print-fair-2026-sales-attendance-drawings-expansion-1234781135\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/04\/Photo_-Annie-Forrest.-Courtesy_-IFPDA-Print-Fair-1-1.jpg?w=1024&#8243;] The\u00a02026 edition of the annual IFPDA Print Fair\u00a0closed Sunday with record attendance and strong sales, offering an early look at what happens when a fair built on prints starts to stretch beyond them. Held at the\u00a0Park Avenue Armory, this year\u2019s edition drew more than 21,000 visitors over four days, including roughly 5,000 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-1883444","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1883444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1883444"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1883444\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1883444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1883444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1883444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}