{"id":1881083,"date":"2026-04-14T05:07:50","date_gmt":"2026-04-14T02:07:50","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1881083"},"modified":"2026-04-14T05:07:50","modified_gmt":"2026-04-14T02:07:50","slug":"nissans-new-vision-a-fresh-master-plan-but-will-it-work","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1881083","title":{"rendered":"Nissan’s new Vision: a fresh master plan, but will it work?"},"content":{"rendered":"
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{“@context”:”https:\/\/schema.org”,”@type”:”Article”,”image”:”https:\/\/car-images.bauersecure.com\/wp-images\/259846\/double-juke.jpg”,”mainEntityOfPage”:{“@type”:”WebPage”,”@id”:”https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/nissan\/vision-2026\/”},”url”:”https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/nissan\/vision-2026\/”,”author”:{“@type”:”Person”,”name”:”Curtis Moldrich”,”description”:”Curtis Moldrich is CAR magazineu2019s Digital Editor and has worked for the brand for the past five years. As Digital Editor, heu2019s responsible for online strategy, including CARu2019s website, social media channels such as X (formerly Twitter) and Facebook, and he helps on wider platform strategy as CAR magazine branches out on to Apple Newsu002B, CAR VIP and other new ways to consume our content. If itu2019s online and involves CAR magazine, heu2019s got something to do with it. Curtis also contributes to the print edition of the magazine every month, sits on Bauer Media UKu2019s Diversity and Inclusion pillar group and co-founded the new automotive work experience program.nCurtis kicked off his journalism career doing freelance work for technology brands such as CNET UK and Stuff, and moved to the Telegraph technology desk after completing his degree. He did a stint as staff writer at Dennis Publishingu2019s newly-formed Alphr title, where he covered consumer technology as well as motorsports, sim-racing and car reviews.nAt CAR, Curtisu2019s main goal is to recreate and build on all the kudos, respect and authority of the print magazine across our digital platforms. Heu2019s also keen to explore the opportunities online-only storytelling brings, and wants to put the brand in front of new audiences.nWhen heu2019s not writing about F1, testing hot hatches or analysing the latest EV platform news, Curtis is also a keen gamer, and uses iRacing with a VR-enabled set-up. He also continues to write about consumer tech for our sister site, Whatu2019s The Best.nOutside of his four-wheeled work commitments, Curtis owns a new Yamaha R7, which he sometimes writes about for MCN, and often photographs along with other motoring-based content on his popular Instagram page. You can follow Curtis on Instagram or Twitter u2013 and read his latest articles in the list below. He is also running an Audi S3 long-termer, and you can read about that here.”,”image”:{“@type”:”ImageObject”,”url”:”https:\/\/car-assets.bauersecure.com\/wp-images\/14235\/curtisauthor2023.jpg”,”caption”:”Curtis Moldrich”},”sameAs”:[“https:\/\/www.linkedin.com\/in\/curtismoldrich\/”,”https:\/\/x.com\/khurtizz”,”https:\/\/www.instagram.com\/khurtizz”],”url”:”https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/”,”jobTitle”:”Digital Editor”,”knowsAbout”:”Automotive”,”worksFor”:{“@type”:”Organization”,”name”:”CAR magazine”}},”dateModified”:”2026-04-14T06:42:45+01:00″,”datePublished”:”2026-04-14T06:07:50+01:00″,”headline”:”Nissanu0027s new Vision: a fresh master plan, but will it work?”,”publisher”:{“@type”:”Organization”,”name”:”Bauer Media”,”brand”:{“@type”:”Organization”,”name”:”Car Magazine”},”logo”:{“@type”:”ImageObject”,”url”:”https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200×88.png”}}}<\/p>\n

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\n\t\t\t\t\t\t\t\t\tNissan’s new Vision: a fresh master plan, but will it work?<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
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\n\tBy Curtis Moldrich<\/a>\n<\/div>\n<\/p><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tUpdated: Today 06:42
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\u25ba Nissan\u2019s Vision explained
\u25ba Fewer models, more choice
\u25ba Efficiency and technology will win<\/strong><\/p>\n

Nissan has just revealed a new roadmap which it believes will put it back at the forefront of innovation and tilt it towards growth. Catchily named \u2018Mobility Intelligence for Everyday Life,\u2019 it was outlined at Nissan\u2019s Vision event in Tokyo today. It may sound like an automotive word salad \u2013 but the plan itself seems to have real substance.\u00a0<\/p>\n

Designed to combat Nissan\u2019s ailing state, the new strategy further clarifies the Re:Nissan plan and injects efficiency into everything the company does. \u2018Clearer, sharper and closer to everyday life,\u2019 said President and CEO Ivan Espinosa of the new plan.<\/p>\n

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Like this? Get more CAR delivered to your browser!\u00a0<\/strong><\/em>Click here to add CAR Magazine as a preferred source on Google<\/em><\/strong><\/a>.<\/strong><\/em><\/p>\n

As you\u2019d expect from any roadmap published in 2026, it\u2019s focused around two key areas: electrification and AI-led intelligence. In Europe, the former will be spearheaded by the Micra EV, the newly revealed Nissan Juke EV<\/a> (which will be built in Sunderland and sold in Europe) and a forthcoming A-segment EV. It\u2019ll also be supported by a suite of hybrids, which remain an important \u2018bridge to BEV.\u2019<\/p>\n

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A history of over investing<\/h2>\n

The silent part of the plan is an acceptance that Nissan is bloated, and out of shape right now \u2013 mainly due to a period of unsustainable investment.\u00a0\u00a0<\/p>\n

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\u2018We had an ambition of growing the company far beyond the natural growth that the company could accept; in terms of brand positioning, brand strength and revenue commanding capabilities\u2019 explained Ivan Espinosa, president and CEO of Nissan.<\/p>\n

\u2018This was the behaviour of the company for maybe 10 years, and the volume reached a peak of 5.7 million. But the company was designed to receive 8 million cars.\u2019<\/p>\n

Nissan still aims to go big on its key strengths, but it\u2019ll do so in a more focused, deliberate fashion: \u2018That\u2019s how we formulated this new plan, which started with re:Nissan,\u2019 explained Espinosa. \u2018We needed a bit of a strong shot of medicine unfortunately, because there were many hopes for growing the company that didn\u2019t happen.\u2019<\/p>\n

Fewer models, more choice\u00a0<\/h2>\n

Nissan models are now divided into three categories: Heartbeat models that carry the brand essence, Core models that deliver volume and Growth models that aim to exploit new sectors. Those three will cover more than 80% of the brand\u2019s overall volume. Finally. partner models such as the Micra (in cooperation with Renault) fill in the gaps.\u00a0<\/p>\n

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As part of this reorganisation, the overall line up will be condensed from 56 to 45 models \u2013 though those remaining 45 will offer more powertrain choices than before.\u00a0<\/p>\n

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Three markets, one Nissan<\/h2>\n

In a similar way, Nissan has stopped trying to focus on the global picture and is simply focusing on its three most important markets: Japan, the U.S and China. Each market serves a dual purpose, in addition to delivering volume and revenue.<\/p>\n

Japan is all about brand position and strength, while the Chinese market is concerned with fast-forwarding to the \u2018China speed\u2019 we\u2019re used to seeing from the likes of Geely and Chery. Nissan believes that the work practices developed in these markets will osmose to the rest of the world.\u00a0<\/p>\n

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What about the other technology?\u00a0<\/h2>\n
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Nissan is heavily focused on using AI in autonomous driving and in AIDC (AI-Defined Vehicles) but more interesting are its possible targets around solid-state battery technology. Both are perennially two years away from production: solid-state has a target of 2028 mentioned, while the new Nissan Elgrand promises to debut end-to-end autonomous capability by the end of fiscal 2027.<\/p>\n

Will it work? <\/h2>\n

\u2018It was very impressive for me how quickly we came into the sharpness of our mission,\u2019 said Espinosa, explaining how the plan came together, \u2018because we are a company that has deep roots in technology.\u2019 <\/p>\n

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Less ambitious on the surface but braver in what it perhaps doesn\u2019t do, Nissan\u2019s new strategy feels like a dose of common sense. It\u2019s both more deliberate and conservative in its approach, but that\u2019s relatively radical when you consider the behaviour of the company in the last ten years.<\/p>\n<\/p><\/div>\n