{"id":1880779,"date":"2026-04-14T01:20:42","date_gmt":"2026-04-13T22:20:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1880779"},"modified":"2026-04-14T01:20:42","modified_gmt":"2026-04-13T22:20:42","slug":"huawei-teases-a-wider-foldable-and-the-timing-feels-very-apple-adjacent","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1880779","title":{"rendered":"Huawei Teases a Wider Foldable, and the Timing Feels Very Apple-Adjacent"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.cnet.com\/a\/img\/resize\/fb9833b764803cd77e394814f6321776f5316c12\/hub\/2026\/04\/13\/3b92b43f-24d3-47ac-9ae3-a73986c07646\/huawei-pura-x-max-5.jpg?auto=webp&fit=crop&height=675&width=1200″]<\/p>\n

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Huawei’s new extra-wide foldable phone was revealed on Monday, and it’s already drawing comparisons to the next big thing from Apple. Little is known about the Pura X Max, teased on China’s Weibo social network, but the internet is buzzing over its uncommon proportions, wide aspect ratio and similarities with the rumored iPhone Fold<\/span><\/span>\u00a0expected to arrive later this year.\u00a0<\/p>\n

There are plenty of different ways to fold a phone, and tech companies have been experimenting with various configurations over the last few years. There are clamshell-style devices, like the Motorola Razr<\/span><\/span> and Samsung Galaxy Z Flip 7<\/span><\/span>, which fold like OG flip phones, shrinking down into a pocketable square. Then came taller, book-style phones that unfold to reveal larger, tablet-size displays. These days, you can even find trifold phones<\/span><\/span> with two hinges. However you fold it, most foldables either start or end with the familiar candybar shape as their base.<\/p>\n

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<\/div>\n<\/div>
<\/p>\n

Manufacturers have experimented with a variety of different foldable configurations, yet the Pura X Max’s wide proportions are uncommon.<\/p>\n

<\/span>Huawei<\/span><\/figcaption><\/figure>\n

Huawei’s Pura X Max — the newly announced larger evolution of the Pura X foldable phone<\/span><\/span> — is what I like to think of as a passport-style foldable. Rather than the tall rectangle aspect ratio that almost all modern phones take, it has shorter and extra-wide proportions when folded before opening up to reveal what appears to be an approximately iPad Mini<\/span><\/span>-sized and proportioned internal display. This is a formula similar to what we’ve seen on the 2020\u00a0Microsoft Surface Duo<\/span><\/span>, though the Duo made use of dual internal screens split by a visible hinge rather than a flexible, foldable display.<\/p>\n

The proportions of the Pura X Max announcement have experts and enthusiasts drawing comparisons to the rumored iPhone Fold, which might end up being called the\u00a0iPhone Ultra<\/span><\/span>, that is expected to debut this fall alongside the new iPhone 18 models<\/span><\/span>. Industry insiders, alleged dummy models and leaked CAD files point to Apple using a similarly wide passport-style shape with proportions in the ballpark of the Google Pixel 10 Pro Fold<\/span><\/span>. The iPhone Ultra is rumored to feature a 5.5-inch outer screen that unfolds into a 7.8-inch internal display and could be priced between $2,000 and $2,500.\u00a0<\/p>\n

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Apple’s rumored foldable iPhone is also expected to use a wide aspect ratio, though perhaps not this wide.<\/p>\n

<\/span>Jeffrey Hazelwood\/CNET<\/span><\/figcaption><\/figure>\n

Set to launch on April 20 in China, the Pura X Max is shown in Huawei’s teaser imagery sporting a triple-camera hump on its rear panel. However, the manufacturer hasn’t given any specs, pricing or even shown us what that inside folding display will look like.\u00a0<\/p>\n

The timing of the announcement could be seen as a shot across Cupertino’s bow — Huawei beating the hotly anticipated Apple device to the punch — and perhaps that could end up being true in Huawei’s home market of China. However, Huawei doesn’t have a presence in the US<\/span><\/span>, so buyers looking to broaden their foldable horizons will have to wait to see what Apple or Samsung<\/span><\/span>\u00a0has to show later this year.<\/p>\n<\/article>\n<\/div>\n<\/div>\n

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              \n

              Huawei’s new extra-wide foldable phone was revealed on Monday, and it’s already drawing comparisons to the next big thing from Apple. Little is known about the Pura X Max, teased on China’s Weibo social network, but the internet is buzzing over its uncommon proportions, wide aspect ratio and similarities with the rumored iPhone Fold<\/span><\/span>\u00a0expected to arrive later this year.\u00a0<\/p>\n

              There are plenty of different ways to fold a phone, and tech companies have been experimenting with various configurations over the last few years. There are clamshell-style devices, like the Motorola Razr<\/span><\/span> and Samsung Galaxy Z Flip 7<\/span><\/span>, which fold like OG flip phones, shrinking down into a pocketable square. Then came taller, book-style phones that unfold to reveal larger, tablet-size displays. These days, you can even find trifold phones<\/span><\/span> with two hinges. However you fold it, most foldables either start or end with the familiar candybar shape as their base.<\/p>\n

              \n
              \n
              <\/div>\n<\/div>
              <\/p>\n

              Manufacturers have experimented with a variety of different foldable configurations, yet the Pura X Max’s wide proportions are uncommon.<\/p>\n

              <\/span>Huawei<\/span><\/figcaption><\/figure>\n

              Huawei’s Pura X Max — the newly announced larger evolution of the Pura X foldable phone<\/span><\/span> — is what I like to think of as a passport-style foldable. Rather than the tall rectangle aspect ratio that almost all modern phones take, it has shorter and extra-wide proportions when folded before opening up to reveal what appears to be an approximately iPad Mini<\/span><\/span>-sized and proportioned internal display. This is a formula similar to what we’ve seen on the 2020\u00a0Microsoft Surface Duo<\/span><\/span>, though the Duo made use of dual internal screens split by a visible hinge rather than a flexible, foldable display.<\/p>\n

              The proportions of the Pura X Max announcement have experts and enthusiasts drawing comparisons to the rumored iPhone Fold, which might end up being called the\u00a0iPhone Ultra<\/span><\/span>, that is expected to debut this fall alongside the new iPhone 18 models<\/span><\/span>. Industry insiders, alleged dummy models and leaked CAD files point to Apple using a similarly wide passport-style shape with proportions in the ballpark of the Google Pixel 10 Pro Fold<\/span><\/span>. The iPhone Ultra is rumored to feature a 5.5-inch outer screen that unfolds into a 7.8-inch internal display and could be priced between $2,000 and $2,500.\u00a0<\/p>\n

              \n
              \n
              <\/div>\n<\/div>
              <\/p>\n

              Apple’s rumored foldable iPhone is also expected to use a wide aspect ratio, though perhaps not this wide.<\/p>\n

              <\/span>Jeffrey Hazelwood\/CNET<\/span><\/figcaption><\/figure>\n

              Set to launch on April 20 in China, the Pura X Max is shown in Huawei’s teaser imagery sporting a triple-camera hump on its rear panel. However, the manufacturer hasn’t given any specs, pricing or even shown us what that inside folding display will look like.\u00a0<\/p>\n

              The timing of the announcement could be seen as a shot across Cupertino’s bow — Huawei beating the hotly anticipated Apple device to the punch — and perhaps that could end up being true in Huawei’s home market of China. However, Huawei doesn’t have a presence in the US<\/span><\/span>, so buyers looking to broaden their foldable horizons will have to wait to see what Apple or Samsung<\/span><\/span>\u00a0has to show later this year.<\/p>\n<\/article>\n<\/div>\n<\/div>\n

              \n

              Huawei’s new extra-wide foldable phone was revealed on Monday, and it’s already drawing comparisons to the next big thing from Apple. Little is known about the Pura X Max, teased on China’s Weibo social network, but the internet is buzzing over its uncommon proportions, wide aspect ratio and similarities with the rumored iPhone Fold<\/span><\/span>\u00a0expected to arrive later this year.\u00a0<\/p>\n

              There are plenty of different ways to fold a phone, and tech companies have been experimenting with various configurations over the last few years. There are clamshell-style devices, like the Motorola Razr<\/span><\/span> and Samsung Galaxy Z Flip 7<\/span><\/span>, which fold like OG flip phones, shrinking down into a pocketable square. Then came taller, book-style phones that unfold to reveal larger, tablet-size displays. These days, you can even find trifold phones<\/span><\/span> with two hinges. However you fold it, most foldables either start or end with the familiar candybar shape as their base.<\/p>\n

              \n
              \n
              <\/div>\n<\/div>
              <\/p>\n

              Manufacturers have experimented with a variety of different foldable configurations, yet the Pura X Max’s wide proportions are uncommon.<\/p>\n

              <\/span>Huawei<\/span><\/figcaption><\/figure>\n

              Huawei’s Pura X Max — the newly announced larger evolution of the Pura X foldable phone<\/span><\/span> — is what I like to think of as a passport-style foldable. Rather than the tall rectangle aspect ratio that almost all modern phones take, it has shorter and extra-wide proportions when folded before opening up to reveal what appears to be an approximately iPad Mini<\/span><\/span>-sized and proportioned internal display. This is a formula similar to what we’ve seen on the 2020\u00a0Microsoft Surface Duo<\/span><\/span>, though the Duo made use of dual internal screens split by a visible hinge rather than a flexible, foldable display.<\/p>\n

              The proportions of the Pura X Max announcement have experts and enthusiasts drawing comparisons to the rumored iPhone Fold, which might end up being called the\u00a0iPhone Ultra<\/span><\/span>, that is expected to debut this fall alongside the new iPhone 18 models<\/span><\/span>. Industry insiders, alleged dummy models and leaked CAD files point to Apple using a similarly wide passport-style shape with proportions in the ballpark of the Google Pixel 10 Pro Fold<\/span><\/span>. The iPhone Ultra is rumored to feature a 5.5-inch outer screen that unfolds into a 7.8-inch internal display and could be priced between $2,000 and $2,500.\u00a0<\/p>\n

              \n
              \n
              <\/div>\n<\/div>
              <\/p>\n

              Apple’s rumored foldable iPhone is also expected to use a wide aspect ratio, though perhaps not this wide.<\/p>\n

              <\/span>Jeffrey Hazelwood\/CNET<\/span><\/figcaption><\/figure>\n

              Set to launch on April 20 in China, the Pura X Max is shown in Huawei’s teaser imagery sporting a triple-camera hump on its rear panel. However, the manufacturer hasn’t given any specs, pricing or even shown us what that inside folding display will look like.\u00a0<\/p>\n

              The timing of the announcement could be seen as a shot across Cupertino’s bow — Huawei beating the hotly anticipated Apple device to the punch — and perhaps that could end up being true in Huawei’s home market of China. However, Huawei doesn’t have a presence in the US<\/span><\/span>, so buyers looking to broaden their foldable horizons will have to wait to see what Apple or Samsung<\/span><\/span>\u00a0has to show later this year.<\/p>\n<\/article>\n

              [analyse_source url=”http:\/\/cnet.com\/tech\/mobile\/huawei-pura-x-max-chinese-iphone-fold-competitor\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

              [analyse_image type=”featured” src=”https:\/\/www.cnet.com\/a\/img\/resize\/fb9833b764803cd77e394814f6321776f5316c12\/hub\/2026\/04\/13\/3b92b43f-24d3-47ac-9ae3-a73986c07646\/huawei-pura-x-max-5.jpg?auto=webp&fit=crop&height=675&width=1200″] Huawei’s new extra-wide foldable phone was revealed on Monday, and it’s already drawing comparisons to the next big thing from Apple. Little is known about the Pura X Max, teased on China’s Weibo social network, but the internet is buzzing over its uncommon proportions, wide aspect ratio and similarities with the rumored […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[67,226],"class_list":["post-1880779","post","type-post","status-publish","format-standard","hentry","category-politics","tag-cnet-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1880779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1880779"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1880779\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1880779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1880779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1880779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}