{"id":1880557,"date":"2026-04-13T19:53:46","date_gmt":"2026-04-13T16:53:46","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1880557"},"modified":"2026-04-13T19:53:46","modified_gmt":"2026-04-13T16:53:46","slug":"ai-influencers-are-everywhere-at-coachella","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1880557","title":{"rendered":"AI influencers are \u2018everywhere\u2019 at Coachella"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<div class=\"_10nsm93y _10nsm931 _10nsm930 _10nsm932a\">\n<div class=\"_10nsm930 _10nsm93z\" data-concert=\"tablet_leaderboard\"><\/div>\n<\/div>\n<div class=\"_10nsm9310 _10nsm931 _10nsm930 _10nsm932c\">\n<div class=\"_10nsm930 _10nsm9311\" data-concert=\"desktop_leaderboard_variable\"><\/div>\n<\/div>\n<article>\n<div class=\"duet--article--lede duet--page-layout--standard-article\">\n<div class=\"duet--ledes--standard-lede _1o1f7ku0 _1ymtmqp3\">\n<div class=\"_1o1f7ku1 _1o1f7ku2\">\n<div 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class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/report\">See All <!-- -->Report<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"_8enl991 _8enl990 _8enl996 _1xwticta _1xwtict9\">AI influencers are \u2018everywhere\u2019 at Coachella<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup _8enl99h _8enl99g _1xwticta _1xwtict1\">Can you live vicariously through content creators if they\u2019re not actually alive?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1o1f7ku6\">\n<div class=\"_1o1f7ku7\">\n<div class=\"_1o1f7ku8\">\n<p class=\"duet--article--dangerously-set-cms-markup\">Can you live vicariously through content creators if they\u2019re not actually alive?<\/p>\n<\/div>\n<div class=\"_1o1f7ku3 _1o1f7ku9\">\n<div class=\"_13g9mks1 _13g9mks0\">\n<div class=\"_13g9mks9\">\n<div class=\"duet--article--article-byline _1xwticta _114qu8c0\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" 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class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/jess-weatherbed\">See All by <!-- -->Jess Weatherbed<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _1n017go7\">is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1ymtmqp11\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Coachella kicked off on Friday, and as usual, it\u2019s <em>the<\/em> place to be for online influencers looking to show off their memorable experiences at the festival. A quick scroll through my social media feeds has already shown me many uncannily attractive figures in glitzy outfits, posing for perfectly staged photographs with celebrities.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Only some of these content creators aren\u2019t really there. They don\u2019t even exist at all outside of our screens. They\u2019re generated using AI tools.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Faking Coachella attendance is nothing new \u2014 even <a href=\"https:\/\/consequence.net\/2019\/04\/instagram-influencer-fake-coachella\/\">real influencers<\/a> have been doing so in recent years \u2014 but generative AI has now progressed to the point where it\u2019s become much harder to pick these synthetic creators out amid the flood of real festival attendees. Some make little effort to hide that the \u201cfaces\u201d of such social media accounts are entirely synthetic, tagging their bios and posts with disclosures that proudly identify the page\u2019s personas as so-called \u201cdigital creators,\u201d a term that obscures whether the person is AI or simply online. Others I can identify just by using my eyeballs, no disclosures needed.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Ammarathegoat is most likely one such AI influencer trying to sell a false reality to its over 170,000 Instagram followers. Images posted by the account, which has no AI disclosure in the bio, show what looks like an AI-generated avatar posing for pictures with members of the Kardashian\/Jenner family and real human content creators like Bretman Rock and James Charles, all with recognizable scenes of Coachella structures in the background. There\u2019s no AI information available from Meta or the creator on any of these posts, but the visual distortions on images and videos (both current and <a href=\"https:\/\/www.tiktok.com\/@aitheftexposed\/video\/7589972932416376094\">older examples<\/a>) strongly suggest that Ammarathegoat is AI-generated.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"_199bv1dd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Another Instagram account posting Coachella snaps with the Kardashians\/Jenners is Grannyspills, an avatar made with Higgsfield AI according to the creator bio, that\u2019s amassed more than 2 million followers. Like Ammarathegoat, video content posted by Grannyspills moves unnaturally, and images carry other signature AI tells, like being too polished or depicting the avatar with inconsistent body shapes. While the account is also labeled as a \u201cdigital creator,\u201d none of the images or videos it\u2019s posted include a clear disclosure beyond an \u201cAI info\u201d tag hidden under the three-dot menu on Instagram\u2019s mobile app. On the desktop version, I can\u2019t see any AI labels at all.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"_199bv1dd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">A pattern I\u2019ve observed is that accounts running female-presenting AI avatars like to avoid mentioning that the unnaturally beautiful women you\u2019re seeing aren\u2019t real. A notable exception is Lil Miquela, one of the biggest AI influencers to date, which notably \u201cinterviewed\u201d J Balvin for Coachella in 2019, and is <a href=\"https:\/\/www.instagram.com\/p\/DXE1ordFGu-\/?img_index=1\">back \u201cat\u201d the festival again this year<\/a>. Meanwhile, Miazelu and Anazelu \u2014 two other Instagram accounts with 252,000 and 312,000 followers, respectively \u2014 have posted pictures together that are near indistinguishable from those of actual festivalgoers, with casual shots showing believable backgrounds that depict the event. Both accounts describe themselves as AI influencers in their bio, but omit that information across every image or video they\u2019ve published.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"_199bv1dd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It\u2019s easy to understand why these accounts, and many others with fewer followers, are pretending to attend Coachella. California\u2019s festival has already been described as the \u201cInfluencer Olympics,\u201d in which content creators compete against each other to secure brand sponsorships and agency representation or simply grow their audiences of remote spectators. Including famous faces in such posts is likely a tactic to increase the reach of these accounts, or to prey on existing fan bases for those actual celebrities.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">That potential audience boost also applies to social media accounts that offer more sexualized services on other platforms. One Instagram account that links to an OnlyFans page has posted two images of themself with Coachella headliner Justin Bieber, supposedly taken during the festival. I can\u2019t verify if this is a real person as, again, there are no AI disclosures on the account, but these images may appear to other Instagram users who search for what Bieber was doing during the event.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"_199bv1dd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Many people in the comments can\u2019t tell either. \u201cDoes Hailey know about this! Yikes,\u201d replied one commenter. \u201cidk! They weren\u2019t together at the time,\u201d the account responded. This is either more ammunition for the <a href=\"https:\/\/www.theverge.com\/2024\/4\/22\/24137230\/surrounded-by-bots-and-ai-jesus-on-the-dead-internet\">Dead Internet theory<\/a>, or people are more gullible than I assumed.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Nikki Bellini, an adult-themed AI influencer that directs social media followers to subscribe to its <a href=\"https:\/\/www.fanvue.com\/nikkibellini\">Fanvue account<\/a> \u2014 an OnlyFans-like service that appears friendlier to AI content \u2014 made a stir last year after its creator reportedly received <a href=\"https:\/\/www.indy100.com\/science-tech\/nikki-bellini-miami-influencer-ai-artificial-intelligence\">\u201chundreds\u201d of invitations<\/a> to meet up at Coachella in person.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">This year other AI-generated \u201cFanvue Ambassadors\u201d like <a href=\"https:\/\/www.instagram.com\/p\/DXE_6YQiKzY\/?hl=en&amp;img_index=1\">Fit_aitana<\/a> have jumped on the trend, showing convincing festival fakery to its almost 400,000 Instagram followers. Fit_aitana describes itself as a \u201cvirtual soul\u201d rather than an AI avatar, but it\u2019s still fake, which is rarely disclosed on any content posted to the account. A <a href=\"https:\/\/x.com\/ammarathegoat\">cursory look on X<\/a> also reveals that Ammarathegoat has an OnlyFans account, a platform that doesn\u2019t explicitly ban AI-generated content, but requires creators to verify their identity. That profile, too, lacks any AI disclosures.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Instagram users either haven\u2019t noticed or just don\u2019t care. \u201cLooks like you had the absolute best time \u2764\ufe0f,\u201d one commenter said on Fit_aitana\u2019s Coachella post. \u201cjealous = me.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Even when there are no external services to link to, AI-generated boobs have been plastered across Coachella hashtags on Instagram with no disclosures, though sometimes the <a href=\"https:\/\/www.instagram.com\/p\/DXCpsgqDIbf\/\">number of boobs<\/a> is a giveaway.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">I\u2019ve found that male-presenting AI influencers are more inclined to disclose that they\u2019re not real humans, but only because they want to sell you something else: the means to make your own AI mimics. They\u2019re pitching prompting guides and AI content systems that users can buy to create their own fake influencers or utilize premade avatars using flashy Coachella visuals.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"_199bv1dd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Any influencer coverage of a pop culture event can feel performative these days given the chance to monetize any such opportunities, but the involvement of fake influencers, with no clear disclosures, feels like it\u2019s taking advantage of people who are unable to attend events like Coachella in person. Now we can\u2019t even reliably enjoy the event from afar without questioning how much of what we\u2019re seeing is actually taking place. And now that some of these synthetic creators have reached internet micro-celebrity status, it seems likely the trend will continue.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Brands are already reportedly spending \u201c<a href=\"https:\/\/www.themirror.com\/entertainment\/music\/brands-influencer-money-spent-coachella-1780978\">into the high six figures<\/a>\u201d to send real human creators to Coachella \u2014 I imagine that investing in false realities may be far cheaper, in every sense of the word. If brands are interested in splashing sponsorship deals across AI-generated faces, they may not be bothered about such fakery being disclosed to their potential consumers. 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class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div>\n<div class=\"_1owd140\">\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Read OpenAI\u2019s latest internal memo about beating the competition \u2014 including Anthropic\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/04\/STK_414_AI_CHATBOT_R2_CVirginia_B.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/911118\/openai-memo-cro-ai-competition-anthropic\">Read OpenAI\u2019s latest internal memo about beating the competition \u2014 including Anthropic<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Microsoft is testing OpenClaw-like AI bots for Copilot\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/02\/STKB382_OPEN_CLAW_C.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/911080\/microsoft-ai-openclaw-365-businesses\">Microsoft is testing OpenClaw-like AI bots for Copilot<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Mark Zuckerberg is reportedly building an AI clone to replace him in meetings\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25546252\/STK169_Mark_Zuckerburg_CVIRGINIA_D.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/910990\/meta-ceo-mark-zuckerberg-ai-clone\">Mark Zuckerberg is reportedly building an AI clone to replace him in meetings<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Sam Altman reportedly targeted in second attack\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25431700\/STK201_SAM_ALTMAN_CVIRGINIA_A.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/910890\/openai-sam-altman-second-home-attack-shooting\">Sam Altman reportedly targeted in second attack<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"The AI code wars are heating up\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268441_AI_CODING_RACE_CVIRGINIA.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/column\/910019\/ai-coding-wars-openai-google-anthropic\">The AI code wars are heating up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Your article about AI doesn\u2019t need AI art\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268452_New_Yorker_AI_art_CVirginia3.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/910460\/new-yorker-david-szauder-illustration-generative-ai\">Your article about AI doesn\u2019t need AI art<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1owd142\">\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Read OpenAI\u2019s latest internal memo about beating the competition \u2014 including Anthropic\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/04\/STK_414_AI_CHATBOT_R2_CVirginia_B.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Read OpenAI\u2019s latest internal memo about beating the competition \u2014 including Anthropic\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/04\/STK_414_AI_CHATBOT_R2_CVirginia_B.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/911118\/openai-memo-cro-ai-competition-anthropic\">Read OpenAI\u2019s latest internal memo about beating the competition \u2014 including Anthropic<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Hayden Field<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-13T16:21:08+00:00\">4:21 PM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Microsoft is testing OpenClaw-like AI bots for Copilot\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/02\/STKB382_OPEN_CLAW_C.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Microsoft is testing OpenClaw-like AI bots for Copilot\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/02\/STKB382_OPEN_CLAW_C.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/911080\/microsoft-ai-openclaw-365-businesses\">Microsoft is testing OpenClaw-like AI bots for Copilot<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-13T15:41:09+00:00\">3:41 PM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Mark Zuckerberg is reportedly building an AI clone to replace him in meetings\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25546252\/STK169_Mark_Zuckerburg_CVIRGINIA_D.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Mark Zuckerberg is reportedly building an AI clone to replace him in meetings\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25546252\/STK169_Mark_Zuckerburg_CVIRGINIA_D.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/910990\/meta-ceo-mark-zuckerberg-ai-clone\">Mark Zuckerberg is reportedly building an AI clone to replace him in meetings<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-13T13:40:03+00:00\">1:40 PM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Sam Altman reportedly targeted in second attack\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25431700\/STK201_SAM_ALTMAN_CVIRGINIA_A.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Sam Altman reportedly targeted in second attack\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25431700\/STK201_SAM_ALTMAN_CVIRGINIA_A.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/910890\/openai-sam-altman-second-home-attack-shooting\">Sam Altman reportedly targeted in second attack<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Jess Weatherbed<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-13T09:25:57+00:00\">9:25 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"The AI code wars are heating up\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268441_AI_CODING_RACE_CVIRGINIA.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The AI code wars are heating up\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268441_AI_CODING_RACE_CVIRGINIA.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/column\/910019\/ai-coding-wars-openai-google-anthropic\">The AI code wars are heating up<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>David Pierce<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-12T12:00:00+00:00\">Apr 12<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Your article about AI doesn\u2019t need AI art\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268452_New_Yorker_AI_art_CVirginia3.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Your article about AI doesn\u2019t need AI art\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/268452_New_Yorker_AI_art_CVirginia3.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/910460\/new-yorker-david-szauder-illustration-generative-ai\">Your article about AI doesn\u2019t need AI art<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Cath Virginia<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-11T15:00:00+00:00\">Apr 11<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _8tvx5m4 _8tvx5m5 _8tvx5ma hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_8tvx5m7\"><span data-native-ad-id=\"preamble\" class=\"_8tvx5m8 _8tvx5m9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_8tvx5mg\"><\/div>\n<\/div>\n<p class=\"_8tvx5mj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"n5bh2k6\">\n<div class=\"duet--layout--header-pattern mq7s702\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41j wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41o wh8b41m _1xwtict2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-13T11:00:00+00:00\">11:00 AM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/910834\/neuralink-bcis-bet\">Did Neuralink make the wrong bet?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-13T21:19:10+00:00\">An hour ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/entertainment\/911340\/justin-bieber-youtube-coachella\">Justin Bieber\u2019s YouTube Coachella set had nothing to do with who owns his music<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-13T15:00:00+00:00\">3:00 PM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/games\/910385\/pragmata-review-ps5-xbox-switch-2-pc\">Pragmata is just okay, but it could\u2019ve been great<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-13T17:39:51+00:00\">5:39 PM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/911182\/microsoft-xbox-game-pass-too-expensive-leaked-memo\">Xbox Game Pass \u2018has become too expensive,\u2019 says Microsoft\u2019s new gaming chief in leaked memo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time 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href=\"https:\/\/www.theverge.com\/entertainment\/911357\/paramount-responds-to-hollywood-pushback-against-warner-bros-acquisition\">Paramount responds to Hollywood pushback against Warner Bros. acquisition.<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Close AI Posts from this topic will be added to your daily email digest and your homepage feed. 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