{"id":1880406,"date":"2026-04-13T19:39:33","date_gmt":"2026-04-13T16:39:33","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1880406"},"modified":"2026-04-13T19:39:33","modified_gmt":"2026-04-13T16:39:33","slug":"le-sserafims-sophomore-album-pureflow-is-on-its-way-heres-when-it-arrives","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1880406","title":{"rendered":"LE SSERAFIM\u2019s Sophomore Album \u2018PUREFLOW\u2019 Is on Its Way: Here\u2019s When It Arrives"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/P103J4EV.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content lrv-a-floated-parent lrv-a-glue-parent a-font-body-m u-font-size-19\">\n\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<div class=\"trinityAudioPlaceholder\" dir=\"ltr\"><\/div>\n<div class=\"pmc-contextual-player\" data-pmc-adm-ad-id=\"10140328\">\n<h3>\n\t\t\tTrending on Billboard\t\t<\/h3>\n<div id=\"connatix-contextual-player\"><\/div>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThey are fearless, they are powerful and they are back with new music. K-pop girl group LE SSERAFIM announced via Weverse on Sunday (April 12) the release date for their second studio album, <em>PUREFLOW pt. 1 <\/em>and the lead single \u201cCELEBRATION.\u201d <em>PUREFLOW <\/em>pt. 1 will drop on May 22 with the single coming out April 24.<\/p>\n<div class=\"article-related-artists \/\/ lrv-u-margin-tb-1 lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@desktop-xl-max lrv-u-align-items-center lrv-u-margin-l-00@desktop-xl a-glue@desktop-xl lrv-a-glue--t-0 lrv-a-glue--l-0 u-margin-t-29px@desktop u-margin-t-250@mobile-max u-margin-lr-auto@desktop-xl-max u-max-width-400@desktop-xl-max u-width-100p@mobile-max u-max-width-80@desktop-xl\">\n<div class=\"lrv-u-display-block u-width-100p lrv-u-background-color-black u-margin-b-1@desktop-xl-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-white a-font-primary-fancy-m lrv-u-text-transform-uppercase lrv-u-text-align-center a-article-related-module-title lrv-u-padding-tb-050\">\n<p>\t\t\t\t\tExplore\t\t<\/p>\n<\/h3><\/div>\n<div class=\"a-article-related-module-wrap lrv-u-flex u-flex-direction-column@desktop-xl lrv-u-flex-grow-1 u-width-100p\">\n<div class=\"o-card lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@desktop-xl-max u-align-items-center lrv-u-position-relative u-flex-basis-100p lrv-u-padding-b-075\">\n<div class=\"o-card__image-wrap lrv-u-flex lrv-u-flex-direction-column u-width-80 u-width-160@mobile-max lrv-a-glue-parent lrv-u-flex-shrink-0\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-1x1 lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/charts-static.billboard.com\/img\/2022\/05\/lesserafim-55f-344x344.jpg\" alt height width><\/p><\/div>\n<\/p><\/div>\n<p><span class=\"o-indicator lrv-a-glue a-glue--b-n050 lrv-a-glue--r-0 a-glue--t-auto a-glue--l-0 lrv-u-margin-lr-auto u-pointer-events-none lrv-u-background-color-brand-primary lrv-u-border-radius-50p u-width-20 u-height-20 a-icon-related-artist lrv-a-icon-after\"><\/p>\n<p>\t<\/span><\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-fancy-m u-font-size-15@desktop u-line-height-15px a-children-link-color-black a-children-link-color-brand-accent-blue:hover lrv-u-padding-t-1 lrv-u-text-align-center a-article-related-module-link lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tLe Sserafim\t\t<\/p>\n<\/h3><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<p class=\"c-tagline  a-font-secondary-fancy-xxxs@desktop-xl a-font-secondary-fancy-s@desktop-xl-max lrv-u-text-transform-uppercase lrv-u-color-black u-padding-t-13 lrv-u-padding-b-2 lrv-u-margin-tb-00 lrv-u-text-align-center lrv-u-border-t-1 lrv-u-border-color-black lrv-u-width-100p\">See latest videos, charts and news<\/p>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe girl group began teasing its comeback on April 7 with a cryptic Instagram post with the hashtag \u201c#TimeToCelebrate.\u201d Fans were quick to react in the posts\u2019 comments asking, \u201cWhat are we celebrating,\u201d while others responded simply with \u201cFinally.\u201d<\/p>\n<div class=\"admz \" id=\"adm-inline-article-ad-1\">\n<div class=\"adma boomerang \" data-device=\"Desktop\" data-width=\"300\">\n<div class=\"pmc-adm-boomerang-pub-div ad-text\" data-priority=\"11\">\n<div id=\"gpt-dsk-tab-ros-midarticle1-uid0\" class=\" adw-300 adh-250\" data-is-adhesion-ad><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black\">\n<div class>\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-9@tablet\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card \">\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/britney-spears-2019-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Britney Spears\" height width><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tBritney Spears Checked Herself Into a Treatment Facility, Rep Confirms\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<\/div>\n<div class=\"o-card \">\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/P105CYW1-e1776038071630.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Sophia Laforteza, KATSEYE, Daniela Avanzini, Megan Skiendiel and Lara Raj at Interscope and Capitol Records Coachella Party 2026 on April 11, 2026 in Palm Springs, California.\" height width><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tFans Choose KATSEYE&#8217;s &#8216;Pinky Up&#8217; as This Week&#8217;s Favorite New Music\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<\/div>\n<div class=\"o-card \">\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/katseye-coachella-2026-interview-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Billboard interviews KATSEYE at Coachella 2026.\" height width><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tKATSEYE Raves About Their &#8216;Joint Slay&#8217; With HUNTR\/X at Coachella 2026\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside the news of the upcoming album and single, the K-pop girl group also shared a video for the <em>PUREFLOW<\/em> on its social media channels and record label HYBE\u2019s YouTube channel. In the video, the phrase \u201cFor we are not fearless, and therefore powerful\u201d materializes before \u201cpowerful\u201d transforms into the word <em>PUREFLOW<\/em>. The same message appears in the caption.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DXCUrYpyB5R\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPUREFLOW is the follow-up record to LE SSERAFIM\u2019s 2023 debut studio album, <em>UNFORGIVEN<\/em>, and the first release since its 2025 single \u201cSPAGHETTI\u201d featuring j-hope of BTS. Since the group\u2019s debut in 2022 with EP <em>FEARLESS<\/em>, LE SSERAFIM has taken the stage at both the MTV VMAs and EMAs, achieved major chart success on the Billboard 200 and performed at Coachella in 2024. LE SSERAFIM\u2019s second EP, <em>ANTIFRAGILE<\/em>, debuted and peaked at No. 14 on the Billboard 200, marking the band\u2019s first time on the chart. <em>UNFORGIVEN<\/em> earned the group its first top 10 placement on the Billboard 200 when it rose to a peak of No. 6 in May 2023.<\/p>\n<p>\n  <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\">\n<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<\/p>\n<\/div>\n<div id=\"piano-paywall\"><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.billboard.com\/music\/music-news\/le-sserafim-new-album-pureflow-release-date-1236221653\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/P103J4EV.jpg?w=1024&#8243;] Trending on Billboard They are fearless, they are powerful and they are back with new music. K-pop girl group LE SSERAFIM announced via Weverse on Sunday (April 12) the release date for their second studio album, PUREFLOW pt. 1 and the lead single \u201cCELEBRATION.\u201d PUREFLOW pt. 1 will drop on May 22 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1880406","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1880406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1880406"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1880406\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1880406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1880406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1880406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}