{"id":1879743,"date":"2026-04-13T09:17:27","date_gmt":"2026-04-13T06:17:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1879743"},"modified":"2026-04-13T09:17:27","modified_gmt":"2026-04-13T06:17:27","slug":"vw-boss-thomas-schafers-five-steps-to-getting-the-brand-back-on-track","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1879743","title":{"rendered":"VW boss Thomas Sch\u00e4fer’s five steps to getting the brand back on track"},"content":{"rendered":"
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{“@context”:”https:\/\/schema.org”,”@type”:”Article”,”image”:”https:\/\/car-images.bauersecure.com\/wp-images\/186259\/vw_schafer_081.jpg”,”mainEntityOfPage”:{“@type”:”WebPage”,”@id”:”https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/volkswagen\/thomas-schafer\/”},”url”:”https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/volkswagen\/thomas-schafer\/”,”author”:{“@type”:”Person”,”name”:”Jake Groves”,”description”:”Jake Groves is CARu2019s News Editor, and has been part of the CAR team since April 2017. As well as managing the news content thatu2019s published on CARu2019s website, Jake also helps to build the news-based content in the Agenda section of CARu2019s monthly print magazine u2013 planning how new cars, big industry stories and exclusive scoops can be crafted into the pages of CAR.nnnnJake has been a car enthusiast even before he could walk, pointing out car models on the street while still in a pushchair. Growing up, Jake has always been around cars, attending motor shows with family, amassing a vast collection of toy cars u2013 even managing to steer some his parentsu2019 cars and drive a Ferrari 355 (on private land!) before he was legally allowed to have a licence.nnnnHe knew from being a teenager that he wanted to write about cars and the automotive industry, so he went to Sunderland University (the same university CAR contributor Chris Chilton went to, among other members of the automotive media) to study journalism through an NCTJ-accredited course from 2011. During his final year in 2014, he even created his own car magazine from scratch u2013 which you can still read right here u2013 and achieved a 2:1 Batcheloru2019s Degree.nnnnJake then cut his teeth working for Dennis Publishingu2019s automotive titles Carbuyer and Auto Express for two years; time at the former taught him how to drive a website content system like he stole it, and the latter refined his news writing skills.nnnnAt CAR, itu2019s his job to know whatu2019s happening at all times in the automotive industry, react to breaking news stories and direct CARu2019s team as to how to approach news content both in print and online. He interviews industry executives to either get the scoop or help flesh out a story happening in the automotive world around us, attends press conferences and events to get the story from on the ground and investigates the latest technologies being developed for and by the car industry.nnnnJake writes mostly about new car reveals, wider industry stories and articles surrounding electric cars. On top of that, heu2019s written countless drive reviews for CAR u2013 both in print and online u2013 as well as on our companion site, Parkers. Heu2019s also the custodian of the CAR newsletter, keeping you up to date with everything thatu2019s happened in the world of CAR.nnnnWhen heu2019s not driving, Jake is a big gamer. As well as hammering racing games, Jake spends a lot of his time on role-playing games and gets his real geek on with simulation games like city builders on the PC. When heu2019s not in the digital universe, heu2019s usually seen building the latest Lego kit or buying a new pair of trainers u2013 even if his house is rapidly running out of space to fit any more of either.nnnnOn social media, Jakeu2019s Instagram profile is filled with all of the cars heu2019s been lucky enough to drive over the years, and you can follow him on X (nu00E9e Twitter). Read Jakeu2019s latest articles below.”,”image”:{“@type”:”ImageObject”,”url”:”https:\/\/car-assets.bauersecure.com\/wp-images\/14234\/jg5.jpg”,”caption”:”Jake Groves”},”sameAs”:[“https:\/\/www.linkedin.com\/in\/jake-groves-06181b40\/”,”https:\/\/x.com\/_jakegroves”,”https:\/\/www.instagram.com\/_jakegroves\/”],”url”:”https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/”,”alumniOf”:{“@type”:”EducationalOrganization”,”name”:”University of Sunderland”},”email”:”jake.groves@carmagazine.co.uk”,”jobTitle”:”News Editor”,”knowsAbout”:”Automotive,Car news,Car reviews,Car features,Car technology”},”dateModified”:”2026-04-13T10:17:27+01:00″,”datePublished”:”2026-04-13T10:17:27+01:00″,”headline”:”VW boss Thomas Schu00E4feru0027s five steps to getting the brand back on track”,”publisher”:{“@type”:”Organization”,”name”:”Bauer Media”,”brand”:{“@type”:”Organization”,”name”:”Car Magazine”},”logo”:{“@type”:”ImageObject”,”url”:”https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200×88.png”}}}<\/p>\n

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\n\t\t\t\t\t\t\t\t\tVW boss Thomas Sch\u00e4fer’s five steps to getting the brand back on track<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
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\n\tBy Jake Groves<\/a>\n<\/div>\n<\/p><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tPublished: Today 10:17
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