{"id":1879285,"date":"2026-04-12T11:32:36","date_gmt":"2026-04-12T08:32:36","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1879285"},"modified":"2026-04-12T11:32:36","modified_gmt":"2026-04-12T08:32:36","slug":"romania-rateaza-valul-turistic-daca-nu-luam-masuri-si-decizii-concrete-care-sa-produca-efecte-pierdem-timp","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1879285","title":{"rendered":"Rom\u00e2nia rateaz\u0103 valul turistic? \u201eDac\u0103 nu lu\u0103m m\u0103suri \u0219i decizii concrete care s\u0103 produc\u0103 efecte, pierdem timp\u201d"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-d\/da1cb538-b4ca-4276-a41e-627d3a8f56aa\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;]<\/p>\n<article class=\"svelte-t0js42\">\n<nav>\n<ul class=\"breadcrump svelte-xauq0s\">\n<li class=\"svelte-xauq0s\"><a href=\"\/\" title=\"Adev\u0103rul\" class=\"svelte-xauq0s\">Home<\/a><\/li>\n<li class=\"svelte-xauq0s\"><a href=\"\/stil-de-viata\" class=\"svelte-xauq0s\">Stil de via\u021b\u0103<\/a><\/li>\n<li class=\"svelte-xauq0s\"><a href=\"\/stil-de-viata\/calatorii\" class=\"svelte-xauq0s\">C\u0103l\u0103torii<\/a><\/li>\n<li class=\"svelte-xauq0s\"><a href=\"https:\/\/adevarul.ro\/stil-de-viata\/calatorii\/romania-rateaza-valul-turistic-daca-nu-luam-2521934.html\" class=\"svelte-xauq0s\">Rom\u00e2nia rateaz\u0103 valul turistic? \u201eDac\u0103 nu lu\u0103m m\u0103suri \u0219i decizii concrete care s\u0103 produc\u0103 efecte, pierdem timp\u201d<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><main class=\"svelte-t0js42\"><\/p>\n<p>Turismul din Rom\u00e2nia atrage tot mai mul\u021bi investitori, \u00eens\u0103 lipsa unei strategii coerente \u0219i a finan\u021b\u0103rii limiteaz\u0103 valorificarea acestui poten\u021bial. \u00cen acest moment sunt \u00een desf\u0103\u0219urare proiecte de 6 miliarde de euro dar birocra\u021bia nu ajut\u0103 la atragerea turi\u0219tilor care ar putea fi \u0219i \u00een num\u0103r de 10 milioane pe an.<\/p>\n<div class=\"container-image  svelte-jd4qiv\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-d\/da1cb538-b4ca-4276-a41e-627d3a8f56aa\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/div>\n<p>\u00cen contextul tensiunilor interna\u021bionale mul\u021bi turi\u0219ti ar putea alege s\u0103 \u00ee\u021bi fac\u0103 vacan\u021bele \u00een Rom\u00e2nia, dar este \u021bara noastr\u0103 preg\u0103tit\u0103 pentru un aflux de cereri? De la rela\u021bia cu autorit\u0103\u021bile p\u00e2n\u0103 la investi\u021bii necesare turismul autohton a fost, nu o dat\u0103, privit ca o ceu\u0219\u0103reas\u0103 a priorit\u0103\u021bilor la nivel de minister sau Guvern.<\/p>\n<p>Adrian Voican, vicepre\u0219edintele ANAT (Agen\u021bia Na\u021bional\u0103 a Agen\u021biilor de Turism), a explicat pentru \u201cAdev\u0103rul\u201d care sunt problemele cu care se confrunt\u0103 turismul din Rom\u00e2nia, dar \u0219i investi\u021biile pe care antreprenorii rom\u00e2ni le fac \u00een 2026.\u00a0<\/p>\n<p>Industria turismului trece printr-o transformare accelerat\u0103, iar Rom\u00e2nia are \u0219ansa de a atrage mai mul\u021bi vizitatori. Cu toate acestea, lipsa unei strategii coerente \u0219i a unor mecanisme eficiente de promovare risc\u0103 s\u0103 limiteze acest poten\u021bial.<\/p>\n<p>\u201e<i>Nevoia de turism \u0219i c\u0103l\u0103toriile nu dispar, ci se transform\u0103. Se adapteaz\u0103, se reorienteaz\u0103, sunt o nevoie real\u0103, nu sunt un moft, un lux. \u0218i ca atare vom reg\u0103si rom\u00e2nii pleca\u021bi \u00een vacan\u021b\u0103, fie \u00een Rom\u00e2nia, fie \u00een str\u0103in\u0103tate, dar \u00een zone mai sigure.<\/i><\/p>\n<p><i>\u00cen momentul \u00een care tulbur\u0103rile se lini\u0219tesc, dispar, oamenii \u00ee\u0219i reiau vechile obiceiuri de consum turistic, pentru c\u0103 am v\u0103zut asta \u00een mai multe tipuri de crize<\/i>\u201d, spune Voican.<\/p>\n<h2>Strategie guvernamental\u0103: \u00eentre bune inten\u021bii \u0219i rezultate modeste<\/h2>\n<p>La nivel institu\u021bional, exist\u0103 dialog \u00eentre stat \u0219i mediul privat, \u00eens\u0103 implementarea las\u0103 de dorit: \u201e<i>Avem nevoie de un organism mult mai flexibil \u0219i mult mai rapid \u00een luarea deciziei\u201d<\/i>, subliniaz\u0103 expertul, atr\u0103g\u00e2nd aten\u021bia c\u0103 <i>\u201eviteza nu este atributul actual al guvern\u0103rii din Rom\u00e2nia, cel pu\u021bin \u00een domeniul turismului\u201d.<\/i><\/p>\n<p>Ori tocmai \u00eentr-o industrie care este \u00eentr-o continu\u0103 schimbare \u0219i care depinde de un aport creativ \u0219i din partea statului ar fi necesar ca \u0219i autorit\u0103\u021bile s\u0103 studieze trendul interna\u021bional \u0219i s\u0103 \u00eel adapteze \u00een plan intern.\u00a0<\/p>\n<p>Printre problemele cronice se num\u0103r\u0103 proiecte \u00eent\u00e2rziate sau abandonate, precum Organiza\u021bie de Management a Destina\u021biei (OMD).\u00a0<\/p>\n<p>\u201e<i>Vorbim de OMD-ul na\u021bional de ani \u0219i de zile. Vorbim de prima de incoming pentru a atrage turi\u0219tii str\u0103ini de ani de zile. Avem nevoie de un organism mult mai flexibil \u0219i mult mai rapid \u00een luarea deciziei \u0219i a proiectelor de participare a Rom\u00e2niei la t\u00e2rgurile interna\u021bionale sau la alte tipuri de evenimente pentru a prinde aceste schimb\u0103ri de trenduri rapid, m\u0103suri care fie au stagnat, fie au fost suspendate&#8221;, <\/i>afirm\u01ce vicepre\u0219edintele ANAT.<\/p>\n<div class=\"container-image  svelte-jd4qiv\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-f\/faa559a2-04d7-411e-916f-84d191822905\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption\">Adrian Voican, vicepre\u0219edinte ANAT<\/div>\n<\/div>\n<p>Inclusiv stimulentele interne au fost reduse:<\/p>\n<p> \u201e<i>Voucherele de vacan\u021b\u0103 sunt la jum\u0103tate. Deci nici stimularea vacan\u021belor \u00een Rom\u00e2nia nu func\u021bioneaz\u0103 la nivel na\u021bional. Ok, optimistii pot s\u0103 spun\u0103 bine c\u0103 nu le-au scos de tot. Pesimi\u0219tii spun da, dar decontarea a sc\u0103zut cu 50%. Voucherele de vacan\u021b\u0103 stimulau consumul \u00een Rom\u00e2nia \u0219i investi\u021bii \u00een Rom\u00e2nia \u0219i turismul alb \u00een Rom\u00e2nia. \u0218i ce punem \u00een loc? C\u0103 n-am pus nici bani de promovare suficien\u021bi pe plan interna\u021bional, nici alte mecanisme care s\u0103 stimuleze consumul vacan\u021belor \u00een Rom\u00e2nia. Pentru c\u0103 astea sunt cele dou\u0103 mari direc\u021bii pe care trebuie s\u0103 \u0219i le asume \u0219i pentru care trebuie s\u0103 lucreze Ministerul Turismului \u00een Rom\u00e2nia<\/i>.\u201d<\/p>\n<p><a class=\"related-inline svelte-1t8qpgs\" data-gtrack='{\"event\":\"utm_click\",\"data\":{\"event_category\":\"article_related\"}}' href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\/romanii-isi-schimba-planurile-de-vacanta-dupa-2514154.html\" title=\"Alt articol de interes pentru tine\"><span class=\"inline-title svelte-1t8qpgs\">Rom\u00e2nii \u00ee\u0219i schimb\u0103 planurile de vacan\u021b\u0103 dup\u0103 tensiunile din Orientul Mijlociu. Destina\u021biile care c\u00e2\u0219tig\u0103 turi\u0219ti<\/span><\/a><\/p>\n<h2>F\u0103r\u0103 bani nu exist\u0103 rezultate<\/h2>\n<p>Una dintre cele mai mari probleme r\u0103m\u00e2ne lipsa finan\u021b\u0103rii coerente pentru promovare:<\/p>\n<p>\u201e<i>Dac\u0103 am avea 30 de milioane de euro pentru o promovare a Rom\u00e2niei eficient\u0103 \u00eentr-un mix de marketing, adic\u0103 pe mai multe canale, nu doar la t\u00e2rguri, trebuie \u0219i digital, trebuie \u0219i online, trebuie \u0219i infotripuri pentru jurnali\u0219tii \u0219i turi\u0219ti, e greu s\u0103-i convingi s\u0103 promoveze Rom\u00e2nia dac\u0103 nu \u00eei \u00eembii foarte tare. Ori dac\u0103 noi patin\u0103m \u0219i discut\u0103m, dar nu lu\u0103m m\u0103suri \u0219i decizii concrete care s\u0103 produc\u0103 efecte, pierdem timp\u201d.<\/i><\/p>\n<p>\u00cen realitate, Rom\u00e2nia pierde teren din cauza birocra\u021biei:<\/p>\n<p>\u00a0\u201e<i>Unul dintre cele mai mari t\u00e2rguri din lume, de la Berlin, ne-a v\u0103zut \u00een cinci ani o singur\u0103 dat\u0103 dup\u0103 pandemie, p\u00e2n\u0103 c\u00e2nd am reu\u0219it s\u0103 fim din nou acolo. De ce? Din cauza birocra\u021biei. P\u00e2n\u0103 ne lu\u0103m aprob\u0103rile, p\u00e2n\u0103 \u00eendeplinim ni\u0219te criterii. Noi trebuie s\u0103 ne adapt\u0103m la marile evenimente din lume. Nu s\u0103 se adapteze ei la birocra\u021bia din Rom\u00e2nia, c\u00e2nd sunt 160 de \u021b\u0103ri prezente la Berlin \u0219i Rom\u00e2nia nu a fost. Hai s\u0103 ghicim a cui e vina.<\/i>\u201d<\/p>\n<p>Situa\u021bia este agravat\u0103 de aprobarea tardiv\u0103 a bugetelor:<\/p>\n<p>\u00a0\u201e<i>Bugetul s-a aprobat aproape la 1 aprilie. Ce s\u0103 facem cu un buget la mijloc de an, c\u00e2nd avem cele mai mari t\u00e2rguri din prima parte a anului, \u0219i Parisul, \u0219i Berlinul, de care am povestit, la \u00eenceput de martie, \u0219i altele, Madridul, t\u00e2rguri foarte mari, noi nu avem bugete.<\/i>\u201d<\/p>\n<h2>Investi\u021biile private, motorul real al cre\u0219terii<\/h2>\n<p>Adrian Voican spune c\u0103 \u00een contrast cu sectorul public, mediul privat continu\u0103 s\u0103 investeasc\u0103 masiv, chiar dac\u0103 m\u0103surile de austeritate \u0219i cre\u0219terea taxelor au lovit \u0219i \u00een HoReCa:<\/p>\n<p>\u00a0\u201e<i>Avem 2.000 de proiecte \u00een derulare. 6 miliarde de euro este valoarea investi\u021biilor \u00een turism \u00een acest moment. Pe litoral avem aproape 60 de hoteluri all-inclusive, ceea ce este un upgrade de servicii. 10 milioane de turi\u0219ti str\u0103ini nu e o cifr\u0103 exagerat\u0103, cum au zis unii, pentru c\u0103 numai Spania \u0219i Fran\u021ba au \u00een jur de 2 turi\u0219ti str\u0103ini pe cap de locuitor. Spania, cu 47 de milioane de locuitori, are 93, 94 de milioane de turi\u0219ti str\u0103ini<\/i>\u201d.<\/p>\n<div class=\"container-image  svelte-jd4qiv\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-a\/a00ad113-de95-456c-9f9a-1344be4a08f3\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/div>\n<p><a class=\"related-inline svelte-1t8qpgs\" data-gtrack='{\"event\":\"utm_click\",\"data\":{\"event_category\":\"article_related\"}}' href=\"https:\/\/adevarul.ro\/stil-de-viata\/calatorii\/vacanta-de-groaza-in-thailanda-un-cuplu-de-2520809.html\" title=\"Alt articol de interes pentru tine\"><span class=\"inline-title svelte-1t8qpgs\">Vacan\u021b\u0103 de groaz\u0103, \u00een Thailanda: un cuplu de turi\u0219ti s-a trezit de \u0219uieratul unei cobre care s-a strecurat \u00een patul lor. \u201e\u0218arpele mi-a trecut pe g\u00e2t\u201d<\/span><\/a><\/p>\n<h2>O solu\u021bie simpl\u0103: taxa turistic\u0103<\/h2>\n<p>Pentru finan\u021barea promov\u0103rii, solu\u021bia ar putea fi una deja aplicat\u0103 la nivel interna\u021bional, f\u0103r\u0103 presiune suplimentar\u0103 pe bugetul de stat.<\/p>\n<p> \u201eT<i>axa turistic\u0103 de 1 euro pe noapte ar genera 30 de milioane de euro. ori 30 de milioane de nop\u021bi \u00een Rom\u00e2nia, ar face cei 30 de milioane de euro necesari \u0219i n-ar fi nici o tax\u0103 suplimentar\u0103 pentru business-uri, n-ar fi nici o alocare bugetar\u0103 pe care nu reu\u0219e\u0219te s\u0103 o g\u0103seasc\u0103 statul rom\u00e2n, ar fi de la turistul care viziteaz\u0103 Rom\u00e2nia, pentru c\u0103 \u0219i noi c\u00e2nd mergem \u00een str\u0103in\u0103tate am pl\u0103tit p\u00e2n\u0103 la 7-8% din valoarea nop\u021bii de cazare de exemplu recent la Berlin, ei chiar str\u00e2ng bani ca s\u0103 poat\u0103 s\u0103 promoveze turismul nu se poate f\u0103r\u0103 bani, putem s\u0103 vorbim \u00eenc\u0103 100 de ani, f\u0103r\u0103 bani nu se poate promova turismul.<\/i>\u201d<\/p>\n<p>Lipsa unei strategii coerente, a finan\u021b\u0103rii \u0219i a vitezei de reac\u021bie la nivel guvernamental risc\u0103 s\u0103 transforme poten\u021bialul Rom\u00e2niei \u00eentr-o \u0219ans\u0103 ratat\u0103.<\/p>\n<p><\/main><\/p>\n<footer class=\"svelte-t0js42\">\n<div class=\"related-wrap related-footer svelte-1t8qpgs\"><span class=\"related-label svelte-1t8qpgs\">Cite\u0219te \u0219i<\/span><a class=\"related svelte-1t8qpgs\" data-gtrack='{\"event\":\"utm_click\",\"data\":{\"event_category\":\"article_related\"}}' href=\"https:\/\/adevarul.ro\/stiri-externe\/europa\/destinatii-de-vacanta-superbe-si-ieftine-in-2521616.html\" title=\"Alt articol de interes pentru tine\"><img decoding=\"async\" class=\"thumb svelte-1t8qpgs\" src=\"https:\/\/cdn.adh.reperio.news\/image-4\/4c4118a3-7192-43a4-881f-db1a422d7cac\/index.jpeg\" alt loading=\"lazy\" width=\"80\" height=\"54\"><span class=\"title svelte-1t8qpgs\">Destina\u021bii de vacan\u021b\u0103 superbe \u0219i ieftine \u00een Europa, pe care e bine s\u0103 le rezervi \u00eenainte ca pre\u021burile s\u0103 creasc\u0103: \u201ePlaje spectaculoase \u0219i mult soare\u201d<\/span><\/a><\/div>\n<div class=\"meta svelte-t0js42\">\n<div class=\"authors svelte-t0js42\"><a href=\"\/author\/2130\" rel=\"author\" class=\"svelte-t0js42\">Gabriela Del Pupo<\/a><\/div>\n<div class=\"tags svelte-12okeyl\"><span class=\"tags-label metaFont svelte-12okeyl\">Cite\u0219te mai multe despre<\/span><\/p>\n<div class=\"tags-list svelte-12okeyl\"><a href=\"\/tag\/interviu\" title=\"Ultimele \u0219tiri despre interviu\" class=\"tag-pill svelte-12okeyl\">interviu<\/a><a href=\"\/tag\/turism\" title=\"Ultimele \u0219tiri despre turism\" class=\"tag-pill svelte-12okeyl\">turism<\/a><a href=\"\/tag\/horeca\" title=\"Ultimele \u0219tiri despre horeca\" class=\"tag-pill svelte-12okeyl\">horeca<\/a><\/div>\n<\/div>\n<\/div>\n<p><a class=\"moreFromCategory svelte-t0js42\" href=\"\/stil-de-viata\/calatorii\" title=\"C\u0103l\u0103torii\">Mai multe din <strong class=\"svelte-t0js42\">C\u0103l\u0103torii<\/strong> \u203a<\/a><\/footer>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/adevarul.ro\/stil-de-viata\/calatorii\/romania-rateaza-valul-turistic-daca-nu-luam-2521934.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-d\/da1cb538-b4ca-4276-a41e-627d3a8f56aa\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;] Home Stil de via\u021b\u0103 C\u0103l\u0103torii Rom\u00e2nia rateaz\u0103 valul turistic? \u201eDac\u0103 nu lu\u0103m m\u0103suri \u0219i decizii concrete care s\u0103 produc\u0103 efecte, pierdem timp\u201d Turismul din Rom\u00e2nia atrage tot mai mul\u021bi investitori, \u00eens\u0103 lipsa unei strategii coerente \u0219i a finan\u021b\u0103rii limiteaz\u0103 valorificarea acestui poten\u021bial. \u00cen acest moment sunt \u00een desf\u0103\u0219urare proiecte de 6 miliarde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[19,226],"class_list":["post-1879285","post","type-post","status-publish","format-standard","hentry","category-romania","tag-adevarul","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1879285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1879285"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1879285\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1879285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1879285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1879285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}