{"id":1876650,"date":"2026-03-24T07:17:37","date_gmt":"2026-03-24T04:17:37","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1876650"},"modified":"2026-03-24T07:17:37","modified_gmt":"2026-03-24T04:17:37","slug":"rockys-matcha-officially-opens-its-first-japanese-storefront-in-tokyo","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1876650","title":{"rendered":"Rocky&#8217;s Matcha Officially Opens Its First Japanese Storefront in Tokyo"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 24, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Matcha Officially Opens Its First Japanese Storefront in Tokyo los angeles to japan harajuku&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Rocky's Matcha&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-006.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">6 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-007.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">7 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-008.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">8 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-009.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">9 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-010.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">10 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-011.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">11 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-012.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">12 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-013.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">13 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">14 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"15\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">15 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"16\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">16 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 24, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\">Rocky\u2019s Matcha has officially opened its very first storefront in Japan, located inside EW. Pharmacy #106 in Tokyo\u2019s Harajuku Quest<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">The tranquil space is curated and operated by edenworks, a sustainable floral and creative studio led by visionary Megumi Shinozaki\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Serving as both a destination and a daily ritual stop, the shop offers a highly focused drink menu highlighting ceremonial grade matcha and houjicha\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Los Angeles-based tea company Rocky\u2019s Matcha is officially putting down roots in the heart of Tokyo. Founded in 2022 by Rocky Xu, the brand has built a dedicated global following by popping up as a traveling teahouse at highly curated fashion, art, and music events from Paris to Milan. Now, the ceremonial grade tea specialists are expanding their international footprint by opening their very first physical storefront in Japan, officially welcoming guests inside the newly designed EW. Pharmacy #106 space.\n<\/p>\n<p data-path-to-node=\"8\">Located on the first floor of Harajuku Quest, the new outpost is operated and designed by edenworks, a renowned creative studio led by Megumi Shinozaki. Known for a unique philosophy centered around \u201cnot discarding flowers and connecting them to the future,\u201d edenworks utilizes plants to craft highly immersive, sensory environments. The resulting teahouse seamlessly blends Rocky\u2019s Matcha\u2019s deep respect for Japanese tea traditions with edenworks\u2019 commitment to sustainability, minimizing waste, and quiet attention to detail.\n<\/p>\n<p data-path-to-node=\"9\">Designed to serve as both a tranquil, aesthetic destination and an essential daily ritual stop for locals, the Tokyo storefront offers an intentionally crafted and focused drink menu. Visitors can expect premium, carefully sourced offerings highlighting the brand\u2019s signature ceremonial grade matcha alongside robust houjicha.\n<\/p>\n<p data-path-to-node=\"10\">The Harajuku opening marks a major milestone for the independently owned tea company, which began with a simple mission to serve a great cup of matcha to good people everywhere. While Rocky\u2019s Matcha already maintains a permanent experiential installation crafted by Oscar Tuazon at Mor\u00e1n Mor\u00e1n in Los Angeles, this Tokyo launch firmly solidifies the brand\u2019s growing crossover appeal in the lifestyle and design space.\n<\/p>\n<p data-path-to-node=\"12\">The Rocky\u2019s Matcha Tokyo storefront is now officially open to the public, operating daily from 11 a.m. to 8 p.m.\n<\/p>\n<h3 data-path-to-node=\"13\"><strong>Rocky\u2019s Matcha<\/strong><\/h3>\n<p>1F Harajuku Quest<br \/>\n1-13-14 Jingumae, Shibuya-ku<br \/>\nTokyo 150-0001\n<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6700422\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Human Made and Coca-Cola Team up for Limited-Edition Design Cans\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6702474\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Cinemark Drops a Black Hat Popcorn Bucket Collectible for Michael Jackson Biopic\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Tokyo<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6687941\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/schemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design\" data-title=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" data-post-box data-layer-item-id=\"6687941\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Schemata Architects Reimagines Le Labo&#8217;s Tokyo Flagship With Tactile Wood and Concrete<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Emphasizing the craft of perfume-making, the striking renovation blends industrial energy with natural tranquility in the Daikanyama neighborhood.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6680417\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/2\/martin-margiela-kudan-house-tokyo-exhibition-info\" data-title=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" data-post-box data-layer-item-id=\"6680417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                At Kudan House, the elusive designer-turned-artist makes his solo debut in Japan.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Tokyo?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    TokyoRocky&#8217;s Matchaedenworks\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span 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Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/03\/24\/rockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg&quot;,&quot;alt&quot;:&quot;Rockyu2019s Matcha Officially Opens Its First Japanese Storefront in Tokyo los angeles to japan harajuku&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Rocky's Matcha&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/03\/24\/rockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg&quot;,&quot;alt&quot;:&quot;Rockyu2019s Matcha Officially Opens Its First Japanese Storefront in Tokyo los angeles to japan harajuku&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Rocky's Matcha&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-006.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">6 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-007.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">7 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-008.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">8 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-009.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">9 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-010.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">10 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-011.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">11 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-012.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">12 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-013.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">13 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">14 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"15\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">15 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"16\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">16 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 24, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\">Rocky\u2019s Matcha has officially opened its very first storefront in Japan, located inside EW. Pharmacy #106 in Tokyo\u2019s Harajuku Quest<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">The tranquil space is curated and operated by edenworks, a sustainable floral and creative studio led by visionary Megumi Shinozaki\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Serving as both a destination and a daily ritual stop, the shop offers a highly focused drink menu highlighting ceremonial grade matcha and houjicha\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Los Angeles-based tea company Rocky\u2019s Matcha is officially putting down roots in the heart of Tokyo. Founded in 2022 by Rocky Xu, the brand has built a dedicated global following by popping up as a traveling teahouse at highly curated fashion, art, and music events from Paris to Milan. Now, the ceremonial grade tea specialists are expanding their international footprint by opening their very first physical storefront in Japan, officially welcoming guests inside the newly designed EW. Pharmacy #106 space.\n<\/p>\n<p data-path-to-node=\"8\">Located on the first floor of Harajuku Quest, the new outpost is operated and designed by edenworks, a renowned creative studio led by Megumi Shinozaki. Known for a unique philosophy centered around \u201cnot discarding flowers and connecting them to the future,\u201d edenworks utilizes plants to craft highly immersive, sensory environments. The resulting teahouse seamlessly blends Rocky\u2019s Matcha\u2019s deep respect for Japanese tea traditions with edenworks\u2019 commitment to sustainability, minimizing waste, and quiet attention to detail.\n<\/p>\n<p data-path-to-node=\"9\">Designed to serve as both a tranquil, aesthetic destination and an essential daily ritual stop for locals, the Tokyo storefront offers an intentionally crafted and focused drink menu. Visitors can expect premium, carefully sourced offerings highlighting the brand\u2019s signature ceremonial grade matcha alongside robust houjicha.\n<\/p>\n<p data-path-to-node=\"10\">The Harajuku opening marks a major milestone for the independently owned tea company, which began with a simple mission to serve a great cup of matcha to good people everywhere. While Rocky\u2019s Matcha already maintains a permanent experiential installation crafted by Oscar Tuazon at Mor\u00e1n Mor\u00e1n in Los Angeles, this Tokyo launch firmly solidifies the brand\u2019s growing crossover appeal in the lifestyle and design space.\n<\/p>\n<p data-path-to-node=\"12\">The Rocky\u2019s Matcha Tokyo storefront is now officially open to the public, operating daily from 11 a.m. to 8 p.m.\n<\/p>\n<h3 data-path-to-node=\"13\"><strong>Rocky\u2019s Matcha<\/strong><\/h3>\n<p>1F Harajuku Quest<br \/>\n1-13-14 Jingumae, Shibuya-ku<br \/>\nTokyo 150-0001\n<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6700422\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Human Made and Coca-Cola Team up for Limited-Edition Design Cans\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6702474\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Cinemark Drops a Black Hat Popcorn Bucket Collectible for Michael Jackson Biopic\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Tokyo<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6687941\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/schemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design\" data-title=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" data-post-box data-layer-item-id=\"6687941\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Schemata Architects Reimagines Le Labo&#8217;s Tokyo Flagship With Tactile Wood and Concrete<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Emphasizing the craft of perfume-making, the striking renovation blends industrial energy with natural tranquility in the Daikanyama neighborhood.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6680417\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/2\/martin-margiela-kudan-house-tokyo-exhibition-info\" data-title=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" data-post-box data-layer-item-id=\"6680417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                At Kudan House, the elusive designer-turned-artist makes his solo debut in Japan.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Tokyo?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    TokyoRocky&#8217;s Matchaedenworks\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 24, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none 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Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/03\/24\/rockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg&quot;,&quot;alt&quot;:&quot;Rockyu2019s Matcha Officially Opens Its First Japanese Storefront in Tokyo los angeles to japan harajuku&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Rocky's Matcha&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/03\/24\/rockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg&quot;,&quot;alt&quot;:&quot;Rockyu2019s Matcha Officially Opens Its First Japanese Storefront in Tokyo los angeles to japan harajuku&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Rocky's Matcha&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/03\/24\/rockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg&quot;,&quot;alt&quot;:&quot;Rockyu2019s Matcha Officially Opens Its First Japanese Storefront in Tokyo los angeles to japan harajuku&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Rocky's Matcha&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-006.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">6 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-007.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">7 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-008.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">8 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-009.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">9 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-010.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">10 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-011.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">11 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-012.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">12 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-013.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">13 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-014.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">14 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"15\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-015.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">15 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"16\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-016.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">16 of 16<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Rocky&#8217;s Matcha<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 24, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\">Rocky\u2019s Matcha has officially opened its very first storefront in Japan, located inside EW. Pharmacy #106 in Tokyo\u2019s Harajuku Quest<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">The tranquil space is curated and operated by edenworks, a sustainable floral and creative studio led by visionary Megumi Shinozaki\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Serving as both a destination and a daily ritual stop, the shop offers a highly focused drink menu highlighting ceremonial grade matcha and houjicha\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Los Angeles-based tea company Rocky\u2019s Matcha is officially putting down roots in the heart of Tokyo. Founded in 2022 by Rocky Xu, the brand has built a dedicated global following by popping up as a traveling teahouse at highly curated fashion, art, and music events from Paris to Milan. Now, the ceremonial grade tea specialists are expanding their international footprint by opening their very first physical storefront in Japan, officially welcoming guests inside the newly designed EW. Pharmacy #106 space.\n<\/p>\n<p data-path-to-node=\"8\">Located on the first floor of Harajuku Quest, the new outpost is operated and designed by edenworks, a renowned creative studio led by Megumi Shinozaki. Known for a unique philosophy centered around \u201cnot discarding flowers and connecting them to the future,\u201d edenworks utilizes plants to craft highly immersive, sensory environments. The resulting teahouse seamlessly blends Rocky\u2019s Matcha\u2019s deep respect for Japanese tea traditions with edenworks\u2019 commitment to sustainability, minimizing waste, and quiet attention to detail.\n<\/p>\n<p data-path-to-node=\"9\">Designed to serve as both a tranquil, aesthetic destination and an essential daily ritual stop for locals, the Tokyo storefront offers an intentionally crafted and focused drink menu. Visitors can expect premium, carefully sourced offerings highlighting the brand\u2019s signature ceremonial grade matcha alongside robust houjicha.\n<\/p>\n<p data-path-to-node=\"10\">The Harajuku opening marks a major milestone for the independently owned tea company, which began with a simple mission to serve a great cup of matcha to good people everywhere. While Rocky\u2019s Matcha already maintains a permanent experiential installation crafted by Oscar Tuazon at Mor\u00e1n Mor\u00e1n in Los Angeles, this Tokyo launch firmly solidifies the brand\u2019s growing crossover appeal in the lifestyle and design space.\n<\/p>\n<p data-path-to-node=\"12\">The Rocky\u2019s Matcha Tokyo storefront is now officially open to the public, operating daily from 11 a.m. to 8 p.m.\n<\/p>\n<h3 data-path-to-node=\"13\"><strong>Rocky\u2019s Matcha<\/strong><\/h3>\n<p>1F Harajuku Quest<br \/>\n1-13-14 Jingumae, Shibuya-ku<br \/>\nTokyo 150-0001\n<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6700422\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Human Made and Coca-Cola Team up for Limited-Edition Design Cans\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6702474\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Cinemark Drops a Black Hat Popcorn Bucket Collectible for Michael Jackson Biopic\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Tokyo<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6687941\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/schemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design\" data-title=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" data-post-box data-layer-item-id=\"6687941\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Schemata Architects Reimagines Le Labo&#8217;s Tokyo Flagship With Tactile Wood and Concrete<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Emphasizing the craft of perfume-making, the striking renovation blends industrial energy with natural tranquility in the Daikanyama neighborhood.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6680417\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/2\/martin-margiela-kudan-house-tokyo-exhibition-info\" data-title=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" data-post-box data-layer-item-id=\"6680417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                At Kudan House, the elusive designer-turned-artist makes his solo debut in Japan.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Tokyo?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    TokyoRocky&#8217;s Matchaedenworks\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 24, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 24, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 24, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,0,0\">Rocky\u2019s Matcha has officially opened its very first storefront in Japan, located inside EW. Pharmacy #106 in Tokyo\u2019s Harajuku Quest<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">The tranquil space is curated and operated by edenworks, a sustainable floral and creative studio led by visionary Megumi Shinozaki\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Serving as both a destination and a daily ritual stop, the shop offers a highly focused drink menu highlighting ceremonial grade matcha and houjicha\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Los Angeles-based tea company Rocky\u2019s Matcha is officially putting down roots in the heart of Tokyo. Founded in 2022 by Rocky Xu, the brand has built a dedicated global following by popping up as a traveling teahouse at highly curated fashion, art, and music events from Paris to Milan. Now, the ceremonial grade tea specialists are expanding their international footprint by opening their very first physical storefront in Japan, officially welcoming guests inside the newly designed EW. Pharmacy #106 space.\n<\/p>\n<p data-path-to-node=\"8\">Located on the first floor of Harajuku Quest, the new outpost is operated and designed by edenworks, a renowned creative studio led by Megumi Shinozaki. Known for a unique philosophy centered around \u201cnot discarding flowers and connecting them to the future,\u201d edenworks utilizes plants to craft highly immersive, sensory environments. The resulting teahouse seamlessly blends Rocky\u2019s Matcha\u2019s deep respect for Japanese tea traditions with edenworks\u2019 commitment to sustainability, minimizing waste, and quiet attention to detail.\n<\/p>\n<p data-path-to-node=\"9\">Designed to serve as both a tranquil, aesthetic destination and an essential daily ritual stop for locals, the Tokyo storefront offers an intentionally crafted and focused drink menu. Visitors can expect premium, carefully sourced offerings highlighting the brand\u2019s signature ceremonial grade matcha alongside robust houjicha.\n<\/p>\n<p data-path-to-node=\"10\">The Harajuku opening marks a major milestone for the independently owned tea company, which began with a simple mission to serve a great cup of matcha to good people everywhere. While Rocky\u2019s Matcha already maintains a permanent experiential installation crafted by Oscar Tuazon at Mor\u00e1n Mor\u00e1n in Los Angeles, this Tokyo launch firmly solidifies the brand\u2019s growing crossover appeal in the lifestyle and design space.\n<\/p>\n<p data-path-to-node=\"12\">The Rocky\u2019s Matcha Tokyo storefront is now officially open to the public, operating daily from 11 a.m. to 8 p.m.\n<\/p>\n<h3 data-path-to-node=\"13\"><strong>Rocky\u2019s Matcha<\/strong><\/h3>\n<p>1F Harajuku Quest<br \/>\n1-13-14 Jingumae, Shibuya-ku<br \/>\nTokyo 150-0001\n<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    TokyoRocky&#8217;s Matchaedenworks\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/rockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Frockys-matcha-first-japanese-storefront-harajuku-tokyo-location-opening-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Mar 24, 2026 1.2K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article 1 of 16 Rocky&#8217;s Matcha 2 of 16 Rocky&#8217;s Matcha 3 of 16 Rocky&#8217;s Matcha 4 of 16 Rocky&#8217;s Matcha 5 of 16 Rocky&#8217;s Matcha 6 of 16 Rocky&#8217;s Matcha 7 of 16 Rocky&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1876650","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1876650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1876650"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1876650\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1876650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1876650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1876650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}