{"id":1876011,"date":"2026-04-10T04:00:00","date_gmt":"2026-04-10T01:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1876011"},"modified":"2026-04-10T04:00:00","modified_gmt":"2026-04-10T01:00:00","slug":"in-the-bag-louis-vuitton-gets-nosy-with-new-speedy-campaign","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1876011","title":{"rendered":"In the bag! Louis Vuitton gets nosy with new Speedy campaign"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/135-22-1547-1031\/azure\/dazed-prod\/1440\/3\/1443219.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70072\/1\/in-the-bag-louis-vuitton-gets-nosy-with-new-speedy-campaign\" data-article-id=\"70072\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton Speedy P9\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/3\/1443219.jpg\" width=\"1920\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-10T04:00:00+00:00\" class=\"timestamp\" title=\"10 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"10\">10,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><\/div>\n<h1 class=\"title\"><span>In the bag! Louis Vuitton gets nosy with new <span class=\"nowrap\">Speedy campaign<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The French brand\u2019s latest campaign peeks inside its ambassadors\u2019 bags, plus all the fashion news you missed <span class=\"nowrap\">this week<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-10T04:00:00+00:00\" class=\"timestamp\" title=\"10 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"10\">10,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-10T04:00:00+00:00\" class=\"timestamp\" title=\"10 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"10\">10,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Louis Vuitton&#8217;s Speedy <span class=\"nowrap\">P9 campaign<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/0\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443212.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/1\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443213.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/2\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443214.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/3\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443215.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/4\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443216.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/5\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443217.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Most of us do our best to keep our bags closed at all times. In London, where theft is thriving, keeping our handbags firmly shut is essential. But beyond protecting our personal belongings, seeing inside someone\u2019s bag can be deeply embarrassing. Take mine for example, if you were to look inside it at this very moment, you\u2019d discover two pens, a tin of Vaseline that must be at least three years old, some hand wipes that have dried out so much that they\u2019re now crunchy, one single tampon, and a pack of Marlboro Touch (for emergencies).\u00a0<\/span><\/p>\n<p><span>Some people are less embarrassed by the contents of their bags, as proved in the latest <\/span><a href=\"https:\/\/www.dazeddigital.com\/louis-vuitton\"><span>Louis Vuitton<\/span><\/a><span> Speedy P9 campaign. Last week, the French brand released a series of images giving us a glimpse inside its ambassadors\u2019 bags. Framed by that classic monogram print, the Speedy is unzipped to reveal what friends of the brand keep close to them. We\u2019re able to spy that Jeremy Allen White travels with a comb, a newspaper and a pair of dice, while Future keeps a gold chain and a tennis racket on him \u2013 just in case. Jackson Wang keeps a Rubik\u2019s Cube in his Speedy; LeBron James needs his shaving cream and a golf ball.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"abebd26b-0240-4021-83d5-b42800eaf0b1\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1600\/azure\/dazed-prod\/1440\/3\/1443217.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443217.jpg\" width=\"1600\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Louis Vuitton<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The purpose of the campaign is to reflect the brand ambassadors\u2019 personalities through the contents of their bags \u2013 choose who you\u2019d most get along with by scrolling through the full gallery above. Elsewhere in fashion this week, in honour of Martin Margiela\u2019s 69th birthday, we revisited <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70063\/1\/maison-martin-margiela-2006-shoot-dazed-magazine-march-issue-gillian-wearing\"><span>this 20-year-old photoshoot<\/span><\/a><span> from Dazed\u2019s March 2006 issue, and <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70024\/1\/photo-remi-lamande-reimagines-barbara-kruger-seminal-streetwear-performa-drop\"><span>a new photo series<\/span><\/a><span> reimagined Barbara Kruger\u2019s seminal streetwear drop. Here\u2019s everything else you need to catch up on\u2026\u00a0<\/span><\/p>\n<h1><span>ZENDAYA IS LAW\u2019S ASSISTANT NOW\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As if <\/span><a href=\"https:\/\/www.dazeddigital.com\/zendaya\"><span>Zendaya<\/span><\/a><span> wasn\u2019t having a busy enough year already, she\u2019s now taken on the role of Law Roach\u2019s assistant. As her loyal stylist, Roach is usually the one taking care of the actress, responsible for all your favourite Zendaya red carpet looks. Now, in a new campaign for On, the pair have reversed their roles, and Zendaya is filmed working as a fashion assistant. Good luck to her. See <\/span><a href=\"https:\/\/www.instagram.com\/reels\/DW8uGcWDNKs\/\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>PALACE AND NIKE ARE REUNITED<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>After teaming up on a major collab late last year, <\/span><a href=\"https:\/\/www.dazeddigital.com\/palace-skateboards\"><span>Palace<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.dazeddigital.com\/nike\"><span>Nike<\/span><\/a><span> returned this week with more styles to add to your wishlist. Marking the third chapter in the two brands\u2019 ongoing partnership, they\u2019ve now unveiled the Palace Nike Air Max 95, an homage to the Air Max 97 Silver Bullet style. See <\/span><a href=\"https:\/\/palaceskateboards.com\/advice\/palace-nike-air-max-95\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<h1><span>ARIES TEAMS UP WITH CHAMPION\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9dc894e7-a09a-4562-bac1-b42800fe54f8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1417\/azure\/dazed-prod\/1440\/3\/1443223.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Aries x Champion\" class=\"img\" height=\"1772\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443223.jpg\" width=\"1417\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Aries x Champion<\/span><span class=\"credit\">Courtesy of Aries<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Earlier this week, London streetwear brand Aries revealed its latest collaboration, joining forces with New York streetwear legend Champion. The new collection sees the two brands come together for the very first time, though it feels like a couple that was destined for one another. The collab is accompanied by a campaign photographed by Douglas Irvine, featuring boxers Harlem Eubank and Tiah Mai Ayton. See <\/span><a href=\"https:\/\/www.ariesarise.com\/collections\/aries-x-champion?srsltid=AfmBOopQVTsHLgRGTnsY4L73lX1M7zUFZ-DpLL68zh11laworSpNvSh-\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>TRUE WHITAKER IS A GANNI GIRL\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3b10ce79-b379-43ce-87f0-b4280100c050\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1440\/3\/1443224.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"True Whitaker for Ganni\" class=\"img\" height=\"2400\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443224.jpg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Ganni<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Rising actress and star of <\/span><a href=\"https:\/\/www.dazeddigital.com\/rachel-sennott\"><span>Rachel Sennott\u2019s<\/span><\/a><em><span>I Love LA, <\/span><\/em><span>True Whitaker has been tapped by Danish brand Ganni as its latest ambassador. Starring in a campaign photographed by Grey Sorrenti and styled by Vanessa Reid, Whitaker poses with Ganni\u2019s Mini Hobo bag.\u00a0<\/span><\/p>\n<h1><span>ALA\u00cfA DOES JEANS NOW\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"e0998baf-8dfb-4b4b-8da6-b4280101eec1\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1440\/3\/1443225.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ala&#239;a denim line\" class=\"img\" height=\"1440\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443225.jpg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Ala\u00efa<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/tag\/pieter-mulier\"><span>Pieter Mulier<\/span><\/a><span> may have left the building (the former creative director is now on his way to Milan, where he will take on a new role as <\/span><a href=\"https:\/\/www.dazeddigital.com\/versace\"><span>Versace<\/span><\/a><span>\u2019s designer), but <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/alaia\"><span>Ala\u00efa<\/span><\/a><span> is still managing to make waves in the industry. The latest ripple comes in the form of a brand new denim line \u2013 developed over the past year, under Mulier\u2019s creative direction. The \u2018perfect fit\u2019 jeans are available now, <\/span><a href=\"https:\/\/www.maison-alaia.com\/en-gb\/?srsltid=AfmBOooINurwFcGr253BogU2Aq5gb_bXV9e7BXFaYFy6Ks5KpirMcQQN\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion-news\">Fashion News<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/louis-vuitton\">Louis Vuitton<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/palace-skateboards\">Palace Skateboards<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/nike\">Nike<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/zendaya\">Zendaya<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/alaia\">Alaia<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70072\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70073\/1\/labubu-bubble-bursting-obituary-pop-mart-stock-plummet\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Mariah Carey and a Labubu\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/65-263-1775-1181\/azure\/dazed-prod\/1440\/3\/1443221.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Labubu obituary: Rot in hell you ugly little freaks<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70072\/1\/in-the-bag-louis-vuitton-gets-nosy-with-new-speedy-campaign\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Louis Vuitton Speedy P9\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/134-22-1550-1031\/azure\/dazed-prod\/1440\/3\/1443219.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In the bag! Louis Vuitton gets nosy with new Speedy campaign <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70063\/1\/maison-martin-margiela-2006-shoot-dazed-magazine-march-issue-gillian-wearing\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Martin Margiela Dazed 2006\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-54-970-645\/azure\/dazed-prod\/1440\/3\/1443152.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Revisit this 20-year-old Margiela shoot from Dazed\u2019s March 2006 issue<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70024\/1\/photo-remi-lamande-reimagines-barbara-kruger-seminal-streetwear-performa-drop\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Barbara Kruger, The Drop (2025)\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/109-85-1927-1282\/azure\/dazed-prod\/1440\/2\/1442989.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">These photos reimagine Barbara Kruger\u2019s seminal streetwear drop<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70041\/1\/buy-copy-dazed-mena-new-issue-support-relief-efforts-in-lebanon\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1080-718\/azure\/dazed-prod\/1440\/2\/1442927.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Buy a copy of Dazed MENA to support relief efforts in Lebanon<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70036\/1\/gianni-versace-is-getting-a-major-retrospective-exhibition-paris-musee-maillo\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Versace AW96\/97 show\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-3000-1995\/azure\/dazed-prod\/1440\/2\/1442908.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Gianni Versace is getting a major retrospective exhibition<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70028\/1\/hats-gen-z-milliners-london-fashion-week-aw26-headwear-storm-foster-niall-white\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Tyla wearing Tolu Coker in 2025\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/315-263-1347-896\/azure\/dazed-prod\/1440\/2\/1442865.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Hat summer! Meet the young milliners taking over London fashion<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70004\/1\/coucou-intimates-kiko-mizuhara-erika-kamano-bell-hooks\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURTOP-WHITE_07\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-473-2125-1414\/azure\/dazed-prod\/1440\/2\/1442686.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Kiko Mizuhara on slowing down, shutting up and touching grass<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70027\/1\/washing-up-gloves-marigolds-fashion-emma-chamberlain-julia-fox-tradwives\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Emma Chamberlain at the Vanity Fair Oscars party 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/126-150-2165-1440\/azure\/dazed-prod\/1440\/2\/1442860.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Washing-up gloves have made it out the kitchen <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69927\/1\/stone-island-marina-takes-us-straight-to-the-source-for-ss26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Stone Island Marina SS26 \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1080-718\/azure\/dazed-prod\/1440\/1\/1441965.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Stone Island Marina takes us straight to the source for SS26 <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70019\/1\/crying-in-couture-ellie-misner-s-aw26-collection-is-a-beautiful-disaster\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Ellie Misner Demi-Couture collection\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-45-1006-669\/azure\/dazed-prod\/1370\/4\/1374591.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Crying in couture: Ellie Misner\u2019s new collection is a beautiful disaster <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70016\/1\/the-biggest-fashion-collabs-you-missed-in-march-y3-mercedes-nike-palace\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"368500030021\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-909-1988-1322\/azure\/dazed-prod\/1440\/2\/1442761.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The biggest fashion collabs you missed in March<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Louis Vuitton&#8217;s Speedy <span class=\"nowrap\">P9 campaign<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/0\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443212.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/1\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443213.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/2\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443214.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/3\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443215.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/4\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443216.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36931\/5\/louis-vuittons-speedy-p9-campaign\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"1066\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1600-1066\/azure\/dazed-prod\/1440\/3\/1443217.jpg\" width=\"1600\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Most of us do our best to keep our bags closed at all times. In London, where theft is thriving, keeping our handbags firmly shut is essential. But beyond protecting our personal belongings, seeing inside someone\u2019s bag can be deeply embarrassing. Take mine for example, if you were to look inside it at this very moment, you\u2019d discover two pens, a tin of Vaseline that must be at least three years old, some hand wipes that have dried out so much that they\u2019re now crunchy, one single tampon, and a pack of Marlboro Touch (for emergencies).\u00a0<\/span><\/p>\n<p><span>Some people are less embarrassed by the contents of their bags, as proved in the latest <\/span><a href=\"https:\/\/www.dazeddigital.com\/louis-vuitton\"><span>Louis Vuitton<\/span><\/a><span> Speedy P9 campaign. Last week, the French brand released a series of images giving us a glimpse inside its ambassadors\u2019 bags. Framed by that classic monogram print, the Speedy is unzipped to reveal what friends of the brand keep close to them. We\u2019re able to spy that Jeremy Allen White travels with a comb, a newspaper and a pair of dice, while Future keeps a gold chain and a tennis racket on him \u2013 just in case. Jackson Wang keeps a Rubik\u2019s Cube in his Speedy; LeBron James needs his shaving cream and a golf ball.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"abebd26b-0240-4021-83d5-b42800eaf0b1\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1600\/azure\/dazed-prod\/1440\/3\/1443217.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Louis Vuitton&#039;s Speedy P9 campaign \" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443217.jpg\" width=\"1600\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Louis Vuitton<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The purpose of the campaign is to reflect the brand ambassadors\u2019 personalities through the contents of their bags \u2013 choose who you\u2019d most get along with by scrolling through the full gallery above. Elsewhere in fashion this week, in honour of Martin Margiela\u2019s 69th birthday, we revisited <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70063\/1\/maison-martin-margiela-2006-shoot-dazed-magazine-march-issue-gillian-wearing\"><span>this 20-year-old photoshoot<\/span><\/a><span> from Dazed\u2019s March 2006 issue, and <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70024\/1\/photo-remi-lamande-reimagines-barbara-kruger-seminal-streetwear-performa-drop\"><span>a new photo series<\/span><\/a><span> reimagined Barbara Kruger\u2019s seminal streetwear drop. Here\u2019s everything else you need to catch up on\u2026\u00a0<\/span><\/p>\n<h1><span>ZENDAYA IS LAW\u2019S ASSISTANT NOW\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As if <\/span><a href=\"https:\/\/www.dazeddigital.com\/zendaya\"><span>Zendaya<\/span><\/a><span> wasn\u2019t having a busy enough year already, she\u2019s now taken on the role of Law Roach\u2019s assistant. As her loyal stylist, Roach is usually the one taking care of the actress, responsible for all your favourite Zendaya red carpet looks. Now, in a new campaign for On, the pair have reversed their roles, and Zendaya is filmed working as a fashion assistant. Good luck to her. See <\/span><a href=\"https:\/\/www.instagram.com\/reels\/DW8uGcWDNKs\/\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>PALACE AND NIKE ARE REUNITED<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>After teaming up on a major collab late last year, <\/span><a href=\"https:\/\/www.dazeddigital.com\/palace-skateboards\"><span>Palace<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.dazeddigital.com\/nike\"><span>Nike<\/span><\/a><span> returned this week with more styles to add to your wishlist. Marking the third chapter in the two brands\u2019 ongoing partnership, they\u2019ve now unveiled the Palace Nike Air Max 95, an homage to the Air Max 97 Silver Bullet style. See <\/span><a href=\"https:\/\/palaceskateboards.com\/advice\/palace-nike-air-max-95\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<h1><span>ARIES TEAMS UP WITH CHAMPION\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9dc894e7-a09a-4562-bac1-b42800fe54f8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1417\/azure\/dazed-prod\/1440\/3\/1443223.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Aries x Champion\" class=\"img\" height=\"1772\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443223.jpg\" width=\"1417\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Aries x Champion<\/span><span class=\"credit\">Courtesy of Aries<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Earlier this week, London streetwear brand Aries revealed its latest collaboration, joining forces with New York streetwear legend Champion. The new collection sees the two brands come together for the very first time, though it feels like a couple that was destined for one another. The collab is accompanied by a campaign photographed by Douglas Irvine, featuring boxers Harlem Eubank and Tiah Mai Ayton. See <\/span><a href=\"https:\/\/www.ariesarise.com\/collections\/aries-x-champion?srsltid=AfmBOopQVTsHLgRGTnsY4L73lX1M7zUFZ-DpLL68zh11laworSpNvSh-\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>TRUE WHITAKER IS A GANNI GIRL\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3b10ce79-b379-43ce-87f0-b4280100c050\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1440\/3\/1443224.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"True Whitaker for Ganni\" class=\"img\" height=\"2400\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443224.jpg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Ganni<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Rising actress and star of <\/span><a href=\"https:\/\/www.dazeddigital.com\/rachel-sennott\"><span>Rachel Sennott\u2019s<\/span><\/a><em><span>I Love LA, <\/span><\/em><span>True Whitaker has been tapped by Danish brand Ganni as its latest ambassador. Starring in a campaign photographed by Grey Sorrenti and styled by Vanessa Reid, Whitaker poses with Ganni\u2019s Mini Hobo bag.\u00a0<\/span><\/p>\n<h1><span>ALA\u00cfA DOES JEANS NOW\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"e0998baf-8dfb-4b4b-8da6-b4280101eec1\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1440\/3\/1443225.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ala&#239;a denim line\" class=\"img\" height=\"1440\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443225.jpg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Ala\u00efa<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/tag\/pieter-mulier\"><span>Pieter Mulier<\/span><\/a><span> may have left the building (the former creative director is now on his way to Milan, where he will take on a new role as <\/span><a href=\"https:\/\/www.dazeddigital.com\/versace\"><span>Versace<\/span><\/a><span>\u2019s designer), but <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/alaia\"><span>Ala\u00efa<\/span><\/a><span> is still managing to make waves in the industry. The latest ripple comes in the form of a brand new denim line \u2013 developed over the past year, under Mulier\u2019s creative direction. The \u2018perfect fit\u2019 jeans are available now, <\/span><a href=\"https:\/\/www.maison-alaia.com\/en-gb\/?srsltid=AfmBOooINurwFcGr253BogU2Aq5gb_bXV9e7BXFaYFy6Ks5KpirMcQQN\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70072\/1\/in-the-bag-louis-vuitton-gets-nosy-with-new-speedy-campaign&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/135-22-1547-1031\/azure\/dazed-prod\/1440\/3\/1443219.jpg&#8221;] April\u00a0 10,\u00a0 2026 Fashion \/ Round-up Fashion \/ Round-up In the bag! Louis Vuitton gets nosy with new Speedy campaign The French brand\u2019s latest campaign peeks inside its ambassadors\u2019 bags, plus all the fashion news you missed this week April\u00a0 10,\u00a0 2026 April\u00a0 10,\u00a0 2026 TextIsobel Van Dyke Louis Vuitton&#8217;s Speedy P9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1876011","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1876011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1876011"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1876011\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1876011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1876011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1876011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}