{"id":1875989,"date":"2026-04-10T13:21:21","date_gmt":"2026-04-10T10:21:21","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1875989"},"modified":"2026-04-10T13:21:21","modified_gmt":"2026-04-10T10:21:21","slug":"youtube-premiums-us-pricing-is-going-up","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1875989","title":{"rendered":"YouTube Premium\u2019s US pricing is going up"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/iHO_6_v4QN5ieLt7VpJOjQ&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-03\/6b0a5970-0d3a-11f0-bfde-798c85995de0&#8243;]<\/p>\n<article id=\"article-e5bffd23-1594-41ec-821e-5381c876a3bd\">\n<div>\n<div class=\"mx-auto md:px-10 md:max-w-[1220px]\">\n<nav class=\"prestige-breadcrumb relative mx-4 md:mx-0\" aria-label=\"breadcrumbs\">\n<ol class=\"no-scrollbar overflow-scroll whitespace-nowrap text-battleship\">\n<li class=\"inline\">\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 font-bold\">Social media<\/li>\n<\/ol>\n<\/nav>\n<header class=\"mb-4 px-4 md:mb-6 md:px-0\">\n<h1 class=\"layout-h1 my-2 font-bold leading-tight\">YouTube Premium\u2019s US pricing is going up<\/h1>\n<h2 class=\"my-2 text-[18px] font-light leading-5 md:max-w-[660px] md:text-[20px]\/[28px]\">If you\u2019re on a family plan you\u2019ll pay $4 per month more for ad-free viewing.<\/h2>\n<div class=\"flex-col items-start lg:flex lg:flex-row lg:items-center lg:justify-between mt-6\">\n<div class=\"relative md:mr-[10px]\">\n<div class=\"flex items-center\">\n<div class=\"flex mr-2\">\n<div class=\"shrink-0 cursor-pointer inline-block size-[42px] lg:size-[48px]\"><img decoding=\"async\" alt role=\"img\" loading=\"lazy\" class=\"size-full rounded-full object-cover object-center shadow-[0_0_0_2px_#ffffff]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/YChffXUPk8V2biuZ34hlag--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-\/https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/O4XXL8jnNy1MrlJms5PXaA--~B\/aD02MDA7dz02MDA7YXBwaWQ9eXRhY2h5b24-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/mattateauthorimage.jpg\"><\/div>\n<\/div>\n<div class=\"inline-block\">\n<div class=\"w-max text-sm\/5 font-semibold lg:!flex flex items-center\">\n<div class=\"flex flex-col\">\n<div class=\"flex w-max items-center\">Matt Tate<\/div>\n<p><span class=\"font-normal sm:before:inline-block\">Contributing reporter<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lg:hidden\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-10T13:21:21.000Z\">Fri, April 10, 2026 at 1:21 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ml-0 mt-4 flex items-center lg:ml-3 lg:mt-0\">\n<div class=\"ml-0 mr-2\">\n<div class=\"relative flex\">Add Engadget on Google<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hidden lg:block\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-10T13:21:21.000Z\">Fri, April 10, 2026 at 1:21 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"grid grid-cols-1 gap-x-8 lg:gap-x-0 mx-auto md:px-10 md:max-w-[1220px] md:grid-cols-[[main-start]_1fr_[main-end_right-start]_min-content_[right-end]] lg:!gap-x-8\">\n<div class=\"md:col-main\" data-i13n-boundary=\"true\">\n<div>\n<div>\n<div class=\"grid grid-cols-[[fullbleed-start_body-start]_minmax(auto,750px)_[body-end_fullbleed-end]]\">\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative overflow-hidden fig-image-round left-1\/2 w-screen -translate-x-1\/2 md:left-0 md:w-auto md:translate-x-0\"><img decoding=\"async\" alt class=\"object-cover object-center\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/9N1VSP9_qtsAQhHMffMQwg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-03\/6b0a5970-0d3a-11f0-bfde-798c85995de0\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span>SOPA Images via Getty Images<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Another day, another subscription price hike, this time for YouTube Premium. Every plan for YouTube\u2019s ad-free tier is going up, and depending on which one you have, you could be paying as much as $4 per month more.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">As reported by <em><ins>9to5Google<\/ins><\/em>, YouTube has started emailing subscribers about the price changes, rather than announcing them publicly, and some Reddit users have <ins>posted<\/ins> screenshots of the emails they\u2019ve received. The emails say that the increases will kick in during the June 2026 billing period. Individual plans are now $16 per month, up from $14, so a $2 hike. If you\u2019re on a YouTube Premium family plan, you\u2019ll now pay $27 per month, a $4 increase from the previous price of $23.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">As a reminder, YouTube Premium unlocks ad-free viewing and listening on YouTube (including YouTube Kids) and YouTube Music, as well as offline viewing and the ability to continue listening in the background with other apps open. A family plan allows up to six accounts to enjoy all of the same benefits.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_ld9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_15d9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Both the Lite \u2014 which allows ad-free viewing and downloads for most, but not all, YouTube videos, and excludes music \u2014 and Music Premium plans are getting $1 increases, so the former now costs $9 per month, while the music streaming service is up to $12 per month from $11 before, according to <em>9to5Google<\/em>. This makes it more expensive than Apple Music when taken on its own (YouTube Music Premium is also bundled with the YouTube Premium individual and family plans at no extra cost).<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">YouTube Premium last <ins>raised<\/ins> its prices (also rather quietly) in 2023, also by $2 for the regular plan. The latest price hikes follow <ins>Spotify<\/ins> putting its prices up by comparable amounts back in February. Netflix also <ins>jacked up<\/ins> the cost of all of its plans last month.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:col-main grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"no-scrollbar col-body mx-4 mb-8 mt-2.5 overflow-x-scroll whitespace-nowrap md:mx-0 md:max-w-[750px] md:overflow-x-visible\">\n<div class=\"mx-auto max-w-screen-sm\">\n<ul class=\"inline-flex text-xs md:text-sm\">\n<li class=\"mr-6\">About our ads<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Another day, another subscription price hike, this time for YouTube Premium. Every plan for YouTube\u2019s ad-free tier is going up, and depending on which one you have, you could be paying as much as $4 per month more.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">As reported by <em><ins>9to5Google<\/ins><\/em>, YouTube has started emailing subscribers about the price changes, rather than announcing them publicly, and some Reddit users have <ins>posted<\/ins> screenshots of the emails they\u2019ve received. The emails say that the increases will kick in during the June 2026 billing period. Individual plans are now $16 per month, up from $14, so a $2 hike. If you\u2019re on a YouTube Premium family plan, you\u2019ll now pay $27 per month, a $4 increase from the previous price of $23.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">As a reminder, YouTube Premium unlocks ad-free viewing and listening on YouTube (including YouTube Kids) and YouTube Music, as well as offline viewing and the ability to continue listening in the background with other apps open. A family plan allows up to six accounts to enjoy all of the same benefits.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_ld9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_15d9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Both the Lite \u2014 which allows ad-free viewing and downloads for most, but not all, YouTube videos, and excludes music \u2014 and Music Premium plans are getting $1 increases, so the former now costs $9 per month, while the music streaming service is up to $12 per month from $11 before, according to <em>9to5Google<\/em>. This makes it more expensive than Apple Music when taken on its own (YouTube Music Premium is also bundled with the YouTube Premium individual and family plans at no extra cost).<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">YouTube Premium last <ins>raised<\/ins> its prices (also rather quietly) in 2023, also by $2 for the regular plan. The latest price hikes follow <ins>Spotify<\/ins> putting its prices up by comparable amounts back in February. Netflix also <ins>jacked up<\/ins> the cost of all of its plans last month.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.engadget.com\/social-media\/youtube-premiums-us-pricing-is-going-up-132121683.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/iHO_6_v4QN5ieLt7VpJOjQ&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-03\/6b0a5970-0d3a-11f0-bfde-798c85995de0&#8243;] Social media YouTube Premium\u2019s US pricing is going up If you\u2019re on a family plan you\u2019ll pay $4 per month more for ad-free viewing. Matt Tate Contributing reporter Fri, April 10, 2026 at 1:21 PM UTC Add Engadget on Google Fri, April 10, 2026 at 1:21 PM UTC SOPA Images via Getty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,63],"class_list":["post-1875989","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-engadget-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1875989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1875989"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1875989\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1875989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1875989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1875989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}