{"id":1874387,"date":"2026-04-09T14:11:21","date_gmt":"2026-04-09T11:11:21","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1874387"},"modified":"2026-04-09T14:11:21","modified_gmt":"2026-04-09T11:11:21","slug":"lights-camera-action-how-set-jetting-tourism-boosts-madrids-economy","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1874387","title":{"rendered":"Lights, camera, action: How set-jetting tourism boosts Madrid&#8217;s economy"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/71\/57\/86\/1200x675_cmsv2_a368fc08-d589-5e2d-8c64-be0c366d9bcb-9715786.jpg&#8221;]<\/p>\n<article id=\"abe-2884913-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2884913\" data-cid=\"9715838\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884913-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/58\/38\/189x106_cmsv2_810578c9-c122-5c94-8b6f-27d4161f35ac-9715838.jpg\" loading=\"lazy\" alt=\"Hungary's Prime Minister Viktor Orban gestures during a pre-election rally in Budapest, Hungary, Tuesday, April 7\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    MEPs warn of \u2018serious risks\u2019 to Hungary election\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884927-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2884927\" data-cid=\"9715955\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884927-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/59\/55\/189x106_cmsv2_809334ab-6726-59cd-93d8-8d7ceb44b55f-9715955.jpg\" loading=\"lazy\" alt=\"Ursula von der Leyen, the president of the European Commission.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Von der Leyen to raise Hungary&#8217;s &#8216;Russia leaks&#8217; with EU leaders\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884840-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2884840\" data-cid=\"9715504\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884840-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/55\/04\/189x106_cmsv2_504907bb-0b2b-5b7a-9222-eec9605dcf10-9715504.jpg\" loading=\"lazy\" alt=\"Geologist Tuomas Pere walks down a disposal tunnel inside the Posiva Onkalo nuclear waste repository on the island of Olkiluoto, Finland, Tuesday 24 February, 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Earth News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Inside the world&#8217;s first facility to bury nuclear waste in Finland\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884954-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2884954\" data-cid=\"9716083\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884954-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/60\/83\/189x106_cmsv2_a25a3be3-f783-5b95-b8f6-43131f4c21b2-9716083.jpg\" loading=\"lazy\" alt=\"Palestinian journalists hold signs with a photo of Al Jazeera correspondent Mohammed Wishah\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    No Comment<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Gaza mourns Al Jazeera reporter Mohammed Wishah killed iin Israeli drone strike\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884913-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2884913\" data-cid=\"9715838\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884913-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/58\/38\/189x106_cmsv2_810578c9-c122-5c94-8b6f-27d4161f35ac-9715838.jpg\" loading=\"lazy\" alt=\"Hungary's Prime Minister Viktor Orban gestures during a pre-election rally in Budapest, Hungary, Tuesday, April 7\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    MEPs warn of \u2018serious risks\u2019 to Hungary election\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884927-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2884927\" data-cid=\"9715955\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884927-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/59\/55\/189x106_cmsv2_809334ab-6726-59cd-93d8-8d7ceb44b55f-9715955.jpg\" loading=\"lazy\" alt=\"Ursula von der Leyen, the president of the European Commission.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Von der Leyen to raise Hungary&#8217;s &#8216;Russia leaks&#8217; with EU leaders\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884840-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2884840\" data-cid=\"9715504\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884840-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/55\/04\/189x106_cmsv2_504907bb-0b2b-5b7a-9222-eec9605dcf10-9715504.jpg\" loading=\"lazy\" alt=\"Geologist Tuomas Pere walks down a disposal tunnel inside the Posiva Onkalo nuclear waste repository on the island of Olkiluoto, Finland, Tuesday 24 February, 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Earth News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Inside the world&#8217;s first facility to bury nuclear waste in Finland\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2884954-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2884954\" data-cid=\"9716083\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884954-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/60\/83\/189x106_cmsv2_a25a3be3-f783-5b95-b8f6-43131f4c21b2-9716083.jpg\" loading=\"lazy\" alt=\"Palestinian journalists hold signs with a photo of Al Jazeera correspondent Mohammed Wishah\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    No Comment<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Gaza mourns Al Jazeera reporter Mohammed Wishah killed iin Israeli drone strike\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Travel News<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Lights, camera, action: How set-jetting tourism boosts Madrid&#8217;s economy<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/57\/86\/1536x864_cmsv2_a368fc08-d589-5e2d-8c64-be0c366d9bcb-9715786.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Madrid's Plaza Mayor has famously appeared in films like 2007 Hollywood blockbuster The Bourne Ultimatum\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Madrid&#8217;s Plaza Mayor has famously appeared in films like 2007 Hollywood blockbuster The Bourne Ultimatum<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Photo by Jorge Segovia on Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Photo by Jorge Segovia on Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspFakhriya M. Suleiman\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1775743881\">\n         Published on<br \/>\n            <time datetime=\"2026-04-09 16:11:21 +02:00\">09\/04\/2026 &#8211; 16:11 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div class=\"c-article-partage-commentaire-popup-overlay js-c-article-partage-commentaire-popup-overlay u-display-none\">\n<div id=\"js-c-article-partage-commentaire-popup\" class=\"c-article-partage-commentaire-popup js-c-article-partage-commentaire-popup\">\n<div class=\"c-article-partage-commentaire-popup__header u-display-flex\"><span>Share<\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/icon-close.svg\" width=\"24\" height=\"24\" alt=\"Close Button\" class=\"u-cursor-pointer js-c-article-partage-commentaire-close\" loading=\"lazy\"><\/div>\n<div class=\"c-article-partage-commentaire-popup__content u-display-flex\">\n<div id=\"partage-commentaire-popup-content-container\" class=\"c-article-partage-commentaire-popup__content__container u-display-flex\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-facebook.svg\" width=\"24\" height=\"24\" alt=\"facebook\" loading=\"lazy\"><span>Facebook<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-facebook.svg\" width=\"48\" height=\"48\" alt=\"facebook\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" 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u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"24\" height=\"24\" alt=\"bluesky\" loading=\"lazy\"><span>Bluesky<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"48\" height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        Madrid\u2019s landmarks have turned the Spanish capital into a sought-after destination for film productions and fans are keen to visit the set locations.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>You\u2019ve probably heard of jet-setting, but what about set-jetting? <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>A term coined to describe holiday itineraries based on the shooting locations of films or TV series, this travel trend is proving particularly lucrative in Spain\u2019s capital, Madrid.<\/p>\n<p>In April, the city council&#8217;s tourism chief Almudena Ma\u00edllo del Valle unveiled the findings from a study by the Madrid Film Office, developed in collaboration with L. R. Klein University Institute of Economic Prediction of the Autonomous University of Madrid, that showed the blockbuster growth of the city&#8217;s creative sectors. <\/p>\n<p>Over four years from 2021 to 2024, the &#8216;Dimension and economic impact of film and series shoots in Madrid&#8217; research found that the Spanish capital was the location of 173 films and a further 242 TV series. <\/p>\n<p>These projects generated a total economic impact of \u20ac1.54 billion in production, with an annual average of \u20ac385.5 million.<\/p>\n<p>For del Valle, the study highlights how the sector generates citywide employment and investment. She also said that it makes a \u201cdecisive contribution to projecting Madrid&#8217;s image internationally as a creative destination, as well as boosting tourism associated with this global visibility\u201d.<\/p>\n<p>Year after year, Madrid has remained a sought-after filming location for both Spanish and international productions. In 2025, as part of efforts to promote local tourism, the Madrid Regional Government pledged to invest three payments totalling \u20ac1.5 million for an upcoming Woody Allen film. <\/p>\n<p>Wasp, an acronym for &#8220;Woody Allen Summer Project 2026&#8221;, is earmarked to be completed by 31 December 2027 and is set to be shot in and around Madrid, with \u201cidentifiable locations\u201d shown on screen.<\/p>\n<p>Other titles such as Deception, which filmed a scene on Calle de Alcal\u00e1, The Cold Light of Day and Terminator: Dark Fate have also been shot in the Spanish capital.<\/p>\n<h2><strong>Step into the scene: the must-see locations<\/strong><\/h2>\n<p>Fancy walking in the footsteps of the stars? The city&#8217;s tourism board and film office have an array of tours through the locations of cinema and TV series.<\/p>\n<p>With the influx of television productions arriving at Madrid&#8217;s doorstep, the council has a two-part &#8220;Madrid, the Capital of TV Series&#8221; routes. The first is a map through nine titles filmed in Madrid, including the popular Netflix series La Casa de Papel (Money Heist). The second guide adds eight more critically acclaimed titles, including The Midas Touch and Small Coincidences.<\/p>\n<p>While the \u201cBerlanga of Madrid\u201d route, available in English and Spanish, celebrates one of Spain\u2019s most influential directors, Luis Garc\u00eda Berlanga. Born in Valencia, Berlanga moved to Madrid in 1947. <\/p>\n<p>The 15-stop route begins at his family home in Chamber\u00ed, where he worked on classics like Welcome Mr. Marshall, Pl\u00e1cido, and The Executioner, and ends at the Instituto Cervantes, where in 2008 he left an unpublished script in the Arts Archives to be opened on the 100th anniversary of his birth in 2021.<\/p>\n<p>Madrid first welcomed cinema in 1896 when the Lumi\u00e8re brothers&#8217; Cinematograph was first screened in a salon on Carrera de San Jer\u00f3nimo \u2013 right in the heart of the city.<\/p>\n<\/div>\n<p>                          Go to accessibility shortcuts<\/p>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2884151-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2884151\" data-cid=\"9712085\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884151-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/20\/85\/480x270_cmsv2_96004892-8d32-5082-ad58-0722a7da8e87-9712085.jpg\" loading=\"lazy\" alt=\"Four designated selfie stands have been installed, with three more expected to come in the future\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 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treasure in Spain<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2871306-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2871306\" data-cid=\"9655486\" data-part-label=\"Partner content\">\n<figure id=\"abe-2871306-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/65\/54\/86\/480x270_cmsv2_b16756fa-d78e-575d-8cd5-172126bfbb98-9655486.jpg\" loading=\"lazy\" alt=\"Spanish capital Madrid is Europe's best destination for 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    These are the top 20 destinations in Europe for 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<p>    film<\/p>\n<\/li>\n<li class=\"c-tags-list__item\">\n<p>    Spain<\/p>\n<\/li>\n<li class=\"c-tags-list__item\">\n<p>    Tourism<\/p>\n<\/li>\n<li class=\"c-tags-list__item\">\n<p>    Madrid<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"o-article-newsy__aside\">\n<div class=\"c-ad-wrapper o-article-newsy__aside__content-1\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"adb-article-top-stories\" class=\"perf-cv-auto c-top-stories\">\n<h2 class=\"c-top-stories__title\">Top stories<\/h2>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2871359-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2871359\" data-cid=\"9655646\" data-part-label=\"Partner content\">\n<figure id=\"abe-2871359-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/65\/56\/66\/320x180_cmsv2_80be02ff-cf65-52de-a460-afff15e2de4a-9655666.jpg\" loading=\"lazy\" alt=\"Grand Voyager | Exploring Hong Kong\" height=\"9\" width=\"16\"><\/figure>\n<div 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Max Brewer Bridge as NASA's Artemis II moon rocket lifts off on Wednesday 1 April\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Space centres and launch sites around the globe you can visit<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-ad-wrapper o-article-newsy__aside__content-2\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-most-viewed\">\n<h2 class=\"c-most-viewed__title qa-section-title\">Most read<\/h2>\n<div class=\"c-most-viewed__list\">\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">1<\/span><\/p>\n<article id=\"abe-2884572-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2884572\" data-cid=\"9714163\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Undertourism: The European countries hardly any tourists visit<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">2<\/span><\/p>\n<article 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alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/article>\n<article id=\"abe-2884151-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2884151\" data-cid=\"9712085\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884151-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/20\/85\/480x270_cmsv2_96004892-8d32-5082-ad58-0722a7da8e87-9712085.jpg\" loading=\"lazy\" alt=\"Four designated selfie stands have been installed, with three more expected to come in the future\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Capture the perfect picture: New \u2018selfie trail\u2019 launched in Magaluf<br \/>\n  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class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2871306\" data-cid=\"9655486\" data-part-label=\"Partner content\">\n<figure id=\"abe-2871306-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/65\/54\/86\/480x270_cmsv2_b16756fa-d78e-575d-8cd5-172126bfbb98-9655486.jpg\" loading=\"lazy\" alt=\"Spanish capital Madrid is Europe's best destination for 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    These are the top 20 destinations in Europe for 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2871359-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2871359\" data-cid=\"9655646\" data-part-label=\"Partner content\">\n<figure id=\"abe-2871359-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/65\/56\/66\/320x180_cmsv2_80be02ff-cf65-52de-a460-afff15e2de4a-9655666.jpg\" loading=\"lazy\" alt=\"Grand Voyager | Exploring Hong Kong\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Grand Voyager | Exploring Hong Kong<br \/>\n  <\/h3>\n<div class=\"the-media-object__quote\">In partnership with <strong>Media City<\/strong><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2849382-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2849382\" data-cid=\"9560464\" data-part-label=\"Partner content\">\n<figure id=\"abe-2849382-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/56\/04\/64\/320x180_cmsv2_cba69ac4-7bd3-5886-88da-252745379693-9560464.jpg\" loading=\"lazy\" alt=\"Travel - Euronews\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Euronews Travel Channel \u2013 Travel News, Guides, Magazines &amp; Inspiration | 24\/7<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884572-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2884572\" data-cid=\"9714163\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884572-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/41\/63\/320x180_cmsv2_174ef4b1-a343-5a53-98ec-a39d08986289-9714163.jpg\" loading=\"lazy\" alt=\"Aerial view of a village in Liechtenstein\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Undertourism: The European countries hardly any tourists visit<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884857-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2884857\" data-cid=\"9715593\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884857-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/55\/93\/320x180_cmsv2_1b8711c0-648e-5463-b1ee-85146bbb1529-9715593.jpg\" loading=\"lazy\" alt=\"Pancakes at Farm Girl Cafe on Portobello Road in London's Notting Hill\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The best European cities for foodies in 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884625-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2884625\" data-cid=\"9714403\" data-part-label=\"Partner content\">\n<figure id=\"abe-2884625-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/71\/44\/03\/320x180_cmsv2_ce82a301-5e23-51cf-9785-cbb7a5ffcc01-9714403.jpg\" loading=\"lazy\" alt=\"Spectators look on from the A. Max Brewer Bridge as NASA's Artemis II moon rocket lifts off on Wednesday 1 April\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Space centres and launch sites around the globe you can visit<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884572-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2884572\" data-cid=\"9714163\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Undertourism: The European countries hardly any tourists visit<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884625-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2884625\" data-cid=\"9714403\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Space centres and launch sites around the globe you can visit<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884074-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2884074\" data-cid=\"9711809\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Europe\u2019s Entry\/Exit System: What to know about EES before 10 April<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884660-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2884660\" data-cid=\"9714608\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which countries are the UK\u2019s digital nomads moving to?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2884404-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2884404\" data-cid=\"9713263\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Road trips for gig trips: New app can curate music travel itineraries<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">You\u2019ve probably heard of jet-setting, but what about set-jetting?\u00a0A term coined to describe holiday itineraries based on the shooting locations of films or TV series, this travel trend is proving particularly lucrative in Spain\u2019s capital, Madrid.In April, the city council&#8217;s tourism chief Almudena Ma\u00edllo del Valle unveiled the findings from a study by the Madrid Film Office, developed in collaboration with L. R. Klein University Institute of Economic Prediction of the Autonomous University of Madrid, that showed the blockbuster growth of the city&#8217;s creative sectors.\u00a0Over four years from 2021 to 2024, the &#8216;Dimension and economic impact of film and series shoots in Madrid&#8217; research found that the Spanish capital was the location of 173 films and a further 242 TV series.These projects generated a total economic impact of \u20ac1.54 billion in production, with an annual average of \u20ac385.5 million.For del Valle, the study highlights how the sector generates citywide employment and investment. She also said that it makes a \u201cdecisive contribution to projecting Madrid&#8217;s image internationally as a creative destination, as well as boosting tourism associated with this global visibility\u201d.Year after year, Madrid has remained a sought-after filming location for both Spanish and international productions. In 2025, as part of efforts to promote local tourism, the Madrid Regional Government pledged to invest three payments totalling \u20ac1.5 million for an upcoming Woody Allen film.Wasp, an acronym for &#8220;Woody Allen Summer Project 2026&#8221;, is earmarked to be completed by 31 December 2027 and is set to be shot in and around Madrid, with \u201cidentifiable locations\u201d shown on screen.Other titles such as Deception, which filmed a scene on Calle de Alcal\u00e1, The Cold Light of Day and Terminator: Dark Fate have also been shot in the Spanish capital.Step into the scene: the must-see locationsFancy walking in the footsteps of the stars? The city&#8217;s tourism board and film office have an array of tours through the locations of cinema and TV series.With the influx of television productions arriving at Madrid&#8217;s doorstep, the council has a two-part &#8220;Madrid, the Capital of TV Series&#8221; routes. The first is a map through nine titles filmed in Madrid, including the popular Netflix series La Casa de Papel (Money Heist). The second guide adds eight more critically acclaimed titles, including The Midas Touch and Small Coincidences.While the \u201cBerlanga of Madrid\u201d route, available in English and Spanish, celebrates one of Spain\u2019s most influential directors, Luis Garc\u00eda Berlanga. Born in Valencia, Berlanga moved to Madrid in 1947.The 15-stop route begins at his family home in Chamber\u00ed, where he worked on classics like Welcome Mr. Marshall, Pl\u00e1cido, and The Executioner, and ends at the Instituto Cervantes, where in 2008 he left an unpublished script in the Arts Archives to be opened on the 100th anniversary of his birth in 2021.Madrid first welcomed cinema in 1896 when the Lumi\u00e8re brothers&#8217; Cinematograph was first screened in a salon on Carrera de San Jer\u00f3nimo \u2013 right in the heart of the city.<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/travel\/2026\/04\/09\/lights-camera-action-how-set-jetting-tourism-boosts-madrids-economy&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/71\/57\/86\/1200x675_cmsv2_a368fc08-d589-5e2d-8c64-be0c366d9bcb-9715786.jpg&#8221;] Europe News MEPs warn of \u2018serious risks\u2019 to Hungary election Europe News Von der Leyen to raise Hungary&#8217;s &#8216;Russia leaks&#8217; with EU leaders Earth News Inside the world&#8217;s first facility to bury nuclear waste in Finland No Comment Gaza mourns Al Jazeera reporter Mohammed Wishah killed iin Israeli drone strike Europe News [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-1874387","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1874387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1874387"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1874387\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1874387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1874387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1874387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}