{"id":1874066,"date":"2026-04-09T14:00:00","date_gmt":"2026-04-09T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1874066"},"modified":"2026-04-09T14:00:00","modified_gmt":"2026-04-09T11:00:00","slug":"after-crimson-desert-apology-the-boss-of-pubg-says-he-doesnt-care-if-a-developer-uses-ai-for-artwork-if-they-make-good-gameplay","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1874066","title":{"rendered":"After Crimson Desert Apology, the Boss of PUBG Says He Doesn\u2019t Care if a Developer Uses AI for Artwork \u2018If They Make Good Gameplay\u2019"},"content":{"rendered":"
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The use of generative AI in games is one of the hottest topics in the industry right now, and a couple of weeks ago, the biggest game of the year so far, Crimson Desert, found itself at the centre of it<\/u><\/a> after some in-game paintings were discovered to have been created using the technology.<\/p>\n<\/p>\n

It led to a swift apology from developer Pearl Abyss, who claimed that AI-generated assets \u201cwere unintentionally included in the final release,\u201d and admitted it should have disclosed the use of AI to players. \u201cWe sincerely apologize for these oversights,\u201d the Korean company added.<\/p>\n

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It\u2019s Steam’s policy for games to clearly declare on their store pages if generative AI has been used to make them, but it is by no means against the rules to use these tools in the development process. So, should studios feel the need to apologise for using such technology? It\u2019s a question IGN recently asked fellow Korean developer and head of PUBG Studios, Taeseok Jang.<\/p>\n

\u201cIt’s a bit of a tricky question,\u201d says Jang. \u201cBut what I can tell you now is I’m currently studying and monitoring the situation and industry’s AI usage cases. Is this kind of situation happening only in the gaming industry, or is it relevant in the art industry or other industries as well? So, actually, as a fan, it doesn’t matter to me. Because if they make good gameplay, then it doesn’t matter to me if they use AI for artwork. Maybe it could be different from the perspective of developers or investors, but yeah, I cannot tell you the exact answer about it because I’m currently learning and studying the case.\u201d<\/p>\n

So, it would seem that PUBG Studios values the craft of designing compelling gameplay more than the human touch of in-game artwork, then. To some extent, it makes sense \u2014 Battlegrounds is an experience-based, almost purely on the timeless tension of its gunplay and loot and survive loop \u2014 but I can\u2019t help but feel like other aspects of game design should be held in as high regard. I play games to get immersed in worlds that feel like they have been sculpted by a human hand, which Crimson Desert does magnificently for the most part, incidentally. The thought of art design becoming the whole of generative AI, as long as the gameplay is good, just doesn\u2019t sit well with me.<\/p>\n