{"id":1872970,"date":"2026-04-08T21:07:00","date_gmt":"2026-04-08T18:07:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1872970"},"modified":"2026-04-08T21:07:00","modified_gmt":"2026-04-08T18:07:00","slug":"restructurarea-discreta-prin-care-profi-si-a-curatat-bilantul-inainte-de-vanzare-unde-au-dispa","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1872970","title":{"rendered":"Restructurarea discret\u0103 prin care Profi \u015fi-a \u201ecur\u0103\u0163at\u201c bilan\u0163ul \u00eenainte de v\u00e2nzare: unde au disp\u0103"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23118510\/1\/profi.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23118510\/1\/profi.jpg&#8221;]<\/p>\n<div class=\"articleIntro mainP text-content\">\n<p>\n\u00cen doar cinci ani, lan\u0163ul de magazine Profi a reu\u015fit s\u0103 ajung\u0103 de la 18.000 la 4.000 de salaria\u0163i raporta\u0163i la Ministerul de Finan\u0163e, \u00een ceea ce este cea mai mare restructurare din retailul alimentar local care a trecut pe sub orice radar.<\/p>\n<p>\n\u00cen aceea\u015fi perioad\u0103 2020-2025, retailerul nu \u015fi-a restructurat \u015fi opera\u0163iunile. Mai exact, num\u0103rul de ma\u00adgazine a crescut de la 1.400 \u00een primul an de criz\u0103 sanitar\u0103 la aproximativ 1.750 la final de 2025. Similar, \u00een ace\u015fti ani cifra de afaceri a urcat cu peste 60%, la 14 mld. lei.<\/p>\n<p>\n\u015ei atunci, cum a reu\u015fit Profi cea mai mare \u015fi totodat\u0103 discret\u0103 restructurare? A apelat la un model similar cu franciza \u2013 numit magazin partener \u2013 \u015fi a trecut angaja\u0163ii din supermarketuri \u00een sarcina partenerilor. Ast\u0103zi, aproape toate magazinele sunt operate \u00een acest sistem.<\/p>\n<p>\n\u201eModelul este unul bun pentru Profi pentru c\u0103 \u00een felul acesta \u00eei motiveaz\u0103 pe parteneri s\u0103 v\u00e2nd\u0103 mai mult \u015fi s\u0103 aib\u0103 magazine mai profitabile. Dac\u0103 anterior, \u00een pozi\u0163ia de manager, un partener spunea c\u0103 nu poate opera f\u0103r\u0103 20 de oameni, spre exemplu, c\u00e2nd e el cel care \u00eei pl\u0103te\u015fte, vede c\u0103 poate fi eficient \u015fi cu 17, spre exemplu. A\u015fa c\u0103 diferen\u0163a \u00eei poate r\u0103m\u00e2ne lui\u201c, spune o surs\u0103 din cadrul Profi.<\/p>\n<p>\nCine sunt \u00eens\u0103 ace\u015fti parteneri?<\/p>\n<p>\n\u00a0<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.zf.ro\/companii\/retail-agrobusiness\/restructurarea-discreta-profi-curatat-bilantul-inainte-vanzare-unde-23118510&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23118510\/1\/profi.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23118510\/1\/profi.jpg&#8221;] \u00cen doar cinci ani, lan\u0163ul de magazine Profi a reu\u015fit s\u0103 ajung\u0103 de la 18.000 la 4.000 de salaria\u0163i raporta\u0163i la Ministerul de Finan\u0163e, \u00een ceea ce este cea mai mare restructurare din retailul alimentar local care a trecut pe sub orice radar. \u00cen aceea\u015fi perioad\u0103 2020-2025, retailerul nu \u015fi-a restructurat \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-1872970","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1872970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1872970"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1872970\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1872970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1872970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1872970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}