{"id":1872223,"date":"2026-04-08T13:19:18","date_gmt":"2026-04-08T10:19:18","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1872223"},"modified":"2026-04-08T13:19:18","modified_gmt":"2026-04-08T10:19:18","slug":"gopro-to-lay-off-over-20-percent-of-staff-by-the-end-of-2026","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1872223","title":{"rendered":"GoPro to lay off over 20 percent of staff by the end of 2026"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/S2KrlGoX9UEJIQ7ULvnUvw&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzQ-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2026-04\/aa808830-334b-11f1-9b7f-442608dc730a&#8221;]<\/p>\n<article id=\"article-35b3cead-7e33-42d6-9777-aa55b864b8cf\">\n<div>\n<div class=\"mx-auto md:px-10 md:max-w-[1220px]\">\n<nav class=\"prestige-breadcrumb relative mx-4 md:mx-0\" aria-label=\"breadcrumbs\">\n<ol class=\"no-scrollbar overflow-scroll whitespace-nowrap text-battleship\">\n<li class=\"inline\">\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 font-bold\">Cameras<\/li>\n<\/ol>\n<\/nav>\n<header class=\"mb-4 px-4 md:mb-6 md:px-0\">\n<h1 class=\"layout-h1 my-2 font-bold leading-tight\">GoPro to lay off over 20 percent of staff by the end of 2026<\/h1>\n<h2 class=\"my-2 text-[18px] font-light leading-5 md:max-w-[660px] md:text-[20px]\/[28px]\">The company posted year-end losses in its 2025 financial results.<\/h2>\n<div class=\"flex-col items-start lg:flex lg:flex-row lg:items-center lg:justify-between mt-6\">\n<div class=\"relative md:mr-[10px]\">\n<div class=\"flex items-center\">\n<div class=\"flex mr-2\">\n<div class=\"shrink-0 cursor-pointer inline-block size-[42px] lg:size-[48px]\"><img decoding=\"async\" alt role=\"img\" loading=\"lazy\" class=\"size-full rounded-full object-cover object-center shadow-[0_0_0_2px_#ffffff]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/YChffXUPk8V2biuZ34hlag--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-\/https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/O4XXL8jnNy1MrlJms5PXaA--~B\/aD02MDA7dz02MDA7YXBwaWQ9eXRhY2h5b24-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/mattateauthorimage.jpg\"><\/div>\n<\/div>\n<div class=\"inline-block\">\n<div class=\"w-max text-sm\/5 font-semibold lg:!flex flex items-center\">\n<div class=\"flex flex-col\">\n<div class=\"flex w-max items-center\">Matt Tate<\/div>\n<p><span class=\"font-normal sm:before:inline-block\">Contributing reporter<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lg:hidden\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-08T13:19:18.000Z\">Wed, April 8, 2026 at 1:19 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ml-0 mt-4 flex items-center lg:ml-3 lg:mt-0\">\n<div class=\"ml-0 mr-2\">\n<div class=\"relative flex\">Add Engadget on Google<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hidden lg:block\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-08T13:19:18.000Z\">Wed, April 8, 2026 at 1:19 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"grid grid-cols-1 gap-x-8 lg:gap-x-0 mx-auto md:px-10 md:max-w-[1220px] md:grid-cols-[[main-start]_1fr_[main-end_right-start]_min-content_[right-end]] lg:!gap-x-8\">\n<div class=\"md:col-main\" data-i13n-boundary=\"true\">\n<div>\n<div>\n<div class=\"grid grid-cols-[[fullbleed-start_body-start]_minmax(auto,750px)_[body-end_fullbleed-end]]\">\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative overflow-hidden fig-image-round left-1\/2 w-screen -translate-x-1\/2 md:left-0 md:w-auto md:translate-x-0\"><img decoding=\"async\" alt class=\"object-cover object-center\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/4E2UYTnUTDmNhtb68HOlIQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD02OTg-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2026-04\/aa808830-334b-11f1-9b7f-442608dc730a\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span>JasonDoiy via Getty Images<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">GoPro will cut 23 percent of its global workforce by the end of this year, as the action camera pioneer looks to reverse its fortunes in a competitive market.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">145 employees will be laid off, with the restructuring process commencing in the second quarter of 2026, the San Mateo company said in a <ins>Form 8-K<\/ins> filing. At the end of the first quarter, GoPro\u2019s total number of employees stood at 631, and it expects the cuts to cost it between $11.5 million and $15 million. These charges include honoring severance packages and healthcare benefits.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">GoPro\u2019s last reported round of <ins>layoffs<\/ins> took place in the second half of 2024. The company posted a year-end revenue decline in its 2025 <ins>financial results<\/ins>, including a loss of $9 million in its fourth quarter.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_ld9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_15d9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Despite the layoffs, GoPro is seemingly optimistic about 2026, banking on its AI-centric <ins>GP3 processor<\/ins> to spearhead a &#8220;new era of performance and innovation&#8221; for the company. The first GP3-powered GoPro cameras will launch in the coming months.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">GoPro launched its first action camera in the early 2000s and enjoyed huge success with extreme sports enthusiasts. But it no longer has the market to itself, facing stiff competition from the likes of DJI, Insta360 and smartphone cameras in general.<\/p>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"commerce col-body\" data-pw=\"disclosure\">\n<div class=\"mb-7 flex items-center rounded-lg p-3 p-5 w-fit flex-col md:flex-row\">\n<p class=\"text-[12px] text-battleship dark:text-gandalf md:text-[13px]\">If you buy something through a link in this article, we may earn commission.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:col-main grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"no-scrollbar col-body mx-4 mb-8 mt-2.5 overflow-x-scroll whitespace-nowrap md:mx-0 md:max-w-[750px] md:overflow-x-visible\">\n<div class=\"mx-auto max-w-screen-sm\">\n<ul class=\"inline-flex text-xs md:text-sm\">\n<li class=\"mr-6\">About our ads<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">GoPro will cut 23 percent of its global workforce by the end of this year, as the action camera pioneer looks to reverse its fortunes in a competitive market.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">145 employees will be laid off, with the restructuring process commencing in the second quarter of 2026, the San Mateo company said in a <ins>Form 8-K<\/ins> filing. At the end of the first quarter, GoPro\u2019s total number of employees stood at 631, and it expects the cuts to cost it between $11.5 million and $15 million. These charges include honoring severance packages and healthcare benefits.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">GoPro\u2019s last reported round of <ins>layoffs<\/ins> took place in the second half of 2024. The company posted a year-end revenue decline in its 2025 <ins>financial results<\/ins>, including a loss of $9 million in its fourth quarter.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_ld9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_15d9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Despite the layoffs, GoPro is seemingly optimistic about 2026, banking on its AI-centric <ins>GP3 processor<\/ins> to spearhead a &#8220;new era of performance and innovation&#8221; for the company. The first GP3-powered GoPro cameras will launch in the coming months.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">GoPro launched its first action camera in the early 2000s and enjoyed huge success with extreme sports enthusiasts. But it no longer has the market to itself, facing stiff competition from the likes of DJI, Insta360 and smartphone cameras in general.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.engadget.com\/cameras\/gopro-to-lay-off-over-20-percent-of-staff-by-the-end-of-2026-131918779.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/S2KrlGoX9UEJIQ7ULvnUvw&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzQ-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2026-04\/aa808830-334b-11f1-9b7f-442608dc730a&#8221;] Cameras GoPro to lay off over 20 percent of staff by the end of 2026 The company posted year-end losses in its 2025 financial results. Matt Tate Contributing reporter Wed, April 8, 2026 at 1:19 PM UTC Add Engadget on Google Wed, April 8, 2026 at 1:19 PM UTC JasonDoiy via Getty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,63],"class_list":["post-1872223","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-engadget-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1872223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1872223"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1872223\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1872223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1872223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1872223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}