{"id":1870794,"date":"2026-04-07T22:51:53","date_gmt":"2026-04-07T19:51:53","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1870794"},"modified":"2026-04-07T22:51:53","modified_gmt":"2026-04-07T19:51:53","slug":"untracked-after-24-hours-reed-hastings-vision-for-private-skiing-at-powder-mountain-ut","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1870794","title":{"rendered":"\u201cUntracked After 24 Hours\u201d: Reed Hastings\u2019 Vision for Private Skiing at Powder Mountain, UT"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_394250\" aria-describedby=\"caption-attachment-394250\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-large wp-image-394250 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt=\"sunset at powder mountain\" width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-large wp-image-394250\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9012.jpeg?resize=640%2C480&amp;ssl=1\" alt=\"sunset at powder mountain\" width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394250\" class=\"wp-caption-text\">Powder Mountain, Utah. Photo: SnowBrains.<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-2-57718822\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-2-57718822\" data-insertion-no-dbg data-code=\"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\" data-block=\"2\"><\/div>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-1-32431874\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-1-32431874\" data-insertion-no-dbg data-code=\"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\" data-block=\"1\"><\/div>\n<p><strong>Fresh powder that stays untracked a full day after a storm is the dream for most skiers.<\/strong> For Reed Hastings, it\u2019s part of the business model. Speaking with journalist Graham Bensinger on <em>In Depth<\/em>, Hastings described his vision for Utah\u2019s Powder Mountain \u2014 a resort where snow can remain \u201conly partially tracked 24 hours after the powder,\u201d thanks to limited access and a growing private ski community.<\/p>\n<p><strong>Hastings, who stepped down as co-founder and chairman of Netflix in January 2023, took a majority stake in Powder Mountain in 2023.<\/strong> \u201cThis is sort of my rebound business,\u201d he said, after what he described as a \u201c25-year marriage with Netflix.\u201d<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/powder-mountains-transformation-under-reed-hastings-a-bold-new-chapter-for-utahs-largest-ski-resort\/\">Powder Mountain\u2019s Transformation Under Reed Hastings: A Bold New Chapter for Utah\u2019s Largest Ski Resort<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Hastings said the deal came together quickly.<\/strong> \u201cWhen the opportunity strikes, you kind of move quickly,\u201d he explained, noting the purchase was completed in just seven days.<\/p>\n<p>\u00a0<\/p>\n<figure id=\"attachment_367012\" aria-describedby=\"caption-attachment-367012\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-367012 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAItAQMAAACTgVlQAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEJJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAnBuwPQABjUk1wQAAAABJRU5ErkJggg==\" alt=\"headshot of reed hastings\" width=\"640\" height=\"557\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/Reed-Hastings_Headshot-e1719514272638-690x600-1.jpeg?resize=640%2C557&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/Reed-Hastings_Headshot-e1719514272638-690x600-1.jpeg?w=690&amp;ssl=1 690w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/Reed-Hastings_Headshot-e1719514272638-690x600-1.jpeg?resize=300%2C261&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/Reed-Hastings_Headshot-e1719514272638-690x600-1.jpeg?resize=600%2C522&amp;ssl=1 600w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"557\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-367012\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/Reed-Hastings_Headshot-e1719514272638-690x600-1.jpeg?resize=640%2C557&amp;ssl=1\" alt=\"headshot of reed hastings\" width=\"640\" height=\"557\" data-eio=\"l\"><figcaption id=\"caption-attachment-367012\" class=\"wp-caption-text\">Reed Hastings. Photo Credit: KIPP Public Schools.<\/figcaption><\/figure>\n<p><strong>What draws him to the project is its tangible, hands-on nature. <\/strong>\u201cI could do something impactful that I cared about, something totally different than Netflix. Very visceral. Working on everything from menus, to lifts, to design of different buildings, to creating a community, compared to a high-scale internet business.\u201d<\/p>\n<p><strong>When asked what first attracted him to the area, Hastings pointed to a stark contrast with nearby resorts.<\/strong> Having previously skied in Park City, he described growing crowds and the increasing risk of collisions. Powder Mountain, by comparison, felt \u201cpeaceful and serene.\u201d<\/p>\n<ul>\n<li><strong>Related: <a href=\"https:\/\/snowbrains.com\/powder-mountain-ut-expands-family-access-with-kids-ski-free-and-reduced-teen-pass-offering\/\"><em>Powder Mountain, UT, Expands Family Access With Kids-Ski-Free And Reduced Teen Pass for 2026-27 Season<\/em><\/a><\/strong><\/li>\n<\/ul>\n<p><strong>He now envisions a community of roughly 600 families, with minimal crowds and no lift lines. <\/strong>\u201cI\u2019ve been enormously pleased with what we\u2019ve done and how we\u2019ve improved both the public side and the private side,\u201d Hastings said.<\/p>\n<p><strong>Access to the private side comes at a premium.<\/strong> Members pay roughly $3 million for entry into the community, which includes access to a clubhouse, a homesite, and what Hastings described as \u201cmind-blowing views in every direction.\u201d Demand has been strong \u2014 40 lots released last summer sold out, with another release expected soon.<\/p>\n<p><strong>Bensinger also asked how the investment compares to Hastings\u2019 expectations.<\/strong> \u201cConsiderably bigger,\u201d he admitted. \u201cBecause I just get more excited, and let\u2019s get it done fast.\u201d<\/p>\n<figure id=\"attachment_394207\" aria-describedby=\"caption-attachment-394207\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-large wp-image-394207 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-large wp-image-394207\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394207\" class=\"wp-caption-text\">Powder Mountain. | Photo: SnowBrains<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-3-19805698\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-3-19805698\" data-insertion-no-dbg data-code=\"PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTMnIHN0eWxlPSdtYXJnaW46IDhweCBhdXRvOyB0ZXh0LWFsaWduOiBjZW50ZXI7IGRpc3BsYXk6IGJsb2NrOyBjbGVhcjogYm90aDsnPgo8ZGl2IHN0eWxlPSJkaXNwbGF5OmZsZXg7anVzdGlmeS1jb250ZW50OmNlbnRlcjt3aWR0aDoxMDAlOyI+CiAgPGRpdiBjbGFzcz0iZ3B0NzI4LXBsYWNlaG9sZGVyIiBzdHlsZT0ibWluLXdpZHRoOjcyOHB4O21pbi1oZWlnaHQ6OTBweDsiPjwvZGl2Pgo8L2Rpdj4KPHNjcmlwdD4KICB3aW5kb3cuX2dwdDcyOENvdW50ID0gKHdpbmRvdy5fZ3B0NzI4Q291bnQgfHwgMCkgKyAxOwogIHZhciBzbG90SWQgPSAnZ3B0NzI4LScgKyB3aW5kb3cuX2dwdDcyOENvdW50OwogIGRvY3VtZW50LnF1ZXJ5U2VsZWN0b3JBbGwoJy5ncHQ3MjgtcGxhY2Vob2xkZXI6bm90KFtpZF0pJylbMF0uaWQgPSBzbG90SWQ7CiAgZ29vZ2xldGFnLmNtZC5wdXNoKGZ1bmN0aW9uKCkgeyBnb29nbGV0YWcuZGlzcGxheShzbG90SWQpOyB9KTsKPC9zY3JpcHQ+PC9kaXY+Cg==\" data-block=\"3\"><\/div>\n<p><strong>Despite the scale of the project, Hastings says he isn\u2019t trying to overhaul the ski industry. <\/strong>\u201cThere are about 4,000 private golf courses in the U.S., and they have some of the same benefits as private skiing. There are only three private ski areas,\u201d he noted, predicting the model could grow globally. \u201cBut the bulk of ski areas are public\u2026 it\u2019s one sector of the market that I think will grow.\u201d<\/p>\n<p><strong>Beyond the business, Hastings also shared how he\u2019s preparing to keep skiing long-term.<\/strong> His routine includes regular cardio and strength training, along with a more disciplined diet following his retirement. \u201cThe key for me to skiing until I\u2019m 90 is to dial it back a little bit every year in like 25 years,\u201d he said.<\/p>\n<p><strong>For Hastings \u2014 and many dedicated skiers \u2014 the motivation is simple. <\/strong>\u201cGetting fresh powder is a drug. Once you\u2019ve tasted it, you kind of just want more and more.\u201d<\/p>\n<p><strong>Watch the full interview here:<\/strong><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center\"><\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Powder Mountain, Utah. Photo: SnowBrains. Fresh powder that stays untracked a full day after a storm is the dream for most skiers. For Reed Hastings, it\u2019s part of the business model. Speaking with journalist Graham Bensinger on In Depth, Hastings described his vision for Utah\u2019s Powder Mountain \u2014 a resort where snow can remain \u201conly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1870794","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1870794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1870794"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1870794\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1870794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1870794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1870794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}