{"id":1866971,"date":"2026-04-05T17:28:24","date_gmt":"2026-04-05T14:28:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1866971"},"modified":"2026-04-05T17:28:24","modified_gmt":"2026-04-05T14:28:24","slug":"mcdonalds-new-archie-device-stops-you-going-afk-while-you-eat-a-big-mac","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1866971","title":{"rendered":"McDonald&#8217;s new &#8216;Archie&#8217; device stops you going AFK while you eat a Big Mac"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">McDonald&#8217;s new &#8216;Archie&#8217; device stops you going AFK while you eat a Big Mac<\/h1>\n<p class=\"strapline\">Are you lovin&#8217; it?<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Screenshot-2026-04-05-at-18.21.15.png?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"McDonalds 'Archie' device over the sticks on a controller and the text: &quot;Keeps you in the game&quot;\" loading=\"eager\" data-uri=\"Screenshot-2026-04-05-at-18.21.15.png\" data-lightbox width=\"570\" height=\"320\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>McDonald&#8217;s \/ Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Vikki Blake avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1533038852.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\"><\/p>\n<p>  <img alt=\"Vikki Blake avatar\" data-autosize=\"crop_lossy\" data-uri=\"1533038852.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/vikki-blake\">Vikki Blake<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-04-05T17:28:24+00:00\">April 5, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/mcdonalds-new-archie-device-stops-you-going-afk-while-you-eat-a-big-mac?view=comments\" rel=\"nofollow\"><br \/>\n          2 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Gamers in T\u00fcrkiye will be the first in the world to grab a McDonald&#8217;s &#8216;Archie&#8217; device \u2013 a controller peripheral that keeps your controller active while you step away, presumably to eat a McDonald&#8217;s meal.<\/p>\n<p>According to a press release issued on 3rd April, which I mention only to assure you that this is not an April Fool&#8217;s joke, McDonald&#8217;s T\u00fcrkiye has released the &#8216;Archie&#8217;, a device inspired by its golden arches and brings &#8220;the controller&#8217;s analogue sticks together, allowing the character to continue moving when the player is briefly away from the screen (AFK)&#8221;.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"McDonalds 'Archie' device over a the sticks on a controller and the text: &quot;Keeps you in the game&quot;\" height=\"2700\" src=\"https:\/\/assetsio.gnwcdn.com\/McDonalds_Archie.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 0.707037037037037\" width=\"1909\"><\/p>\n<p><img alt=\"McDonalds 'Archie' device over a the sticks on a controller and the text: &quot;Keeps you in the game&quot;\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"McDonalds_Archie.jpg\" height=\"2700\" loading=\"lazy\" style=\"aspect-ratio: 0.707037037037037\" width=\"1909\"><figcaption><span class=\"attribution\">Image credit: <cite>McDonald&#8217;s<\/cite><\/span><\/figcaption><\/figure>\n<p>&#8220;Being away from the screen during online gameplay \u2013 especially in high-intensity moments \u2013 can directly disrupt the flow of the game,&#8221; said \u00d6zde\u015f D\u00f6nen Artak, CMO of McDonald&#8217;s T\u00fcrkiye (thanks, <a href=\"https:\/\/www.ign.com\/articles\/mcdonalds-introduces-a-pro-gamer-menu-with-an-arch-shaped-device-that-will-keep-you-from-going-afk-while-you-eat-but-its-only-available-in-trkiye\">IGN<\/a>). &#8220;That is why many players turn to different workarounds. We transformed this behaviour into a gamer insight and made Archie part of the McDonald&#8217;s experience by offering it as a gift to customers who order the Pro Gamer Menu.&#8221;<\/p>\n<p>The Pro Gamer Menu, in case you&#8217;re wondering, includes a Big Mac, medium fries, a medium coke, and eight onion rings. Right now, the Archie is only available in T\u00fcrkiye.<\/p>\n<p>It&#8217;s not the first time McDonald&#8217;s has partnered up with a game company. At the end of last year, <a href=\"https:\/\/www.eurogamer.net\/if-youve-always-wanted-to-see-street-fighter-characters-decked-out-in-mcdonalds-inspired-skins-todays-your-lucky-day\">McDonald&#8217;s teamed with Capcom to introduce a number of Street Fighter-themed burgers and exclusive skins in Japan<\/a>. The promotion includes a limited-edition menu of &#8220;Street Burgers&#8221; inspired by Capcom&#8217;s fighting franchise, all of which could be washed down with a McFizz drink served in a limited-edition collab cup.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Gamers in T\u00fcrkiye will be the first in the world to grab a McDonald&#8217;s &#8216;Archie&#8217; device \u2013 a controller peripheral that keeps your controller active while you step away, presumably to eat a McDonald&#8217;s meal.<\/p>\n<p>According to a press release issued on 3rd April, which I mention only to assure you that this is not an April Fool&#8217;s joke, McDonald&#8217;s T\u00fcrkiye has released the &#8216;Archie&#8217;, a device inspired by its golden arches and brings &#8220;the controller&#8217;s analogue sticks together, allowing the character to continue moving when the player is briefly away from the screen (AFK)&#8221;.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"McDonalds 'Archie' device over a the sticks on a controller and the text: &quot;Keeps you in the game&quot;\" height=\"2700\" src=\"https:\/\/assetsio.gnwcdn.com\/McDonalds_Archie.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 0.707037037037037\" width=\"1909\"><\/p>\n<p><img alt=\"McDonalds 'Archie' device over a the sticks on a controller and the text: &quot;Keeps you in the game&quot;\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"McDonalds_Archie.jpg\" height=\"2700\" loading=\"lazy\" style=\"aspect-ratio: 0.707037037037037\" width=\"1909\"><figcaption><span class=\"attribution\">Image credit: <cite>McDonald&#8217;s<\/cite><\/span><\/figcaption><\/figure>\n<p>&#8220;Being away from the screen during online gameplay \u2013 especially in high-intensity moments \u2013 can directly disrupt the flow of the game,&#8221; said \u00d6zde\u015f D\u00f6nen Artak, CMO of McDonald&#8217;s T\u00fcrkiye (thanks, <a href=\"https:\/\/www.ign.com\/articles\/mcdonalds-introduces-a-pro-gamer-menu-with-an-arch-shaped-device-that-will-keep-you-from-going-afk-while-you-eat-but-its-only-available-in-trkiye\">IGN<\/a>). &#8220;That is why many players turn to different workarounds. We transformed this behaviour into a gamer insight and made Archie part of the McDonald&#8217;s experience by offering it as a gift to customers who order the Pro Gamer Menu.&#8221;<\/p>\n<p>The Pro Gamer Menu, in case you&#8217;re wondering, includes a Big Mac, medium fries, a medium coke, and eight onion rings. Right now, the Archie is only available in T\u00fcrkiye.<\/p>\n<p>It&#8217;s not the first time McDonald&#8217;s has partnered up with a game company. At the end of last year, <a href=\"https:\/\/www.eurogamer.net\/if-youve-always-wanted-to-see-street-fighter-characters-decked-out-in-mcdonalds-inspired-skins-todays-your-lucky-day\">McDonald&#8217;s teamed with Capcom to introduce a number of Street Fighter-themed burgers and exclusive skins in Japan<\/a>. The promotion includes a limited-edition menu of &#8220;Street Burgers&#8221; inspired by Capcom&#8217;s fighting franchise, all of which could be washed down with a McFizz drink served in a limited-edition collab cup.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News McDonald&#8217;s new &#8216;Archie&#8217; device stops you going AFK while you eat a Big Mac Are you lovin&#8217; it? Image credit: McDonald&#8217;s \/ Eurogamer News by Vikki Blake Contributor Published on April 5, 2026 2 comments Gamers in T\u00fcrkiye will be the first in the world to grab a McDonald&#8217;s &#8216;Archie&#8217; device \u2013 a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1866971","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1866971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1866971"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1866971\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1866971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1866971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1866971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}