{"id":1862532,"date":"2026-04-02T22:06:48","date_gmt":"2026-04-02T19:06:48","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1862532"},"modified":"2026-04-02T22:06:48","modified_gmt":"2026-04-02T19:06:48","slug":"sonys-gaming-division-just-bought-an-ai-startup-that-turns-photos-into-3d-volumes","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1862532","title":{"rendered":"Sony&#8217;s gaming division just bought an AI startup that turns photos into 3D volumes"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/bajWMcNmpXfT2NjLBEMdNw&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-11\/f462ae40-9bd2-11ef-9534-69bd84910e73&#8243;]<\/p>\n<article id=\"article-12e4d170-ee18-48b2-b1cd-0d85676e6bb5\">\n<div>\n<div class=\"mx-auto md:max-w-[1220px] md:px-10\">\n<nav class=\"prestige-breadcrumb relative mx-4 md:mx-0\" aria-label=\"breadcrumbs\">\n<ol class=\"no-scrollbar overflow-scroll whitespace-nowrap text-battleship\">\n<li class=\"inline\">\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 font-bold\">Gaming<\/li>\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 ml-2 before:mb-0.5 before:mr-3 before:inline-block before:size-2 before:rotate-45 before:border-r-2 before:border-t-2 before:border-battleship\">Playstation<\/li>\n<\/ol>\n<\/nav>\n<header class=\"mb-4 px-4 md:mb-6 md:px-0\">\n<h1 class=\"layout-h1 my-2 font-bold leading-tight\">Sony&#8217;s gaming division just bought an AI startup that turns photos into 3D volumes<\/h1>\n<h2 class=\"my-2 text-[18px] font-light leading-5 md:max-w-[660px] md:text-[20px]\/[28px]\">Cinemersive Labs will join the company&#8217;s Visual Computing Group.<\/h2>\n<div class=\"flex-col items-start lg:flex lg:flex-row lg:items-center lg:justify-between mt-6\">\n<div class=\"relative md:mr-[10px]\">\n<div class=\"flex items-center\">\n<div class=\"flex mr-2\">\n<div class=\"shrink-0 cursor-pointer inline-block size-[42px] lg:size-[48px]\"><img decoding=\"async\" alt role=\"img\" loading=\"lazy\" class=\"size-full rounded-full object-cover object-center shadow-[0_0_0_2px_#ffffff]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/z0DGTUGhtSngJHwR4_52VQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-12\/104d0e40-b283-11ef-80fd-c7df9234dfe5\"><\/div>\n<\/div>\n<div class=\"inline-block\">\n<div class=\"w-max text-sm\/5 font-semibold flex items-center\">\n<div class=\"flex flex-col\">\n<div class=\"flex w-max items-center\">Ian Carlos Campbell<\/div>\n<p><span class=\"font-normal sm:before:inline-block\">Contributing Reporter<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lg:hidden\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-02T22:06:48.000Z\">Thu, April 2, 2026 at 10:06 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ml-0 mt-4 flex items-center lg:ml-3 lg:mt-0\">\n<div class=\"ml-0 mr-2\">\n<div class=\"relative flex\">Add Engadget on Google<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hidden lg:block\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-02T22:06:48.000Z\">Thu, April 2, 2026 at 10:06 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"grid grid-cols-1 gap-x-8 lg:gap-x-0 mx-auto md:px-10 md:max-w-[1220px] md:grid-cols-[[main-start]_1fr_[main-end_right-start]_min-content_[right-end]] lg:!gap-x-8\">\n<div class=\"md:col-main\" data-i13n-boundary=\"true\">\n<div>\n<div>\n<div>\n<div class=\"grid grid-cols-[[fullbleed-start_body-start]_minmax(auto,750px)_[body-end_fullbleed-end]]\">\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative overflow-hidden fig-image-round left-1\/2 w-screen -translate-x-1\/2 md:left-0 md:w-auto md:translate-x-0\"><img decoding=\"async\" alt class=\"object-cover object-center\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/S1ZgIi.8cMhTY8iBLW7GoA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD02OTk-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-11\/f462ae40-9bd2-11ef-9534-69bd84910e73\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span>Sony<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Sony Interactive Entertainment, owner of the PlayStation brand, has acquired Cinemersive Labs, a UK startup developing tools to convert 2D photos and videos into 3D volumes. The startup team will join Sony&#8217;s Visual Computing Group, a research engineering team focused on graphical technology, including game rendering, video coding and generative AI models.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Cinemersive&#8217;s most recent product is a virtual reality app called Parallax that works as a viewer for parallax photos \u2014 three-dimensional images that you can peer around with natural head movements \u2014 captured using traditional smartphones and professional cameras with stereo lenses. The startup developed custom AI tools to convert 2D images into 3D volumes to make Parallax possible, and Sony apparently wants to apply that expertise to its own projects.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">&#8220;Following the acquisition, the Cinemersive Labs team will join SIE\u2019s Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games,&#8221; Sony says. &#8220;This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.&#8221;<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_cd97b4ilfeiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_kd97b4ilfeiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Machine learning has been a major focus of Sony&#8217;s efforts to improve graphical performance on the PlayStation 5 and future hardware. The PlayStation 5 Pro was designed around a new GPU, faster storage and PlayStation Spectral Super Resolution (PSSR), custom AI upscaling tech that let the console run games at a lower resolution and then upscale them to 4K. The company recently squeezed even more performance out of the Pro with an updated version of PSSR it released in March. And with AMD, Sony is working on Project Amethyst, a multi-pronged collaboration to improve ray tracing and upscaling on the future consoles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"hidden flex-none md:block col-right\">\n<div class=\"flex size-full flex-col flex-nowrap\">\n<div class=\"flex-auto\">\n<div class=\"sticky flex flex-none\">\n<div class=\"flex\" id=\"_R_1pp7b4ilfeiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"md:col-main grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"no-scrollbar col-body mx-4 mb-8 mt-2.5 overflow-x-scroll whitespace-nowrap md:mx-0 md:max-w-[750px] md:overflow-x-visible\">\n<div class=\"mx-auto max-w-screen-sm\">\n<ul class=\"inline-flex text-xs md:text-sm\">\n<li class=\"mr-6\">About our ads<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Sony Interactive Entertainment, owner of the PlayStation brand, has acquired Cinemersive Labs, a UK startup developing tools to convert 2D photos and videos into 3D volumes. The startup team will join Sony&#8217;s Visual Computing Group, a research engineering team focused on graphical technology, including game rendering, video coding and generative AI models.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Cinemersive&#8217;s most recent product is a virtual reality app called Parallax that works as a viewer for parallax photos \u2014 three-dimensional images that you can peer around with natural head movements \u2014 captured using traditional smartphones and professional cameras with stereo lenses. The startup developed custom AI tools to convert 2D images into 3D volumes to make Parallax possible, and Sony apparently wants to apply that expertise to its own projects.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">&#8220;Following the acquisition, the Cinemersive Labs team will join SIE\u2019s Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games,&#8221; Sony says. &#8220;This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.&#8221;<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_cd97b4ilfeiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_kd97b4ilfeiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Machine learning has been a major focus of Sony&#8217;s efforts to improve graphical performance on the PlayStation 5 and future hardware. The PlayStation 5 Pro was designed around a new GPU, faster storage and PlayStation Spectral Super Resolution (PSSR), custom AI upscaling tech that let the console run games at a lower resolution and then upscale them to 4K. The company recently squeezed even more performance out of the Pro with an updated version of PSSR it released in March. And with AMD, Sony is working on Project Amethyst, a multi-pronged collaboration to improve ray tracing and upscaling on the future consoles.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.engadget.com\/gaming\/playstation\/sonys-gaming-division-just-bought-an-ai-startup-that-turns-photos-into-3d-volumes-220648699.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/bajWMcNmpXfT2NjLBEMdNw&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-11\/f462ae40-9bd2-11ef-9534-69bd84910e73&#8243;] Gaming Playstation Sony&#8217;s gaming division just bought an AI startup that turns photos into 3D volumes Cinemersive Labs will join the company&#8217;s Visual Computing Group. Ian Carlos Campbell Contributing Reporter Thu, April 2, 2026 at 10:06 PM UTC Add Engadget on Google Thu, April 2, 2026 at 10:06 PM UTC Sony Sony [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,63],"class_list":["post-1862532","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-engadget-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1862532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1862532"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1862532\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1862532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1862532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1862532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}