{"id":1861383,"date":"2026-04-02T12:00:25","date_gmt":"2026-04-02T09:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1861383"},"modified":"2026-04-02T12:00:25","modified_gmt":"2026-04-02T09:00:25","slug":"paige-lorenze-is-coming-for-your-activewear-drawer","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1861383","title":{"rendered":"Paige Lorenze Is Coming For Your Activewear Drawer"},"content":{"rendered":"
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(Style)<\/p>\n<\/div>\n

Paige Lorenze Is Coming For Your Activewear Drawer <\/h1>\n<\/div>\n
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Meet DB Sport. <\/p>\n<\/div>\n

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by Kelsey Stewart<\/a><\/address>\n
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\"Paige<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u201cDairy Boy\u201d is the kind of brand name that makes you stop mid-scroll, piquing curiosity. The label<\/a>, founded by Paige Lorenze<\/a> as a nod to her Vermont roots, has built a devoted following since its 2021 debut. But it\u2019s not just the cheeky moniker that has the masses hooked. \u201cI think the brand is really about feeling a sense of belonging, no matter where you are,\u201d Lorenze, a popular WAG<\/a> who is engaged to tennis star Tommy Paul, tells TZR on a recent call, pointing to its accessible price point and quality-driven pieces (think: hoodies, tees, and everyday dresses) as key to its appeal. Now, she\u2019s bringing the brand\u2019s signature ease and cozy aesthetic to the activewear world with the launch of DB Sport, which is available to shop today. <\/p>\n

The debut of DB Sport is a testament to how far Dairy Boy has come, something Lorenze describes as an intentional journey. \u201cThings take time. Even three years ago, I didn’t exactly have the product and the team that I wanted,\u201d she reflects. \u201cI knew that there were steps I had to take to get to where I am today.\u201d With a robust design team now in place, she was about to finally bring DB Sport \u2014 a year and a half in the making \u2014 to fruition. \u201cI wasn\u2019t able to create a collection at this caliber until I had the right resources,\u201d the influencer-turned-designer adds.<\/p>\n

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.s525871378{padding-top:150.0122%}@media(min-width:768px){.s525871378{padding-top:150.0122%}}\"Paige<\/div>
Courtesy Of Yanran Xiong<\/cite><\/figcaption><\/figure>\n<\/div>\n

Comfort came first when developing the product assortment. \u201cThere\u2019s some activewear that can feel really tight, and you wouldn’t want to wear it for more than an hour,\u201d she notes. \u201cWe figured out how to make something like that you want to wear all day.\u201d Available in sizes XXS to XXL, the collection spans matching sets, sports dresses, tanks, capris<\/a>, headbands, and hats \u2014 all designed with function at the forefront. For DB Sport, Lorenze reimagined classic gym class staples through a feminine lens, incorporating lace trims, scalloped edges, and softly tailored silhouettes. With every piece priced under $85, accessibility remains a key focus. \u201cI\u2019m far more interested in dressing an entire generation of American girls than a select few who can afford it in major cities,\u201d she adds.<\/p>\n

Her tight-knit community is equally enthusiastic about the new venture. \u201cThis is the most excited that I’ve seen them,\u201d she reveals. \u201cI’ve been doing this for so long, so they know that this is such an authentic extension of myself.\u201d While Lorenze may now be immersed in the sports world as a tennis WAG, her connection to athletics runs much deeper. A former competitive skier, she credits that background with shaping DB Sport. \u201cIt\u2019s impacted a lot of my decisions and choices, and it\u2019s made me competitive and grounded,\u201d she says. <\/p>\n

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DB Sport comes after a milestone year for Dairy Boy. The label recently debuted its first evergreen core collection, expanded into the luxury space with its inaugural cashmere collection, and hosted a series of pop-ups. To mark its latest launch, Lorenze is bringing DB Sport to life with a pop-up at the Miami Open<\/a>. \u201cWe have an amazing production team, and they get our vision, so being able to imagine this world of DB Sport in person is so important for the collection,\u201d says Lorenze. Ahead of the opening, the brand will have a VIP celebration in partnership with Gatorade and LALO Tequila.<\/p>\n

It won\u2019t necessarily be all work at the annual tennis tournament. A regular at the Miami Open, Lorenze is planning on enjoying the matches \u2014 in a range of chic courtside looks, of course. This time around, she\u2019s leaning into bright shades and vintage Valentino, Pucci, and Chanel. \u201cI\u2019ll be in colors that maybe I wouldn’t want to wear in New York or Los Angeles, but make sense in Miami,\u201d she shares. <\/p>\n

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Beyond Dairy Boy, Lorenze has been busy these past few months, launching her foundation, Kids Outdoors<\/a>, with Paul in January. \u201cIt\u2019s something that we\u2019ve been wanting to do for a long time; it didn\u2019t feel like we had the bandwidth prior,\u201d Lorenze explains. \u201cWe felt like this year was a great year to start it, and we had the time and the resources to do it.\u201d Inspired by her athletic upbringing, Kids Outdoors\u2019 mission is to increase children\u2019s access to sports and nature. \u201cWe put on a clinic at a school, with kids that don’t really know about tennis and live in an underprivileged area,\u201d she notes. \u201cIt’s so important for us to give back.\u201d<\/p>\n

Lorenze is also gearing up to open Dairy Boy\u2019s first-ever retail store, set to debut on Nantucket Island around Memorial Day. In other words? For those who can\u2019t make it to the Miami Open pop-up, consider it the perfect excuse for a coastal escape.<\/p>\n