{"id":1860792,"date":"2026-04-02T07:00:00","date_gmt":"2026-04-02T04:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1860792"},"modified":"2026-04-02T07:00:00","modified_gmt":"2026-04-02T04:00:00","slug":"hat-summer-meet-the-young-milliners-taking-over-london-fashion","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1860792","title":{"rendered":"Hat summer! Meet the young milliners taking over London fashion"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/316-263-1345-896\/azure\/dazed-prod\/1440\/2\/1442865.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70028\/1\/hats-gen-z-milliners-london-fashion-week-aw26-headwear-storm-foster-niall-white\" data-article-id=\"70028\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tyla wearing Tolu Coker in 2025\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/2\/1442865.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photo by <span class=\"nowrap\">TheStewartofNY\/GC Images<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-02T07:00:00+00:00\" class=\"timestamp\" title=\"02 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"2\">2,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>Hat summer! Meet the young milliners taking over <span class=\"nowrap\">London fashion<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>We spotlight the students, graduates and emerging designers building their brands <span class=\"nowrap\">around headwear<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-02T07:00:00+00:00\" class=\"timestamp\" title=\"02 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"2\">2,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-02T07:00:00+00:00\" class=\"timestamp\" title=\"02 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"2\">2,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Did you know that the phrase \u201cmad as a hatter\u201d stems from the 18th century, when milliners would use mercury to turn fur into felt? By breathing in the vapours and getting mercury under their fingernails, the milliners would contract \u201cmad hatter disease\u201d (chronic mercury poisoning), which led to paranoia and hallucinations.\u00a0<\/span><\/p>\n<p><span>Thankfully, the use of mercury was phased out during the 20th century, and today, mad hatters only have themselves to blame. As a trade, millinery has a rich and prestigious history, dating all the way back to the 1500s. Now, five centuries later, a new crop of hat designers are reimagining the way we decorate our heads. Below, we meet the students, graduates, and emerging designers building their brands around headwear.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>STORM FOSTER<\/h1>\n<p><em><span>Storm is a 27-year-old styling assistant and set designer from London. She worked with Swedish designer Petra Fagerstr\u00f6m for her recent London Fashion Week debut.\u00a0<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8830e058-23a6-46a9-adda-b41f00b5898f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1440\/2\/1442866.jpeg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.85\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"710\" src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1440\/2\/1442866.jpeg\" width=\"607\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m AW26 with hats by <span class=\"nowrap\">Storm Foster<\/span><\/span><span class=\"credit\">Petra Fagerstr\u00f6m\/Storm Foster<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Storm Foster:<\/strong><span> I\u2019d say my work is a mix between sculpture and fabric manipulation. Since I studied Fine Art, I tend to treat a hat like a 3D form that I\u2019m building.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?<\/strong><\/p>\n<p><strong>Storm Foster: <\/strong><span>Not just yet, although I\u2019m working toward making millinery a much bigger part of what I do. At the moment, it\u2019s a blend of styling assisting, set design, prop buying, and theatre work. All those different worlds definitely bleed into the way I approach a hat.\u00a0<\/span><\/p>\n<p><strong>What was the first hat you ever made?<\/strong><\/p>\n<p><strong>Storm Foster: <\/strong><span>It was a black felt piece for a course I did at Central Saint Martins. It was a start, but I actually found I learned a lot more just by playing around and watching YouTube. You don\u2019t really need the formal stuff to get the basics down.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>NIALL WHITE\u00a0<\/h1>\n<p><em><span>Niall White is a 25-year-old milliner, making hats full-time based on freelance commissions. During London Fashion Week, he worked with designers Talia Byre and Patrick McDowell.\u00a0\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Niall White: <\/strong><span>I make anything that goes on the head! Millinery can be quite a broad job description, as one week you&#8217;re designing for fashion collections and the next for someone&#8217;s wedding. I love the variety my job brings, but when I\u2019m not designing for clients, my own work draws upon a lot of military caps and helmets.\u00a0<\/span><\/p>\n<p><strong>What was the first hat you ever made, and why did you make it?<\/strong><\/p>\n<p><strong>Niall White: <\/strong><span>It was a huge lilac mohawk made of cardboard, wire, plaster of Paris, handmade feathers and a few cans of spray paint. I didn\u2019t have a clue what I was doing, but I was inspired by the showgirl aesthetic and it ended up looking something like a Roman soldier helmet.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your favourite hat you\u2019ve ever made and why?<\/strong><\/p>\n<p><strong>Niall White: <\/strong><span>It&#8217;s a helmet made of flat-back silver pearls and white ostrich feathers. It has a short peak at the front and the shape curves like a scorpion\u2019s tail. The inspiration came from Napoleonic officer helmets, which were often heavily adorned in gilded metal and bright horsehair plumes.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>VIRNA PASQUINELLI\u00a0<\/h1>\n<p><em><span>Virna Pasquinelli is an Italian milliner currently based in Surrey. She\u2019s worked with Tolu Coker and Harris Reed, and is a recipient of the Queen Elizabeth Scholarship Trust Award.\u00a0<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f78cc18d-c4c0-4cfb-ac87-b3f80113cfa7\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1334\/azure\/dazed-prod\/1430\/8\/1438233.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tolu Coker AW26\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438233.jpg\" width=\"1334\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Tolu Coker AW26 with hats by <span class=\"nowrap\">Virna Pasquinelli<\/span><\/span><span class=\"credit\">Photography Morgane Maurice<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Virna Pasquinelli: <\/strong><span>My work is rooted in a sculptural approach, exploring form and texture across textiles, metal, glass and mixed media. I use traditional millinery as a foundation, pushing it towards more contemporary silhouettes with a strong visual identity.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Virna Pasquinelli: <\/strong><span>I make hats full-time, but I\u2019m never just making hats. Millinery is my entry point into a wider exploration of craft, which extends into props, set design and installations. It\u2019s all part of the same language, shaping ideas through making.<\/span><\/p>\n<p><strong>What was the first hat you ever made?<\/strong><\/p>\n<p><strong>Virna Pasquinelli: <\/strong><span>My first hat was a green felt dome crown with a hand-shaped brim, formed into soft twists and swirls, almost elfin. I moved to London in 2008, planning to stay for a year, but two and a half years later, I discovered millinery through an evening course. I fell in love immediately.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>UJJAL PATEL\u00a0<\/h1>\n<p><em><span>23-year-old textile designer Ujjal Patel was raised in Malawi, but is currently studying at Central Saint Martins. She caught our attention during London Fashion Week, when her hat-wigs appeared in Macy Grimshaw\u2019s MA collection.\u00a0<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"223720b0-8703-4e26-a152-b3f8010052c4\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1334\/azure\/dazed-prod\/1430\/8\/1438206.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Central Saint Martins MA Fashion 2026\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438206.jpg\" width=\"1334\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Macy Grimshaw&#8217;s CSM MA collection, with hats by <span class=\"nowrap\">Ujjal Patel<\/span><\/span><span class=\"credit\">Photography Morgane Maurice<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Ujjal Patel:<\/strong><span> My practice is centred around material exploration of menswear, womenswear and occasionally accessories. I explore movement, adornment and cultural storytelling, with a focus on bringing together traditional craft and contemporary design through constructed forms.<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Ujjal Patel: <\/strong><span>I actually stumbled into millinery through creating custom wigs for Macy Grimshaw\u2019s BA womenswear collection \u2013 each piece was developed in response to a specific look. This year, I was asked to develop that further into wig-hats for her MA collection, so it\u2019s something that\u2019s grown alongside my practice, and I do want to develop it further.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your favourite hat you\u2019ve ever made?\u00a0<\/strong><\/p>\n<p><strong>Ujjal Patel: <\/strong><span>My favourite is the \u2018hat hair\u2019 collection. It was very exciting to see it on the runway, especially since it had been over two years since I\u2019d last created a headpiece. It reminded me how much I enjoy experimenting with wigs, and I definitely want to continue developing this further.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>CHRISTOPHER HOLLAND BRANDT\u00a0<\/h1>\n<p><em><span>Los Angeles-raised designer Christopher Holland Brandt moved to London in 2024 to pursue his career. Now he makes clothes and caps that parody American pop culture.\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?\u00a0<\/strong><\/p>\n<p><strong>Christopher Holland Brandt: <\/strong><span>I design and make clothing inspired by the absurdity of American pop culture, reworking existing icons through a DIY bootleg practice.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Christopher Holland Brandt: <\/strong><span>At one time, hats were the majority of my business and I have a lot of love for making them. Now, hats are just one element of what I do, along with designing garments and accessories.\u00a0<\/span><\/p>\n<p><strong>What was the first hat you ever made?\u00a0<\/strong><\/p>\n<p><strong>Christopher Holland Brandt: <\/strong><span>The first hat I properly made was a bucket cap I created as a commission in 2020. From then, I kept making bucket caps and baseball caps, often with bunny, cat or puppy ears. My favourite hat I\u2019ve ever made is the current iteration of my Pup Cap.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>HURTENCE\u00a0<\/h1>\n<p><em><span>London-based designer Madeline Thornalley and her brand Hurtence made their LFW debut last September, delivering a collection that started with a single hat. Read our full interview with her <\/span><\/em><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/68746\/1\/madeline-thornalley-on-bringing-hurtence-s-instinct-led-world-to-lfw\"><em><span>here<\/span><\/em><\/a><em><span>.\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"dazed-gallery has-12-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">HURTENCE SS26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/0\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-526-2400-1600\/azure\/dazed-prod\/1420\/4\/1424612.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/1\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-597-2400-1600\/azure\/dazed-prod\/1420\/4\/1424613.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/2\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-575-2400-1600\/azure\/dazed-prod\/1420\/4\/1424614.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/3\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-757-2400-1600\/azure\/dazed-prod\/1420\/4\/1424615.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/4\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-343-2400-1600\/azure\/dazed-prod\/1420\/4\/1424616.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/5\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-704-2400-1600\/azure\/dazed-prod\/1420\/4\/1424617.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 12 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?\u00a0<\/strong><\/p>\n<p><strong>Madeline Thornalley: <\/strong><span>[Millinery] kept going wrong, but I kept trying, and I\u2019m still making hats. I make mental tuning devices \u2013 hats become your character, or your character becomes the hat.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Madeline Thornalley: <\/strong><span>I do millinery full-time, while making lampshades over at <\/span><em><span>TON magazine.<\/span><\/em><\/p>\n<p><strong>What\u2019s your favourite hat you\u2019ve ever made?\u00a0<\/strong><\/p>\n<p><strong>Madeline Thornalley:<\/strong><span> I don\u2019t like to have favourite hats because the last time I had a favourite, I lost it.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69927\/1\/stone-island-marina-takes-us-straight-to-the-source-for-ss26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Stone Island Marina SS26 \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1080-718\/azure\/dazed-prod\/1440\/1\/1441965.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Stone Island Marina takes us straight to the source for SS26 <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70019\/1\/crying-in-couture-ellie-misner-s-aw26-collection-is-a-beautiful-disaster\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Ellie Misner Demi-Couture collection\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-45-1006-669\/azure\/dazed-prod\/1370\/4\/1374591.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Crying in couture: Ellie Misner\u2019s new collection is a beautiful disaster <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70016\/1\/the-biggest-fashion-collabs-you-missed-in-march-y3-mercedes-nike-palace\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"368500030021\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-909-1988-1322\/azure\/dazed-prod\/1440\/2\/1442761.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The biggest fashion collabs you missed in March<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70007\/1\/robbie-mcintosh-champion-new-campaign-zendaya-cate-blanchett\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Champion Youth: Chapter One by Robbie Mcintosh\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/972-375-1602-1066\/azure\/dazed-prod\/1440\/2\/1442706.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: Robbie McIntosh captures the next generation of Champion youth<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69994\/1\/blackpink-style-file-lalisa-lisa-manobal-greatest-fashion-moments\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Lisa\u2019s greatest fashion moments\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/41-75-1959-1303\/azure\/dazed-prod\/1440\/2\/1442646.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">BLACKPINK style file: All of Lisa\u2019s greatest fashion moments<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69995\/1\/ellie-misner-aw26-demi-couture-collection-is-a-beautiful-disaster\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Ellie Misner AW26 campaign\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-266-1049-697\/azure\/dazed-prod\/1440\/2\/1442593.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Crying in couture: Ellie Misner\u2019s new collection is a beautiful disaster <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69975\/1\/how-the-dazed-us-team-are-airmaxxing\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Isabel\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-82-1080-718\/azure\/dazed-prod\/1440\/2\/1442393.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">How the Dazed US team are Airmaxxing<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69935\/1\/the-unexpected-history-of-nike-s-air-max\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"1080x1080_Swoosh_V1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1080-718\/azure\/dazed-prod\/1440\/2\/1442031.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The unexpected history of Nike\u2019s Air Max<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69984\/1\/schiaparelli-fashion-becomes-art-exhibition-london-most-shocking-designs\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Bella Hadid in Schiaparelli at Cannes 2021\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2894-1925\/azure\/dazed-prod\/1440\/2\/1442524.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Schiaparelli\u2019s five most shocking designs<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Did you know that the phrase \u201cmad as a hatter\u201d stems from the 18th century, when milliners would use mercury to turn fur into felt? By breathing in the vapours and getting mercury under their fingernails, the milliners would contract \u201cmad hatter disease\u201d (chronic mercury poisoning), which led to paranoia and hallucinations.\u00a0<\/span><\/p>\n<p><span>Thankfully, the use of mercury was phased out during the 20th century, and today, mad hatters only have themselves to blame. As a trade, millinery has a rich and prestigious history, dating all the way back to the 1500s. Now, five centuries later, a new crop of hat designers are reimagining the way we decorate our heads. Below, we meet the students, graduates, and emerging designers building their brands around headwear.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>STORM FOSTER<\/h1>\n<p><em><span>Storm is a 27-year-old styling assistant and set designer from London. She worked with Swedish designer Petra Fagerstr\u00f6m for her recent London Fashion Week debut.\u00a0<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8830e058-23a6-46a9-adda-b41f00b5898f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1440\/2\/1442866.jpeg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.85\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"710\" src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1440\/2\/1442866.jpeg\" width=\"607\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m AW26 with hats by <span class=\"nowrap\">Storm Foster<\/span><\/span><span class=\"credit\">Petra Fagerstr\u00f6m\/Storm Foster<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Storm Foster:<\/strong><span> I\u2019d say my work is a mix between sculpture and fabric manipulation. Since I studied Fine Art, I tend to treat a hat like a 3D form that I\u2019m building.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?<\/strong><\/p>\n<p><strong>Storm Foster: <\/strong><span>Not just yet, although I\u2019m working toward making millinery a much bigger part of what I do. At the moment, it\u2019s a blend of styling assisting, set design, prop buying, and theatre work. All those different worlds definitely bleed into the way I approach a hat.\u00a0<\/span><\/p>\n<p><strong>What was the first hat you ever made?<\/strong><\/p>\n<p><strong>Storm Foster: <\/strong><span>It was a black felt piece for a course I did at Central Saint Martins. It was a start, but I actually found I learned a lot more just by playing around and watching YouTube. You don\u2019t really need the formal stuff to get the basics down.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>NIALL WHITE\u00a0<\/h1>\n<p><em><span>Niall White is a 25-year-old milliner, making hats full-time based on freelance commissions. During London Fashion Week, he worked with designers Talia Byre and Patrick McDowell.\u00a0\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Niall White: <\/strong><span>I make anything that goes on the head! Millinery can be quite a broad job description, as one week you&#8217;re designing for fashion collections and the next for someone&#8217;s wedding. I love the variety my job brings, but when I\u2019m not designing for clients, my own work draws upon a lot of military caps and helmets.\u00a0<\/span><\/p>\n<p><strong>What was the first hat you ever made, and why did you make it?<\/strong><\/p>\n<p><strong>Niall White: <\/strong><span>It was a huge lilac mohawk made of cardboard, wire, plaster of Paris, handmade feathers and a few cans of spray paint. I didn\u2019t have a clue what I was doing, but I was inspired by the showgirl aesthetic and it ended up looking something like a Roman soldier helmet.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your favourite hat you\u2019ve ever made and why?<\/strong><\/p>\n<p><strong>Niall White: <\/strong><span>It&#8217;s a helmet made of flat-back silver pearls and white ostrich feathers. It has a short peak at the front and the shape curves like a scorpion\u2019s tail. The inspiration came from Napoleonic officer helmets, which were often heavily adorned in gilded metal and bright horsehair plumes.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>VIRNA PASQUINELLI\u00a0<\/h1>\n<p><em><span>Virna Pasquinelli is an Italian milliner currently based in Surrey. She\u2019s worked with Tolu Coker and Harris Reed, and is a recipient of the Queen Elizabeth Scholarship Trust Award.\u00a0<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f78cc18d-c4c0-4cfb-ac87-b3f80113cfa7\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1334\/azure\/dazed-prod\/1430\/8\/1438233.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tolu Coker AW26\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438233.jpg\" width=\"1334\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Tolu Coker AW26 with hats by <span class=\"nowrap\">Virna Pasquinelli<\/span><\/span><span class=\"credit\">Photography Morgane Maurice<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Virna Pasquinelli: <\/strong><span>My work is rooted in a sculptural approach, exploring form and texture across textiles, metal, glass and mixed media. I use traditional millinery as a foundation, pushing it towards more contemporary silhouettes with a strong visual identity.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Virna Pasquinelli: <\/strong><span>I make hats full-time, but I\u2019m never just making hats. Millinery is my entry point into a wider exploration of craft, which extends into props, set design and installations. It\u2019s all part of the same language, shaping ideas through making.<\/span><\/p>\n<p><strong>What was the first hat you ever made?<\/strong><\/p>\n<p><strong>Virna Pasquinelli: <\/strong><span>My first hat was a green felt dome crown with a hand-shaped brim, formed into soft twists and swirls, almost elfin. I moved to London in 2008, planning to stay for a year, but two and a half years later, I discovered millinery through an evening course. I fell in love immediately.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>UJJAL PATEL\u00a0<\/h1>\n<p><em><span>23-year-old textile designer Ujjal Patel was raised in Malawi, but is currently studying at Central Saint Martins. She caught our attention during London Fashion Week, when her hat-wigs appeared in Macy Grimshaw\u2019s MA collection.\u00a0<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"223720b0-8703-4e26-a152-b3f8010052c4\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1334\/azure\/dazed-prod\/1430\/8\/1438206.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Central Saint Martins MA Fashion 2026\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438206.jpg\" width=\"1334\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Macy Grimshaw&#8217;s CSM MA collection, with hats by <span class=\"nowrap\">Ujjal Patel<\/span><\/span><span class=\"credit\">Photography Morgane Maurice<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?<\/strong><\/p>\n<p><strong>Ujjal Patel:<\/strong><span> My practice is centred around material exploration of menswear, womenswear and occasionally accessories. I explore movement, adornment and cultural storytelling, with a focus on bringing together traditional craft and contemporary design through constructed forms.<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Ujjal Patel: <\/strong><span>I actually stumbled into millinery through creating custom wigs for Macy Grimshaw\u2019s BA womenswear collection \u2013 each piece was developed in response to a specific look. This year, I was asked to develop that further into wig-hats for her MA collection, so it\u2019s something that\u2019s grown alongside my practice, and I do want to develop it further.\u00a0<\/span><\/p>\n<p><strong>What\u2019s your favourite hat you\u2019ve ever made?\u00a0<\/strong><\/p>\n<p><strong>Ujjal Patel: <\/strong><span>My favourite is the \u2018hat hair\u2019 collection. It was very exciting to see it on the runway, especially since it had been over two years since I\u2019d last created a headpiece. It reminded me how much I enjoy experimenting with wigs, and I definitely want to continue developing this further.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>CHRISTOPHER HOLLAND BRANDT\u00a0<\/h1>\n<p><em><span>Los Angeles-raised designer Christopher Holland Brandt moved to London in 2024 to pursue his career. Now he makes clothes and caps that parody American pop culture.\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?\u00a0<\/strong><\/p>\n<p><strong>Christopher Holland Brandt: <\/strong><span>I design and make clothing inspired by the absurdity of American pop culture, reworking existing icons through a DIY bootleg practice.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Christopher Holland Brandt: <\/strong><span>At one time, hats were the majority of my business and I have a lot of love for making them. Now, hats are just one element of what I do, along with designing garments and accessories.\u00a0<\/span><\/p>\n<p><strong>What was the first hat you ever made?\u00a0<\/strong><\/p>\n<p><strong>Christopher Holland Brandt: <\/strong><span>The first hat I properly made was a bucket cap I created as a commission in 2020. From then, I kept making bucket caps and baseball caps, often with bunny, cat or puppy ears. My favourite hat I\u2019ve ever made is the current iteration of my Pup Cap.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>HURTENCE\u00a0<\/h1>\n<p><em><span>London-based designer Madeline Thornalley and her brand Hurtence made their LFW debut last September, delivering a collection that started with a single hat. Read our full interview with her <\/span><\/em><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/68746\/1\/madeline-thornalley-on-bringing-hurtence-s-instinct-led-world-to-lfw\"><em><span>here<\/span><\/em><\/a><em><span>.\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"dazed-gallery has-12-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">HURTENCE SS26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/0\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-526-2400-1600\/azure\/dazed-prod\/1420\/4\/1424612.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/1\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-597-2400-1600\/azure\/dazed-prod\/1420\/4\/1424613.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/2\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-575-2400-1600\/azure\/dazed-prod\/1420\/4\/1424614.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/3\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-757-2400-1600\/azure\/dazed-prod\/1420\/4\/1424615.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/4\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-343-2400-1600\/azure\/dazed-prod\/1420\/4\/1424616.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/35999\/5\/hurtence-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HURTENCE SS26 \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-704-2400-1600\/azure\/dazed-prod\/1420\/4\/1424617.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 12 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How would you describe what you do?\u00a0<\/strong><\/p>\n<p><strong>Madeline Thornalley: <\/strong><span>[Millinery] kept going wrong, but I kept trying, and I\u2019m still making hats. I make mental tuning devices \u2013 hats become your character, or your character becomes the hat.\u00a0<\/span><\/p>\n<p><strong>Do you make hats full-time?\u00a0<\/strong><\/p>\n<p><strong>Madeline Thornalley: <\/strong><span>I do millinery full-time, while making lampshades over at <\/span><em><span>TON magazine.<\/span><\/em><\/p>\n<p><strong>What\u2019s your favourite hat you\u2019ve ever made?\u00a0<\/strong><\/p>\n<p><strong>Madeline Thornalley:<\/strong><span> I don\u2019t like to have favourite hats because the last time I had a favourite, I lost it.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70028\/1\/hats-gen-z-milliners-london-fashion-week-aw26-headwear-storm-foster-niall-white&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/316-263-1345-896\/azure\/dazed-prod\/1440\/2\/1442865.jpg&#8221;] Photo by TheStewartofNY\/GC Images April\u00a0 2,\u00a0 2026 Fashion Hat summer! Meet the young milliners taking over London fashion We spotlight the students, graduates and emerging designers building their brands around headwear April\u00a0 2,\u00a0 2026 April\u00a0 2,\u00a0 2026 TextIsobel Van Dyke Did you know that the phrase \u201cmad as a hatter\u201d stems from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1860792","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1860792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1860792"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1860792\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1860792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1860792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1860792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}