{"id":1859314,"date":"2026-04-01T12:00:25","date_gmt":"2026-04-01T09:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1859314"},"modified":"2026-04-01T12:00:25","modified_gmt":"2026-04-01T09:00:25","slug":"how-the-men-of-tennis-are-reclaiming-their-style-throne","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1859314","title":{"rendered":"How The Men Of Tennis Are Reclaiming Their Style Throne"},"content":{"rendered":"
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Photos: Courtesy of ATP; Shutterstock<\/span><\/div>\n

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NYLON Guys<\/p>\n<\/div>\n

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How The Men Of Tennis Are Reclaiming Their Style Throne<\/h1>\n
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After years of just-fine style on and off court, a new generation of players is bringing the heat.<\/p>\n<\/div>\n<\/div>\n

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by Kevin LeBlanc<\/a><\/address>\n
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Nylon Guys Spring 2026<\/a><\/div>\n<\/div>\n
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When Burberry<\/a> launched its High Summer campaign last year<\/a>, featuring blissful photographs taken beachside and on a luxury boat, it wasn\u2019t Rosie Huntington-Whiteley\u2019s washboard abs that took my attention \u2014 it was the heartthrob tennis star Jack Draper appearing alongside her. The top-ranked British men\u2019s tennis player embodied a cooler, high-fashion energy than his usual on-court style and looked right at home in the brand\u2019s classic check pieces (and not just because he could moonlight as a model if tennis didn\u2019t work out). It was an unexpected casting choice and signified a leveling up in the fashion-meets-tennis Venn diagram: After a lull in style from the universe of men\u2019s tennis, a new generation of stars is ready to reclaim the fashion throne off the court. Today, almost every top-seeded man in tennis has a luxury contract outside of their on-court deals: Jannik Sinner is a Gucci<\/a> guy, Taylor Fritz and Matteo Berrettini work with Boss, and Carlos Alcaraz has ties to Louis Vuitton<\/a> \u2014 Alcaraz even appeared on the cover of WSJ. Magazine<\/em>\u2019s Men\u2019s Style issue last September. The competition for most stylish player is thankfully (and finally) back on.<\/p>\n

Men\u2019s tennis had its original swag masters in the form of Bjorn Borg and John McEnroe, whose \u201970s short-shorts and headbands are on the mood boards for retro tennis capsules and top European players like Stefanos Tsitsipas to this day. At the turn of the 21st century, superstars like Andre Agassi leveled up the game, not only with his record-breaking wins but also his singular fashion sense, like wearing denim shorts on court and brokering multimillion-dollar deals with Nike and Adidas. \u201cAndre Agassi had a lot of swag. I remember very well his Nike sneakers,\u201d says Mobolaji Dawodu, GQ<\/em>\u2019s fashion director at large and a stylist who is currently working with some of the players on the ATP Tour for their arrival outfits. \u201cHe used to wear the bands on his hair. Andre Agassi had a vibe.\u201d<\/p>\n

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\"Bjorn<\/div>
Bjorn BorgSj\u00f6berg Bildbyr\u00e5\/ullstein bild\/Getty Images<\/cite><\/figcaption><\/div>\n
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\"MELBOURNE,<\/div>
Andre AgassiMIKE FIALA\/AFP\/Getty Images<\/cite><\/figcaption><\/div>\n
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\"Andre<\/div>
Andre AgassiRon Galella\/Ron Galella Collection\/Getty Images<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n
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