{"id":1859149,"date":"2026-04-01T11:26:00","date_gmt":"2026-04-01T08:26:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1859149"},"modified":"2026-04-01T11:26:00","modified_gmt":"2026-04-01T08:26:00","slug":"kiko-mizuhara-on-slowing-down-shutting-up-and-touching-grass","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1859149","title":{"rendered":"Kiko Mizuhara on slowing down, shutting up and touching grass"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-473-2123-1415\/azure\/dazed-prod\/1440\/2\/1442686.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70004\/1\/coucou-intimates-kiko-mizuhara-erika-kamano-bell-hooks\" data-article-id=\"70004\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.81\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURTOP-WHITE_07\" class=\"img\" height=\"2630\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/2\/1442686.jpg\" width=\"2126\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Erika Kamano<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-01T11:26:00+00:00\" class=\"timestamp\" title=\"01 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"1\">1,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<h1 class=\"title\"><span>Kiko Mizuhara on slowing down, shutting up and <span class=\"nowrap\">touching grass<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The Japanese actress and model is the star of Cou Cou intimates\u2019 latest campaign, which is inspired by bell hooks\u2019 1996 essay Touching <span class=\"nowrap\">the Earth<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-01T11:26:00+00:00\" class=\"timestamp\" title=\"01 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"1\">1,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-01T11:26:00+00:00\" class=\"timestamp\" title=\"01 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"1\">1,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/HabiDiallo\">Habi Diallo<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-5-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Kiko Mizuhara by Erika Kamano \u2013 Cou <span class=\"nowrap\">Cou Intimates<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/0\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_PETTICOAT-WHITE_01\" class=\"img\" height=\"1324\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-953-1986-1324\/azure\/dazed-prod\/1440\/2\/1442688.jpg\" width=\"1986\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/1\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURTOP-WHITE_07\" class=\"img\" height=\"1415\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-473-2123-1415\/azure\/dazed-prod\/1440\/2\/1442686.jpg\" width=\"2123\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/2\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURTOP-WHITE_08\" class=\"img\" height=\"1417\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-409-2126-1417\/azure\/dazed-prod\/1440\/2\/1442687.jpg\" width=\"2126\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/3\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_PETTICOAT-WHITE_02\" class=\"img\" height=\"1417\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-579-2126-1417\/azure\/dazed-prod\/1440\/2\/1442689.jpg\" width=\"2126\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/4\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURDRESS-WHITE_03\" class=\"img\" height=\"1329\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-945-1994-1329\/azure\/dazed-prod\/1440\/2\/1442685.jpg\" width=\"1994\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 5 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>In 1996, bell hooks released an essay in Orion Magazine called <\/span><em><span>Touching the Earth. <\/span><\/em><span>In it, she explored how the environment intersects with gender, race and healing, writing, \u201cwhen we love the earth, we are able to love ourselves more thoughtfully.\u201d It was that line in particular that became the central inspiration for Cou Cou Intimates latest spring campaign, named after hooks\u2019 essay.<\/span><\/p>\n<p><span>Founded in London five years ago, the brand has since become a favourite of internet it-girls such as <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69454\/1\/lexee-smith-dancing-living-no-one-is-watching-cou-cou-valentines-day\"><span>Lexee Smith<\/span><\/a><span>, Orion Carloto and Alana O\u2019Herlihy. Often taking inspiration from literature with its multidisciplinary platform <\/span><a href=\"https:\/\/coucouintimates.com\/pages\/cou-cou-talks?srsltid=AfmBOoouc9RCfpBVGXTC-ZdIY98NZW_-0ZBOMXdgs1tsL0dXa5tnK_pJ\"><span>Cou Cou Talks<\/span><\/a><span>, the brand approaches intimacy beyond just undergarments, frequently calling upon different female artists and writers to explore what connection means to them.\u00a0<\/span><\/p>\n<p><span>For Touching the Earth, Cou Cou Intimates enlisted photographer Erika Kamono to shoot model, actress and longtime friend of the brand Kiko Mizuhara. Over the years, Mizuhara has travelled home to Japan multiple times for campaigns celebrating Earth Day. This time around, they found themselves on the island of Okinawa, where Mizuhara first found her love for the ocean and learned how to scuba dive. Described as \u201can ode to this precious earth we call home\u201d, the images show Mizuhara in flower fields and the ocean and are inspired by nature\u2019s healing qualities.\u00a0<\/span><\/p>\n<p><span>The campaign also sees the introduction of The Fleur Collection, which features a series of delicate everyday essentials. Inspired by vintage petticoats, the pieces are adorned with delicate Leavers Lace, a 19th-century French lace woven on antique machines.\u00a0<\/span><\/p>\n<p><span>Below, Kiko Mizuhara talks about shooting the campaign in Japan and using nature to stay grounded.\u00a0<\/span><\/p>\n<p><strong>Hi Kiko! What was it like going back to Okinawa to shoot in nature?\u00a0<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I started scuba diving during Covid and got my license in Okinawa. [It made me think] about being kind to the environment by being under the ocean. It\u2019s a very important place for me. <\/span><span>I already loved the ocean so much, but just being under the ocean for a long amount of time <\/span><span>made me realise how all these fish and creatures that live underwater are similar to us. It was just a really eye-opening experience, and all the colours under the ocean are neon \u2013 unexpected colours and patterns \u2013 it was just so inspiring to me.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bfbd6dc5-b895-4ec9-aeff-b41a00d66277\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442689.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.81\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_PETTICOAT-WHITE_02\" class=\"img\" height=\"2632\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442689.jpg\" width=\"2126\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Erika Kamano<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What did you learn about yourself when shooting in the ocean?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I just started thinking, like I\u2019m feeling healed every time I go to the ocean, but am I doing the same to the ocean? Am I benefiting from the ocean, but ruining and destroying the environment? That made me think of what kind of person I want to be. I wanted to be equal to the environment because it\u2019s giving me so much healing and peace. The ocean and scuba diving made me understand how to be in this meditative state of mind, because when you\u2019re in the ocean, you really have to be calm.<\/span><\/p>\n<p><strong><em>Touching the Earth <\/em>speaks to the idea of slowing down and living more intentionally. As someone who meditates a lot, how has taking time to connect with yourself helped you?\u00a0<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I did a ten-day silent retreat last year. Vipassana was challenging because it\u2019s not a normal meditation. It&#8217;s more of a deep self-discovery. You cannot talk, you cannot look in people\u2019s eyes. You\u2019re not allowed to write or read. You have to keep silent. So, you\u2019re constantly talking to yourself. Your mind is running, and when you try to keep your mind calm, that\u2019s when your mind gets loud. That\u2019s how you learn all your habits, the way you&#8217;re thinking, your childhood memories, and you just untangle all this stuff that you learned. It\u2019s tough at times, but it\u2019s a beautiful experience to really connect with yourself.<\/span><\/p>\n<p><span>I\u2019m still in practice, and every day is a practice, but it really made me see things from a distance and absorb what\u2019s going through my mind. Just kind of step back and not be in it. Sometimes when these crazy thoughts come to your mind, you immediately want to be hard on yourself or blame yourself. Meditation made me really accept myself and just switch off my brain.<\/span><\/p>\n<p><strong>What did you take away from that experience?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>It also made me realise when you\u2019re on your phone or when you\u2019re with people, you\u2019re constantly absorbing \u2013 your subconscious is constantly absorbing \u2013 and sometimes you just have to sit down and meditate to realise what you absorb and what you know. There are things that you can let go, and there are things that you can just keep to yourself, and I think you just get much wiser.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"684b21bf-f406-4c5d-8164-b41a00d65308\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1996\/azure\/dazed-prod\/1440\/2\/1442685.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURDRESS-WHITE_03\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442685.jpg\" width=\"1996\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Erika Kamano<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What practices do you find essential for grounding, self-reflection and personal well-being?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I\u2019m Japanese, so being in hot water makes me feel really grounded and calm, and you can just relax. I like to breathe in and out, and you can feel your body floating and sinking. Somehow, that makes me really calm. I started journaling last year, and I think it\u2019s so important to write down what goes through your mind. Sometimes I read my old journals, and I think, looking back on what you were going through, reflecting on your past and reading the journey that you went through is very <\/span><span>important. My life is my journey.<\/span><\/p>\n<p><span>It\u2019s important to have one thing that you do for yourself. I have this habit of doing things for o<\/span><span>thers, and I used to abandon myself to make other people happy. I think that\u2019s an Asian thing to do, like my mom was always telling me, you have to make other people happy to be happy. But then I think I misinterpreted that. Journaling or being in hot water reminds me to connect with myself.<\/span><\/p>\n<p><strong>The campaign is inspired by the bell hooks quote, \u201cwhen we love the earth, we are able to love ourselves more thoughtfully\u201d. Did that resonate with you when you were in Okinawa?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I had a chance to swim with the whales, and there was one moment when the male whale started singing love songs to the female. They\u2019re huge, so the whole ocean was vibrating. Obviously, I felt the singing vibration throughout my whole body. I realised that everything is a vibration. When we communicate, when we listen to the breeze or whatever, everything is a vibration. <\/span><span>The vibration that you put out is so important, but the vibration that you receive is also very <\/span><span>important. That really made me understand the world a little better.\u00a0<\/span><\/p>\n<p><strong>What are your hopes for your generation regarding well-being and connection?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>Our generation is acknowledging that healing is important, connecting with yourself is important. We\u2019re learning so much about meditation and healing. I want our generation to really achieve that. In terms of mental health and mindfulness, we\u2019re really entering a good place. I just want to continue that. I want everybody to connect with themselves and help each other. I really believe that that can lead to somewhere peaceful, and we can help each other.<\/span><\/p>\n<p><strong>Do you have any favourite memories from the shoot?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>All the places that we went to were beautiful. The ocean was beautiful. I really enjoyed shooting in the water, and the flower field was so beautiful. But I think the thing that I enjoyed about this shoot was just hanging out with the girls. Behind the camera were seven beautiful girls, and it was just such good energy, and I felt really happy and comfortable. It was like pure girl power, and it just really makes me happy.<\/span><\/p>\n<p><em><span>Check out the campaign in the gallery above.<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-266-1049-697\/azure\/dazed-prod\/1440\/2\/1442593.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Crying in couture: Ellie Misner\u2019s new collection is a beautiful disaster <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69975\/1\/how-the-dazed-us-team-are-airmaxxing\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Isabel\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-82-1080-718\/azure\/dazed-prod\/1440\/2\/1442393.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">How the Dazed US team are Airmaxxing<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide 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class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Bella Hadid in Schiaparelli at Cannes 2021\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2894-1925\/azure\/dazed-prod\/1440\/2\/1442524.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Schiaparelli\u2019s five most shocking designs<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69982\/1\/antwerp-six-momu-fashion-exhibition-dries-van-noten-ann-demeulemeester\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"The Antwerp Six, 1988, published in Elle US May\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-19-1903-1266\/azure\/dazed-prod\/1440\/2\/1442412.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Six things you never knew about the Antwerp Six <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-5-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Kiko Mizuhara by Erika Kamano \u2013 Cou <span class=\"nowrap\">Cou Intimates<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/0\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_PETTICOAT-WHITE_01\" class=\"img\" height=\"1324\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-953-1986-1324\/azure\/dazed-prod\/1440\/2\/1442688.jpg\" width=\"1986\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/1\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURTOP-WHITE_07\" class=\"img\" height=\"1415\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-473-2123-1415\/azure\/dazed-prod\/1440\/2\/1442686.jpg\" width=\"2123\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/2\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURTOP-WHITE_08\" class=\"img\" height=\"1417\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-409-2126-1417\/azure\/dazed-prod\/1440\/2\/1442687.jpg\" width=\"2126\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/3\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_PETTICOAT-WHITE_02\" class=\"img\" height=\"1417\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-579-2126-1417\/azure\/dazed-prod\/1440\/2\/1442689.jpg\" width=\"2126\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36901\/4\/kiko-mizuhara-by-erika-kamano-cou-cou-intimates\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURDRESS-WHITE_03\" class=\"img\" height=\"1329\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-945-1994-1329\/azure\/dazed-prod\/1440\/2\/1442685.jpg\" width=\"1994\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 5 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>In 1996, bell hooks released an essay in Orion Magazine called <\/span><em><span>Touching the Earth. <\/span><\/em><span>In it, she explored how the environment intersects with gender, race and healing, writing, \u201cwhen we love the earth, we are able to love ourselves more thoughtfully.\u201d It was that line in particular that became the central inspiration for Cou Cou Intimates latest spring campaign, named after hooks\u2019 essay.<\/span><\/p>\n<p><span>Founded in London five years ago, the brand has since become a favourite of internet it-girls such as <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69454\/1\/lexee-smith-dancing-living-no-one-is-watching-cou-cou-valentines-day\"><span>Lexee Smith<\/span><\/a><span>, Orion Carloto and Alana O\u2019Herlihy. Often taking inspiration from literature with its multidisciplinary platform <\/span><a href=\"https:\/\/coucouintimates.com\/pages\/cou-cou-talks?srsltid=AfmBOoouc9RCfpBVGXTC-ZdIY98NZW_-0ZBOMXdgs1tsL0dXa5tnK_pJ\"><span>Cou Cou Talks<\/span><\/a><span>, the brand approaches intimacy beyond just undergarments, frequently calling upon different female artists and writers to explore what connection means to them.\u00a0<\/span><\/p>\n<p><span>For Touching the Earth, Cou Cou Intimates enlisted photographer Erika Kamono to shoot model, actress and longtime friend of the brand Kiko Mizuhara. Over the years, Mizuhara has travelled home to Japan multiple times for campaigns celebrating Earth Day. This time around, they found themselves on the island of Okinawa, where Mizuhara first found her love for the ocean and learned how to scuba dive. Described as \u201can ode to this precious earth we call home\u201d, the images show Mizuhara in flower fields and the ocean and are inspired by nature\u2019s healing qualities.\u00a0<\/span><\/p>\n<p><span>The campaign also sees the introduction of The Fleur Collection, which features a series of delicate everyday essentials. Inspired by vintage petticoats, the pieces are adorned with delicate Leavers Lace, a 19th-century French lace woven on antique machines.\u00a0<\/span><\/p>\n<p><span>Below, Kiko Mizuhara talks about shooting the campaign in Japan and using nature to stay grounded.\u00a0<\/span><\/p>\n<p><strong>Hi Kiko! What was it like going back to Okinawa to shoot in nature?\u00a0<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I started scuba diving during Covid and got my license in Okinawa. [It made me think] about being kind to the environment by being under the ocean. It\u2019s a very important place for me. <\/span><span>I already loved the ocean so much, but just being under the ocean for a long amount of time <\/span><span>made me realise how all these fish and creatures that live underwater are similar to us. It was just a really eye-opening experience, and all the colours under the ocean are neon \u2013 unexpected colours and patterns \u2013 it was just so inspiring to me.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bfbd6dc5-b895-4ec9-aeff-b41a00d66277\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442689.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.81\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_PETTICOAT-WHITE_02\" class=\"img\" height=\"2632\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442689.jpg\" width=\"2126\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Erika Kamano<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What did you learn about yourself when shooting in the ocean?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I just started thinking, like I\u2019m feeling healed every time I go to the ocean, but am I doing the same to the ocean? Am I benefiting from the ocean, but ruining and destroying the environment? That made me think of what kind of person I want to be. I wanted to be equal to the environment because it\u2019s giving me so much healing and peace. The ocean and scuba diving made me understand how to be in this meditative state of mind, because when you\u2019re in the ocean, you really have to be calm.<\/span><\/p>\n<p><strong><em>Touching the Earth <\/em>speaks to the idea of slowing down and living more intentionally. As someone who meditates a lot, how has taking time to connect with yourself helped you?\u00a0<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I did a ten-day silent retreat last year. Vipassana was challenging because it\u2019s not a normal meditation. It&#8217;s more of a deep self-discovery. You cannot talk, you cannot look in people\u2019s eyes. You\u2019re not allowed to write or read. You have to keep silent. So, you\u2019re constantly talking to yourself. Your mind is running, and when you try to keep your mind calm, that\u2019s when your mind gets loud. That\u2019s how you learn all your habits, the way you&#8217;re thinking, your childhood memories, and you just untangle all this stuff that you learned. It\u2019s tough at times, but it\u2019s a beautiful experience to really connect with yourself.<\/span><\/p>\n<p><span>I\u2019m still in practice, and every day is a practice, but it really made me see things from a distance and absorb what\u2019s going through my mind. Just kind of step back and not be in it. Sometimes when these crazy thoughts come to your mind, you immediately want to be hard on yourself or blame yourself. Meditation made me really accept myself and just switch off my brain.<\/span><\/p>\n<p><strong>What did you take away from that experience?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>It also made me realise when you\u2019re on your phone or when you\u2019re with people, you\u2019re constantly absorbing \u2013 your subconscious is constantly absorbing \u2013 and sometimes you just have to sit down and meditate to realise what you absorb and what you know. There are things that you can let go, and there are things that you can just keep to yourself, and I think you just get much wiser.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"684b21bf-f406-4c5d-8164-b41a00d65308\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1996\/azure\/dazed-prod\/1440\/2\/1442685.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"COUCOU_SPRINGCAMPAIGN26_VOILE_FLEURDRESS-WHITE_03\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442685.jpg\" width=\"1996\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Erika Kamano<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What practices do you find essential for grounding, self-reflection and personal well-being?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I\u2019m Japanese, so being in hot water makes me feel really grounded and calm, and you can just relax. I like to breathe in and out, and you can feel your body floating and sinking. Somehow, that makes me really calm. I started journaling last year, and I think it\u2019s so important to write down what goes through your mind. Sometimes I read my old journals, and I think, looking back on what you were going through, reflecting on your past and reading the journey that you went through is very <\/span><span>important. My life is my journey.<\/span><\/p>\n<p><span>It\u2019s important to have one thing that you do for yourself. I have this habit of doing things for o<\/span><span>thers, and I used to abandon myself to make other people happy. I think that\u2019s an Asian thing to do, like my mom was always telling me, you have to make other people happy to be happy. But then I think I misinterpreted that. Journaling or being in hot water reminds me to connect with myself.<\/span><\/p>\n<p><strong>The campaign is inspired by the bell hooks quote, \u201cwhen we love the earth, we are able to love ourselves more thoughtfully\u201d. Did that resonate with you when you were in Okinawa?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>I had a chance to swim with the whales, and there was one moment when the male whale started singing love songs to the female. They\u2019re huge, so the whole ocean was vibrating. Obviously, I felt the singing vibration throughout my whole body. I realised that everything is a vibration. When we communicate, when we listen to the breeze or whatever, everything is a vibration. <\/span><span>The vibration that you put out is so important, but the vibration that you receive is also very <\/span><span>important. That really made me understand the world a little better.\u00a0<\/span><\/p>\n<p><strong>What are your hopes for your generation regarding well-being and connection?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>Our generation is acknowledging that healing is important, connecting with yourself is important. We\u2019re learning so much about meditation and healing. I want our generation to really achieve that. In terms of mental health and mindfulness, we\u2019re really entering a good place. I just want to continue that. I want everybody to connect with themselves and help each other. I really believe that that can lead to somewhere peaceful, and we can help each other.<\/span><\/p>\n<p><strong>Do you have any favourite memories from the shoot?<\/strong><\/p>\n<p><strong>Kiko Mizuhara: <\/strong><span>All the places that we went to were beautiful. The ocean was beautiful. I really enjoyed shooting in the water, and the flower field was so beautiful. But I think the thing that I enjoyed about this shoot was just hanging out with the girls. Behind the camera were seven beautiful girls, and it was just such good energy, and I felt really happy and comfortable. It was like pure girl power, and it just really makes me happy.<\/span><\/p>\n<p><em><span>Check out the campaign in the gallery above.<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70004\/1\/coucou-intimates-kiko-mizuhara-erika-kamano-bell-hooks&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-473-2123-1415\/azure\/dazed-prod\/1440\/2\/1442686.jpg&#8221;] Photography Erika Kamano April\u00a0 1,\u00a0 2026 Fashion \/ Feature Fashion \/ Feature Kiko Mizuhara on slowing down, shutting up and touching grass The Japanese actress and model is the star of Cou Cou intimates\u2019 latest campaign, which is inspired by bell hooks\u2019 1996 essay Touching the Earth April\u00a0 1,\u00a0 2026 April\u00a0 1,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1859149","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1859149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1859149"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1859149\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1859149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1859149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1859149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}