{"id":1856002,"date":"2026-03-30T18:12:15","date_gmt":"2026-03-30T15:12:15","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1856002"},"modified":"2026-03-30T18:12:15","modified_gmt":"2026-03-30T15:12:15","slug":"meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1856002","title":{"rendered":"Meta is testing an Instagram Plus subscription service with exclusive features"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/KR6YffEVWp4gKhpz3y0EqA&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/ig_plus_promo__9381.jpg&#8221;]<\/p>\n<article id=\"article-87bdd034-b73b-470e-aa09-8da385e617c1\">\n<div>\n<div class=\"mx-auto flex flex-row justify-between md:px-10 md:max-w-[1220px]\">\n<div class=\"min-w-0 flex-1 self-start\" data-i13n-boundary=\"true\">\n<div>\n<div>\n<nav class=\"relative mx-4 mb-4 border-b pb-4 md:mx-0 md:mb-6 md:max-w-[750px] md:pb-6\" aria-label=\"breadcrumbs\">\n<ol class=\"no-scrollbar overflow-scroll whitespace-nowrap text-battleship\">\n<li class=\"inline\">\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 font-bold\">Social media<\/li>\n<\/ol>\n<\/nav>\n<header class=\"mb-4 px-4 md:mb-6 md:max-w-[750px] md:px-0\">\n<h1 class=\"layout-h1 my-2 font-bold leading-tight\">Meta is testing an Instagram Plus subscription service with exclusive features<\/h1>\n<h2 class=\"rightrail-h2-subheadline my-2 text-[18px] font-light leading-5 md:text-[20px]\/[28px]\">It buys longer Stories posts, rewatch stats and the ability to peek at a Story without showing up in the viewer list.<\/h2>\n<div class=\"flex-col items-start lg:flex lg:flex-row lg:items-center lg:justify-between mt-6\">\n<div class=\"relative md:mr-[10px]\">\n<div class=\"flex items-center\">\n<div class=\"flex mr-2\">\n<div class=\"shrink-0 cursor-pointer inline-block size-[42px]\"><img decoding=\"async\" alt role=\"img\" loading=\"lazy\" class=\"size-full rounded-full object-cover object-center shadow-[0_0_0_2px_#ffffff]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/eOQDk3a.ZcPrsepE4Oylww--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-\/https:\/\/o.aolcdn.com\/images\/dims?image_uri=https%3A%2F%2Fo.aolcdn.com%2Fimages%2Fdims%3Fimage_uri%3Dhttps%253A%252F%252Fs.yimg.com%252Fos%252Fcreatr-uploaded-images%252F2024-02%252F55cbf240-cb77-11ee-bbda-2ec0c01145be%26compress%3D1%26progressive%3D1%26quality%3D75%26client%3Dhawkeye%26signature%3Dab727c9e8e4e10168d96302907ce9deadba54024&amp;compress=1&amp;progressive=1&amp;quality=75&amp;client=hawkeye&amp;signature=aa31fc69a237b9561663018fc2d999c87d99b08a\"><\/div>\n<\/div>\n<div class=\"inline-block\">\n<div class=\"w-max text-[0.875rem]\/[1.25rem] font-semibold flex items-center\">\n<div class=\"flex flex-col\">\n<div class=\"flex w-max items-center\">Karissa Bell<\/div>\n<p><span class=\"font-normal sm:before:inline-block\">Senior reporter<\/span><\/div>\n<\/div>\n<div class=\"text-[0.75rem] text-dolphin dark:text-shark md:text-[0.875rem]\/[1.25rem] lg:pt-[5px]\">\n<div class=\"inline-block\"><time datetime=\"2026-03-30T18:12:15.000Z\">Mon, March 30, 2026 at 6:12 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ml-0 mt-4 flex items-center lg:ml-3 lg:mt-0\">\n<div class=\"ml-0 mr-2\">\n<div class=\"relative flex\">Add Engadget on Google<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"mx-4 md:mx-0\">\n<div class=\"grid grid-cols-[[fullbleed-start_body-start]_minmax(auto,750px)_[body-end_fullbleed-end]]\">\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative overflow-hidden fig-image-round \"><img decoding=\"async\" alt class=\"object-cover object-center\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/mR_._dUT_hyMc32e4BC9TA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD02OTk-\/https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/CQjS5yw5FSsg9GF230.ptg--~B\/aD0xMDgwO3c9MTkyMDthcHBpZD15dGFjaHlvbg--\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/ig_plus_promo__9381.jpg\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\">Promotions for Instagram Plus have been spotted in the app.<\/span><span> (Screenshot via Threads)<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:max-w-[750px] md:grid-cols-article\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Meta is testing a new subscription service for Instagram that offers users &#8220;exclusive&#8221; features like the ability to post Stories for longer than 24 hours. Screenshots promoting &#8220;Instagram Plus&#8221; have been spotted by users in the Philippines and Mexico in recent days.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">According to screenshots shared by social media consultant Matt Navarra, a subscription to Instagram Plus comes with a number of Story-focused features not otherwise available to Instagram users. This includes the ability to create multiple &#8220;audiences&#8221; for Stories posts, see info about who has rewatched your Story, search the list of people who have viewed your Story, preview Stories posts, extend Stories longer than 24 hours and create\u00a0 &#8220;spotlight&#8221; Stories. It also mentions something called \u201csuper hearts\u201d for reacting to Stories.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">A spokesperson for Meta confirmed the test to Engadget, saying that Instagram Plus is currently available in \u201ca few countries,\u201d but didn\u2019t say which. A dedicated help page on Meta&#8217;s website says that this feature is not available to everyone right now.\u201d\u00a0 The spokesperson confirmed the feature list shown below, and added that \u201cpreview\u201d would allow people to see some of another user\u2019s Story without \u201cshowing up as a viewer\u201d and that Stories posts could be extended for an additional 24 hours. \u201cOur hope from these tests is to understand what\u2019s most valuable to people in a premium feature set,\u201d the spokesperson said.<\/p>\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative\"><img decoding=\"async\" alt=\"A list of features that come with Instagram Plus subscriptions.\" loading=\"lazy\" width=\"960\" height=\"965\" class=\"fig-image-round\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/6TvyiCWbIGL8hZqYBXCYEg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2NQ--\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/ig_plus_features__7884.jpg\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\">A list of features that come with Instagram Plus subscriptions.<\/span><span> (Threads)<\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">It seems that early versions of the service are priced fairly cheaply, with the prices in the Philippines landing at 65 PHP (about $1.07 in USD) a month and in Mexico at $39 MXN (about $2.15 in USD) a month. Meta is also offering prospective users a free one-month trial of the service.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_mgb7b4ilfaiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_16gb7b4ilfaiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">The idea seems to be closely modeled after Snapchat+, which also offers bonus features to the app&#8217;s power users. Launched in 2022, the service has racked up more millions of subscribers and has become a significant driver of non-advertising revenue for the company.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Now, Meta is looking to boost its subscription revenue too.\u00a0The company said earlier this year it would test new types of subscriptions, including those focused on AI features. Elsewhere, Meta has also been pushing its Meta Verified subscriptions more aggressively. Over the last several weeks, I&#8217;ve repeatedly seen promotions for discounted Meta Verified plans with an initial one-month trial starting at $1 (the cheapest Meta Verified plans typically start at $14.99\/month). The company has also recently tested link-sharing features in Instagram captions for subscribers and limits on link-sharing on Facebook for non-subscribers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"hidden flex-none md:block ml-8\">\n<div class=\"flex size-full flex-col flex-nowrap\">\n<div class=\"flex-auto\">\n<div class=\"sticky flex flex-none\">\n<div class=\"flex\" id=\"_R_sj7b4ilfaiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<div class=\"mx-auto md:px-10 md:max-w-[1220px]\">\n<div class=\"grid grid-cols-article-mobile md:max-w-[750px] md:grid-cols-article\">\n<div class=\"no-scrollbar col-body mx-4 mb-8 mt-2.5 overflow-x-scroll whitespace-nowrap md:mx-0 md:max-w-[750px] md:overflow-x-visible\">\n<div class=\"mx-auto max-w-screen-sm\">\n<ul class=\"inline-flex text-xs md:text-sm\">\n<li class=\"mr-6\">About our ads<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"grid grid-cols-article-mobile md:max-w-[750px] md:grid-cols-article\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Meta is testing a new subscription service for Instagram that offers users &#8220;exclusive&#8221; features like the ability to post Stories for longer than 24 hours. Screenshots promoting &#8220;Instagram Plus&#8221; have been spotted by users in the Philippines and Mexico in recent days.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">According to screenshots shared by social media consultant Matt Navarra, a subscription to Instagram Plus comes with a number of Story-focused features not otherwise available to Instagram users. This includes the ability to create multiple &#8220;audiences&#8221; for Stories posts, see info about who has rewatched your Story, search the list of people who have viewed your Story, preview Stories posts, extend Stories longer than 24 hours and create\u00a0 &#8220;spotlight&#8221; Stories. It also mentions something called \u201csuper hearts\u201d for reacting to Stories.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">A spokesperson for Meta confirmed the test to Engadget, saying that Instagram Plus is currently available in \u201ca few countries,\u201d but didn\u2019t say which. A dedicated help page on Meta&#8217;s website says that this feature is not available to everyone right now.\u201d\u00a0 The spokesperson confirmed the feature list shown below, and added that \u201cpreview\u201d would allow people to see some of another user\u2019s Story without \u201cshowing up as a viewer\u201d and that Stories posts could be extended for an additional 24 hours. \u201cOur hope from these tests is to understand what\u2019s most valuable to people in a premium feature set,\u201d the spokesperson said.<\/p>\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative\"><img decoding=\"async\" alt=\"A list of features that come with Instagram Plus subscriptions.\" loading=\"lazy\" width=\"960\" height=\"965\" class=\"fig-image-round\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/6TvyiCWbIGL8hZqYBXCYEg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2NQ--\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/ig_plus_features__7884.jpg\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\">A list of features that come with Instagram Plus subscriptions.<\/span><span> (Threads)<\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">It seems that early versions of the service are priced fairly cheaply, with the prices in the Philippines landing at 65 PHP (about $1.07 in USD) a month and in Mexico at $39 MXN (about $2.15 in USD) a month. Meta is also offering prospective users a free one-month trial of the service.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_mgb7b4ilfaiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_16gb7b4ilfaiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">The idea seems to be closely modeled after Snapchat+, which also offers bonus features to the app&#8217;s power users. Launched in 2022, the service has racked up more millions of subscribers and has become a significant driver of non-advertising revenue for the company.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Now, Meta is looking to boost its subscription revenue too.\u00a0The company said earlier this year it would test new types of subscriptions, including those focused on AI features. Elsewhere, Meta has also been pushing its Meta Verified subscriptions more aggressively. Over the last several weeks, I&#8217;ve repeatedly seen promotions for discounted Meta Verified plans with an initial one-month trial starting at $1 (the cheapest Meta Verified plans typically start at $14.99\/month). The company has also recently tested link-sharing features in Instagram captions for subscribers and limits on link-sharing on Facebook for non-subscribers.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.engadget.com\/social-media\/meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features-181215180.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/KR6YffEVWp4gKhpz3y0EqA&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/ig_plus_promo__9381.jpg&#8221;] Social media Meta is testing an Instagram Plus subscription service with exclusive features It buys longer Stories posts, rewatch stats and the ability to peek at a Story without showing up in the viewer list. Karissa Bell Senior reporter Mon, March 30, 2026 at 6:12 PM UTC Add Engadget on Google Promotions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,63],"class_list":["post-1856002","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-engadget-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1856002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1856002"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1856002\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1856002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1856002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1856002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}