{"id":1849981,"date":"2026-03-16T08:22:31","date_gmt":"2026-03-16T05:22:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1849981"},"modified":"2026-03-16T08:22:31","modified_gmt":"2026-03-16T05:22:31","slug":"chupa-chups-and-bbh-london-create-an-indestructible-bulletproof-lollipop","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1849981","title":{"rendered":"Chupa Chups and BBH London Create an Indestructible Bulletproof Lollipop"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FtwChupa-Chups-Bulletproof-Material-Wrapped-Lollipop.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 16, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/16\/Chupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg\",\"alt\":\"Chupa Chups Bulletproof Material Wrapped Lollipop\",\"width\":1400,\"height\":933,\"credit\":\"Igor Golovniov\/SOPA Images\/LightRocket via Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Igor Golovniov\/Sopa Images\/Lightrocket Via Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 16, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign<\/li>\n<li>The candy brand partnered with agency BBH London to create an indestructible lollipop<\/li>\n<li>While the bulletproof version is a promotional stunt, the redesigned easy-open wrappers are rolling out now<\/li>\n<\/ul>\n<p>Chupa Chups is finally addressing its famously difficult packaging by doing the exact opposite, launching the ultra-durable Chupa Chups Impossible. Teaming up with global advertising agency BBH London, the legendary candy brand has created a limited run of 250 lollipops wrapped in genuine bulletproof materials to celebrate the arrival of its new, user-friendly wrapper design.<\/p>\n<p>Leaning fully into the cultural lore surrounding its stubborn seals, the Chupa Chups Impossible is built like tactical gear. The candy is heavily encased in multiple protective layers, starting with a base of carbon fiber. It then receives a wrapping of aramid fiber \u2014 the exact material utilized in military-grade bulletproof vests \u2014 followed by a coating of silicone carbide. To seal the impenetrable design, the entire lollipop is dipped in thick liquid rubber.\n<\/p>\n<p>According to BBH London, the final product is completely blade-proof, fire-proof, and capable of withstanding over 1,000 kilograms of pressure without showing a single crack. While this indestructible iteration is strictly a promotional endeavor limited to 250 units, it serves as a chaotic send-off for the brand\u2019s old packaging. Moving forward, the candy giant is pivoting to a vastly improved unwrapping experience.\n<\/p>\n<p>The new, easier-to-open Chupa Chups lollipops are rolling out now and are expected at retailers nationwide by the end of the year.\n<\/p>\n\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6695473\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Pop Smoke&#8217;s Family Honors Late Rapper&#8217;s Legacy With Brooklyn Coffee Shop\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Chupa Chups\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 16, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/16\/Chupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg\",\"alt\":\"Chupa Chups Bulletproof Material Wrapped Lollipop\",\"width\":1400,\"height\":933,\"credit\":\"Igor Golovniov\/SOPA Images\/LightRocket via Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Igor Golovniov\/Sopa Images\/Lightrocket Via Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 16, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign<\/li>\n<li>The candy brand partnered with agency BBH London to create an indestructible lollipop<\/li>\n<li>While the bulletproof version is a promotional stunt, the redesigned easy-open wrappers are rolling out now<\/li>\n<\/ul>\n<p>Chupa Chups is finally addressing its famously difficult packaging by doing the exact opposite, launching the ultra-durable Chupa Chups Impossible. Teaming up with global advertising agency BBH London, the legendary candy brand has created a limited run of 250 lollipops wrapped in genuine bulletproof materials to celebrate the arrival of its new, user-friendly wrapper design.<\/p>\n<p>Leaning fully into the cultural lore surrounding its stubborn seals, the Chupa Chups Impossible is built like tactical gear. The candy is heavily encased in multiple protective layers, starting with a base of carbon fiber. It then receives a wrapping of aramid fiber \u2014 the exact material utilized in military-grade bulletproof vests \u2014 followed by a coating of silicone carbide. To seal the impenetrable design, the entire lollipop is dipped in thick liquid rubber.\n<\/p>\n<p>According to BBH London, the final product is completely blade-proof, fire-proof, and capable of withstanding over 1,000 kilograms of pressure without showing a single crack. While this indestructible iteration is strictly a promotional endeavor limited to 250 units, it serves as a chaotic send-off for the brand\u2019s old packaging. Moving forward, the candy giant is pivoting to a vastly improved unwrapping experience.\n<\/p>\n<p>The new, easier-to-open Chupa Chups lollipops are rolling out now and are expected at retailers nationwide by the end of the year.\n<\/p>\n\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6695473\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Pop Smoke&#8217;s Family Honors Late Rapper&#8217;s Legacy With Brooklyn Coffee Shop\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Chupa Chups\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 16, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 16, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/16\/Chupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg\",\"alt\":\"Chupa Chups Bulletproof Material Wrapped Lollipop\",\"width\":1400,\"height\":933,\"credit\":\"Igor Golovniov\/SOPA Images\/LightRocket via Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FChupa-Chups-Bulletproof-Material-Wrapped-Lollipop-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Igor Golovniov\/Sopa Images\/Lightrocket Via Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 16, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign<\/li>\n<li>The candy brand partnered with agency BBH London to create an indestructible lollipop<\/li>\n<li>While the bulletproof version is a promotional stunt, the redesigned easy-open wrappers are rolling out now<\/li>\n<\/ul>\n<p>Chupa Chups is finally addressing its famously difficult packaging by doing the exact opposite, launching the ultra-durable Chupa Chups Impossible. Teaming up with global advertising agency BBH London, the legendary candy brand has created a limited run of 250 lollipops wrapped in genuine bulletproof materials to celebrate the arrival of its new, user-friendly wrapper design.<\/p>\n<p>Leaning fully into the cultural lore surrounding its stubborn seals, the Chupa Chups Impossible is built like tactical gear. The candy is heavily encased in multiple protective layers, starting with a base of carbon fiber. It then receives a wrapping of aramid fiber \u2014 the exact material utilized in military-grade bulletproof vests \u2014 followed by a coating of silicone carbide. To seal the impenetrable design, the entire lollipop is dipped in thick liquid rubber.\n<\/p>\n<p>According to BBH London, the final product is completely blade-proof, fire-proof, and capable of withstanding over 1,000 kilograms of pressure without showing a single crack. While this indestructible iteration is strictly a promotional endeavor limited to 250 units, it serves as a chaotic send-off for the brand\u2019s old packaging. Moving forward, the candy giant is pivoting to a vastly improved unwrapping experience.\n<\/p>\n<p>The new, easier-to-open Chupa Chups lollipops are rolling out now and are expected at retailers nationwide by the end of the year.\n<\/p>\n\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6695473\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Pop Smoke&#8217;s Family Honors Late Rapper&#8217;s Legacy With Brooklyn Coffee Shop\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Chupa Chups\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 16, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 16, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 16, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign<\/li>\n<li>The candy brand partnered with agency BBH London to create an indestructible lollipop<\/li>\n<li>While the bulletproof version is a promotional stunt, the redesigned easy-open wrappers are rolling out now<\/li>\n<\/ul>\n<p>Chupa Chups is finally addressing its famously difficult packaging by doing the exact opposite, launching the ultra-durable Chupa Chups Impossible. Teaming up with global advertising agency BBH London, the legendary candy brand has created a limited run of 250 lollipops wrapped in genuine bulletproof materials to celebrate the arrival of its new, user-friendly wrapper design.<\/p>\n<p>Leaning fully into the cultural lore surrounding its stubborn seals, the Chupa Chups Impossible is built like tactical gear. The candy is heavily encased in multiple protective layers, starting with a base of carbon fiber. It then receives a wrapping of aramid fiber \u2014 the exact material utilized in military-grade bulletproof vests \u2014 followed by a coating of silicone carbide. To seal the impenetrable design, the entire lollipop is dipped in thick liquid rubber.\n<\/p>\n<p>According to BBH London, the final product is completely blade-proof, fire-proof, and capable of withstanding over 1,000 kilograms of pressure without showing a single crack. While this indestructible iteration is strictly a promotional endeavor limited to 250 units, it serves as a chaotic send-off for the brand\u2019s old packaging. Moving forward, the candy giant is pivoting to a vastly improved unwrapping experience.\n<\/p>\n<p>The new, easier-to-open Chupa Chups lollipops are rolling out now and are expected at retailers nationwide by the end of the year.\n<\/p>\n\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Chupa Chups\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/chupa-chups-bulletproof-material-wrapped-lollipop&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F16%2FtwChupa-Chups-Bulletproof-Material-Wrapped-Lollipop.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Mar 16, 2026 1.0K Views 0\u00a0Comments Comments Save Text By Sophie Caraan Editor Assistant Thu Tran Share this article Igor Golovniov\/Sopa Images\/Lightrocket Via Getty Images Food &amp; Beverage Mar 16, 2026 1.0K Views 0\u00a0Comments Comments Save Summary Chupa Chups leans into its notoriously stubborn packaging with a new marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1849981","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1849981"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849981\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1849981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1849981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1849981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}