[analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/08\/Ai-SORA.jpg?w=1024″]<\/p>\n
\n\tIn a surprise move,\u00a0OpenAI\u00a0will shut down its Sora\u00a0AI\u00a0video app, just months after it was first launched.<\/p>\n
\n\t\u201cWe\u2019re saying goodbye to Sora. To everyone who created with Sora, shared it, and built community around it: thank you,\u201d the company said in a\u00a0statement. \u201cWhat you made with Sora mattered, and we know this news is disappointing. We\u2019ll share more soon, including timelines for the app and API and details on preserving your work.\u201d<\/p>\n
\n\tA source familiar with the matter tells\u00a0The Hollywood Reporter<\/em>\u00a0that Disney is also exiting the deal it signed with OpenAI last year, in which it pledged to invest $1 billion in the company and agreed to license some of its characters for use in Sora.<\/p>\n \n\tOpenAI, led by CEO Sam Altman, is not getting out of the AI video business (AI video is one of many tools that can take form in the ChatGPT app), of course, but it appears the standalone Sora app will be a casualty of its evolving ambitions.<\/p>\n \n\tSora\u00a0launched last fall, shocking and awing Hollywood with its free use of established intellectual property and known actors. The company\u00a0had to backtrack\u00a0a few days after it launched, giving Hollywood studios and talent more control over their IP and likenesses on the platform.<\/p>\n \n\tBut the closure of the app also raises questions for Disney, which\u00a0inked a blockbuster deal\u00a0to invest in OpenAI last December, in exchange for adding some of its characters to Sora. The goal, of course, was to integrate the tech into Disney+ itself.<\/p>\n \n\tNow the OpenAI deal is dead, though the company could ink a deal with another AI giant.<\/p>\n \n\t\u201cAs the nascent AI field advances rapidly, we respect OpenAI\u2019s decision to exit the video generation business and to shift its priorities elsewhere,\u201d a Disney spokesperson said. \u201cWe appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators.\u201d<\/p>\n \n\tHowever generative AI changes video development and production, it appears that Sora will end up as a footnote, rather than a game-changing piece of software.<\/p>\n \n\tIt also puts Google in a position of power when it comes to AI video generation, making it essentially the only player in the space with scale, though it has thus far not inked any deals with IP holders (and in fact has been facing lawsuits from some of them).<\/p>\n<\/div>\n<\/div>\n [analyse_source url=”https:\/\/www.artnews.com\/art-news\/news\/ai-video-platform-sora-shutdown-disney-deal-openai-1234779010\/”]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2024\/08\/Ai-SORA.jpg?w=1024″] In a surprise move,\u00a0OpenAI\u00a0will shut down its Sora\u00a0AI\u00a0video app, just months after it was first launched. \u201cWe\u2019re saying goodbye to Sora. To everyone who created with Sora, shared it, and built community around it: thank you,\u201d the company said in a\u00a0statement. \u201cWhat you made with Sora mattered, and we know this news […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-1849326","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1849326"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849326\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1849326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1849326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1849326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}