{"id":1849276,"date":"2026-03-23T08:00:41","date_gmt":"2026-03-23T05:00:41","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1849276"},"modified":"2026-03-23T08:00:41","modified_gmt":"2026-03-23T05:00:41","slug":"lebron-james-and-mercedes-benz-reveal-a-custom-1-of-1-maybach-s-680","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1849276","title":{"rendered":"LeBron James and Mercedes-Benz Reveal a Custom 1-of-1 Maybach S 680"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 23, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \",\"width\":1400,\"height\":933,\"credit\":\"Mercedes Maybach\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \",\"width\":1400,\"height\":933,\"credit\":\"Mercedes Maybach\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-005.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-006.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-007.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-008.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">9 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 23, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Mercedes-Maybach has officially unveiled a highly customized, 1-of-1 Maybach S 680 designed specifically for Los Angeles Lakers superstar LeBron James<\/li>\n<li>Utilizing the brand\u2019s exclusive Manufaktur to Measure program, the luxury sedan is finished in a light ivory exterior paired with a dark blue Nappa leather and Alcantara interior<\/li>\n<li>This V12-powered build is reportedly one of two exclusive S-Class models spec\u2019d by the King, with the second car slated to be revealed soon<\/li>\n<\/ul>\n<p>LeBron James is officially expanding his impressive automotive collection with a crown jewel from Mercedes-Benz. The NBA legend and the German automaker have proudly unveiled a highly customized Mercedes-Maybach S 680, completely personalized from bumper to bumper to meet the exact specifications of the Los Angeles Lakers forward.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"automotive\",\"lebron-james\",\"mercedes\",\"mercedes-maybach\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693357,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>To bring this bespoke vision to life, James worked directly through the exclusive Mercedes-Maybach Manufaktur to Measure program. For the exterior, he selected a striking, non-metallic light ivory paint finish that guarantees the limousine won\u2019t fly under the radar. Inside the cabin, the luxurious aesthetic continues with a rich dark blue interior crafted from premium Nappa leather and Alcantara. Adding a signature, highly personal touch to the build, James\u2019s iconic King\u2019s crown logo is prominently featured throughout the vehicle.\n<\/p>\n<p>Underneath the bespoke styling, the Maybach S 680 remains an absolute powerhouse. Defying industry downsizing trends, the luxury sedan boasts a massive 6.0-liter V12 engine capable of pumping out 621 horsepower and 664 pound-feet of torque. Paired with a 9G-Tronic nine-speed automatic transmission and a 4MATIC all-wheel-drive system, the heavyweight limousine can sprint from 0 to 60 mph in just 4.3 seconds. Whether he is behind the wheel or relaxing in the reclining, massaging executive rear seats, the vehicle delivers elite comfort and sports car performance.\n<\/p>\n<p>While the standard Maybach S 680 carries a starting price of $244,400 in the United States, the heavy customization on this specific build likely pushes the final price tag closer to the $300,000 mark. Notably, Mercedes-Maybach has teased that this ivory model is actually one of two exclusive S-Class vehicles spec\u2019d by James, promising to reveal the second iteration in the near future.\n<\/p>\n<p>The custom Mercedes-Maybach S 680 joins an elite garage that already features high-profile vehicles from Ferrari, Lamborghini, Rolls-Royce, and Porsche.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWGxJHWD4bq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Mercedes-Maybach (@mercedesmaybach)\n<\/p>\n<\/div>\n<\/blockquote>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWKCGhpEf0B\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by \ud83d\udc51 (@kingjames)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6694767\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Mercedes-Benz Unveils 2027 Maybach S-Class\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6695378\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Commemorates History With the LeBron 23 Elite &#8220;For the Record&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rolls-Royce Coachbuild Collection Debuts With Electric Spectre\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LeBron JamesMercedesMercedes maybach\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" 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class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-03-26T21:47:32-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 23, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n 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James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \",\"width\":1400,\"height\":933,\"credit\":\"Mercedes Maybach\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-005.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-006.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-007.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-008.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">9 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 23, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Mercedes-Maybach has officially unveiled a highly customized, 1-of-1 Maybach S 680 designed specifically for Los Angeles Lakers superstar LeBron James<\/li>\n<li>Utilizing the brand\u2019s exclusive Manufaktur to Measure program, the luxury sedan is finished in a light ivory exterior paired with a dark blue Nappa leather and Alcantara interior<\/li>\n<li>This V12-powered build is reportedly one of two exclusive S-Class models spec\u2019d by the King, with the second car slated to be revealed soon<\/li>\n<\/ul>\n<p>LeBron James is officially expanding his impressive automotive collection with a crown jewel from Mercedes-Benz. The NBA legend and the German automaker have proudly unveiled a highly customized Mercedes-Maybach S 680, completely personalized from bumper to bumper to meet the exact specifications of the Los Angeles Lakers forward.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"automotive\",\"lebron-james\",\"mercedes\",\"mercedes-maybach\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693357,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>To bring this bespoke vision to life, James worked directly through the exclusive Mercedes-Maybach Manufaktur to Measure program. For the exterior, he selected a striking, non-metallic light ivory paint finish that guarantees the limousine won\u2019t fly under the radar. Inside the cabin, the luxurious aesthetic continues with a rich dark blue interior crafted from premium Nappa leather and Alcantara. Adding a signature, highly personal touch to the build, James\u2019s iconic King\u2019s crown logo is prominently featured throughout the vehicle.\n<\/p>\n<p>Underneath the bespoke styling, the Maybach S 680 remains an absolute powerhouse. Defying industry downsizing trends, the luxury sedan boasts a massive 6.0-liter V12 engine capable of pumping out 621 horsepower and 664 pound-feet of torque. Paired with a 9G-Tronic nine-speed automatic transmission and a 4MATIC all-wheel-drive system, the heavyweight limousine can sprint from 0 to 60 mph in just 4.3 seconds. Whether he is behind the wheel or relaxing in the reclining, massaging executive rear seats, the vehicle delivers elite comfort and sports car performance.\n<\/p>\n<p>While the standard Maybach S 680 carries a starting price of $244,400 in the United States, the heavy customization on this specific build likely pushes the final price tag closer to the $300,000 mark. Notably, Mercedes-Maybach has teased that this ivory model is actually one of two exclusive S-Class vehicles spec\u2019d by James, promising to reveal the second iteration in the near future.\n<\/p>\n<p>The custom Mercedes-Maybach S 680 joins an elite garage that already features high-profile vehicles from Ferrari, Lamborghini, Rolls-Royce, and Porsche.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWGxJHWD4bq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Mercedes-Maybach (@mercedesmaybach)\n<\/p>\n<\/div>\n<\/blockquote>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWKCGhpEf0B\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by \ud83d\udc51 (@kingjames)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6694767\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Mercedes-Benz Unveils 2027 Maybach S-Class\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6695378\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Commemorates History With the LeBron 23 Elite &#8220;For the Record&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rolls-Royce Coachbuild Collection Debuts With Electric Spectre\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LeBron JamesMercedesMercedes maybach\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"lebron-james-and-mercedes-benz-reveal-a-custom-1-of-1-maybach-s-680\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"automotive\",\"lebron-james\",\"mercedes\",\"mercedes-maybach\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693357,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 23, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 23, 2026<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \",\"width\":1400,\"height\":933,\"credit\":\"Mercedes Maybach\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \",\"width\":1400,\"height\":933,\"credit\":\"Mercedes Maybach\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/23\/lebron-james-custom-mercedes-maybach-s-680-v12-009.jpg\",\"alt\":\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \",\"width\":1400,\"height\":933,\"credit\":\"Mercedes Maybach\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-005.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-006.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-007.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-008.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-009.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"LeBron James Custom Mercedes Maybach S 680 V12 i promise foundation  1 of 1 v12 \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">9 of 9<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Mercedes Maybach<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 23, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Mercedes-Maybach has officially unveiled a highly customized, 1-of-1 Maybach S 680 designed specifically for Los Angeles Lakers superstar LeBron James<\/li>\n<li>Utilizing the brand\u2019s exclusive Manufaktur to Measure program, the luxury sedan is finished in a light ivory exterior paired with a dark blue Nappa leather and Alcantara interior<\/li>\n<li>This V12-powered build is reportedly one of two exclusive S-Class models spec\u2019d by the King, with the second car slated to be revealed soon<\/li>\n<\/ul>\n<p>LeBron James is officially expanding his impressive automotive collection with a crown jewel from Mercedes-Benz. The NBA legend and the German automaker have proudly unveiled a highly customized Mercedes-Maybach S 680, completely personalized from bumper to bumper to meet the exact specifications of the Los Angeles Lakers forward.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"automotive\",\"lebron-james\",\"mercedes\",\"mercedes-maybach\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693357,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>To bring this bespoke vision to life, James worked directly through the exclusive Mercedes-Maybach Manufaktur to Measure program. For the exterior, he selected a striking, non-metallic light ivory paint finish that guarantees the limousine won\u2019t fly under the radar. Inside the cabin, the luxurious aesthetic continues with a rich dark blue interior crafted from premium Nappa leather and Alcantara. Adding a signature, highly personal touch to the build, James\u2019s iconic King\u2019s crown logo is prominently featured throughout the vehicle.\n<\/p>\n<p>Underneath the bespoke styling, the Maybach S 680 remains an absolute powerhouse. Defying industry downsizing trends, the luxury sedan boasts a massive 6.0-liter V12 engine capable of pumping out 621 horsepower and 664 pound-feet of torque. Paired with a 9G-Tronic nine-speed automatic transmission and a 4MATIC all-wheel-drive system, the heavyweight limousine can sprint from 0 to 60 mph in just 4.3 seconds. Whether he is behind the wheel or relaxing in the reclining, massaging executive rear seats, the vehicle delivers elite comfort and sports car performance.\n<\/p>\n<p>While the standard Maybach S 680 carries a starting price of $244,400 in the United States, the heavy customization on this specific build likely pushes the final price tag closer to the $300,000 mark. Notably, Mercedes-Maybach has teased that this ivory model is actually one of two exclusive S-Class vehicles spec\u2019d by James, promising to reveal the second iteration in the near future.\n<\/p>\n<p>The custom Mercedes-Maybach S 680 joins an elite garage that already features high-profile vehicles from Ferrari, Lamborghini, Rolls-Royce, and Porsche.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWGxJHWD4bq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Mercedes-Maybach (@mercedesmaybach)\n<\/p>\n<\/div>\n<\/blockquote>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWKCGhpEf0B\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by \ud83d\udc51 (@kingjames)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6694767\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Mercedes-Benz Unveils 2027 Maybach S-Class\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6695378\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Commemorates History With the LeBron 23 Elite &#8220;For the Record&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rolls-Royce Coachbuild Collection Debuts With Electric Spectre\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LeBron JamesMercedesMercedes maybach\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"lebron-james-and-mercedes-benz-reveal-a-custom-1-of-1-maybach-s-680\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"automotive\",\"lebron-james\",\"mercedes\",\"mercedes-maybach\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693357,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 23, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 23, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 23, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             16.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Mercedes-Maybach has officially unveiled a highly customized, 1-of-1 Maybach S 680 designed specifically for Los Angeles Lakers superstar LeBron James<\/li>\n<li>Utilizing the brand\u2019s exclusive Manufaktur to Measure program, the luxury sedan is finished in a light ivory exterior paired with a dark blue Nappa leather and Alcantara interior<\/li>\n<li>This V12-powered build is reportedly one of two exclusive S-Class models spec\u2019d by the King, with the second car slated to be revealed soon<\/li>\n<\/ul>\n<p>LeBron James is officially expanding his impressive automotive collection with a crown jewel from Mercedes-Benz. The NBA legend and the German automaker have proudly unveiled a highly customized Mercedes-Maybach S 680, completely personalized from bumper to bumper to meet the exact specifications of the Los Angeles Lakers forward.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"automotive\",\"lebron-james\",\"mercedes\",\"mercedes-maybach\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693357,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>To bring this bespoke vision to life, James worked directly through the exclusive Mercedes-Maybach Manufaktur to Measure program. For the exterior, he selected a striking, non-metallic light ivory paint finish that guarantees the limousine won\u2019t fly under the radar. Inside the cabin, the luxurious aesthetic continues with a rich dark blue interior crafted from premium Nappa leather and Alcantara. Adding a signature, highly personal touch to the build, James\u2019s iconic King\u2019s crown logo is prominently featured throughout the vehicle.\n<\/p>\n<p>Underneath the bespoke styling, the Maybach S 680 remains an absolute powerhouse. Defying industry downsizing trends, the luxury sedan boasts a massive 6.0-liter V12 engine capable of pumping out 621 horsepower and 664 pound-feet of torque. Paired with a 9G-Tronic nine-speed automatic transmission and a 4MATIC all-wheel-drive system, the heavyweight limousine can sprint from 0 to 60 mph in just 4.3 seconds. Whether he is behind the wheel or relaxing in the reclining, massaging executive rear seats, the vehicle delivers elite comfort and sports car performance.\n<\/p>\n<p>While the standard Maybach S 680 carries a starting price of $244,400 in the United States, the heavy customization on this specific build likely pushes the final price tag closer to the $300,000 mark. Notably, Mercedes-Maybach has teased that this ivory model is actually one of two exclusive S-Class vehicles spec\u2019d by James, promising to reveal the second iteration in the near future.\n<\/p>\n<p>The custom Mercedes-Maybach S 680 joins an elite garage that already features high-profile vehicles from Ferrari, Lamborghini, Rolls-Royce, and Porsche.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWGxJHWD4bq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Mercedes-Maybach (@mercedesmaybach)\n<\/p>\n<\/div>\n<\/blockquote>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWKCGhpEf0B\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by \ud83d\udc51 (@kingjames)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LeBron JamesMercedesMercedes maybach\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/lebron-james-and-mercedes-benz-reveal-a-custom-1-of-1-maybach-s-680&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F23%2Flebron-james-custom-mercedes-maybach-s-680-v12-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Automotive Mar 23, 2026 16.2K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article 1 of 9 Mercedes Maybach 2 of 9 Mercedes Maybach 3 of 9 Mercedes Maybach 4 of 9 Mercedes Maybach 5 of 9 Mercedes Maybach 6 of 9 Mercedes Maybach 7 of 9 Mercedes Maybach 8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1849276","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1849276"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849276\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1849276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1849276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1849276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}