{"id":1849212,"date":"2026-03-26T20:12:59","date_gmt":"2026-03-26T17:12:59","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1849212"},"modified":"2026-03-26T20:12:59","modified_gmt":"2026-03-26T17:12:59","slug":"sunski-hands-out-300-pairs-of-sunglasses-to-ski-resort-staff-at-pain-mcshlonkey-classic-at-palisades-tahoe-ca","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1849212","title":{"rendered":"Sunski Hands Out 300 Pairs of Sunglasses to Ski Resort Staff at Pain McShlonkey Classic at Palisades Tahoe, CA"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_396966\" aria-describedby=\"caption-attachment-396966\" style=\"width: 1013px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-396966 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAJ8AQMAAABUU4ICAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAElJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgCcDyTwAARM2tuEAAAAASUVORK5CYII=\" alt width=\"640\" height=\"636\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?resize=640%2C636&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?w=1013&amp;ssl=1 1013w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?resize=300%2C298&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?resize=768%2C763&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?resize=600%2C596&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?resize=100%2C100&amp;ssl=1 100w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"636\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-396966\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-test-3-2-e1774495833843.jpg?resize=640%2C636&amp;ssl=1\" alt width=\"640\" height=\"636\" data-eio=\"l\"><figcaption id=\"caption-attachment-396966\" class=\"wp-caption-text\">Sunski handed out 300 sunglasses to resort workers at Paliades Tahoe during the Pain McShlonkey event. | Image: Sunski<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-2-49842205\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-2-49842205\" data-insertion-no-dbg data-code=\"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\" data-block=\"2\"><\/div>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-1-67744217\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-1-67744217\" data-insertion-no-dbg data-code=\"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\" data-block=\"1\"><\/div>\n<p><strong>Ski resort employees at Palisades Tahoe, California, got more than just sunshine during this year\u2019s <a href=\"https:\/\/www.palisadestahoe.com\/events-and-activities\/events-calendar\/pain-mcshlonkey-classic\">Pain McShlonkey Classic<\/a>\u2014they walked away with fresh shades and a whole lot of appreciation.<\/strong><\/p>\n<p><strong>California-based eyewear company\u00a0<a href=\"https:\/\/sunski.com\/\">Sunski<\/a> showed up in force on March 21, handing out roughly 300 pairs of alpine sunglasses to on-mountain staff as part of the event\u2019s festivities.<\/strong> Set up on the KT Deck, the activation quickly became a hub for lifties, ski patrol, instructors, mechanics, groomers, and mountain hosts, all stopping by to grab a pair.<\/p>\n<ul>\n<li><strong>Related: <\/strong><a href=\"https:\/\/snowbrains.com\/sunski-alpine-sunglasses-the-new-apex-series\/\"><em><strong>Sunski Alpine Sunglasses \u2014 The New Apex Series<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p><strong>By the end of the day, it was hard to miss: the entire mountain was rocking Sunski.<\/strong><\/p>\n<p><strong>According to Sunski co-founder Michael Charley, the giveaway was all about recognizing the workers who spend long days exposed to harsh alpine conditions.<\/strong> \u201cThese are the people who are out all day in the most demanding conditions, and so I believe they deserve the best kit,\u201d he said after the event.<\/p>\n<p><strong>The turnout matched the energy.<\/strong> The Classic delivered its usual mix of retro chaos and springtime celebration, drawing a packed crowd and turning the KT Deck into a full-on party. For Sunski, it was the perfect setting\u2014not just to hand out gear, but to connect directly with the backbone of the ski industry.<\/p>\n<ul>\n<li><strong>Related: <\/strong><a href=\"https:\/\/snowbrains.com\/palisades-tahoe-ca-will-close-a-month-early-after-snowpack-crashes-to-20-of-average\/\"><strong><em>Palisades Tahoe, CA, Will Close a Month Early After Snowpack Crashes to 20% of Average<\/em><\/strong><\/a><\/li>\n<\/ul>\n<p><strong>The giveaway is just one of the many ways Sunski shows appreciation to those that help make the ski industry great.<\/strong> Under the \u201c<a href=\"http:\/\/sunski.com\/stoke\">Snow Stoke<\/a>\u201d program, the company offers <a href=\"http:\/\/sunski.com\/stoke\">pro deals<\/a> with significant discounts to mountain professionals across America. The program supports a wide range of workers, including ski patrol, guides, instructors, coaches, lift operators, mechanics, groomers, search and rescue teams, snow scientists, and avalanche safety crews\u2014essentially anyone helping keep people safe and operations running in the mountains.<\/p>\n<p><strong>The Pain McShlonkey Classic, held each year in honor of legendary skier Shane McConkey, once again blended competition with pure fun.<\/strong> Costumes, short skis, and big personalities defined the day, but behind the scenes\u2014and now very visibly on the hill\u2014were the workers who make it all happen.<\/p>\n<p><strong>This time, they left with a little extra stoke, thanks to Sunski.<\/strong><\/p>\n<figure id=\"attachment_396967\" aria-describedby=\"caption-attachment-396967\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-396967 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAIIAQMAAADE4M3VAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEBJREFUeNrtwTEBAAAAwqD1T20IX6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgNcApIgAAQhxgRwAAAAASUVORK5CYII=\" alt=\"Sunski sunglasses\" width=\"640\" height=\"520\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-event-50-2-e1774495885983.jpg?resize=640%2C520&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-event-50-2-e1774495885983.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-event-50-2-e1774495885983.jpg?resize=300%2C244&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-event-50-2-e1774495885983.jpg?resize=768%2C624&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-event-50-2-e1774495885983.jpg?resize=600%2C488&amp;ssl=1 600w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"520\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-396967\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/tahoe-event-50-2-e1774495885983.jpg?resize=640%2C520&amp;ssl=1\" alt=\"Sunski sunglasses\" width=\"640\" height=\"520\" data-eio=\"l\"><figcaption id=\"caption-attachment-396967\" class=\"wp-caption-text\">Sunski showing some love to resort workers at Paliades Tahoe during the Pain McShlonkey event. | Image: Sunski<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sunski handed out 300 sunglasses to resort workers at Paliades Tahoe during the Pain McShlonkey event. | Image: Sunski Ski resort employees at Palisades Tahoe, California, got more than just sunshine during this year\u2019s Pain McShlonkey Classic\u2014they walked away with fresh shades and a whole lot of appreciation. California-based eyewear company\u00a0Sunski showed up in force [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1849212","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1849212"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1849212\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1849212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1849212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1849212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}