{"id":1848796,"date":"2026-03-26T04:12:33","date_gmt":"2026-03-26T01:12:33","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1848796"},"modified":"2026-03-26T04:12:33","modified_gmt":"2026-03-26T01:12:33","slug":"sony-honda-mobility-officially-cancels-the-afeela-1-ev-project","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1848796","title":{"rendered":"Sony Honda Mobility Officially Cancels the AFEELA 1 EV Project"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/26\/sony-honda-afeela-1-ev-project-officially-canceled-1.jpg\",\"alt\":\"Sony Honda Mobility Afeela 1 electric vehicle project canceled following Honda EV strategy shift\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony and Honda have canceled the development and launch of their Afeela electric vehicles, including the Afeela 1 sedan and an upcoming SUV<\/li>\n<li>The decision follows Honda\u2019s recent reassessment of its EV strategy, which halted the development of the underlying platform required for the vehicles<\/li>\n<li>The Sony Honda Mobility joint venture will issue full refunds to all customers who placed reservation fees for the Afeela 1<\/li>\n<\/ul>\n<p>Sony and Honda have officially decided to pull the plug on their highly anticipated AFEELA electric vehicle project. The joint venture, known as Sony Honda Mobility (SHM), announced on March 25, 2026, that it has discontinued the development and launch of the AFEELA 1 electric sedan, as well as a planned SUV model. The high-tech EV, which was designed to integrate Sony\u2019s PlayStation capabilities and advanced entertainment features, was originally scheduled to begin customer deliveries in California by the end of the year.<\/p>\n<p>The cancellation stems from Honda\u2019s recent major reassessment of its automobile electrification strategy. Earlier in March, Honda announced the pivot, which fundamentally altered the underlying assumptions of SHM\u2019s business operations. Without the essential technologies and platform assets that Honda was supposed to provide, SHM determined that there was no longer a viable path to bring the Afeela models to production.\n<\/p>\n<p>In light of the project\u2019s demise, SHM confirmed that it will be issuing full refunds to all customers who had already paid a fee to reserve the AFEELA 1. While the electric vehicles are officially dead, Sony and Honda have stated that they will continue to discuss and evaluate the future business direction of their joint venture.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<section class=\"post-widget-sources\">\n<header>\n<h4>Sources<\/h4>\n<\/header>\n<div class=\"sources-grid\">\n<div class=\"source-item\">\n<p class=\"source-name\"><span>AFEELA<\/span><\/p>\n<p class=\"source-excerpt\">Sony Honda Mobility Inc. (\u201cSHM\u201d) today announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development.<\/p>\n<\/div>\n<div class=\"source-item\">\n<p class=\"source-name\"><span>Sony<\/span><\/p>\n<p class=\"source-excerpt\">As a result of Honda&#8217;s reassessment of its automobile electrification strategy announced on March 12, 2026, the underlying assumptions of SHM&#8217;s business operations were fundamentally altered, resulting in the discontinuation of the AFEELA 1.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6694656\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Haas F1 Debuts Godzilla Livery at 2026 Japanese Grand Prix\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rolls-Royce Coachbuild Collection Debuts With Electric Spectre\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6694767\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Mercedes-Benz Unveils 2027 Maybach S-Class\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SonyHondaAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/26\/sony-honda-afeela-1-ev-project-officially-canceled-1.jpg\",\"alt\":\"Sony Honda Mobility Afeela 1 electric vehicle project canceled following Honda EV strategy shift\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony and Honda have canceled the development and launch of their Afeela electric vehicles, including the Afeela 1 sedan and an upcoming SUV<\/li>\n<li>The decision follows Honda\u2019s recent reassessment of its EV strategy, which halted the development of the underlying platform required for the vehicles<\/li>\n<li>The Sony Honda Mobility joint venture will issue full refunds to all customers who placed reservation fees for the Afeela 1<\/li>\n<\/ul>\n<p>Sony and Honda have officially decided to pull the plug on their highly anticipated AFEELA electric vehicle project. The joint venture, known as Sony Honda Mobility (SHM), announced on March 25, 2026, that it has discontinued the development and launch of the AFEELA 1 electric sedan, as well as a planned SUV model. The high-tech EV, which was designed to integrate Sony\u2019s PlayStation capabilities and advanced entertainment features, was originally scheduled to begin customer deliveries in California by the end of the year.<\/p>\n<p>The cancellation stems from Honda\u2019s recent major reassessment of its automobile electrification strategy. Earlier in March, Honda announced the pivot, which fundamentally altered the underlying assumptions of SHM\u2019s business operations. Without the essential technologies and platform assets that Honda was supposed to provide, SHM determined that there was no longer a viable path to bring the Afeela models to production.\n<\/p>\n<p>In light of the project\u2019s demise, SHM confirmed that it will be issuing full refunds to all customers who had already paid a fee to reserve the AFEELA 1. While the electric vehicles are officially dead, Sony and Honda have stated that they will continue to discuss and evaluate the future business direction of their joint venture.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<section class=\"post-widget-sources\">\n<header>\n<h4>Sources<\/h4>\n<\/header>\n<div class=\"sources-grid\">\n<div class=\"source-item\">\n<p class=\"source-name\"><span>AFEELA<\/span><\/p>\n<p class=\"source-excerpt\">Sony Honda Mobility Inc. (\u201cSHM\u201d) today announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development.<\/p>\n<\/div>\n<div class=\"source-item\">\n<p class=\"source-name\"><span>Sony<\/span><\/p>\n<p class=\"source-excerpt\">As a result of Honda&#8217;s reassessment of its automobile electrification strategy announced on March 12, 2026, the underlying assumptions of SHM&#8217;s business operations were fundamentally altered, resulting in the discontinuation of the AFEELA 1.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6694656\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Haas F1 Debuts Godzilla Livery at 2026 Japanese Grand Prix\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rolls-Royce Coachbuild Collection Debuts With Electric Spectre\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6694767\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Mercedes-Benz Unveils 2027 Maybach S-Class\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SonyHondaAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/26\/sony-honda-afeela-1-ev-project-officially-canceled-1.jpg\",\"alt\":\"Sony Honda Mobility Afeela 1 electric vehicle project canceled following Honda EV strategy shift\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony and Honda have canceled the development and launch of their Afeela electric vehicles, including the Afeela 1 sedan and an upcoming SUV<\/li>\n<li>The decision follows Honda\u2019s recent reassessment of its EV strategy, which halted the development of the underlying platform required for the vehicles<\/li>\n<li>The Sony Honda Mobility joint venture will issue full refunds to all customers who placed reservation fees for the Afeela 1<\/li>\n<\/ul>\n<p>Sony and Honda have officially decided to pull the plug on their highly anticipated AFEELA electric vehicle project. The joint venture, known as Sony Honda Mobility (SHM), announced on March 25, 2026, that it has discontinued the development and launch of the AFEELA 1 electric sedan, as well as a planned SUV model. The high-tech EV, which was designed to integrate Sony\u2019s PlayStation capabilities and advanced entertainment features, was originally scheduled to begin customer deliveries in California by the end of the year.<\/p>\n<p>The cancellation stems from Honda\u2019s recent major reassessment of its automobile electrification strategy. Earlier in March, Honda announced the pivot, which fundamentally altered the underlying assumptions of SHM\u2019s business operations. Without the essential technologies and platform assets that Honda was supposed to provide, SHM determined that there was no longer a viable path to bring the Afeela models to production.\n<\/p>\n<p>In light of the project\u2019s demise, SHM confirmed that it will be issuing full refunds to all customers who had already paid a fee to reserve the AFEELA 1. While the electric vehicles are officially dead, Sony and Honda have stated that they will continue to discuss and evaluate the future business direction of their joint venture.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<section class=\"post-widget-sources\">\n<header>\n<h4>Sources<\/h4>\n<\/header>\n<div class=\"sources-grid\">\n<div class=\"source-item\">\n<p class=\"source-name\"><span>AFEELA<\/span><\/p>\n<p class=\"source-excerpt\">Sony Honda Mobility Inc. (\u201cSHM\u201d) today announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development.<\/p>\n<\/div>\n<div class=\"source-item\">\n<p class=\"source-name\"><span>Sony<\/span><\/p>\n<p class=\"source-excerpt\">As a result of Honda&#8217;s reassessment of its automobile electrification strategy announced on March 12, 2026, the underlying assumptions of SHM&#8217;s business operations were fundamentally altered, resulting in the discontinuation of the AFEELA 1.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6694656\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Haas F1 Debuts Godzilla Livery at 2026 Japanese Grand Prix\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rolls-Royce Coachbuild Collection Debuts With Electric Spectre\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6694767\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Mercedes-Benz Unveils 2027 Maybach S-Class\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SonyHondaAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-03-26T04:12:33Z\">15 Hrs ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             231<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>1<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony and Honda have canceled the development and launch of their Afeela electric vehicles, including the Afeela 1 sedan and an upcoming SUV<\/li>\n<li>The decision follows Honda\u2019s recent reassessment of its EV strategy, which halted the development of the underlying platform required for the vehicles<\/li>\n<li>The Sony Honda Mobility joint venture will issue full refunds to all customers who placed reservation fees for the Afeela 1<\/li>\n<\/ul>\n<p>Sony and Honda have officially decided to pull the plug on their highly anticipated AFEELA electric vehicle project. The joint venture, known as Sony Honda Mobility (SHM), announced on March 25, 2026, that it has discontinued the development and launch of the AFEELA 1 electric sedan, as well as a planned SUV model. The high-tech EV, which was designed to integrate Sony\u2019s PlayStation capabilities and advanced entertainment features, was originally scheduled to begin customer deliveries in California by the end of the year.<\/p>\n<p>The cancellation stems from Honda\u2019s recent major reassessment of its automobile electrification strategy. Earlier in March, Honda announced the pivot, which fundamentally altered the underlying assumptions of SHM\u2019s business operations. Without the essential technologies and platform assets that Honda was supposed to provide, SHM determined that there was no longer a viable path to bring the Afeela models to production.\n<\/p>\n<p>In light of the project\u2019s demise, SHM confirmed that it will be issuing full refunds to all customers who had already paid a fee to reserve the AFEELA 1. While the electric vehicles are officially dead, Sony and Honda have stated that they will continue to discuss and evaluate the future business direction of their joint venture.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>2<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SonyHondaAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<article class=\"source-item\">\n<header class=\"source-name\"><span>AFEELA<\/span><\/header>\n<h4>Discontinuation of Development and Launch of AFEELA 1 and the Second Model of AFEELA Vehicles<\/h4>\n<p class=\"source-excerpt\">Sony Honda Mobility Inc. (\u201cSHM\u201d) today announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development.<\/p>\n<\/article>\n<article class=\"source-item\">\n<header class=\"source-name\"><span>Sony<\/span><\/header>\n<h4>JOINT STATEMENT FROM SONY GROUP CORPORATION AND HONDA MOTOR CO., LTD. REGARDING THE REVIEW OF SONY HONDA MOBILITY&#8217;S BUSINESS DIRECTION<\/h4>\n<p class=\"source-excerpt\">As a result of Honda&#8217;s reassessment of its automobile electrification strategy announced on March 12, 2026, the underlying assumptions of SHM&#8217;s business operations were fundamentally altered, resulting in the discontinuation of the AFEELA 1.<\/p>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/sony-honda-afeela-1-ev-project-officially-canceled&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F26%2Fsony-honda-afeela-1-ev-project-officially-canceled-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Automotive 15 Hrs ago 231 Views 1\u00a0Comments Comments Save Sources 2Articles Editor Assistant Mai Vo Share this article Sony Honda Mobility Automotive 15 Hrs ago 231 Views 1\u00a0Comments Comments Save Summary Sony and Honda have canceled the development and launch of their Afeela electric vehicles, including the Afeela 1 sedan and an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1848796","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1848796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1848796"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1848796\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1848796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1848796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1848796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}