{"id":1848030,"date":"2026-03-26T09:30:17","date_gmt":"2026-03-26T06:30:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1848030"},"modified":"2026-03-26T09:30:17","modified_gmt":"2026-03-26T06:30:17","slug":"mlb-the-nba-and-the-battle-for-second-place-among-american-sports-leagues","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1848030","title":{"rendered":"MLB, the NBA, and the battle for second place among American sports leagues"},"content":{"rendered":"
\n

As tears dried and champagne flowed in the afterglow of Venezuela\u2019s dramatic defeat of the United States in the World Baseball Classic final, even those walking away with silver medals declared victory for the sport.<\/p>\n

Philadelphia Phillies star Bryce Harper, whose late home run helped morph the game into an instant classic, said, \u201cI thought baseball won.\u201d Team USA\u2019s youngest player, 21-year-old Boston Red Sox outfielder Roman Anthony, echoed that sentiment: \u201cThe game\u2019s in a better place than it\u2019s ever been.\u201d<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

The final was the most-watched game<\/a> in WBC history, drawing nearly 10.8 million viewers on Fox and Fox Deportes \u2014 more than doubling the viewership (4.48 million) of the 2023 final, and exceeding the seven-game average of the 2025 NBA Finals (10.2 million). Last fall, Fox recorded its highest average World Series viewership (15.7 million) since 2017, propelled by global superstar Shohei Ohtani and the dynastic Los Angeles Dodgers.<\/p>\n

As baseball stacks wins and another Opening Day dawns, a debate has resurfaced in barrooms and on social media: Has Major League Baseball overtaken the National Basketball Association as America\u2019s No. 2 league?<\/p>\n

\u201cIf you were listening to which ways the winds were blowing even a couple years ago,\u201d said Scott Rosner, who leads Columbia University\u2019s sports management program, \u201cthere really wouldn\u2019t have been a conversation.\u201d<\/p>\n

Not long ago, baseball was fading from the picture. In 2017, Kareem Abdul-Jabbar wrote<\/a>, \u201cAll signs point to the NBA replacing the NFL as the league of America\u2019s future.\u201d (Stephen A. Smith agreed<\/a>.) But in recent years the NFL has extended its lead, the NBA has lost momentum, and MLB has reestablished itself with rule changes to enliven the action on the diamond.<\/p>\n

Who\u2019s No. 2 now?<\/p>\n

That depends upon the metrics you\u2019re using. So, in an attempt to apply some level of rigor to this debate, we consulted a handful of subject matter experts, from sports economists to pollsters, and came up with categories to consider when comparing the leagues.<\/p>\n

\n

Polling<\/h2>\n

Since 1937, Gallup<\/a> has periodically asked Americans which sport is their favorite to watch. The NFL surpassed MLB in 1972. The NBA slid into second place for the first time in 1997 \u2014 the height of Michael Jordan mania. But over the past quarter-century, the NBA and MLB have yo-yoed back and forth in the poll. The only constant: falling further behind the NFL.<\/p>\n

\n .dw-dark { display: none; } .native-mobile { .dw-dark { display: none; @media (prefers-color-scheme: dark) { display: block; } } .dw-light { @media (prefers-color-scheme: dark) { display: none; } } } <\/p>\n
<\/div>\n

!function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“[id=’datawrapper-chart-DHIpt’]”);for(var t in a.data[“datawrapper-height”])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}(); <\/p>\n<\/div>\n

However, another Gallup poll asking Americans to say whether they are a fan of each sport, shows both pro baseball and pro basketball have gained fans. From 2001 to 2019, the percentage of respondents identifying as baseball fans was up from 46 to 54 percent, and those identifying as basketball fans rose from 36 percent to 44 percent.<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

There is clearer signal in 2025 polling conducted by Sports Poll \u2014 a service managed by the survey and market research firm SSRS \u2014 which showed MLB outpacing the NBA in casual fans (61 percent to 55 percent), avid fans (15 percent to 14 percent) and fans who identified that league as their favorite (9 percent to 7 percent).<\/p>\n

Each month, Sports Poll asked fans, \u201cWhich sport are you most interested in right now?\u201d The NBA only led MLB during baseball\u2019s four offseason months.<\/p>\n

By that question, \u201cMLB is pretty clearly ahead of the NBA,\u201d said Chad Menefee, executive vice president of strategic intelligence at SSRS. But there are others.<\/p>\n

\n

Social Media<\/h2>\n

Where the NBA is pretty clearly ahead: the internet.<\/p>\n

\u201cIt\u2019s night and day,\u201d Rosner said. \u201cThe NBA is on a totally different level from a social-media perspective. The currency that that has in today\u2019s world is really meaningful.\u201d<\/p>\n

\n .dw-dark { display: none; } .native-mobile { .dw-dark { display: none; @media (prefers-color-scheme: dark) { display: block; } } .dw-light { @media (prefers-color-scheme: dark) { display: none; } } } <\/p>\n
<\/div>\n

!function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“[id=’datawrapper-chart-1cAye’]”);for(var t in a.data[“datawrapper-height”])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}(); <\/p>\n<\/div>\n

The NBA is a highlights league, which play well on social media, but the growth has not happened by chance. It\u2019s been a league priority. NBA league accounts are not the only ones running laps around MLB; NBA teams and individual stars have far higher follower counts, too. The NBA has more than six times as many followers as MLB on Instagram, nearly four times as many on Twitter, and more than three times as many on YouTube. Analysis of Google Trends<\/a> shows roughly twice as many searches for \u201cNBA\u201d than \u201cMLB\u201d in an average year.<\/p>\n

The NBA maintains far greater cultural relevance. NBA stars are household names in a way MLB stars are not, even with the rise of Ohtani. Polling bears that out: While Sports Poll respondents were 4 percent more likely to say their favorite team was an MLB club than an NBA team, they were also 4 percent more likely to say their favorite athlete played in the NBA than in MLB.<\/p>\n

While MLB has made strides internationally<\/a> lately, the NBA\u2019s global growth began decades ago and has them \u201clight years ahead\u201d of the other four major U.S. sports, Rosner said, \u201cThe NBA wasn\u2019t an overnight success. That really was the byproduct of very intentional business decisions that were made over a stretch of time. You don\u2019t just flip a switch and say, \u2018We want to be more global.\u2019\u201d<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n
\n

Ratings<\/h2>\n

One obvious way to figure out which league is more popular is by simply looking at who gets more people to watch on TV. That should be easy enough.<\/p>\n

Ah well, nothing is simple enough in the media world these days.<\/p>\n

MLB, which has long relied upon strong local TV viewership figures, is coming off its best season of national viewership in a while. It averaged 1.8 million viewers per game on ESPN\u2019s \u201cSunday Night Baseball\u201d and 2.04 million on Fox. It also averaged 462,000 viewers for TBS games, up 29 percent from the previous year.<\/p>\n

The NBA is having a good year, too. It made the move to new TV partners this season, adding NBC and Amazon Prime Video as broadcasters and dropping TNT, while continuing its relationship with ESPN\/ABC. NBA games are currently averaging 1.8 million viewers across those three networks, according to SportsMediaWatch, up 16 percent from the 2024-25 season.<\/p>\n

NBA games on NBC are averaging 2.6 million viewers on average, while ESPN\/ABC games are averaging 2.06 million viewers, and streaming-only games on Amazon are averaging 1.06 million viewers.<\/p>\n

By those numbers, the NBA is winning the viewership battle of late.<\/p>\n

Yet, MLB has posted better numbers for big events in recent years. The 2025 World Series far surpassed the NBA Finals in viewership for their two respective Game 7s: Thunder-Pacers drew 16.61 million viewers, while Dodgers-Blue Jays averaged 25.98 million viewers. That was a continuation of a recent trend in viewership for the two sports, where average viewership for the World Series surged above the Finals.<\/p>\n

\n .dw-dark { display: none; } .native-mobile { .dw-dark { display: none; @media (prefers-color-scheme: dark) { display: block; } } .dw-light { @media (prefers-color-scheme: dark) { display: none; } } } <\/p>\n
<\/div>\n

!function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“[id=’datawrapper-chart-S79Cf’]”);for(var t in a.data[“datawrapper-height”])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}(); <\/p>\n<\/div>\n

Of course, there are other factors at play. The last two World Series have included the big-market Dodgers, New York Yankees and Toronto Blue Jays. The Finals, by contrast, had its smallest-market matchup ever last June<\/a>, and a brief five-game series in 2024 between the Dallas Mavericks and Boston Celtics. Short series and smaller markets make for lower ratings. That\u2019s why the 2023 World Series, between the Arizona Diamondbacks and Texas Rangers, was a viewership dud, too.<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

The title contenders change each year, as does what other competition is on TV. Certain matchups will entice more unaffiliated fans, and others more gamblers. David Carter, principal of the consultancy the Sports Business Group, said the championship viewership figures, like the other NBA-MLB comparison categories, \u201care interesting snapshots, but only snapshots.\u201d He added, \u201cAll of these are interesting data points, but it\u2019s a little bit of a fool\u2019s errand to say with absolute certainty across the board that one is more popular than the other.\u201d<\/p>\n

<\/div>\n

{“endpoint”:”https:\/\/api-prd-nyt.theathletic.com\/graphql”}<\/p>\n

\n

Media rights<\/h2>\n

As close as MLB and the NBA are in ratings, their national media-rights deals are radically different.<\/p>\n

Baseball\u2019s media situation is in flux after it was dumped by ESPN in 2024 and unexpectedly had to hit the market to find a new home for its marquee in-season package, \u201cSunday Night Baseball,\u201d as well as other nights.<\/p>\n

MLB pulls in somewhere north of $2 billion annually from its national partners. About $1.35 billion of that comes from Fox and Turner, which carry the bulk of the sport’s playoff games. The remainder comes via deals with Apple, Netflix, NBC and a reunion with ESPN, which is paying about $550 million.<\/p>\n

But the new ESPN arrangement muddies a direct comparison with another league. Besides the rights to typical national game telecasts, ESPN also acquired a slew of MLB teams\u2019 local rights, as well the league\u2019s out-of-market package, MLB.tv.<\/a><\/span><\/p>\n

No matter how it\u2019s counted, though, baseball\u2019s national haul is a far cry from the NBA\u2019s mega media-rights deals that kicked in this season. The 11-year, $77-billion collection<\/a><\/span> of deals with Amazon, ESPN and NBC surpassed expectations and made the NBA the envy of every sports league in America outside of the NFL. The heft of basketball’s national deals, Rosner said, \u201chas put them on a different plane, at least for now.\u201d<\/p>\n

The demographics of NBA viewership seem to be far more attractive to network executives than MLB\u2019s fanbase. A 2024 study<\/a> from Playfly Sports determined the NBA had \u201cthe youngest and most diverse fanbase of the four major U.S. sports,\u201d with 56 percent of the league\u2019s fans under 44 years old and 40 percent non-white. For MLB, 51 percent of fans were under 44 years old, and 33 percent were non-white.<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

\u201cWhat baseball had been experiencing for the better part of a half century, maybe more, was an aging,\u201d said Michael Leeds, an economics professor at Temple. \u201cPeople like me \u2014 old people \u2014 still enjoyed baseball, but it was not doing anything to really attract younger fans, casual fans and, to an extent, missing out on people of color.\u201d<\/p>\n

MLB has touted gains in attracting younger viewers in recent years, however.<\/p>\n

\u201cWe always look at the younger population,\u201d added Shirin Mollah, an economics professor at Loyola Marymount. \u201cAre they watching sports? What sports are they watching? How can advertising come into place where they capture the younger demographics?\u201d<\/p>\n

Demographics change slowly. A key for MLB entering its next national media rights deals \u2014\u00a0the current ones expire after the 2028 season \u2014\u00a0will be continuing to show its viewership getting younger as the game evolves.<\/p>\n

\u201cThe older the fanbase, the less monetizable it is,\u201d Carter said. \u201cBaseball has been working very hard to lower the age of its average fan, because even if they have the same number of eyeballs, the eyeballs are not equally profitable.\u201d<\/p>\n

\n

Revenue<\/h2>\n

If you ask an economist, they\u2019ll tell you the best way to distinguish which sports league is No. 2 is to observe spending.<\/p>\n

\u201cPeople reveal what something’s worth to them by what they’re willing to pay to have it,\u201d said Victor Matheson, an economics professor at Holy Cross.<\/p>\n

In 2024, MLB had $12.1 billion in total revenues<\/a>. That record high is barely half the NFL\u2019s $23 billion total revenues<\/a> from the 2024-25 fiscal year, but it is closely in line with the NBA\u2019s growth. The NBA reported about $12.8 billion in gross revenue in 2024-25, according to Sportico<\/a>, and is projected for $14.3 billion this year. Rosner, the Columbia sports management professor, said his students are always surprised about how close the revenues are between the MLB and NBA.<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

\u201cMajor League Baseball was well on its way to getting eclipsed by the NBA in terms of total revenue until they started to take some actions to make it the sport of the next generation \u2014 not the sport of my grandfather\u2019s generation,\u201d Matheson said.<\/p>\n

Generally, economists would also consult attendance as a primary indicator of league success. But that\u2019s a tricky endeavor in this case. MLB not only has twice the number of games, but its ballparks are on average twice the size of NBA arenas. Still, when comparing year-over-year attendance trends, the NBA has reported a gradual climb over the past 25 years \u2014\u00a0from a 16,864 per-game average attendance in 2000 to 18,153 in 2024-25 \u2014 while MLB has fluctuated.<\/p>\n

MLB\u2019s average attendance in 2025 (29,373) was almost identical to its 2000 average (29,377), yet in between the average attendance spiked as high as 32,696 in 2007, dropped as low as 28,203 in 2019, and has rebounded nicely since the pandemic.<\/p>\n

\n

Franchise valuations<\/h2>\n

Let\u2019s continue to follow the dollar signs. Investors are (mostly) rational, and how they spend their wealth can be an indicator of how they view the two sports.<\/p>\n

Franchise value is a valuable indicator of league health \u201cbecause it\u2019s more forward-looking\u201d than revenues, Mollah said. \u201cWith franchise values, you\u2019re looking more at the long run \u2014\u00a0the media deals coming in, the international growth potential, the pricing power, fan engagement.\u201d<\/p>\n

Right now, franchise values tell us the NBA is in a much better position than MLB. The average NBA team is valued at $5.51 billion, per Sportico<\/a>, while the average MLB team is worth $3.17 billion. The Golden State Warriors are the most valuable NBA team, at $11.33 billion, and are worth nearly $2 billion more than the Yankees. The cheapest NBA team is worth $4 billion; the cheapest MLB team is valued at $1.45 billion.<\/p>\n

\u00a0<\/p>\n

\n .dw-dark { display: none; } .native-mobile { .dw-dark { display: none; @media (prefers-color-scheme: dark) { display: block; } } .dw-light { @media (prefers-color-scheme: dark) { display: none; } } } <\/p>\n
<\/div>\n

!function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“[id=’datawrapper-chart-4ccmv’]”);for(var t in a.data[“datawrapper-height”])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}(); <\/p>\n<\/div>\n

In the past two years, the Tampa Bay Rays sold for $1.7 billion and the Baltimore Orioles for $1.725 billion, respectively. The San Diego Padres are likely to sell for more than $3.5 billion<\/a>, shattering MLB\u2019s previous record sale: Steve Cohen\u2019s $2.42 billion purchase of the New York Mets. Meanwhile, the Los Angeles Lakers sold at a $10 billion valuation, the Boston Celtics for $6.1 billion and the Portland Trailblazers for more than $4 billion.<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

\u201cAn economist would say, the proof is where your money is,\u201d Matheson said. \u201cRevealed preference tells you what\u2019s most popular. And revealed preference is: What do I do when I have money in my pocket? As of now, the NBA and MLB are pretty much tied (in revenues). Investors\u2019 money thinks that the NBA is the better long-term bet, hence higher franchise valuations.\u201d<\/p>\n

Matheson offered two reasons that leagues with similar revenues might have vastly different franchise values. The first is that investors expect revenues to grow faster in the NBA than in MLB. The second is that they are focused less on revenues than profits, and it could be that they view NBA franchises as more likely to be profitable because, beyond the booming revenues, the NBA has the cost certainty of a salary cap. MLB owners do not have that \u2014 though they are expected to again fight for it soon.<\/p>\n

While the NBA is soon expected to command record-setting expansion fees of as much as $10 billion<\/a>, MLB commissioner Rob Manfred in 2021 gave credence to the idea that about $2.2 billion could<\/a> be a reasonable figure in baseball, based on an estimate of average franchise values. Those values have only grown since then.<\/p>\n

Admittedly, expansion fees and franchise valuations aren\u2019t a clear-cut argument that the NBA is more popular than MLB. More popular among the people buying sports franchises? For sure. Among the rest of us hoi polloi? Not necessarily. Not even all economists find franchise valuations persuasive. Leeds said, \u201cI shy away from franchise valuations because, in terms of popularity, I\u2019m not sure that really captures everything.\u201d<\/p>\n

\n

Vibes<\/h2>\n

Leeds, the Temple economics professor, said he hasn\u2019t seen MLB in this position of strength in decades. Baseball is resurgent. Rule changes have sped up games. Ratings are up. Attendance is up. Ohtani and Aaron Judge are megastars in huge markets. Leeds\u2019 wife, who grew up in the former Czechoslovakia, insisted upon the couple staying up late to watch the Czechia’s WBC games.<\/p>\n

\u201cEverything is coming together beautifully for baseball,\u201d Leeds said. \u201cAnd I\u2019m afraid they\u2019re going to blow it.\u201d<\/p>\n

The greatest threat MLB\u2019s current heater is a potential work stoppage<\/a>. In The Athletic<\/em>\u2019s reader poll<\/a>, 77 percent of respondents believed MLB will miss games because of a lockout in 2027, and 67 percent indicated such a disruption would negatively impact their fandom. Yet fans bothered by the league\u2019s current competitive balance could be willing to accept a prolonged lockout if it results in the adoption of a salary cap system \u2014\u00a0a measure 68 percent of survey respondents supported<\/a>.<\/p>\n

\n
\n
\n

Advertisement<\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

The rise of the Dodgers and the way they use their financial might has deeply troubled many in other fan bases. And on the field, MLB is still plagued by high strikeout rates and low batting averages. But overall, the league has shed its reputation as a tough watch. MLB has \u201cbeen very effective at finally kind of throwing off the old school and saying, \u2018Hey, we really need to do some things to make sure this game stays relevant,\u2019\u201d Matheson said. MLB continues to tinker; the Automated Ball-Strike challenge system is the latest innovation.<\/p>\n

Now, the NBA is facing criticism for its product.<\/p>\n

Its in-season tournament has promise but hasn\u2019t been a breakout success. Action is overwhelmed by 3-pointers. Final scores can balloon into the 140s. The last minute of games can be a slog. Lately, the league has been busy with off-court hurdles: addressing tanking, investigating possible cap circumvention and dealing with a gambling scandal that has commanded more public scrutiny than MLB\u2019s own gambling scandal.<\/p>\n

While MLB has changed its rules in recent years to great success, the NBA is now trying to do the same. It has made a push to make its star players get on the court more frequently and eat at the pesky load management conundrum that drew criticism from fans and media alike. This season\u2019s All-Star Game was a success after years of trying and failing to fix it, boasting its biggest audience in 15 years (8.8 million), nearly twice as many viewers as watched last season. Foul grifting is trending down. Young stars are emerging to transition the league into a new era, even if they might not replace LeBron James and Steph Curry.<\/p>\n

Dennis Coates, a UMBC economics professor, grew up at a time when baseball was still king, and the NBA far behind in third place. He\u2019s not yet swayed by arguments about MLB\u2019s sudden resurgence \u2014 partially because some of the rule changes (like the extra-innings runner) rankle him; because his local team, the Baltimore Orioles, have underwhelmed recently; and because a fight for which league is a distant No. 2 to the NFL is admittedly trivial. But that\u2019s what makes it a great bar debate, Coates said.<\/p>\n

\u201cWell, I\u2019m not sure it\u2019s great,\u201d Coates corrected, with a laugh. \u201cIt makes for a common bar conversation about which is the more popular of these sports. The academic in me says the owners are making money hand over fist, so I don\u2019t think it makes much difference to them whether they\u2019re the most popular or the least popular.\u201d<\/p>\n

With reports from <\/em>The Athletic‘s Chad Jennings and Matt Gelb<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

As tears dried and champagne flowed in the afterglow of Venezuela\u2019s dramatic defeat of the United States in the World Baseball Classic final, even those walking away with silver medals declared victory for the sport. Philadelphia Phillies star Bryce Harper, whose late home run helped morph the game into an instant classic, said, \u201cI thought […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,241],"class_list":["post-1848030","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nytimes-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1848030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1848030"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1848030\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1848030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1848030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1848030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}