{"id":1846178,"date":"2026-03-25T14:27:31","date_gmt":"2026-03-25T11:27:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1846178"},"modified":"2026-03-25T14:27:31","modified_gmt":"2026-03-25T11:27:31","slug":"sonys-afeela-1-ev-isnt-going-on-sale-its-dead","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1846178","title":{"rendered":"Sony\u2019s Afeela 1 EV isn&#8217;t going on sale. It&#8217;s dead."},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-1.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/sony\/afeela-1\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/sony\/afeela-1\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Curtis Moldrich&#8221;,&#8221;description&#8221;:&#8221;Curtis Moldrich is CAR magazineu2019s Digital Editor and has worked for the brand for the past five years. As Digital Editor, heu2019s responsible for online strategy, including CARu2019s website, social media channels such as X (formerly Twitter) and Facebook, and he helps on wider platform strategy as CAR magazine branches out on to Apple Newsu002B, CAR VIP and other new ways to consume our content. If itu2019s online and involves CAR magazine, heu2019s got something to do with it. Curtis also contributes to the print edition of the magazine every month, sits on Bauer Media UKu2019s Diversity and Inclusion pillar group and co-founded the new automotive work experience program.nCurtis kicked off his journalism career doing freelance work for technology brands such as CNET UK and Stuff, and moved to the Telegraph technology desk after completing his degree. He did a stint as staff writer at Dennis Publishingu2019s newly-formed Alphr title, where he covered consumer technology as well as motorsports, sim-racing and car reviews.nAt CAR, Curtisu2019s main goal is to recreate and build on all the kudos, respect and authority of the print magazine across our digital platforms. Heu2019s also keen to explore the opportunities online-only storytelling brings, and wants to put the brand in front of new audiences.nWhen heu2019s not writing about F1, testing hot hatches or analysing the latest EV platform news, Curtis is also a keen gamer, and uses iRacing with a VR-enabled set-up. He also continues to write about consumer tech for our sister site, Whatu2019s The Best.nOutside of his four-wheeled work commitments, Curtis owns a new Yamaha R7, which he sometimes writes about for MCN, and often photographs along with other motoring-based content on his popular Instagram page. You can follow Curtis on Instagram or Twitter u2013 and read his latest articles in the list below. He is also running an Audi S3 long-termer, and you can read about that here.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/14235\/curtisauthor2023.jpg&#8221;,&#8221;caption&#8221;:&#8221;Curtis Moldrich&#8221;},&#8221;sameAs&#8221;:[&#8220;https:\/\/www.linkedin.com\/in\/curtismoldrich\/&#8221;,&#8221;https:\/\/x.com\/khurtizz&#8221;,&#8221;https:\/\/www.instagram.com\/khurtizz&#8221;],&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/&#8221;,&#8221;jobTitle&#8221;:&#8221;Digital Editor&#8221;,&#8221;knowsAbout&#8221;:&#8221;Automotive&#8221;,&#8221;worksFor&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;CAR magazine&#8221;}},&#8221;dateModified&#8221;:&#8221;2026-03-25T14:27:31+00:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-03-25T14:27:31+00:00&#8243;,&#8221;headline&#8221;:&#8221;Sonyu2019s Afeela 1 EV isnu0027t going on sale. Itu0027s dead.&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tSony\u2019s Afeela 1 EV isn&#8217;t going on sale. It&#8217;s dead.<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/\">Curtis Moldrich<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 14:27<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-bullets\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: true; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-1.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"SHM Afeela 1 - main\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-1.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-1.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-1.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>SHM Afeela 1 &#8211; main<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-2.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Sony\u2019s Afeela 1 EV isn't going on sale. It's dead.\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-2.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-2.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-2.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-3.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"SHM Afeela 1 - sign\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-3.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-3.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-3.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>SHM Afeela 1 &#8211; sign<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-4.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Sony\u2019s Afeela 1 EV isn't going on sale. It's dead.\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-4.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-4.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-4.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-5.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"SHM Afeela 1 - rear entertainment\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-5.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-5.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-5.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>SHM Afeela 1 &#8211; rear entertainment<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-6.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"SHM Afeela 1 - front interior\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-6.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-6.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-6.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>SHM Afeela 1 &#8211; front interior<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-7.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"SHM Afeela 1 - on stage\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-7.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-7.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-7.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>SHM Afeela 1 &#8211; on stage<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-8.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"SHM Afeela 1 - pricing\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x270\/afeela-1-fop-8.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x405\/afeela-1-fop-8.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1056x594\/afeela-1-fop-8.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>SHM Afeela 1 &#8211; pricing<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/sony\/afeela-1\/\" title=\"View all Sony Afeela 1 Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Sony Afeela 1 Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba\u00a0Afeela 1 will head to production soon<br \/>\u25ba\u00a0Available now and priced from $89,000<br \/>\u25ba\u00a0Will arrive in Japan in 2026<\/strong><\/p>\n<\/p>\n<p>For the last few years \u2013 usually at CES \u2013 Sony and Honda have shown off EVs called the Afeela 1 and Afeela 2. They even made an entirely new company; Sony Honda Mobility Inc, to make them. However, according to a new statement from SHM, the Afeela 1 project has been cancelled \u2013 as has development of the Afeela 2 SUV. <\/p>\n<p>The statement reads that the, \u2018decision comes following discussions between its parent companies, Sony Group Corporation and Honda Motor Co., Ltd.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>It\u2019s a sad end for a product that looked unlikely but genuinely interesting, but it was also rather inevitable. Honda\u2019s recent decision to severely cut back on its core, in-house EV plans meant that the SHM business case was no longer feasible \u2013 so it was only a matter of time. <\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Indeed, the statement reads: \u2018as a result of Honda\u2019s reassessment of its automobile electrification strategy announced on March 12, 2026, SHM will not be able to utilize certain technologies and assets that were originally planned to be provided by Honda at the time of SHM\u2019s initial business planning.\u2019 <\/p>\n<p>\u2018In light of this change, SHM has determined that it does not have a viable path forward to bring the Models to market as originally planned.\u2019<\/p>\n<p>The car has ben available to reserve in California for a while but those $200 feeds will be refunded in full. SHM will live on, bu tit\u2019s future is uncertainty without any products to release. <\/p>\n<p>You can read our original story \u2013 along with all its optimism \u2013 below. <\/p>\n<h2 class=\"wp-block-heading\">Afeela goes on sale<\/h2>\n<p>The Afeela 1, <a href=\"https:\/\/www.carmagazine.co.uk\/electric\/best-electric-cars-and-evs\/\">the electric saloon<\/a> from Sony and Honda\u2019s new Sony Honda Mobility brand, is finally going on sale. The car was debuted a few years ago now, but at this year\u2019s CES show in Las Vegas, the new company announced final specs, pricing and delivery details for its first EV.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>\u2018Sony Honda Mobility strives to evolve relationships with people through intelligent mobility and revolutionize the travel experience,\u2019 said\u00a0Yasuhide Mizuno, chairperson and CEO of Sony Honda Mobility at the annual technology show. \u2018We are very pleased to unveil Afeela 1, developed for the era of autonomous driving, at CES 2025. Afeela 1 can be called a buddy, combining advanced software with meticulously refined hardware.\u2019\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-8.jpg?scale=down\" alt=\"SHM Afeela 1 - pricing\" class=\"wp-image-207144\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-8.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x0\/afeela-1-fop-8.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1040x0\/afeela-1-fop-8.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Keep reading for everything you need to know about Sony\u2019s first EV.<\/p>\n<h2 class=\"wp-block-heading\">How much will it cost?\u00a0<\/h2>\n<p>The Afeela 1 will be available in two trims, with the base level Origin trim starting off at $89,900. For reference, that\u2019s a good chunk more than the entry-level Tesla Model S AWD in America, but some $5000 cheaper than what the top-of-the-line <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/tesla\/model-s-plaid\/\">Model S Plaid version<\/a> commands.\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>These cheaper Origin models will be delivered in 2027 and roll on 19-inch wheels. Just one colour will be offered: Core Black.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-7.jpg?scale=down\" alt=\"SHM Afeela 1 - on stage\" class=\"wp-image-207143\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-7.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x0\/afeela-1-fop-7.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1040x0\/afeela-1-fop-7.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>The Signature trim rises to\u00a0$102,900 (around \u00a382,000) and gets you larger 21-inch wheels, an entertainment system for rear passengers and more cameras. The Signature will be offered in\u00a0three, muted colours: Tidal Gray, Calm White, and Core Black.\u00a0<\/p>\n<p>Sony Honda Mobility is targeting a production range of around 300 miles, and when the battery does run out, customers in the States will be able to use <a href=\"https:\/\/www.carmagazine.co.uk\/electric\/charging-network\/tesla-supercharger\/\">Tesla\u2019s US Supercharger network<\/a>.\u00a0<\/p>\n<p>Order books for the Signature will open in California later this year, with deliveries expected in the second half of 2026. The cheaper Origin model will follow soon after. Japan will get its hands on the Afeela 1 in 2026 \u2013 but there\u2019s no word on Europe yet. Still, if you live in California, you can reserve one now for just $200.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-3.jpg?scale=down\" alt=\"SHM Afeela 1 - sign\" class=\"wp-image-207139\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-3.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x0\/afeela-1-fop-3.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1040x0\/afeela-1-fop-3.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<h2 class=\"wp-block-heading\">It looks like the concept!<\/h2>\n<p>It does, and that\u2019s not a good or a bad thing, as there\u2019s nothing too memorable about the Afeela 1. Instead, it\u2019s quiet and sophisticated a bit like Sony\u2019s understated audio products. It measures 4915mm in length, 1900mm in width and is 1461mm tall with a 3000 mm wheelbase. That\u2019s puts it at roughly the same size as Tesla\u2019s Model S too.\u00a0<\/p>\n<p>In person the Vision S concept felt to be a similar size, though SHM\u2019s styling made it feel a little chunkier and more upmarket. As seen on the Vision S, the Afeela 1 also benefits from screens which can provide information to the driver, or other road users depending on the situation.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-5.jpg?scale=down\" alt=\"SHM Afeela 1 - rear entertainment \" class=\"wp-image-207141\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-5.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x0\/afeela-1-fop-5.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1040x0\/afeela-1-fop-5.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<h2 class=\"wp-block-heading\">What about the tech?<\/h2>\n<p>Both models major on safety and entertainment tech, using around\u00a040 sensors to power their ADAS systems. The Afeela 1\u2019s ECU uses AI technology (of course) to more accurately run the car\u2019s numerous pre-sense systems. Gamers will also recognise the Unreal graphics engine, which the Afeela 1 uses to visualise its environment to passengers on the dash.<\/p>\n<p>As seen on the Vision S concept cars, voice control and Sony\u2019s sound expertise also play a key role in the cabin, with passengers able to enjoy\u00a0360 Spatial Sound Technology on the higher end model. A range of apps \u2013 from TikTok to Spotify \u2013 will also be offered and 70% of the interior is recycled.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Oh, and the driver will need to use a yoke steering wheel. It\u2019ll be interesting to see whether SHM has gone for a Toyota or Tesla-style approach to its steering-feel.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-6.jpg?scale=down\" alt=\"SHM Afeela 1 - front interior \" class=\"wp-image-207142\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/207132\/480x0\/afeela-1-fop-6.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/720x0\/afeela-1-fop-6.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1040x0\/afeela-1-fop-6.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<h2 class=\"wp-block-heading\">And one more thing\u2026\u00a0<\/h2>\n<p>Interestingly Sony Honda Mobility says the prices above include \u20183-year complementary subscription for certain functionality and features,\u2019 which suggests consumers will have to pay to play for features after that time. It\u2019s a decision we\u2019ve seen before, and one that even BMW has had to U-turn on with its short-lived CarPlay subscription. Let\u2019s see what happens\u2026\u00a0<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">What next? <\/h2>\n<p>Sony also revealed a SUV version of its Afeela car, so it\u2019s likely that could follow in the next few years. Like <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/xiaomi\/su7\/\">Xiaomi<\/a>, SHM will lead with a high-end saloon before a more family orientated car.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14235\/120x120\/curtisauthor2023.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/\">Curtis Moldrich<\/a><\/div>\n<div class=\"main-author-job-title\">Digital Editor<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">Curtis Moldrich is CAR magazine\u2019s Digital Editor and has worked for the brand for the past five years. He\u2019s responsible for online strategy, including CAR\u2019s website, social media channels such as X (formerly Twitter) and Facebook, and helps on wider platform strategy as CAR magazine branches out on to Apple News+ and more.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14235\/85x85\/curtisauthor2023.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/curtis-moldrich\/\">Curtis Moldrich<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">CAR&#8217;s Digital Editor, F1 and sim-racing enthusiast. Partial to clever tech and sports bikes<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/sony\/afeela-1\/\"><br \/>\n\t\t\t\t\t\t\t<span class=\"icon fi-comments\"><\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"link-text disqus-comment-count\" data-disqus-identifier=\"article-wp-207132\">Comments<\/span><br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<div id=\"commentsSection\">\n<div id=\"disqus_thread\"><\/div>\n<p>var disqus_shortname = &#8216;carmagazine&#8217;;<br \/>\nvar disqus_developer = 0;<br \/>\nvar disqus_identifier = &#8216;article-wp-207132&#8217;;<br \/>\n\t(function () {<br \/>\n\t\tvar dsq = document.createElement(&#8216;script&#8217;);<br \/>\n\t\tdsq.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\tdsq.async = true;<br \/>\n\t\tdsq.src = &#8216;http:\/\/&#8217; + disqus_shortname + &#8216;.disqus.com\/embed.js&#8217;;<br \/>\n\t\t(document.getElementsByTagName(&#8216;head&#8217;)[0] || document.getElementsByTagName(&#8216;body&#8217;)[0]).appendChild(dsq);<\/p>\n<p>\t\tvar s = document.createElement(&#8216;script&#8217;);<br \/>\n\t\ts.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\ts.async = true;<br \/>\n\t\ts.src = &#8216;http:\/\/&#8217; 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main<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-1.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-2.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-2.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-3.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">SHM Afeela 1 &#8211; sign<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-3.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-4.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-4.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-5.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">SHM Afeela 1 &#8211; rear entertainment<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-5.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-6.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">SHM Afeela 1 &#8211; front interior<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-6.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-7.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">SHM Afeela 1 &#8211; on stage<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-7.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/1752x1168\/afeela-1-fop-8.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">SHM Afeela 1 &#8211; pricing<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/207132\/79x79\/afeela-1-fop-8.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"slide-gallery__controls\">\n\t\t\t\t<span title=\"Toggle thumbnails\" class=\"slide-gallery__controls__icon fi-list-thumbnails show-for-large-up\" data-elem=\"thumbsToggle\"><\/span><br \/>\n\t\t\t\t<span title=\"Previous photo\" class=\"slide-gallery__controls__icon fi-arrow-left\" data-elem=\"prev\"><\/span><br \/>\n\t\t\t\t<span title=\"Next photo\" class=\"slide-gallery__controls__icon fi-arrow-right\" data-elem=\"next\"><\/span><br \/>\n\t\t\t\t<span title=\"Toggle caption\" class=\"slide-gallery__controls__icon fi-info\" data-elem=\"captionToggle\"><\/span><br \/>\n\t\t\t\t<span title=\"Zoom in\" class=\"slide-gallery__controls__icon fi-zoom-in\" data-elem=\"zoomIn\"><\/span><br \/>\n\t\t\t\t<span title=\"Zoom out\" class=\"slide-gallery__controls__icon fi-zoom-out\" data-elem=\"zoomOut\"><\/span><br \/>\n\t\t\t\t<span title=\"Close gallery\" class=\"slide-gallery__controls__icon fi-x hide-for-large-up\" data-elem=\"close\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t<a title=\"Close gallery\" class=\"slide-gallery__controls__icon slide-gallery__controls__icon--top-close fi-x show-for-large-up\" data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/207132\/afeela-1-fop-1.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/sony\/afeela-1\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/sony\/afeela-1\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Curtis Moldrich&#8221;,&#8221;description&#8221;:&#8221;Curtis Moldrich is CAR magazineu2019s Digital Editor and has worked for the brand for the past five years. As Digital Editor, heu2019s responsible for online strategy, including CARu2019s website, social media channels such as X (formerly Twitter) and Facebook, and he helps on wider platform strategy as CAR magazine branches out on to Apple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1846178","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1846178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1846178"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1846178\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1846178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1846178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1846178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}