{"id":1845740,"date":"2026-03-24T04:37:01","date_gmt":"2026-03-24T01:37:01","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1845740"},"modified":"2026-03-24T04:37:01","modified_gmt":"2026-03-24T01:37:01","slug":"olympic-gold-medalist-alysa-liu-is-officially-a-nike-athlete","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1845740","title":{"rendered":"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 24, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\",\"width\":1400,\"height\":933,\"credit\":\"Nike\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/olympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg\",\"alt\":\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\",\"width\":1400,\"height\":933,\"credit\":\"Nike\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 24, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nike has officially announced that 20-year-old Olympic gold medalist Alysa Liu has joined its elite global athlete roster<\/li>\n<li>The partnership is marked by a new editorial campaign showcasing Liu in highly coveted early 2026 footwear drops, including the Jacquemus Moon Shoe and the Air Max 95 \u201cNeon\u201d<\/li>\n<li>Celebrating her historic gold medal achievement, Nike is also releasing a special commemorative graphic tee and hoodie<\/li>\n<\/ul>\n<p>Alysa Liu\u2019s transition from figure skating prodigy to undeniable cultural force is officially complete. After heavily hinting at a partnership by sporting the Swoosh during her recent time in Milan, Nike has officially confirmed that the 20-year-old Olympic gold medalist is the newest addition to its elite athlete roster.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"sports\",\"nike\",\"alysa-liu\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693814,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The newly unveiled campaign highlights Liu\u2019s incredible, resilient journey\u2014from becoming a national champion at just 13 years old, to temporarily stepping away from the ice, and ultimately making a historic comeback as the first American figure skater in over two decades to secure Olympic gold. This inspirational comeback story sits at the center of her massive appeal, perfectly paired with a personality and style that deeply resonates with Gen-Z audiences. Her growing presence in music, fashion, and online culture has only amplified her influence far beyond the rink.\n<\/p>\n<p>Merging the worlds of high-performance sport and cutting-edge style, Nike\u2019s rollout features striking editorial visuals of Liu sporting some of the brand\u2019s best early 2026 silhouettes. Positioned directly at the intersection of sport and culture, the champion skater is seen effortlessly styling the classic Air Max 95 \u201cNeon,\u201d the innovative Air Liquid Max, and the highly coveted Jacquemus Moon Shoe.\n<\/p>\n<p>To properly celebrate the new signing and her monumental athletic achievement, Nike is also giving Liu her own dedicated apparel moment. Fans can soon get their hands on a commemorative capsule collection that includes a special-edition graphic tee and a hoodie heavily inspired by her Olympic gold medal run.\n<\/p>\n<p>By aligning with one of the most modern and influential athletes in winter sports, this partnership feels like a natural next step for Nike\u2019s ongoing focus on storytelling and global identity.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWOy-DSDZgX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Nike Sportswear (@nikesportswear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6693294\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Nike Astrograbber SE &#8220;Black&#8221; Transforms Into a Soccer-Inspired Silhouette\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693283\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Delivers a Stealthy Premium Update With the Air Rift Leather &#8220;Anthracite&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693284\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Prepares the Air Rift in a Playful Polka Dot Print\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeAlysa Liu\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div 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2026-03-25T02:47:51-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 24, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\",\"width\":1400,\"height\":933,\"credit\":\"Nike\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/olympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg\",\"alt\":\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\",\"width\":1400,\"height\":933,\"credit\":\"Nike\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 24, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nike has officially announced that 20-year-old Olympic gold medalist Alysa Liu has joined its elite global athlete roster<\/li>\n<li>The partnership is marked by a new editorial campaign showcasing Liu in highly coveted early 2026 footwear drops, including the Jacquemus Moon Shoe and the Air Max 95 \u201cNeon\u201d<\/li>\n<li>Celebrating her historic gold medal achievement, Nike is also releasing a special commemorative graphic tee and hoodie<\/li>\n<\/ul>\n<p>Alysa Liu\u2019s transition from figure skating prodigy to undeniable cultural force is officially complete. After heavily hinting at a partnership by sporting the Swoosh during her recent time in Milan, Nike has officially confirmed that the 20-year-old Olympic gold medalist is the newest addition to its elite athlete roster.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"sports\",\"nike\",\"alysa-liu\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693814,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The newly unveiled campaign highlights Liu\u2019s incredible, resilient journey\u2014from becoming a national champion at just 13 years old, to temporarily stepping away from the ice, and ultimately making a historic comeback as the first American figure skater in over two decades to secure Olympic gold. This inspirational comeback story sits at the center of her massive appeal, perfectly paired with a personality and style that deeply resonates with Gen-Z audiences. Her growing presence in music, fashion, and online culture has only amplified her influence far beyond the rink.\n<\/p>\n<p>Merging the worlds of high-performance sport and cutting-edge style, Nike\u2019s rollout features striking editorial visuals of Liu sporting some of the brand\u2019s best early 2026 silhouettes. Positioned directly at the intersection of sport and culture, the champion skater is seen effortlessly styling the classic Air Max 95 \u201cNeon,\u201d the innovative Air Liquid Max, and the highly coveted Jacquemus Moon Shoe.\n<\/p>\n<p>To properly celebrate the new signing and her monumental athletic achievement, Nike is also giving Liu her own dedicated apparel moment. Fans can soon get their hands on a commemorative capsule collection that includes a special-edition graphic tee and a hoodie heavily inspired by her Olympic gold medal run.\n<\/p>\n<p>By aligning with one of the most modern and influential athletes in winter sports, this partnership feels like a natural next step for Nike\u2019s ongoing focus on storytelling and global identity.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWOy-DSDZgX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Nike Sportswear (@nikesportswear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6693294\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Nike Astrograbber SE &#8220;Black&#8221; Transforms Into a Soccer-Inspired Silhouette\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693283\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Delivers a Stealthy Premium Update With the Air Rift Leather &#8220;Anthracite&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693284\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Prepares the Air Rift in a Playful Polka Dot Print\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeAlysa Liu\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"olympic-gold-medalist-alysa-liu-nike-athlete-official-announcement\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"sports\",\"nike\",\"alysa-liu\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693814,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 24, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Sports\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Mar 24, 2026<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\",\"width\":1400,\"height\":933,\"credit\":\"Nike\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Olympic Gold Medalist Alysa Liu Is Officially a Nike Athlete air liquid max jacquemus moon shoe\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Nike<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 24, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nike has officially announced that 20-year-old Olympic gold medalist Alysa Liu has joined its elite global athlete roster<\/li>\n<li>The partnership is marked by a new editorial campaign showcasing Liu in highly coveted early 2026 footwear drops, including the Jacquemus Moon Shoe and the Air Max 95 \u201cNeon\u201d<\/li>\n<li>Celebrating her historic gold medal achievement, Nike is also releasing a special commemorative graphic tee and hoodie<\/li>\n<\/ul>\n<p>Alysa Liu\u2019s transition from figure skating prodigy to undeniable cultural force is officially complete. After heavily hinting at a partnership by sporting the Swoosh during her recent time in Milan, Nike has officially confirmed that the 20-year-old Olympic gold medalist is the newest addition to its elite athlete roster.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"sports\",\"nike\",\"alysa-liu\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693814,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The newly unveiled campaign highlights Liu\u2019s incredible, resilient journey\u2014from becoming a national champion at just 13 years old, to temporarily stepping away from the ice, and ultimately making a historic comeback as the first American figure skater in over two decades to secure Olympic gold. This inspirational comeback story sits at the center of her massive appeal, perfectly paired with a personality and style that deeply resonates with Gen-Z audiences. Her growing presence in music, fashion, and online culture has only amplified her influence far beyond the rink.\n<\/p>\n<p>Merging the worlds of high-performance sport and cutting-edge style, Nike\u2019s rollout features striking editorial visuals of Liu sporting some of the brand\u2019s best early 2026 silhouettes. Positioned directly at the intersection of sport and culture, the champion skater is seen effortlessly styling the classic Air Max 95 \u201cNeon,\u201d the innovative Air Liquid Max, and the highly coveted Jacquemus Moon Shoe.\n<\/p>\n<p>To properly celebrate the new signing and her monumental athletic achievement, Nike is also giving Liu her own dedicated apparel moment. Fans can soon get their hands on a commemorative capsule collection that includes a special-edition graphic tee and a hoodie heavily inspired by her Olympic gold medal run.\n<\/p>\n<p>By aligning with one of the most modern and influential athletes in winter sports, this partnership feels like a natural next step for Nike\u2019s ongoing focus on storytelling and global identity.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWOy-DSDZgX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Nike Sportswear (@nikesportswear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6693294\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Nike Astrograbber SE &#8220;Black&#8221; Transforms Into a Soccer-Inspired Silhouette\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693283\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Delivers a Stealthy Premium Update With the Air Rift Leather &#8220;Anthracite&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693284\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Prepares the Air Rift in a Playful Polka Dot Print\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeAlysa Liu\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"olympic-gold-medalist-alysa-liu-nike-athlete-official-announcement\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"sports\",\"nike\",\"alysa-liu\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693814,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 24, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 24, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Sports<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Mar 24, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count yellow\"><br \/>\n             19.0K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nike has officially announced that 20-year-old Olympic gold medalist Alysa Liu has joined its elite global athlete roster<\/li>\n<li>The partnership is marked by a new editorial campaign showcasing Liu in highly coveted early 2026 footwear drops, including the Jacquemus Moon Shoe and the Air Max 95 \u201cNeon\u201d<\/li>\n<li>Celebrating her historic gold medal achievement, Nike is also releasing a special commemorative graphic tee and hoodie<\/li>\n<\/ul>\n<p>Alysa Liu\u2019s transition from figure skating prodigy to undeniable cultural force is officially complete. After heavily hinting at a partnership by sporting the Swoosh during her recent time in Milan, Nike has officially confirmed that the 20-year-old Olympic gold medalist is the newest addition to its elite athlete roster.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"sports\",\"nike\",\"alysa-liu\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6693814,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The newly unveiled campaign highlights Liu\u2019s incredible, resilient journey\u2014from becoming a national champion at just 13 years old, to temporarily stepping away from the ice, and ultimately making a historic comeback as the first American figure skater in over two decades to secure Olympic gold. This inspirational comeback story sits at the center of her massive appeal, perfectly paired with a personality and style that deeply resonates with Gen-Z audiences. Her growing presence in music, fashion, and online culture has only amplified her influence far beyond the rink.\n<\/p>\n<p>Merging the worlds of high-performance sport and cutting-edge style, Nike\u2019s rollout features striking editorial visuals of Liu sporting some of the brand\u2019s best early 2026 silhouettes. Positioned directly at the intersection of sport and culture, the champion skater is seen effortlessly styling the classic Air Max 95 \u201cNeon,\u201d the innovative Air Liquid Max, and the highly coveted Jacquemus Moon Shoe.\n<\/p>\n<p>To properly celebrate the new signing and her monumental athletic achievement, Nike is also giving Liu her own dedicated apparel moment. Fans can soon get their hands on a commemorative capsule collection that includes a special-edition graphic tee and a hoodie heavily inspired by her Olympic gold medal run.\n<\/p>\n<p>By aligning with one of the most modern and influential athletes in winter sports, this partnership feels like a natural next step for Nike\u2019s ongoing focus on storytelling and global identity.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWOy-DSDZgX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Nike Sportswear (@nikesportswear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeAlysa Liu\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/olympic-gold-medalist-alysa-liu-nike-athlete-official-announcement&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Folympic-gold-medalist-alysa-liu-nike-athlete-official-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Sports Mar 24, 2026 19.0K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article In this Article 1 of 4 Nike 2 of 4 Nike 3 of 4 Nike 4 of 4 Nike Sports Mar 24, 2026 19.0K Views 0\u00a0Comments Comments Save Summary Nike has officially announced that 20-year-old Olympic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1845740","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1845740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1845740"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1845740\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1845740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1845740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1845740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}