{"id":1845167,"date":"2026-03-24T10:40:27","date_gmt":"2026-03-24T07:40:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1845167"},"modified":"2026-03-24T10:40:27","modified_gmt":"2026-03-24T07:40:27","slug":"guccis-beauty-and-the-bag-campaign-stars-moss-ratajkowski","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1845167","title":{"rendered":"Gucci\u2019s \u201cBeauty and the Bag\u201d Campaign Stars Moss &amp; Ratajkowski"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-twww.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg\",\"alt\":\"Gucci Giglio &amp; 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Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg\",\"alt\":\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-3.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-4.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-5.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-6.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-7.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Gucci\u2019s \u201cBeauty and the Bag\u201d campaign stars Kate Moss and Emily Ratajkowski fronting the new Borsetto and Giglio bags<\/li>\n<li>Directed by Bardia Zeinali, the campaign film blends nostalgia, fashion heritage and modern allure<\/li>\n<\/ul>\n<p>Gucci\u2019s latest \u201cBeauty and the Bag\u201d campaign, captured by the legendary photography duo Mert and Marcus, presents a cinematic exploration of the profound, almost obsessive connection between an individual and their handbag. Starring supermodel fashion icons Kate Moss and Emily Ratajkowski, the campaign reflects the singular idea that a beloved accessory can occupy the mind completely.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Directed by Bardia Zeinali, the campaign film transitions from minimal portraits to dreamlike sequences where the monogrammed surfaces and sculptural silhouettes of the house\u2019s latest icons \u2013 the Borsetto and the Giglio \u2013 repeat in an endless, immersive loop.\n<\/p>\n<p>Represented by Ratajkowski, the Gucci Giglio \u2013 named after the lily emblem of Florence \u2013 debuted as a tribute to the house\u2019s Italian roots and a reimagined sense of \u201cmodern sprezzatura\u201d. This capacious, tote-inspired bag is crafted in varied materials, including GG canvas, blue-and-white GG denim, and dark brown leather, all finished with the signature green-and-red Web trim and a detachable internal pouch.\n<\/p>\n<p>Meanwhile, Moss fronts the Gucci Borsetto, a refined Boston-style silhouette whose name playfully merges borsa (bag) and morsetto (Horsebit). The Borsetto is defined by its elongated handles and gold-tone Horsebit hardware, available in sophisticated finishes like brown suede, buttery black leather, and vintage-inspired sand GG canvas lined with the archival Diamante motif.\n<\/p>\n<p>Check out the new campaign video below and head over to Gucci\u2019s flagship stores and official website to explore the new bag silhouettes.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWOS89ZjOU4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by GUCCI (@gucci)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6693136\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Kith Unveils \u2018The Matrix\u2019 Capsule With Digital Code Designs\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693452\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>\u00a9SAINT Mxxxxxx Taps \u2018Attack on Titan\u2019 for a Collectible Graphic Tee\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693651\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Willy Chavarria x Zara Is a Fashion Telenovela\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    GucciKate MossEmily RatajkowskiCampaigns\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<div class=\"shopping-break-container feedbreak-grid-layout\">\n<div class=\"adunit ad-shopping-break\" data-adunit=\"HBEN_SHOP_BREAK\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"us\",\"region\":\"naam\",\"subRegion\":\"\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}' data-sortable=\"false\" data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6694237\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-03-25T00:43:00-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-3.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-4.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-5.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-6.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-7.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Gucci\u2019s \u201cBeauty and the Bag\u201d campaign stars Kate Moss and Emily Ratajkowski fronting the new Borsetto and Giglio bags<\/li>\n<li>Directed by Bardia Zeinali, the campaign film blends nostalgia, fashion heritage and modern allure<\/li>\n<\/ul>\n<p>Gucci\u2019s latest \u201cBeauty and the Bag\u201d campaign, captured by the legendary photography duo Mert and Marcus, presents a cinematic exploration of the profound, almost obsessive connection between an individual and their handbag. Starring supermodel fashion icons Kate Moss and Emily Ratajkowski, the campaign reflects the singular idea that a beloved accessory can occupy the mind completely.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Directed by Bardia Zeinali, the campaign film transitions from minimal portraits to dreamlike sequences where the monogrammed surfaces and sculptural silhouettes of the house\u2019s latest icons \u2013 the Borsetto and the Giglio \u2013 repeat in an endless, immersive loop.\n<\/p>\n<p>Represented by Ratajkowski, the Gucci Giglio \u2013 named after the lily emblem of Florence \u2013 debuted as a tribute to the house\u2019s Italian roots and a reimagined sense of \u201cmodern sprezzatura\u201d. This capacious, tote-inspired bag is crafted in varied materials, including GG canvas, blue-and-white GG denim, and dark brown leather, all finished with the signature green-and-red Web trim and a detachable internal pouch.\n<\/p>\n<p>Meanwhile, Moss fronts the Gucci Borsetto, a refined Boston-style silhouette whose name playfully merges borsa (bag) and morsetto (Horsebit). The Borsetto is defined by its elongated handles and gold-tone Horsebit hardware, available in sophisticated finishes like brown suede, buttery black leather, and vintage-inspired sand GG canvas lined with the archival Diamante motif.\n<\/p>\n<p>Check out the new campaign video below and head over to Gucci\u2019s flagship stores and official website to explore the new bag silhouettes.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWOS89ZjOU4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by GUCCI (@gucci)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6693136\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Kith Unveils \u2018The Matrix\u2019 Capsule With Digital Code Designs\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693452\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>\u00a9SAINT Mxxxxxx Taps \u2018Attack on Titan\u2019 for a Collectible Graphic Tee\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693651\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Willy Chavarria x Zara Is a Fashion Telenovela\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    GucciKate MossEmily RatajkowskiCampaigns\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg\",\"alt\":\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg\",\"alt\":\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/24\/kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg\",\"alt\":\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \",\"width\":933,\"height\":1400,\"credit\":\"Gucci\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-1.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-3.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-4.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-5.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-6.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-7.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-8.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Gucci Giglio &amp; Borsetto Campaign Kate Moss Emily Ratajkowski Bardia Zeinali Mert and Marcus \"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 8<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Gucci<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Gucci\u2019s \u201cBeauty and the Bag\u201d campaign stars Kate Moss and Emily Ratajkowski fronting the new Borsetto and Giglio bags<\/li>\n<li>Directed by Bardia Zeinali, the campaign film blends nostalgia, fashion heritage and modern allure<\/li>\n<\/ul>\n<p>Gucci\u2019s latest \u201cBeauty and the Bag\u201d campaign, captured by the legendary photography duo Mert and Marcus, presents a cinematic exploration of the profound, almost obsessive connection between an individual and their handbag. Starring supermodel fashion icons Kate Moss and Emily Ratajkowski, the campaign reflects the singular idea that a beloved accessory can occupy the mind completely.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Directed by Bardia Zeinali, the campaign film transitions from minimal portraits to dreamlike sequences where the monogrammed surfaces and sculptural silhouettes of the house\u2019s latest icons \u2013 the Borsetto and the Giglio \u2013 repeat in an endless, immersive loop.\n<\/p>\n<p>Represented by Ratajkowski, the Gucci Giglio \u2013 named after the lily emblem of Florence \u2013 debuted as a tribute to the house\u2019s Italian roots and a reimagined sense of \u201cmodern sprezzatura\u201d. This capacious, tote-inspired bag is crafted in varied materials, including GG canvas, blue-and-white GG denim, and dark brown leather, all finished with the signature green-and-red Web trim and a detachable internal pouch.\n<\/p>\n<p>Meanwhile, Moss fronts the Gucci Borsetto, a refined Boston-style silhouette whose name playfully merges borsa (bag) and morsetto (Horsebit). The Borsetto is defined by its elongated handles and gold-tone Horsebit hardware, available in sophisticated finishes like brown suede, buttery black leather, and vintage-inspired sand GG canvas lined with the archival Diamante motif.\n<\/p>\n<p>Check out the new campaign video below and head over to Gucci\u2019s flagship stores and official website to explore the new bag silhouettes.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWOS89ZjOU4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by GUCCI (@gucci)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6693136\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Kith Unveils \u2018The Matrix\u2019 Capsule With Digital Code Designs\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693452\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>\u00a9SAINT Mxxxxxx Taps \u2018Attack on Titan\u2019 for a Collectible Graphic Tee\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6693651\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Willy Chavarria x Zara Is a Fashion Telenovela\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    GucciKate MossEmily RatajkowskiCampaigns\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-03-24T10:40:27Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Gucci\u2019s \u201cBeauty and the Bag\u201d campaign stars Kate Moss and Emily Ratajkowski fronting the new Borsetto and Giglio bags<\/li>\n<li>Directed by Bardia Zeinali, the campaign film blends nostalgia, fashion heritage and modern allure<\/li>\n<\/ul>\n<p>Gucci\u2019s latest \u201cBeauty and the Bag\u201d campaign, captured by the legendary photography duo Mert and Marcus, presents a cinematic exploration of the profound, almost obsessive connection between an individual and their handbag. Starring supermodel fashion icons Kate Moss and Emily Ratajkowski, the campaign reflects the singular idea that a beloved accessory can occupy the mind completely.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"fashion\",\"gucci\",\"kate-moss\",\"emily-ratajkowski\",\"campaigns\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6694237,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Directed by Bardia Zeinali, the campaign film transitions from minimal portraits to dreamlike sequences where the monogrammed surfaces and sculptural silhouettes of the house\u2019s latest icons \u2013 the Borsetto and the Giglio \u2013 repeat in an endless, immersive loop.\n<\/p>\n<p>Represented by Ratajkowski, the Gucci Giglio \u2013 named after the lily emblem of Florence \u2013 debuted as a tribute to the house\u2019s Italian roots and a reimagined sense of \u201cmodern sprezzatura\u201d. This capacious, tote-inspired bag is crafted in varied materials, including GG canvas, blue-and-white GG denim, and dark brown leather, all finished with the signature green-and-red Web trim and a detachable internal pouch.\n<\/p>\n<p>Meanwhile, Moss fronts the Gucci Borsetto, a refined Boston-style silhouette whose name playfully merges borsa (bag) and morsetto (Horsebit). The Borsetto is defined by its elongated handles and gold-tone Horsebit hardware, available in sophisticated finishes like brown suede, buttery black leather, and vintage-inspired sand GG canvas lined with the archival Diamante motif.\n<\/p>\n<p>Check out the new campaign video below and head over to Gucci\u2019s flagship stores and official website to explore the new bag silhouettes.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWOS89ZjOU4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by GUCCI (@gucci)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    GucciKate MossEmily RatajkowskiCampaigns\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F24%2Fkate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-twww.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Fashion 18 Hrs ago 2.1K Views 0\u00a0Comments Comments Save Text By Zoe Leung Editor Assistant Mai Vo Share this article In this Article 1 of 8 Gucci 2 of 8 Gucci 3 of 8 Gucci 4 of 8 Gucci 5 of 8 Gucci 6 of 8 Gucci 7 of 8 Gucci 8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1845167","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1845167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1845167"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1845167\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1845167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1845167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1845167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}