{"id":1842213,"date":"2026-03-23T14:04:10","date_gmt":"2026-03-23T11:04:10","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1842213"},"modified":"2026-03-23T14:04:10","modified_gmt":"2026-03-23T11:04:10","slug":"25-years-later-kylie-minogues-come-into-my-world-inspires-a-new-chanel-25-campaign","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1842213","title":{"rendered":"25 Years Later, Kylie Minogue\u2019s \u201cCome Into My World\u201d Inspires A New Chanel 25 Campaign"},"content":{"rendered":"<article class=\"oVA page-457469278\">\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz VnM\">\n<div class=\"s7N\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/23\/8d74cd24\/chanel_chanel-25-handbag-campaign.jpg?w=653&amp;h=364&amp;fit=crop&amp;crop=focalpoint&amp;fp-x=0.5278&amp;fp-y=0.2399&amp;dpr=2\" alt class=\"fpC zqY EdX\"><\/div>\n<p><span class=\"Vms rPb\">Craig McDean<\/span><\/div>\n<div class=\"Kbu\">\n<div class=\"rkd J1w\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc O8w\">\n<h1 class=\"aVX cPN tGQ uo1\">25 Years Later, Kylie Minogue\u2019s \u201cCome Into My World\u201d Inspires A New Chanel 25 Campaign<\/h1>\n<div class=\"r87 YVe\">\n<p>Might be time to buy a Powerball ticket with 25 on it.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI gt2\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/kevin-leblanc-308401936\">Kevin LeBlanc<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-03-23T14:04:10.323Z\">2 hours ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p><a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-jan-29-2026\" class=\"T3D\">Matthieu Blazy\u2019s Chanel<\/a> has a magical musical component that we can\u2019t help but eat up. For his debut show, it was \u201cRhythm Is A Dancer\u201d that swept us off our feet, and for the Fall\/Winter 2026 runway, \u201cJust Dance\u201d by <a href=\"https:\/\/www.nylon.com\/entertainment\/lady-gaga-north-america-dates-mayhem-ball-tour-2026\" class=\"T3D\">Lady Gaga<\/a> provided the dose of old-fashioned fun the catwalks of Paris were in need of. Now, in the latest <a href=\"https:\/\/www.nylon.com\/fashion\/jennie-chanel-25-bag-campaign\" class=\"T3D\">Chanel 25 campaign<\/a> starring <a href=\"https:\/\/www.nylon.com\/life\/every-outfit-margot-robbie-barbie-movie-press-tour-versace\" class=\"T3D\">Margot Robbie,<\/a> Chanel is paying homage to the legendary <a href=\"https:\/\/www.nylon.com\/entertainment\/kylie-minogue-christmas-album-interview\" class=\"T3D\">Kylie Minogue<\/a> and her \u201cCome Into My World\u201d music video, 25 years after its release. <\/p>\n<p>Late last year, Chanel went all-in on New York with a Michel Gondry-directed teaser for their Metiers d\u2019Art show in the city. It starred <a href=\"https:\/\/www.nylon.com\/entertainment\/rihanna-asap-rocky-relationship-timeline-from-friends-to-lovers\" class=\"T3D\">A$AP Rocky<\/a> and <a href=\"https:\/\/www.nylon.com\/beauty\/margaret-qualleys-golden-globes-hair-lana-del-rey\" class=\"T3D\">Margaret Qualley<\/a> as the tweed-clad couple of every downtown girl\u2019s dreams, and ended with them in the subway where the show took place. For the latest campaign also directed by Gondry, it\u2019s an all-Aussie affair, with longtime Chanel lady Margot Robbie showing off the cuter, smaller version of the Chanel 25 handbag in a pitch-perfect recreation of Minogue\u2019s now-infamous music video \u2014 and of course Minogue makes an appearance in the campaign video. Now we know why she was front-row at her first Chanel show in almost 20 years <a href=\"https:\/\/www.nylon.com\/fashion\/paris-fashion-week-front-row-style-fall-winter-2026\" class=\"T3D\">earlier this month<\/a>.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/23\/5a1682c5\/chanel_chanel-25-handbag-campaign.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Craig McDean<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/23\/6fc78ba3\/chanel_chanel-25-handbag-campaign.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Craig McDean<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/23\/b7e7fc95\/chanel_chanel-25-handbag-campaign.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Craig McDean<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/23\/d233d076\/chanel_chanel-25-handbag-campaign.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Craig McDean<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-457471178\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>If you\u2019re in any way familiar with Minogue, you probably know her \u201cCome Into My World\u201d music video, which features the singer stomping around Paris singing the anthem. As the video progresses, Minogue seems to duplicate until there are several Kylies strutting their stuff on the boulevards of Paris. In a bit of genius, Blazy and company at Chanel took pain-staking steps to recreate a Parisian street for Robbie to waltz around in while Minogue sings in a pink sweater and jeans. Robbie\u2019s alter egos all have different Chanel 25 bags, of course. It\u2019s a smart way to show off the color-ways without shoving it in your face, and a wonderful homage to Paris, pop music, and of course, Kylie Minogue, whose music video is widely considered one of the best of the modern pop era. <\/p>\n<div style=\"max-width:854px\" class=\"sWr iGR vrU\">\n<div>\n<div>\n<div class=\"bwd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The Chanel 25 bag was introduced last year and has found its way onto the shoulders of contemporary pop girls like <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-feb-26-2026\" class=\"T3D\">Jennie<\/a>, <a href=\"https:\/\/www.nylon.com\/fashion\/dua-lipa-oversized-accessories-trend\" class=\"T3D\">Dua Lipa<\/a>, <a href=\"https:\/\/www.nylon.com\/entertainment\/soundcheck-11-21-25-tate-mcrae-demi-lovato\" class=\"T3D\">Tate McRae<\/a>, and <a href=\"https:\/\/www.nylon.com\/entertainment\/gracie-abrams-thats-so-true-interview-tour-new-album\" class=\"T3D\">Gracie Abrams,<\/a> beloved for its many exterior pockets and sleek, slim shape that fits snugly underneath ones arm. The smaller version is a smart update for a true all-day moment, and now comes in covetable colors like a striking gold or cutesy pink. As the campaign pictures prove, it goes just as well with jeans and a tank top as it does a little black dress. The most important component, though, is strutting with Kylie Minogue in your headphones as you swing your handbag down the street.<\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M LRM\">\n<div style=\"padding-top:56.25%\" class=\"Rfb F8Y sMW\"><video controls playsinline class=\"kOK U-k\"><\/video><\/div>\n<div>\n<div class=\"Yte pt7 okb\"><figcaption class=\"rv9 TrI\"><cite class=\"hW6\">Michel Gondry<\/cite><\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Craig McDean Fashion 25 Years Later, Kylie Minogue\u2019s \u201cCome Into My World\u201d Inspires A New Chanel 25 Campaign Might be time to buy a Powerball ticket with 25 on it. by Kevin LeBlanc 2 hours ago Matthieu Blazy\u2019s Chanel has a magical musical component that we can\u2019t help but eat up. For his debut show, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1842213","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1842213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1842213"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1842213\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1842213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1842213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1842213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}