{"id":1841820,"date":"2026-03-23T12:48:00","date_gmt":"2026-03-23T09:48:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1841820"},"modified":"2026-03-23T12:48:00","modified_gmt":"2026-03-23T09:48:00","slug":"vail-resorts-opens-an-official-online-merch-store-covering-15-iconic-ski-resorts","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1841820","title":{"rendered":"Vail Resorts Opens an Official Online Merch Store Covering 15 Iconic Ski Resorts"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_396493\" aria-describedby=\"caption-attachment-396493\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396493 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Adult beanies on the Vail Resorts store\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396493 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Adult_Beanies_Group_Flatlay_r1_1287-1-2100x1400-28b37d7c-9dc1-4280-b61a-493111542d38.jpeg?resize=640%2C427&amp;ssl=1\" alt=\"Adult beanies on the Vail Resorts store\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-396493\" class=\"wp-caption-text\">Adult beanies. | Image: Vail Resorts<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-2-94743064\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-2-94743064\" data-insertion-no-dbg data-code=\"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\" data-block=\"2\"><\/div>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-1-75143007\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-1-75143007\" data-insertion-no-dbg data-code=\"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\" data-block=\"1\"><\/div>\n<ul>\n<li><em>New Vail Resorts store debuts with official branded merchandise from 15 world-class resorts, including Vail Mountain, Whistler Blackcomb, Breckenridge, and Park City Mountain.<\/em><\/li>\n<li><em>Guests can now shop merchandise from their favorite resorts year-round from anywhere in the United States.<\/em><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/snowbrains.com\/?s=vail%20resorts\">Vail Resorts<\/a> has announced a new online retail store for official resort and Epic-branded apparel and accessories.<\/strong> Available now at <a href=\"https:\/\/epicshop.com\">EpicShop.com<\/a>, guests can shop exclusive merchandise from 15 world-class resorts to stay connected to the mountains year-round.<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/how-the-epic-pass-changed-skiing-a-data-driven-history-of-vail-resorts\/\" rel=\"bookmark\">How The Epic Pass Changed Skiing: A Data Driven History of Vail Resorts<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Epic Shop features up to 40 styles per resort across 15 legendary destinations:<\/strong> Vail Mountain, Breckenridge, Park City Mountain, Beaver Creek, Keystone, Whistler Blackcomb, Heavenly, Stowe, Okemo, Northstar, Kirkwood, Stevens Pass, Crested Butte, Mount Snow, and Hunter Mountain. The collection includes apparel, headwear, drinkware, souvenirs, stickers, and more.<\/p>\n<blockquote>\n<p>\u201cOur guests have an incredible connection with the mountains they ski, ride, and\u202fenjoy in any number of ways\u2014and we want to make it easier for them to shop their favorite mountain merchandise from anywhere. Ski culture is more vibrant than ever, extending well beyond the slopes and into daily life. Whether guests want a souvenir from their first time on snow, memento from a milestone trip, or simply a way to represent their favorite resort, they can now shop official gear without waiting for their next mountain visit,\u201d Greg Sullivan, Vail Resorts Executive Vice President of Retail\/Rental, Hospitality &amp; Guest Services, said.<\/p>\n<\/blockquote>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/vail-resorts-ceo-rob-katz-opens-up-about-expensive-lift-tickets-crowding-in-wall-street-journal-interview\/\" rel=\"bookmark\">Vail Resorts CEO Rob Katz Opens Up About Expensive Lift Tickets, Crowding In Wall Street Journal Interview<\/a><\/em><\/strong><\/li>\n<\/ul>\n<figure id=\"attachment_396491\" aria-describedby=\"caption-attachment-396491\" style=\"width: 1648px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396491 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAJ2AQMAAAD1yKFkAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAEhJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPwbHVgABkHsbyQAAAABJRU5ErkJggg==\" alt=\"Vail long-sleeved t-shirt on the Vail Resorts store\" width=\"640\" height=\"630\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=640%2C630&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?w=1648&amp;ssl=1 1648w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=300%2C295&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=1200%2C1181&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=768%2C756&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=1536%2C1512&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=600%2C591&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"630\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396491 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Castlewood_M-SCREENPRINT-LOGO-LS-TEE-VL_WHITE_R1_0847_1x1-2048x2048-68deec4e-929e-4169-b4fd-075d15e4445e.jpeg?resize=640%2C630&amp;ssl=1\" alt=\"Vail long-sleeved t-shirt on the Vail Resorts store\" width=\"640\" height=\"630\" data-eio=\"l\"><figcaption id=\"caption-attachment-396491\" class=\"wp-caption-text\">Vail long-sleeved t-shirt. | Image: Vail Resorts<\/figcaption><\/figure>\n<p><strong>The launch collection is only the start.<\/strong> Epic Shop will continue to expand with more resorts and fresh collections coming next season. As Epic Shop evolves, guests can also look forward to co-branded collaborations and exclusive limited-edition pieces designed to bring mountain style into everyday life.<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/vail-resorts-scraps-50-my-epic-gear-membership-fee-and-rolls-premium-rentals-out-to-everyone\/\" rel=\"bookmark\">Vail Resorts Scraps $50 My Epic Gear Membership Fee and Rolls Premium Rentals Out to Everyone<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Shipping is available across the United States, with plans to expand internationally in the future.<\/strong> Explore the launch collection now at <a href=\"https:\/\/epicshop.com\">EpicShop.com<\/a>\u00a0or through any of the 15 resort websites. 2026-27 Epic Passes are now available at <a href=\"http:\/\/epicpass.com\">EpicPass.com<\/a>.<\/p>\n<p><strong>The launch of Epic Shop is the latest in a series of guest-friendly moves from Vail Resorts since <a href=\"https:\/\/snowbrains.com\/rob-katz-returns-as-vail-resorts-ceo-in-surprise-leadership-shake-up\/\">Rob Katz returned as CEO<\/a> in 2025 to reinvigorate the company\u2019s direction.<\/strong> Katz described the current winter as the <a href=\"https:\/\/snowbrains.com\/vail-resorts-profits-fall-as-poor-snowfall-puts-damper-on-2025-26-season\/\">most challenging the Rockies have seen in over 30 years<\/a>, and despite quarterly net income falling 14.1% and skier visits declining 12.5% year-on-year, the company has pushed ahead with a string of pro-guest initiatives. Vail Resorts <a href=\"https:\/\/snowbrains.com\/vail-resorts-scraps-50-my-epic-gear-membership-fee-and-rolls-premium-rentals-out-to-everyone\/\">scrapped the $50 My Epic Gear membership fee<\/a> and began rolling premium rental features out to all skiers and riders as part of a multi-year effort to transform the gear rental experience, while <a href=\"https:\/\/snowbrains.com\/epic-pass-lowers-prices-for-gen-z-to-make-hitting-the-slopes-easier-for-young-skiers-and-snowboarders\/\">Epic Pass pricing was also adjusted<\/a> to make skiing more accessible to younger riders.<\/p>\n<figure id=\"attachment_396490\" aria-describedby=\"caption-attachment-396490\" style=\"width: 1758px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396490 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAACaAQMAAAAD0Wu0AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAACNJREFUaN7twTEBAAAAwqD1T20KP6AAAAAAAAAAAAAAAABeBjC6AAG3uF+kAAAAAElFTkSuQmCC\" alt=\"Trail signs.\" width=\"640\" height=\"154\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=640%2C154&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?w=1758&amp;ssl=1 1758w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=1200%2C288&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=768%2C184&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=1536%2C369&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=600%2C144&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"154\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396490 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/Custom_CLOUD-9-TRAIL-SIGN-VL_MULTI_R1_3219_1x1-2048x2048-043f51e5-d376-42bc-9bef-718c476e616a.jpeg?resize=640%2C154&amp;ssl=1\" alt=\"Trail signs.\" width=\"640\" height=\"154\" data-eio=\"l\"><figcaption id=\"caption-attachment-396490\" class=\"wp-caption-text\">Trail signs. | Image: Vail Resorts<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-3-27602011\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-3-27602011\" data-insertion-no-dbg 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lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAJFAQMAAAB3JtRnAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAERJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgZLfVAAGyxp2gAAAAAElFTkSuQmCC\" alt=\"Park City mug.\" width=\"640\" height=\"581\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/AF_MUG-REPEAT-GONDOLA-PC_RED_r1_1760-2100x1400-98edb44a-c734-497e-b48a-4f9b49b26a3e.jpeg?resize=640%2C581&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/AF_MUG-REPEAT-GONDOLA-PC_RED_r1_1760-2100x1400-98edb44a-c734-497e-b48a-4f9b49b26a3e.jpeg?w=718&amp;ssl=1 718w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/AF_MUG-REPEAT-GONDOLA-PC_RED_r1_1760-2100x1400-98edb44a-c734-497e-b48a-4f9b49b26a3e.jpeg?resize=300%2C272&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/AF_MUG-REPEAT-GONDOLA-PC_RED_r1_1760-2100x1400-98edb44a-c734-497e-b48a-4f9b49b26a3e.jpeg?resize=600%2C545&amp;ssl=1 600w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"581\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396492 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/AF_MUG-REPEAT-GONDOLA-PC_RED_r1_1760-2100x1400-98edb44a-c734-497e-b48a-4f9b49b26a3e.jpeg?resize=640%2C581&amp;ssl=1\" alt=\"Park City mug.\" width=\"640\" height=\"581\" data-eio=\"l\"><figcaption id=\"caption-attachment-396492\" class=\"wp-caption-text\">Park City mug. | Image: Vail Resorts<\/figcaption><\/figure>\n<figure id=\"attachment_396494\" aria-describedby=\"caption-attachment-396494\" style=\"width: 1786px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396494 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAADfAQMAAABcRPBrAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAACZJREFUeNrtwQEBAAAAgJD+r+4ICgAAAAAAAAAAAAAAAAAAAAAAGkaPAAFZFh\/mAAAAAElFTkSuQmCC\" alt=\"Trucker hats on the Vail Resorts store\" width=\"640\" height=\"223\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/5-Panel_Trucker-Hat_Group_r1_1259-2100x1400-dcb58ee3-855a-4de5-ba0b-d472ddc2c636.jpeg?resize=640%2C223&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/5-Panel_Trucker-Hat_Group_r1_1259-2100x1400-dcb58ee3-855a-4de5-ba0b-d472ddc2c636.jpeg?w=1786&amp;ssl=1 1786w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/5-Panel_Trucker-Hat_Group_r1_1259-2100x1400-dcb58ee3-855a-4de5-ba0b-d472ddc2c636.jpeg?resize=300%2C104&amp;ssl=1 300w, 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data-eio-rheight=\"223\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-396494 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/5-Panel_Trucker-Hat_Group_r1_1259-2100x1400-dcb58ee3-855a-4de5-ba0b-d472ddc2c636.jpeg?resize=640%2C223&amp;ssl=1\" alt=\"Trucker hats on the Vail Resorts store\" width=\"640\" height=\"223\" data-eio=\"l\"><figcaption id=\"caption-attachment-396494\" class=\"wp-caption-text\">Trucker hats. | Image: Vail Resorts<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adult beanies. | Image: Vail Resorts New Vail Resorts store debuts with official branded merchandise from 15 world-class resorts, including Vail Mountain, Whistler Blackcomb, Breckenridge, and Park City Mountain. Guests can now shop merchandise from their favorite resorts year-round from anywhere in the United States. Vail Resorts has announced a new online retail store for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1841820","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1841820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1841820"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1841820\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1841820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1841820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1841820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}