Un produs alimentar inovator, dezvoltat la Timi\u0219oara prin colaborarea dintre mediul academic \u0219i industrie, ajunge pe pia\u021b\u0103: compania Pronat S.R.L., \u00een parteneriat cu Universitatea de \u0218tiin\u021bele Vie\u021bii \u201eRegele Mihai I\u201d din Timi\u0219oara (USVT), prin Facultatea de Inginerie Alimentar\u0103, a lansat \u00een data de 21 martie 2026, Vurger Protein Mix, un premix vegetal conceput ca o solu\u021bie modern\u0103 pentru consumatorii care caut\u0103 alternative s\u0103n\u0103toase \u0219i sustenabile la produsele din carne. <\/strong><\/p>\nProdusul a fost dezvoltat \u00een cadrul programului european EIT Food RIS Consumer Engagement Labs (CEL-2025), iar lansarea oficial\u0103 a avut loc la Reciproc Cafe, \u00een prezen\u021ba reprezentan\u021bilor mediului academic, a exper\u021bilor \u00een nutri\u021bie, a partenerilor din industrie \u0219i a comunit\u0103\u021bii locale.<\/p>\n
Vurger Protein Mix reprezint\u0103 rezultatul unui parteneriat strategic \u00eentre mediul academic \u0219i cel economic, care valorific\u0103 expertiza \u0219tiin\u021bific\u0103 a USVT \u0219i capacitatea de inovare \u0219i distribu\u021bie a companiei Pronat. Produsul a fost dezvoltat sub coordonarea dr. ing. Delia-Gabriela Dumbrav\u0103, \u00een cadrul Facult\u0103\u021bii de Inginerie Alimentar\u0103, fiind un exemplu concret de transfer tehnologic de la cercetare la pia\u021b\u0103, sus\u021binut de programul european EIT Food.<\/p>\n
Elementul care diferen\u021biaz\u0103 acest produs pe pia\u021ba alternativelor vegetale este metodologia de co-creare, prin care consumatorii au fost implica\u021bi direct \u00een procesul de dezvoltare. Prin sesiuni de testare \u0219i feedback, re\u021beta a fost optimizat\u0103 pentru a r\u0103spunde a\u0219tept\u0103rilor reale ale utilizatorilor, rezult\u00e2nd un produs vegetal, organic, de tip \u201eclean-label\u201d, f\u0103r\u0103 aditivi chimici, care \u00eembin\u0103 calitatea nutri\u021bional\u0103 cu gustul \u0219i accesibilitatea.
\n\u201eAm dorit s\u0103 dezvolt\u0103m un produs care s\u0103 \u00eembine rigoarea \u0219tiin\u021bific\u0103 cu a\u0219tept\u0103rile reale ale consumatorilor, iar implicarea acestora \u00een procesul de co-creare a fost esen\u021bial\u0103 pentru ob\u021binerea unui rezultat echilibrat, at\u00e2t din punct de vedere nutri\u021bional, c\u00e2t \u0219i senzorial\u201d, a declarat dr. ing. Delia-Gabriela Dumbrav\u0103.<\/p>\n
Pronat S.R.L. se afirm\u0103 ca una dintre companiile rom\u00e2ne\u0219ti care demonstreaz\u0103 c\u0103 inova\u021bia alimentar\u0103 poate fi construit\u0103 pe baza cercet\u0103rii autohtone, valorific\u00e2nd \u00een mod activ expertiza universitar\u0103 \u00een dezvoltarea de produse competitive. Prin colaborarea cu USVT, compania contribuie la consolidarea unui model de dezvoltare bazat pe transfer tehnologic, \u00een care rezultatele cercet\u0103rii sunt transformate \u00een solu\u021bii concrete pentru consumatori \u0219i pia\u021b\u0103.<\/p>\n
\u201eInova\u021bia face parte din ADN-ul Pronat. Vurger Protein Mix r\u0103spunde cerin\u021belor actuale ale consumatorilor prin versatilitate, profil nutri\u021bional echilibrat \u0219i accesibilitate\u201d, a declarat Emanuel Popa, administratorul companiei, \u00een timp ce Mihaela Ve\u021ban, pre\u0219edinta Asocia\u021biei CRIES, a eviden\u021biat rolul educa\u021biei \u00een formarea unui consum responsabil \u0219i importan\u021ba ini\u021biativelor locale \u00een promovarea sustenabilit\u0103\u021bii.<\/p>\n
Versatilitatea produsului a fost demonstrat\u0103 \u00een cadrul unei sesiuni de live cooking sus\u021binute de echipa GreenAware, care a eviden\u021biat u\u0219urin\u021ba \u00een utilizare \u0219i adaptabilitatea Vurger Protein Mix \u00eentr-o varietate de preparate, de la burgeri vegetali la re\u021bete complexe. Textura sa u\u0219or modelabil\u0103 \u0219i timpul redus de preparare \u00eel transform\u0103 \u00eentr-o solu\u021bie practic\u0103 pentru consumatorii care doresc s\u0103 reduc\u0103 aportul de proteine de origine animal\u0103 f\u0103r\u0103 a face compromisuri \u00een ceea ce prive\u0219te gustul.<\/p>\n
Prin aceast\u0103 lansare, Timi\u0219oara \u00ee\u0219i consolideaz\u0103 statutul de centru emergent de inova\u021bie \u00een industria alimentar\u0103, demonstr\u00e2nd c\u0103 parteneriatele dintre universit\u0103\u021bi \u0219i companii pot genera produse competitive, aliniate tendin\u021belor europene privind alimenta\u021bia s\u0103n\u0103toas\u0103 \u0219i sustenabil\u0103. Vurger Protein Mix nu este doar un produs nou pe pia\u021b\u0103, ci un exemplu concret c\u0103 viitorul alimenta\u021biei se construie\u0219te prin colaborare \u00eentre cercetare, industrie \u0219i consumatori.<\/p>\n
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[analyse_image type=”featured” src=”https:\/\/gazetadinvest.ro\/wp-content\/uploads\/2026\/03\/vurger2.jpg”] Un produs alimentar inovator, dezvoltat la Timi\u0219oara prin colaborarea dintre mediul academic \u0219i industrie, ajunge pe pia\u021b\u0103: compania Pronat S.R.L., \u00een parteneriat cu Universitatea de \u0218tiin\u021bele Vie\u021bii \u201eRegele Mihai I\u201d din Timi\u0219oara (USVT), prin Facultatea de Inginerie Alimentar\u0103, a lansat \u00een data de 21 martie 2026, Vurger Protein Mix, un premix vegetal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,203],"class_list":["post-1840590","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-gazetadinvest-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1840590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1840590"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1840590\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1840590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1840590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1840590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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