{"id":1840179,"date":"2026-03-18T06:23:03","date_gmt":"2026-03-18T03:23:03","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1840179"},"modified":"2026-03-18T06:23:03","modified_gmt":"2026-03-18T03:23:03","slug":"sony-honda-mobility-tags-hajime-sorayama-and-matt-copson-for-afeela-1-art-cars","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1840179","title":{"rendered":"Sony Honda Mobility Tags Hajime Sorayama and Matt Copson for AFEELA 1 Art Cars"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Ftwsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 18, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/18\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg\",\"alt\":\"Sony Honda Afeela 1 art cars by Hajime Sorayama and Matt Copson with chrome and reflective wraps on display\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/18\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg\",\"alt\":\"Sony Honda Afeela 1 art cars by Hajime Sorayama and Matt Copson with chrome and reflective wraps on display\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 2<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 2<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 18, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony Honda Mobility reveals two new AFEELA 1 art cars designed with prominent artists<\/li>\n<li>A Tokyo exhibition showcases an AFEELA tuned by Hajime Sorayama alongside limited apparel<\/li>\n<li>A separate art car by Matt Copson featuring reflective material debuted at Frieze Los Angeles<\/li>\n<\/ul>\n<p>In the wake of Honda canceling three upcoming EV projects, Sony Honda Mobility (SHM) has unveiled two new art cars based on its AFEELA 1 model. Scheduled to launch later this year with a starting price of $89,900 USD, the AFEELA 1 is currently the centerpiece of new creative collaborations aimed at generating excitement around the brand\u2019s interactive capabilities.<\/p>\n<p>The first vehicle, created with renowned Japanese illustrator Hajime Sorayama, was presented at a museum in Tokyo celebrating his work. The \u201cAFEELA prototype tuned up by Hajime Sorayama\u201d is described as embodying the concepts of light, transparency, and reflection. The model features a chrome wrap, deep tinted windows, gray tires, blue lights, and a distinct moir\u00e9 effect on the wheels. Additionally, SHM launched its first apparel item, a limited-edition silkscreen t-shirt, to commemorate the Tokyo event.\n<\/p>\n<p>A second AFEELA art car was developed with artist and director Matt Copson and displayed at Frieze Los Angeles. This vehicle is wrapped in a reflective material similar to that used on emergency signage, giving it the appearance of being covered in glow-in-the-dark silly string. Accompanied by limited-edition tote bags, the Matt Copson collaboration will make its next appearance at Frieze New York in May.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6692334\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Factor Bikes and Bugatti Unveil the $23,599 USD Bugatti Factor ONE Aero Road Bike\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6692465\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Meta Keeps &#8216;Horizon Worlds&#8217; VR Alive, Shifts Focus to Mobile\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hajime SorayamaFrieze Los AngelesMatt CopsonAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 18, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/18\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg\",\"alt\":\"Sony Honda Afeela 1 art cars by Hajime Sorayama and Matt Copson with chrome and reflective wraps on display\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/18\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg\",\"alt\":\"Sony Honda Afeela 1 art cars by Hajime Sorayama and Matt Copson with chrome and reflective wraps on display\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 2<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 2<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 18, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony Honda Mobility reveals two new AFEELA 1 art cars designed with prominent artists<\/li>\n<li>A Tokyo exhibition showcases an AFEELA tuned by Hajime Sorayama alongside limited apparel<\/li>\n<li>A separate art car by Matt Copson featuring reflective material debuted at Frieze Los Angeles<\/li>\n<\/ul>\n<p>In the wake of Honda canceling three upcoming EV projects, Sony Honda Mobility (SHM) has unveiled two new art cars based on its AFEELA 1 model. Scheduled to launch later this year with a starting price of $89,900 USD, the AFEELA 1 is currently the centerpiece of new creative collaborations aimed at generating excitement around the brand\u2019s interactive capabilities.<\/p>\n<p>The first vehicle, created with renowned Japanese illustrator Hajime Sorayama, was presented at a museum in Tokyo celebrating his work. The \u201cAFEELA prototype tuned up by Hajime Sorayama\u201d is described as embodying the concepts of light, transparency, and reflection. The model features a chrome wrap, deep tinted windows, gray tires, blue lights, and a distinct moir\u00e9 effect on the wheels. Additionally, SHM launched its first apparel item, a limited-edition silkscreen t-shirt, to commemorate the Tokyo event.\n<\/p>\n<p>A second AFEELA art car was developed with artist and director Matt Copson and displayed at Frieze Los Angeles. This vehicle is wrapped in a reflective material similar to that used on emergency signage, giving it the appearance of being covered in glow-in-the-dark silly string. Accompanied by limited-edition tote bags, the Matt Copson collaboration will make its next appearance at Frieze New York in May.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6692334\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Factor Bikes and Bugatti Unveil the $23,599 USD Bugatti Factor ONE Aero Road Bike\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6692465\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Meta Keeps &#8216;Horizon Worlds&#8217; VR Alive, Shifts Focus to Mobile\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hajime SorayamaFrieze Los AngelesMatt CopsonAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 18, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Mar 18, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/18\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg\",\"alt\":\"Sony Honda Afeela 1 art cars by Hajime Sorayama and Matt Copson with chrome and reflective wraps on display\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/03\/18\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg\",\"alt\":\"Sony Honda Afeela 1 art cars by Hajime Sorayama and Matt Copson with chrome and reflective wraps on display\",\"width\":1400,\"height\":933,\"credit\":\"Sony Honda Mobility\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 2<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Fsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 2<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Sony Honda Mobility<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 18, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony Honda Mobility reveals two new AFEELA 1 art cars designed with prominent artists<\/li>\n<li>A Tokyo exhibition showcases an AFEELA tuned by Hajime Sorayama alongside limited apparel<\/li>\n<li>A separate art car by Matt Copson featuring reflective material debuted at Frieze Los Angeles<\/li>\n<\/ul>\n<p>In the wake of Honda canceling three upcoming EV projects, Sony Honda Mobility (SHM) has unveiled two new art cars based on its AFEELA 1 model. Scheduled to launch later this year with a starting price of $89,900 USD, the AFEELA 1 is currently the centerpiece of new creative collaborations aimed at generating excitement around the brand\u2019s interactive capabilities.<\/p>\n<p>The first vehicle, created with renowned Japanese illustrator Hajime Sorayama, was presented at a museum in Tokyo celebrating his work. The \u201cAFEELA prototype tuned up by Hajime Sorayama\u201d is described as embodying the concepts of light, transparency, and reflection. The model features a chrome wrap, deep tinted windows, gray tires, blue lights, and a distinct moir\u00e9 effect on the wheels. Additionally, SHM launched its first apparel item, a limited-edition silkscreen t-shirt, to commemorate the Tokyo event.\n<\/p>\n<p>A second AFEELA art car was developed with artist and director Matt Copson and displayed at Frieze Los Angeles. This vehicle is wrapped in a reflective material similar to that used on emergency signage, giving it the appearance of being covered in glow-in-the-dark silly string. Accompanied by limited-edition tote bags, the Matt Copson collaboration will make its next appearance at Frieze New York in May.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6692334\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Factor Bikes and Bugatti Unveil the $23,599 USD Bugatti Factor ONE Aero Road Bike\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6692465\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Meta Keeps &#8216;Horizon Worlds&#8217; VR Alive, Shifts Focus to Mobile\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hajime SorayamaFrieze Los AngelesMatt CopsonAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 18, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 18, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Mar 18, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Sony Honda Mobility reveals two new AFEELA 1 art cars designed with prominent artists<\/li>\n<li>A Tokyo exhibition showcases an AFEELA tuned by Hajime Sorayama alongside limited apparel<\/li>\n<li>A separate art car by Matt Copson featuring reflective material debuted at Frieze Los Angeles<\/li>\n<\/ul>\n<p>In the wake of Honda canceling three upcoming EV projects, Sony Honda Mobility (SHM) has unveiled two new art cars based on its AFEELA 1 model. Scheduled to launch later this year with a starting price of $89,900 USD, the AFEELA 1 is currently the centerpiece of new creative collaborations aimed at generating excitement around the brand\u2019s interactive capabilities.<\/p>\n<p>The first vehicle, created with renowned Japanese illustrator Hajime Sorayama, was presented at a museum in Tokyo celebrating his work. The \u201cAFEELA prototype tuned up by Hajime Sorayama\u201d is described as embodying the concepts of light, transparency, and reflection. The model features a chrome wrap, deep tinted windows, gray tires, blue lights, and a distinct moir\u00e9 effect on the wheels. Additionally, SHM launched its first apparel item, a limited-edition silkscreen t-shirt, to commemorate the Tokyo event.\n<\/p>\n<p>A second AFEELA art car was developed with artist and director Matt Copson and displayed at Frieze Los Angeles. This vehicle is wrapped in a reflective material similar to that used on emergency signage, giving it the appearance of being covered in glow-in-the-dark silly string. Accompanied by limited-edition tote bags, the Matt Copson collaboration will make its next appearance at Frieze New York in May.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>0<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hajime SorayamaFrieze Los AngelesMatt CopsonAFEELA 1Sony Honda Mobility\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/3\/sony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F18%2Ftwsony-honda-afeela-1-art-cars-spotlight-sorayama-and-copson-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Automotive Mar 18, 2026 1.2K Views 0\u00a0Comments Comments Save Sources 0Articles Share this article 1 of 2 Sony Honda Mobility 2 of 2 Sony Honda Mobility Automotive Mar 18, 2026 1.2K Views 0\u00a0Comments Comments Save Summary Sony Honda Mobility reveals two new AFEELA 1 art cars designed with prominent artists A Tokyo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1840179","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1840179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1840179"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1840179\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1840179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1840179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1840179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}