{"id":1837057,"date":"2026-03-20T15:14:00","date_gmt":"2026-03-20T12:14:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1837057"},"modified":"2026-03-20T15:14:00","modified_gmt":"2026-03-20T12:14:00","slug":"is-a24s-the-drama-hoodie-the-new-marty-supreme-jacket","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1837057","title":{"rendered":"Is A24\u2019s The Drama hoodie the new Marty Supreme jacket?"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1080\/0-367-1080-720\/azure\/dazed-prod\/1440\/2\/1442144.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69947\/1\/is-a24s-the-drama-hoodie-the-new-marty-supreme-jacket\" data-article-id=\"69947\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"A24&#039;s The Drama merch\" class=\"img\" height=\"1440\" src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1440\/2\/1442144.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">A24<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-20T15:14:00+00:00\" class=\"timestamp\" title=\"20 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><\/div>\n<h1 class=\"title\"><span>Is A24\u2019s The Drama hoodie the new Marty <span class=\"nowrap\">Supreme jacket?<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Has movie merch officially replaced band t-shirts? Plus all the fashion news you missed <span class=\"nowrap\">this week<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-20T15:14:00+00:00\" class=\"timestamp\" title=\"20 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-20T15:14:00+00:00\" class=\"timestamp\" title=\"20 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-5-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Zendaya&#8217;s bridal press <span class=\"nowrap\">tour looks<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/0\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at The Drama LA premiere\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1440\/2\/1442139.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/1\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya attending Jimmy Kimmel Live!\" class=\"img\" height=\"1428\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2143-1428\/azure\/dazed-prod\/1440\/2\/1442140.jpg\" width=\"2143\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/2\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya attending Jimmy Kimmel Live!\" class=\"img\" height=\"1428\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2143-1428\/azure\/dazed-prod\/1440\/2\/1442141.jpg\" width=\"2143\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/3\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at the ESSENCE Awards\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1440\/2\/1442142.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/4\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at the Louis Vuitton AW26 show\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1440\/2\/1442143.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 5 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Wedding season is fast approaching and no one knows it better than <\/span><a href=\"https:\/\/www.dazeddigital.com\/zendaya\"><span>Zendaya<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/robert-pattinson\"><span>Robert Pattinson<\/span><\/a><span> and A24. Together, they make the perfect trio, and next month sees their film, <\/span><em><span>The Drama, <\/span><\/em><span>land in cinemas. Based around a happily engaged couple whose relationship is turned upside down when one of them reveals a secret, the movie\u2019s press tour has been suitably wedding-themed.\u00a0<\/span><\/p>\n<p><span>On the red carpet, Zendaya has opted for bridalwear \u2013 she rewore the pearlescent <\/span><a href=\"https:\/\/www.dazeddigital.com\/vivienne-westwood\"><span>Vivienne Westwood<\/span><\/a><span> gown that she originally wore to the 2015 Oscars, and hinted at an upcoming Harris Reed bridal range with a white, lace suit based on one worn by Prince. The Westwood gown ticks off \u2018Something Old\u2019, Harris Reed\u2019s new line could be \u2018Something New\u2019, and last week she wore a vintage one-shouldered Cach\u00e8 dress, worn previously by Carrie Bradshaw and Whitney Houston, giving her \u2018Something Borrowed\u2019. To top it all off, she wore a sheer blue <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36097\/11\/mcqueen-ss26\"><span>McQueen SS26<\/span><\/a><span> dress on <\/span><em><span>Jimmy Kimmel Live!<\/span><\/em><span> \u2013 her \u2018Something Blue\u2019.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"a5e3893c-5549-4aee-85a7-b41300f35483\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442138.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at The Drama&#039;s LA premiere\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442138.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Zendaya at The Drama&#8217;s <span class=\"nowrap\">LA premiere<\/span><\/span><span class=\"credit\">Photo by <span class=\"nowrap\">Kayla Oaddams\/WireImage<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>But beyond the red carpet, the actress also decided to crash several Vegas weddings last weekend, surprising newlyweds at \u2018The Drama Wedding Chapel\u2019, which came complete with its <\/span><a href=\"https:\/\/thedramaweddingchapel.com\/\"><span>own website<\/span><\/a><span> where couples could register. At the chapel, guests also discovered a fresh range of <\/span><em><span>The Drama <\/span><\/em><span>merchandise; hoodies featuring Zendaya and R-Patz\u2019 faces, swirly font and wedding bells. Alana Haim DJed the event. On Instagram, A24 posted that the hoodie had been \u201cupdated with new legally approved design\u201d, since the original version included an image of Pattinson as Edward Cullen \u2013 a picture initially used for <\/span><em><span>Twilight <\/span><\/em><span>merch. The company also stated that the merch would be available for online purchase very soon.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Of course, fashionable merchandise is no new foray for the film production company. Last year, <a href=\"https:\/\/www.dazeddigital.com\/timothee-chalamet\">Timoth\u00e9e Chalamet\u2019s<\/a><em>Marty Supreme <\/em>jacket quickly became one of the biggest fashion moments of 2025 \u2013 you could even buy <em>Marty Supreme <\/em>ping pong tables and equipment. But before A24 began releasing its own merch independently, back in 2018, the company joined forces with streetwear brand Online Ceramics for a collab to promote <em>Hereditary. <\/em>The success of the collection meant that several horror movie x Online Ceramics drops followed that: <em>Midsommar, Love Lies Bleeding, Talk To Me, Pearl <\/em>and <em>X <\/em>to name a few. They all sold-out before you had time to load the webpage.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>In recent years, press tours have taken on a whole new meaning, and fashion has become a major part of that. Even <\/span><a href=\"https:\/\/www.dazeddigital.com\/balenciaga\"><span>Balenciaga\u2019s latest collection<\/span><\/a><span> was in partnership with <\/span><em><span>Euphoria <\/span><\/em><span>creator Sam Levinson. Whether <\/span><em><span>The Drama\u2019s <\/span><\/em><span>hoodies and t-shirts will have the same impact as the <\/span><em><span>Marty Supreme <\/span><\/em><span>jacket<\/span><em><span>, <\/span><\/em><span>only time will tell. However, it definitely speaks to the film industry\u2019s ongoing obsession with infiltrating fashion. We used to wear our favourite bands on t-shirts, now we wear our favourite movies. But will <\/span><em><span>The Drama <\/span><\/em><span>be one of them?\u00a0<\/span><\/p>\n<p><em><span>Scroll down for everything else you missed this week in fashion.\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1><span>SWAROVSKI HEADS TO \u2018ARIANA\u2019S GARDEN\u2019<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"af8dc8c4-1c80-4e90-866e-b41300c1bed8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1208\/azure\/dazed-prod\/1440\/2\/1442091.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.41\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ariana Grande x Swarovski \" class=\"img\" height=\"859\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442091.jpg\" width=\"1208\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Ariana Grande <span class=\"nowrap\">x Swarovski<\/span><\/span><span class=\"credit\">Photography Mert <span class=\"nowrap\">and Marcus<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Following the success of their collaborations in 2025, global ambassador and pop superstar <\/span><a href=\"https:\/\/www.dazeddigital.com\/ariana-grande\"><span>Ariana Grande<\/span><\/a><span> has reunited with <\/span><a href=\"https:\/\/www.dazeddigital.com\/swarovski\"><span>Swarovski<\/span><\/a><span> for their sophomore collection. Launched with a campaign captured by Mert and Marcus, the new drop takes inspiration from \u2018Ariana\u2019s Garden\u2019, with 29 pieces featuring dragonflies, flowers and butterflies. See <\/span><a href=\"https:\/\/www.swarovski.com\/en_GB-GB\/\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<h1><span>MM6 GETS A SUPREME MAKEOVER\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ce4094a4-92bd-467d-b27d-b41300c3f786\" data-src=\"https:\/\/images-prod.dazeddigital.com\/956\/azure\/dazed-prod\/1440\/2\/1442092.png\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MM6 x Supreme\" class=\"img\" height=\"1434\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442092.png\" width=\"956\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">MM6 x Supreme<\/span><span class=\"credit\">Courtesy of MM6<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Maison <\/span><a href=\"https:\/\/www.dazeddigital.com\/maison-martin-margiela\"><span>Margiela\u2019s<\/span><\/a><span> diffusion line MM6 has teamed up with <\/span><a href=\"https:\/\/www.dazeddigital.com\/supreme\"><span>Supreme<\/span><\/a><span> for a brand new collection. Within it, you\u2019ll find all the usual suspects: bomber jackets, trucker jackets, hoodies, sweatpants, you name it. The more surprising addition are the boxing gloves \u2013 now you can sport the hottest collabs in the ring. See <\/span><a href=\"https:\/\/www.maisonmargiela.com\/en-us\/mm6-Supreme.html\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>PRADA RE-NYLON LAUNCHES NEW CAMPAIGN<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"c3691a74-912b-4f7e-9442-b41300c62c53\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442093.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Prada Re-Nylon\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442093.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Prada Re-Nylon<\/span><span class=\"credit\">Courtesy of Prada<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/prada\"><span>Prada<\/span><\/a><span> has launched the latest installment of its Re-Nylon line, a project propelled by sustainability, using regenerated nylon yarn from recycled plastic waste. The campaign is fronted by Prada ambassador Letitia Wright alongside Benedict Cumberbatch. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO.<\/span><\/p>\n<h1><span>MONCLER IMPROVES ITS GRIP\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"2bb95c1a-d24a-4d71-8ad3-b41300cbf984\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1828\/azure\/dazed-prod\/1440\/2\/1442094.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Moncler Trailgrip LP\" class=\"img\" height=\"2284\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442094.jpg\" width=\"1828\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Moncler Trailgrip LP<\/span><span class=\"credit\">Courtesy of Moncler<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/moncler\"><span>Moncler<\/span><\/a><span> has expanded its Trailgrip shoe family with a new style, the Trailgrip LP. It\u2019s the brand\u2019s lightest technical trainer to date, engineered for comfort and flexibility with a minimal, paired-back style. Inspired by the world of rock scrambling, the shoe is available now, <\/span><a href=\"https:\/\/www.moncler.com\/en-gb\/men\/shoes?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=GB_CONV_SRC_BRN-PR&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=614950476&amp;gbraid=0AAAAADm2zN8EiYkQLEuyIEyjd31T6-wWV&amp;gclid=Cj0KCQjw4PPNBhD8ARIsAMo-icwY9aaxzMpQPh7JzynC0DjXP0lR-NdGRO558079gNZcaStS1sz5dZsaAsOyEALw_wcB\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>NIKE JOINS FORCES WITH BEATS\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9e3966c0-1a4c-4215-a0f7-b41300d0c7c0\" data-src=\"https:\/\/images-prod.dazeddigital.com\/640\/azure\/dazed-prod\/1440\/2\/1442097.png\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beats x Nike Powerbeats Pro 2\" class=\"img\" height=\"360\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/azure\/dazed-prod\/1440\/2\/1442097.png\" width=\"640\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Beats x Nike Powerbeats <span class=\"nowrap\">Pro 2<\/span><\/span><span class=\"credit\">Courtesy of Beats<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Two of the world\u2019s biggest brands are finally joining forces for the first time ever: <\/span><a href=\"https:\/\/www.dazeddigital.com\/nike\"><span>Nike<\/span><\/a><span> and Apple-owned Beats. The sportswear giant has been expanding into tech for some time now (see <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69552\/1\/how-nike-is-leading-the-sport-tech-revolution\"><span>here<\/span><\/a><span>), and this collaboration makes perfect sense. The pair have launched a special Nike edition of the Powerbeats Pro 2 headphones, which are noise cancelling and have built in biometric integration \u2013 essentially, a heart-rate monitoring system that syncs up with the Fitness app and Nike Run Club. See <\/span><a href=\"https:\/\/www.apple.com\/uk\/shop\/product\/mj2d4zm\/a\/powerbeats-pro-2-nike-special-edition\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>EYTYS DROPS NEW SPIKY STYLE\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"947740cf-bc2b-49c4-a238-b41300d7a33e\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442098.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"EYTYS Mistral Shoe\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442098.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">EYTYS Mistral Shoe<\/span><span class=\"credit\">Courtesy of EYTYS<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For the past six years, footwear brand EYTYS has been expanding its collection of spiky-soled shoes. Known as the blowfish-sole family, earlier this week the Swedish brand dropped its latest addition: the Mistral Boat Shoe, complete with a very spiky belly. The Mistral is available now <\/span><a href=\"https:\/\/eytys.com\/?srsltid=AfmBOooJ8XsZyN3t-k0z1KMQzpV9R7e6ifETEBXRiZrwHoOscEdVYGrm\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>COLUMBIA INTRODUCES THE ICONS COLLECTION<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bd41e39a-4a9f-435d-b214-b41300da3689\" data-src=\"https:\/\/images-prod.dazeddigital.com\/762\/azure\/dazed-prod\/1440\/2\/1442099.png\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Columbia Icons collection \" class=\"img\" height=\"1010\" src=\"https:\/\/images-prod.dazeddigital.com\/762\/azure\/dazed-prod\/1440\/2\/1442099.png\" width=\"762\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Columbia Icons collection<\/span><span class=\"credit\">Courtesy of Columbia<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Columbia Sportswear has introduced its new Icons range, a collection inspired by Oregon\u2019s Mosier Plateau Trail, referencing the brand\u2019s Pacific Northwest DNA (it was founded in Portland). The new styles take on unique colourways, pairing soft pink tones with olive green. Available now, <\/span><a href=\"https:\/\/www.columbiasportswear.co.uk\/l\/urban-outdoor?srsltid=AfmBOoo6C37NdAYI3ZnT2p3hKchHtBG8hSsXeFq5P4adC5cMbDLWaS1a\"><span>here.<\/span><\/a><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion-news\">Fashion News<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/a24-films\">A24 films<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/timothee-chalamet\">Timoth\u00e9e Chalamet<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/zendaya\">Zendaya<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/swarovski\">Swarovski<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/supreme\">Supreme<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/mm6-maison-martin-margiela\">MM6 Maison Martin Margiela<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/prada\">Prada<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/moncler\">Moncler<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/nike\">Nike<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69947\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69944\/1\/wearable-sex-toys-accessories-crave-vibrator-necklace-rings-handcuffs\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GettyImages-2263507082\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/149-143-1736-1155\/azure\/dazed-prod\/1440\/2\/1442079.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Are wearable sex toys the next frontier in fashion?<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69933\/1\/paris-fashion-week-aw26-fw26-street-style-in-all-its-glory-hole\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Paris Fashion Week AW26 street style\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/237-631-1090-725\/azure\/dazed-prod\/1440\/1\/1441930.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: Paris Fashion Week street style in all its glory<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69845\/1\/inside-an-exclusive-celebration-for-the-semi-finalists-of-the-lvmh-prize\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">LVMH Prize 2026<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"LVMH Prize semi-finalists 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-313-958-637\/azure\/dazed-prod\/1440\/0\/1440619.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Inside an exclusive celebration for the semi-finalists of the LVMH Prize<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69931\/1\/lyas-la-watchparty-instagram-fashion-spring-2026-issue-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Lyas dazed spring 2026 issue\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/486-900-1467-976\/azure\/dazed-prod\/1440\/1\/1441881.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Lyas: \u2018I\u2019m really bad at keeping my mouth shut\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69899\/1\/merrell-1trl-trades-the-trail-for-shoreditch-to-launch-moab-slide-woven\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Merrell<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"MERRELL 09032026 3\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-605-1772-1179\/azure\/dazed-prod\/1440\/1\/1441508.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Merrell 1TRL trades the trail for Shoreditch to launch Moab Slide Woven<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69926\/1\/aw26-fashion-show-soundtracks-pass-the-aux-fakemink-esdeekid\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Fashion designers aux cord\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2159-1436\/azure\/dazed-prod\/1440\/1\/1441826.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Which fashion designer would you pass the aux to?<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69924\/1\/nafsika-skourti-interview-traces-of-being-palestine\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Nafsika Skourti Traces of Being\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-563-2097-1395\/azure\/dazed-prod\/1440\/1\/1441781.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Nafsika Skourti is making clothes for the future of Palestine<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69921\/1\/benetton-revives-iconic-70s-denim-line-jeans-west\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Benetton Jean\u2019s West\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1440\/1\/1441751.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Benetton has revived its iconic 70s denim line Jean\u2019s West<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69911\/1\/aja-wilson-wnba-champion-basketball-nike-a-one-shoe\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"SnapInsta.to_646122210_18060147308676933_744725090\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-210-1080-718\/azure\/dazed-prod\/1440\/1\/1441616.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">WNBA champion A\u2019ja Wilson: \u2018I want to win everything\u2019<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69914\/1\/harry-styles-queerbaiting-fashion-discourse-snl-chanel-dior\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Harry Styles in Chanel\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/472-173-1616-1075\/azure\/dazed-prod\/1440\/1\/1441748.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Harry Styles and the curse of the queerbait wardrobe<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69912\/1\/oscars-2026-the-best-dressed-stars-on-the-red-carpet\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Teyana Taylor\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/419-203-1581-1052\/azure\/dazed-prod\/1440\/1\/1441663.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Oscars 2026: The best dressed stars on the red carpet<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69910\/1\/oscars-2026-red-carpet-most-controversial-outfits-worst-dressed\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Controversial Oscars outfits\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-143-2210-1470\/azure\/dazed-prod\/1440\/1\/1441602.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Oscars red carpet: The 17 most controversial outfits of all time<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-5-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Zendaya&#8217;s bridal press <span class=\"nowrap\">tour looks<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/0\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at The Drama LA premiere\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1440\/2\/1442139.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/1\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya attending Jimmy Kimmel Live!\" class=\"img\" height=\"1428\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2143-1428\/azure\/dazed-prod\/1440\/2\/1442140.jpg\" width=\"2143\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/2\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya attending Jimmy Kimmel Live!\" class=\"img\" height=\"1428\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2143-1428\/azure\/dazed-prod\/1440\/2\/1442141.jpg\" width=\"2143\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/3\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at the ESSENCE Awards\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1440\/2\/1442142.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36871\/4\/zendayas-bridal-press-tour-looks\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at the Louis Vuitton AW26 show\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1440\/2\/1442143.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 5 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Wedding season is fast approaching and no one knows it better than <\/span><a href=\"https:\/\/www.dazeddigital.com\/zendaya\"><span>Zendaya<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/robert-pattinson\"><span>Robert Pattinson<\/span><\/a><span> and A24. Together, they make the perfect trio, and next month sees their film, <\/span><em><span>The Drama, <\/span><\/em><span>land in cinemas. Based around a happily engaged couple whose relationship is turned upside down when one of them reveals a secret, the movie\u2019s press tour has been suitably wedding-themed.\u00a0<\/span><\/p>\n<p><span>On the red carpet, Zendaya has opted for bridalwear \u2013 she rewore the pearlescent <\/span><a href=\"https:\/\/www.dazeddigital.com\/vivienne-westwood\"><span>Vivienne Westwood<\/span><\/a><span> gown that she originally wore to the 2015 Oscars, and hinted at an upcoming Harris Reed bridal range with a white, lace suit based on one worn by Prince. The Westwood gown ticks off \u2018Something Old\u2019, Harris Reed\u2019s new line could be \u2018Something New\u2019, and last week she wore a vintage one-shouldered Cach\u00e8 dress, worn previously by Carrie Bradshaw and Whitney Houston, giving her \u2018Something Borrowed\u2019. To top it all off, she wore a sheer blue <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36097\/11\/mcqueen-ss26\"><span>McQueen SS26<\/span><\/a><span> dress on <\/span><em><span>Jimmy Kimmel Live!<\/span><\/em><span> \u2013 her \u2018Something Blue\u2019.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"a5e3893c-5549-4aee-85a7-b41300f35483\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442138.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Zendaya at The Drama&#039;s LA premiere\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442138.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Zendaya at The Drama&#8217;s <span class=\"nowrap\">LA premiere<\/span><\/span><span class=\"credit\">Photo by <span class=\"nowrap\">Kayla Oaddams\/WireImage<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>But beyond the red carpet, the actress also decided to crash several Vegas weddings last weekend, surprising newlyweds at \u2018The Drama Wedding Chapel\u2019, which came complete with its <\/span><a href=\"https:\/\/thedramaweddingchapel.com\/\"><span>own website<\/span><\/a><span> where couples could register. At the chapel, guests also discovered a fresh range of <\/span><em><span>The Drama <\/span><\/em><span>merchandise; hoodies featuring Zendaya and R-Patz\u2019 faces, swirly font and wedding bells. Alana Haim DJed the event. On Instagram, A24 posted that the hoodie had been \u201cupdated with new legally approved design\u201d, since the original version included an image of Pattinson as Edward Cullen \u2013 a picture initially used for <\/span><em><span>Twilight <\/span><\/em><span>merch. The company also stated that the merch would be available for online purchase very soon.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Of course, fashionable merchandise is no new foray for the film production company. Last year, <a href=\"https:\/\/www.dazeddigital.com\/timothee-chalamet\">Timoth\u00e9e Chalamet\u2019s<\/a><em>Marty Supreme <\/em>jacket quickly became one of the biggest fashion moments of 2025 \u2013 you could even buy <em>Marty Supreme <\/em>ping pong tables and equipment. But before A24 began releasing its own merch independently, back in 2018, the company joined forces with streetwear brand Online Ceramics for a collab to promote <em>Hereditary. <\/em>The success of the collection meant that several horror movie x Online Ceramics drops followed that: <em>Midsommar, Love Lies Bleeding, Talk To Me, Pearl <\/em>and <em>X <\/em>to name a few. They all sold-out before you had time to load the webpage.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>In recent years, press tours have taken on a whole new meaning, and fashion has become a major part of that. Even <\/span><a href=\"https:\/\/www.dazeddigital.com\/balenciaga\"><span>Balenciaga\u2019s latest collection<\/span><\/a><span> was in partnership with <\/span><em><span>Euphoria <\/span><\/em><span>creator Sam Levinson. Whether <\/span><em><span>The Drama\u2019s <\/span><\/em><span>hoodies and t-shirts will have the same impact as the <\/span><em><span>Marty Supreme <\/span><\/em><span>jacket<\/span><em><span>, <\/span><\/em><span>only time will tell. However, it definitely speaks to the film industry\u2019s ongoing obsession with infiltrating fashion. We used to wear our favourite bands on t-shirts, now we wear our favourite movies. But will <\/span><em><span>The Drama <\/span><\/em><span>be one of them?\u00a0<\/span><\/p>\n<p><em><span>Scroll down for everything else you missed this week in fashion.\u00a0<\/span><\/em><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1><span>SWAROVSKI HEADS TO \u2018ARIANA\u2019S GARDEN\u2019<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"af8dc8c4-1c80-4e90-866e-b41300c1bed8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1208\/azure\/dazed-prod\/1440\/2\/1442091.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.41\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ariana Grande x Swarovski \" class=\"img\" height=\"859\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442091.jpg\" width=\"1208\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Ariana Grande <span class=\"nowrap\">x Swarovski<\/span><\/span><span class=\"credit\">Photography Mert <span class=\"nowrap\">and Marcus<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Following the success of their collaborations in 2025, global ambassador and pop superstar <\/span><a href=\"https:\/\/www.dazeddigital.com\/ariana-grande\"><span>Ariana Grande<\/span><\/a><span> has reunited with <\/span><a href=\"https:\/\/www.dazeddigital.com\/swarovski\"><span>Swarovski<\/span><\/a><span> for their sophomore collection. Launched with a campaign captured by Mert and Marcus, the new drop takes inspiration from \u2018Ariana\u2019s Garden\u2019, with 29 pieces featuring dragonflies, flowers and butterflies. See <\/span><a href=\"https:\/\/www.swarovski.com\/en_GB-GB\/\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<h1><span>MM6 GETS A SUPREME MAKEOVER\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ce4094a4-92bd-467d-b27d-b41300c3f786\" data-src=\"https:\/\/images-prod.dazeddigital.com\/956\/azure\/dazed-prod\/1440\/2\/1442092.png\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MM6 x Supreme\" class=\"img\" height=\"1434\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442092.png\" width=\"956\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">MM6 x Supreme<\/span><span class=\"credit\">Courtesy of MM6<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Maison <\/span><a href=\"https:\/\/www.dazeddigital.com\/maison-martin-margiela\"><span>Margiela\u2019s<\/span><\/a><span> diffusion line MM6 has teamed up with <\/span><a href=\"https:\/\/www.dazeddigital.com\/supreme\"><span>Supreme<\/span><\/a><span> for a brand new collection. Within it, you\u2019ll find all the usual suspects: bomber jackets, trucker jackets, hoodies, sweatpants, you name it. The more surprising addition are the boxing gloves \u2013 now you can sport the hottest collabs in the ring. See <\/span><a href=\"https:\/\/www.maisonmargiela.com\/en-us\/mm6-Supreme.html\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>PRADA RE-NYLON LAUNCHES NEW CAMPAIGN<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"c3691a74-912b-4f7e-9442-b41300c62c53\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442093.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Prada Re-Nylon\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442093.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Prada Re-Nylon<\/span><span class=\"credit\">Courtesy of Prada<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/prada\"><span>Prada<\/span><\/a><span> has launched the latest installment of its Re-Nylon line, a project propelled by sustainability, using regenerated nylon yarn from recycled plastic waste. The campaign is fronted by Prada ambassador Letitia Wright alongside Benedict Cumberbatch. As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO.<\/span><\/p>\n<h1><span>MONCLER IMPROVES ITS GRIP\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"2bb95c1a-d24a-4d71-8ad3-b41300cbf984\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1828\/azure\/dazed-prod\/1440\/2\/1442094.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Moncler Trailgrip LP\" class=\"img\" height=\"2284\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442094.jpg\" width=\"1828\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Moncler Trailgrip LP<\/span><span class=\"credit\">Courtesy of Moncler<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/moncler\"><span>Moncler<\/span><\/a><span> has expanded its Trailgrip shoe family with a new style, the Trailgrip LP. It\u2019s the brand\u2019s lightest technical trainer to date, engineered for comfort and flexibility with a minimal, paired-back style. Inspired by the world of rock scrambling, the shoe is available now, <\/span><a href=\"https:\/\/www.moncler.com\/en-gb\/men\/shoes?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=GB_CONV_SRC_BRN-PR&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=614950476&amp;gbraid=0AAAAADm2zN8EiYkQLEuyIEyjd31T6-wWV&amp;gclid=Cj0KCQjw4PPNBhD8ARIsAMo-icwY9aaxzMpQPh7JzynC0DjXP0lR-NdGRO558079gNZcaStS1sz5dZsaAsOyEALw_wcB\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>NIKE JOINS FORCES WITH BEATS\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9e3966c0-1a4c-4215-a0f7-b41300d0c7c0\" data-src=\"https:\/\/images-prod.dazeddigital.com\/640\/azure\/dazed-prod\/1440\/2\/1442097.png\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beats x Nike Powerbeats Pro 2\" class=\"img\" height=\"360\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/azure\/dazed-prod\/1440\/2\/1442097.png\" width=\"640\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Beats x Nike Powerbeats <span class=\"nowrap\">Pro 2<\/span><\/span><span class=\"credit\">Courtesy of Beats<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Two of the world\u2019s biggest brands are finally joining forces for the first time ever: <\/span><a href=\"https:\/\/www.dazeddigital.com\/nike\"><span>Nike<\/span><\/a><span> and Apple-owned Beats. The sportswear giant has been expanding into tech for some time now (see <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69552\/1\/how-nike-is-leading-the-sport-tech-revolution\"><span>here<\/span><\/a><span>), and this collaboration makes perfect sense. The pair have launched a special Nike edition of the Powerbeats Pro 2 headphones, which are noise cancelling and have built in biometric integration \u2013 essentially, a heart-rate monitoring system that syncs up with the Fitness app and Nike Run Club. See <\/span><a href=\"https:\/\/www.apple.com\/uk\/shop\/product\/mj2d4zm\/a\/powerbeats-pro-2-nike-special-edition\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>EYTYS DROPS NEW SPIKY STYLE\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"947740cf-bc2b-49c4-a238-b41300d7a33e\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/2\/1442098.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"EYTYS Mistral Shoe\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/2\/1442098.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">EYTYS Mistral Shoe<\/span><span class=\"credit\">Courtesy of EYTYS<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For the past six years, footwear brand EYTYS has been expanding its collection of spiky-soled shoes. Known as the blowfish-sole family, earlier this week the Swedish brand dropped its latest addition: the Mistral Boat Shoe, complete with a very spiky belly. The Mistral is available now <\/span><a href=\"https:\/\/eytys.com\/?srsltid=AfmBOooJ8XsZyN3t-k0z1KMQzpV9R7e6ifETEBXRiZrwHoOscEdVYGrm\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>COLUMBIA INTRODUCES THE ICONS COLLECTION<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bd41e39a-4a9f-435d-b214-b41300da3689\" data-src=\"https:\/\/images-prod.dazeddigital.com\/762\/azure\/dazed-prod\/1440\/2\/1442099.png\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Columbia Icons collection \" class=\"img\" height=\"1010\" src=\"https:\/\/images-prod.dazeddigital.com\/762\/azure\/dazed-prod\/1440\/2\/1442099.png\" width=\"762\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Columbia Icons collection<\/span><span class=\"credit\">Courtesy of Columbia<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Columbia Sportswear has introduced its new Icons range, a collection inspired by Oregon\u2019s Mosier Plateau Trail, referencing the brand\u2019s Pacific Northwest DNA (it was founded in Portland). The new styles take on unique colourways, pairing soft pink tones with olive green. Available now, <\/span><a href=\"https:\/\/www.columbiasportswear.co.uk\/l\/urban-outdoor?srsltid=AfmBOoo6C37NdAYI3ZnT2p3hKchHtBG8hSsXeFq5P4adC5cMbDLWaS1a\"><span>here.<\/span><\/a><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69947\/1\/is-a24s-the-drama-hoodie-the-new-marty-supreme-jacket&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1080\/0-367-1080-720\/azure\/dazed-prod\/1440\/2\/1442144.jpg&#8221;] A24 March\u00a0 20,\u00a0 2026 Fashion \/ Round-up Fashion \/ Round-up Is A24\u2019s The Drama hoodie the new Marty Supreme jacket? Has movie merch officially replaced band t-shirts? Plus all the fashion news you missed this week March\u00a0 20,\u00a0 2026 March\u00a0 20,\u00a0 2026 TextIsobel Van Dyke Zendaya&#8217;s bridal press tour looks Gallery \/ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1837057","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1837057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1837057"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1837057\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1837057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1837057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1837057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}