{"id":1833731,"date":"2026-03-19T04:03:16","date_gmt":"2026-03-19T01:03:16","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1833731"},"modified":"2026-03-19T04:03:16","modified_gmt":"2026-03-19T01:03:16","slug":"african-content-creator-market-how-to-make-it-pay","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1833731","title":{"rendered":"African content creator market: how to make it pay"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/static.dw.com\/image\/68442920_6.jpg&#8221;]<\/p>\n<article class=\"sk6xmai\">\n<div class=\"content-area sa7l9jt s9mg977\">\n<section data-tracking-name=\"sharing-icons-inline\" class=\"c75t7t0 hh5424a in-line closed\">\n<div class=\"copy-button-wrapper closed\"><span class=\"svdcmki\">https:\/\/p.dw.com\/p\/5Af33<\/span><\/div>\n<\/section>\n<figure class=\"s4bcs45\"><source type=\"image\/webp\" srcset=\"https:\/\/static.dw.com\/image\/68442920_800.webp 50w, https:\/\/static.dw.com\/image\/68442920_801.webp 129w, https:\/\/static.dw.com\/image\/68442920_802.webp 352w, https:\/\/static.dw.com\/image\/68442920_803.webp 575w\" media=\"(min-width: 0px) and (max-width: 575px)\" height=\"100\" width=\"100\" \/><figcaption class=\"c1oedowi lofg86o m4xla6a s16w0xvi rcjjkz7 w128axg5 b1fzgn0z\">Heavy social media use contributes to a stark decline in well-being among young people, the report said<small class=\"copyright c19ed66t ihwmx5 idu7i8u lxmvniw icns9en rcjjkz7 w128axg5 b1fzgn0z\">Image: Zacharie Scheurer\/dpa-tmn\/picture alliance <\/small><\/figcaption><\/figure>\n<div data-tracking-skip=\"true\" data-tracking-name=\"rich-text\" class=\"c17j8gzx rc0m0op r1ebneao s198y7xq rich-text l1evdo4u blt0baw s16w0xvi rcjjkz7 w128axg5 b1fzgn0z\">\n<p>Finland once again showed the world the path to happiness even as heavy <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/social-media\/t-19009735\">social media usage<\/a> eroded personal well-being among young people across the planet, the <a rel=\"noopener follow\" target=\"_blank\" class=\"external-link\" href=\"https:\/\/files.worldhappiness.report\/WHR26.pdf\" title=\"External link \u2014 World Happiness Report 2026\">World Happiness Report 2026<\/a> said on Thursday.<\/p>\n<p>The report, produced by the University of Oxford&#8217;s Wellbeing Research Centre in partnership with Gallup and the United Nations, found life satisfaction among under-25s in countries including the United States, Canada, Australia and New Zealand has fallen sharply over the past decade.<\/p>\n<p>The study is based on surveys of around 100,000 people across 140 countries.<\/p>\n<h2>Some young people prefer if no one used social media<\/h2>\n<p>The report said that heavy social media use is linked to <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/tiktok-teens-turn-drug-use-into-content-pingtok\/a-75807703\">declining well-being<\/a> among young people, particularly teenage girls in English-speaking and Western European countries.<\/p>\n<p>The findings come as governments increasingly <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/europe-looks-to-australias-social-media-ban-for-kids\/a-76021753\">consider restrictions on social media<\/a> use by minors.<\/p>\n<p>Researchers said <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/mark-zuckerberg-testifies-in-social-media-addiction-trial\/a-76028273\">extensive social media use<\/a>, especially more than seven hours per day, is associated with lower well-being, with algorithm-driven, image-focused platforms and influencer content cited as key factors.<\/p>\n<p>The report said most US college students wish social media platforms did not exist.<\/p>\n<p>&#8220;They use them because others are using them, but they <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/german-minister-sees-merit-to-social-media-ban-for-teens\/a-75308862\">would prefer it if no one did<\/a>,&#8221; the report said.<\/p>\n<p>However, those who used social media for less than an hour a day were more likely to report higher well-being than those who did not use social media at all.<\/p>\n<h2>Finland tops happiness index<\/h2>\n<figure class=\"placeholder-image master_landscape big\"><img data-format=\"MASTER_LANDSCAPE\" data-id=\"76422751\" data-url=\"https:\/\/static.dw.com\/image\/76422751_${formatId}.jpg\" data-aspect-ratio=\"16\/9\" alt=\"Women in sauna in Helsinki, Finland\"><figcaption class=\"img-caption\">Finland ranked as the world&#8217;s happiest country for a ninth consecutive year [FILE PHOTO: November 2017]<small class=\"copyright\">Image: Vesa Moilanen\/Lehtikuva\/dpa\/picture alliance<\/small><\/figcaption><\/figure>\n<p><a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/why-happiness-matters-for-democracy\/a-71962896\">World Happiness Report 2026<\/a> rankings:<\/p>\n<p>Top 10:<\/p>\n<ol>\n<li><span>Finland<\/span><\/li>\n<li><span>Iceland<\/span><\/li>\n<li><span>Denmark<\/span><\/li>\n<li><span>Costa Rica<\/span><\/li>\n<li><span>Sweden<\/span><\/li>\n<li><span>Norway<\/span><\/li>\n<li><span>Netherlands<\/span><\/li>\n<li><span>Israel<\/span><\/li>\n<li><span>Luxembourg<\/span><\/li>\n<li><span>Switzerland<\/span><\/li>\n<\/ol>\n<p>Notable entries:<\/p>\n<ul>\n<li>17. Germany<\/li>\n<li>23. <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/us-happiness-ranking-hits-all-time-low-germany-climbs\/a-71982896\">United States of America<\/a><\/li>\n<li>65. China<\/li>\n<li>97. Iran<\/li>\n<li>104. Pakistan<\/li>\n<li>106. Nigeria<\/li>\n<li>116. India<\/li>\n<\/ul>\n<p>The least happy countries in the world, according to the report:<\/p>\n<ul>\n<li>147.\u00a0 Afghanistan<\/li>\n<li>146. Sierra Leone<\/li>\n<li>145. Malawi<\/li>\n<li>144. Zimbabwe<\/li>\n<li>143. Botswana<\/li>\n<\/ul>\n<p>Finland ranked as the <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/finland-ranked-worlds-happiest-country-for-seventh-year\/a-68619436\">world&#8217;s happiest country<\/a> for a ninth consecutive year, with Nordic nations dominating the top rankings.<\/p>\n<p>The report attributed the Nordic dominance to wealth, equality, strong welfare systems and high life expectancy.<\/p>\n<p>Costa Rica rose to fourth place, attributed to strong social and family ties.<\/p>\n<p>Afghanistan <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/rights-under-constant-attack-in-taliban-ruled-afghanistan\/a-72559435\">remained the lowest-ranked country<\/a>, along with Sierra Leone and Malawi.<\/p>\n<div class=\"vjs-wrapper embed big\">\n<h2 aria-label=\"Embedded video \u2014 African content creator market: how to make it pay\" class=\"headline\">African content creator market: how to make it pay<\/h2>\n<p><video id=\"video-76296254\" controls playsinline preload=\"none\" poster=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" data-id=\"76296254\" data-posterurl=\"https:\/\/static.dw.com\/image\/76218537_605.webp\" data-duration=\"05:06\"><source src=\"https:\/\/hlsvod.dw.com\/i\/dwtv_video\/flv\/afri\/afri20260313_1IsaacZuze_,AVC_480x270,AVC_512x288,AVC_640x360,AVC_960x540,AVC_1280x720,AVC_1920x1080,.mp4.csmil\/master.m3u8\" type=\"application\/x-mpegURL\" \/><\/video><\/div>\n<p><em>Edited by: Dmytro Hubenko<\/em><\/p>\n<\/div>\n<\/div>\n<\/article>\n<div data-tracking-skip=\"true\" data-tracking-name=\"rich-text\" class=\"c17j8gzx rc0m0op r1ebneao s198y7xq rich-text l1evdo4u blt0baw s16w0xvi rcjjkz7 w128axg5 b1fzgn0z\">\n<p>Finland once again showed the world the path to happiness even as heavy <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/social-media\/t-19009735\">social media usage<\/a> eroded personal well-being among young people across the planet, the <a rel=\"noopener follow\" target=\"_blank\" class=\"external-link\" href=\"https:\/\/files.worldhappiness.report\/WHR26.pdf\" title=\"External link \u2014 World Happiness Report 2026\">World Happiness Report 2026<\/a> said on Thursday.<\/p>\n<p>The report, produced by the University of Oxford&#8217;s Wellbeing Research Centre in partnership with Gallup and the United Nations, found life satisfaction among under-25s in countries including the United States, Canada, Australia and New Zealand has fallen sharply over the past decade.<\/p>\n<p>The study is based on surveys of around 100,000 people across 140 countries.<\/p>\n<h2>Some young people prefer if no one used social media<\/h2>\n<p>The report said that heavy social media use is linked to <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/tiktok-teens-turn-drug-use-into-content-pingtok\/a-75807703\">declining well-being<\/a> among young people, particularly teenage girls in English-speaking and Western European countries.<\/p>\n<p>The findings come as governments increasingly <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/europe-looks-to-australias-social-media-ban-for-kids\/a-76021753\">consider restrictions on social media<\/a> use by minors.<\/p>\n<p>Researchers said <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/mark-zuckerberg-testifies-in-social-media-addiction-trial\/a-76028273\">extensive social media use<\/a>, especially more than seven hours per day, is associated with lower well-being, with algorithm-driven, image-focused platforms and influencer content cited as key factors.<\/p>\n<p>The report said most US college students wish social media platforms did not exist.<\/p>\n<p>&#8220;They use them because others are using them, but they <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/german-minister-sees-merit-to-social-media-ban-for-teens\/a-75308862\">would prefer it if no one did<\/a>,&#8221; the report said.<\/p>\n<p>However, those who used social media for less than an hour a day were more likely to report higher well-being than those who did not use social media at all.<\/p>\n<h2>Finland tops happiness index<\/h2>\n<figure class=\"placeholder-image master_landscape big\"><img data-format=\"MASTER_LANDSCAPE\" data-id=\"76422751\" data-url=\"https:\/\/static.dw.com\/image\/76422751_${formatId}.jpg\" data-aspect-ratio=\"16\/9\" alt=\"Women in sauna in Helsinki, Finland\"><figcaption class=\"img-caption\">Finland ranked as the world&#8217;s happiest country for a ninth consecutive year [FILE PHOTO: November 2017]<small class=\"copyright\">Image: Vesa Moilanen\/Lehtikuva\/dpa\/picture alliance<\/small><\/figcaption><\/figure>\n<p><a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/why-happiness-matters-for-democracy\/a-71962896\">World Happiness Report 2026<\/a> rankings:<\/p>\n<p>Top 10:<\/p>\n<ol>\n<li><span>Finland<\/span><\/li>\n<li><span>Iceland<\/span><\/li>\n<li><span>Denmark<\/span><\/li>\n<li><span>Costa Rica<\/span><\/li>\n<li><span>Sweden<\/span><\/li>\n<li><span>Norway<\/span><\/li>\n<li><span>Netherlands<\/span><\/li>\n<li><span>Israel<\/span><\/li>\n<li><span>Luxembourg<\/span><\/li>\n<li><span>Switzerland<\/span><\/li>\n<\/ol>\n<p>Notable entries:<\/p>\n<ul>\n<li>17. Germany<\/li>\n<li>23. <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/us-happiness-ranking-hits-all-time-low-germany-climbs\/a-71982896\">United States of America<\/a><\/li>\n<li>65. China<\/li>\n<li>97. Iran<\/li>\n<li>104. Pakistan<\/li>\n<li>106. Nigeria<\/li>\n<li>116. India<\/li>\n<\/ul>\n<p>The least happy countries in the world, according to the report:<\/p>\n<ul>\n<li>147.\u00a0 Afghanistan<\/li>\n<li>146. Sierra Leone<\/li>\n<li>145. Malawi<\/li>\n<li>144. Zimbabwe<\/li>\n<li>143. Botswana<\/li>\n<\/ul>\n<p>Finland ranked as the <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/finland-ranked-worlds-happiest-country-for-seventh-year\/a-68619436\">world&#8217;s happiest country<\/a> for a ninth consecutive year, with Nordic nations dominating the top rankings.<\/p>\n<p>The report attributed the Nordic dominance to wealth, equality, strong welfare systems and high life expectancy.<\/p>\n<p>Costa Rica rose to fourth place, attributed to strong social and family ties.<\/p>\n<p>Afghanistan <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/rights-under-constant-attack-in-taliban-ruled-afghanistan\/a-72559435\">remained the lowest-ranked country<\/a>, along with Sierra Leone and Malawi.<\/p>\n<div class=\"vjs-wrapper embed big\">\n<h2 aria-label=\"Embedded video \u2014 African content creator market: how to make it pay\" class=\"headline\">African content creator market: how to make it pay<\/h2>\n<p><video id=\"video-76296254\" controls playsinline preload=\"none\" poster=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" data-id=\"76296254\" data-posterurl=\"https:\/\/static.dw.com\/image\/76218537_605.webp\" data-duration=\"05:06\"><source src=\"https:\/\/hlsvod.dw.com\/i\/dwtv_video\/flv\/afri\/afri20260313_1IsaacZuze_,AVC_480x270,AVC_512x288,AVC_640x360,AVC_960x540,AVC_1280x720,AVC_1920x1080,.mp4.csmil\/master.m3u8\" type=\"application\/x-mpegURL\" \/><\/video><\/div>\n<p><em>Edited by: Dmytro Hubenko<\/em><\/p>\n<\/div>\n<p>Finland once again showed the world the path to happiness even as heavy <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/social-media\/t-19009735\">social media usage<\/a> eroded personal well-being among young people across the planet, the <a rel=\"noopener follow\" target=\"_blank\" class=\"external-link\" href=\"https:\/\/files.worldhappiness.report\/WHR26.pdf\" title=\"External link \u2014 World Happiness Report 2026\">World Happiness Report 2026<\/a> said on Thursday.<\/p>\n<p>The report, produced by the University of Oxford&#8217;s Wellbeing Research Centre in partnership with Gallup and the United Nations, found life satisfaction among under-25s in countries including the United States, Canada, Australia and New Zealand has fallen sharply over the past decade.<\/p>\n<p>The study is based on surveys of around 100,000 people across 140 countries.<\/p>\n<p>The report said that heavy social media use is linked to <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/tiktok-teens-turn-drug-use-into-content-pingtok\/a-75807703\">declining well-being<\/a> among young people, particularly teenage girls in English-speaking and Western European countries.<\/p>\n<p>The findings come as governments increasingly <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/europe-looks-to-australias-social-media-ban-for-kids\/a-76021753\">consider restrictions on social media<\/a> use by minors.<\/p>\n<p>Researchers said <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/mark-zuckerberg-testifies-in-social-media-addiction-trial\/a-76028273\">extensive social media use<\/a>, especially more than seven hours per day, is associated with lower well-being, with algorithm-driven, image-focused platforms and influencer content cited as key factors.<\/p>\n<p>The report said most US college students wish social media platforms did not exist.<\/p>\n<p>&#8220;They use them because others are using them, but they <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/german-minister-sees-merit-to-social-media-ban-for-teens\/a-75308862\">would prefer it if no one did<\/a>,&#8221; the report said.<\/p>\n<p>However, those who used social media for less than an hour a day were more likely to report higher well-being than those who did not use social media at all.<\/p>\n<p><a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/why-happiness-matters-for-democracy\/a-71962896\">World Happiness Report 2026<\/a> rankings:<\/p>\n<p>Top 10:<\/p>\n<p>Notable entries:<\/p>\n<p>The least happy countries in the world, according to the report:<\/p>\n<p>Finland ranked as the <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/finland-ranked-worlds-happiest-country-for-seventh-year\/a-68619436\">world&#8217;s happiest country<\/a> for a ninth consecutive year, with Nordic nations dominating the top rankings.<\/p>\n<p>The report attributed the Nordic dominance to wealth, equality, strong welfare systems and high life expectancy.<\/p>\n<p>Costa Rica rose to fourth place, attributed to strong social and family ties.<\/p>\n<p>Afghanistan <a class=\"internal-link\" href=\"https:\/\/www.dw.com\/en\/rights-under-constant-attack-in-taliban-ruled-afghanistan\/a-72559435\">remained the lowest-ranked country<\/a>, along with Sierra Leone and Malawi.<\/p>\n<p class=\"vjs-no-js\">To view this video please enable JavaScript, and consider upgrading to a web browser that <a href=\"https:\/\/videojs.com\/html5-video-support\/\" target=\"_blank\">supports HTML5 video<\/a><\/p>\n<p><em>Edited by: Dmytro Hubenko<\/em><\/p>\n<p>[analyse_source url=&#8221;https:\/\/www.dw.com\/en\/social-media-makes-people-unhappy-world-happiness-report\/a-76422753&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/static.dw.com\/image\/68442920_6.jpg&#8221;] https:\/\/p.dw.com\/p\/5Af33 Heavy social media use contributes to a stark decline in well-being among young people, the report saidImage: Zacharie Scheurer\/dpa-tmn\/picture alliance Finland once again showed the world the path to happiness even as heavy social media usage eroded personal well-being among young people across the planet, the World Happiness Report 2026 said [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,74],"class_list":["post-1833731","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dw-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1833731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1833731"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1833731\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1833731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1833731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1833731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}