{"id":1832516,"date":"2026-03-18T12:20:02","date_gmt":"2026-03-18T09:20:02","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1832516"},"modified":"2026-03-18T12:20:02","modified_gmt":"2026-03-18T09:20:02","slug":"the-super-mario-galaxy-movie-continues-its-reference-heavy-marketing-campaign-with-a-surprise-cameo-from-another-nintendo-ip","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1832516","title":{"rendered":"The Super Mario Galaxy Movie continues its reference-heavy marketing campaign with a surprise cameo from another Nintendo IP"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/movies\/the-super-mario-galaxy-movie-2026\" data-active=\"false\"><br \/>\n                      The Super Mario Galaxy Movie<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">The Super Mario Galaxy Movie continues its reference-heavy marketing campaign with a surprise cameo from another Nintendo IP<\/h1>\n<p class=\"strapline\">I know the thing!<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Toads-in-Super-Mario-Galaxy-Movie.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"The Super Mario Galaxy Movie - group of Toads\" loading=\"eager\" data-uri=\"Toads-in-Super-Mario-Galaxy-Movie.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Nintendo\/Universal Pictures<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Fran Ruiz avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/fran-j-ruiz-author.png?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\"><\/p>\n<p>  <img alt=\"Fran Ruiz avatar\" data-autosize=\"crop_lossy\" data-uri=\"fran-j-ruiz-author.png\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/fran-ruiz\">Fran Ruiz<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-03-18T12:20:02+00:00\">March 18, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/super-mario-galaxy-movie-reveals-yet-another-nintendo-crossover-before-release?view=comments\" rel=\"nofollow\"><br \/>\n          5 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"373220c6-d6f1-45c3-a664-76feaad3ff1f\" data-name=\"The Super Mario Galaxy Movie\" data-follow-text=\"Follow The Super Mario Galaxy Movie\" data-unfollow-text=\"Following The Super Mario Galaxy Movie\" data-aria-follow-text=\"Follow The Super Mario Galaxy Movie\" data-aria-unfollow-text=\"Following The Super Mario Galaxy Movie\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow The Super Mario Galaxy Movie\" title=\"Follow The Super Mario Galaxy Movie\"><br \/>\n  Follow The Super Mario Galaxy Movie<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p><a href=\"https:\/\/www.eurogamer.net\/movies\/the-super-mario-galaxy-movie-2026\">The Super Mario Galaxy Movie<\/a>&#8216;s marketing strategy so far has been all about drowning fans in video game references and giving casual movie-goers more cute little comedic beats to tide them over until the final release of the film. It&#8217;ll probably pay off, looking at the online reactions, but Nintendo and Universal aren&#8217;t done with the teases just yet.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/the-final-super-mario-galaxy-movie-trailer-is-here-with-luis-guzmans-wart-joining-the-fray\">Trailers<\/a> for the sequel have been steadily adding more and more names, and <a href=\"https:\/\/www.eurogamer.net\/the-super-mario-galaxy-movie-may-still-have-an-unannounced-character-popping-up-on-its-release\">a heavy-hitter might have been spoiled by a cinema chain<\/a> ahead of the movie&#8217;s release, but don&#8217;t worry, as the powers that be are also willing to make <a href=\"https:\/\/www.eurogamer.net\/the-super-mario-galaxy-movie-nintendo-direct-announced-with-new-artwork-hailing-the-return-of-some-unexpected-names\">a few more reveals<\/a> before The Super Mario Galaxy Movie arrives in theatres 1st April, which is&#8230; only two weeks from today.<\/p>\n<p>This means the social media accounts are going into overdrive as we speak, and on 17th March, we got this short spot via X\/Twitter that&#8217;s all about characters giving us a &#8220;close up&#8221;:<\/p>\n<div class=\"twitter_wrapper\">\n<div class=\"embed_wrapper\" data-domain=\"twitter.com\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">They&#8217;re ready for their close up. Don&#8217;t miss The Super Mario Galaxy Movie, only in theaters April 1. <a href=\"https:\/\/t.co\/IDaOyBzfvJ\">pic.twitter.com\/IDaOyBzfvJ<\/a><\/p>\n<p>\u2014 The Super Mario Galaxy Movie (@supermariomovie) <a href=\"https:\/\/twitter.com\/supermariomovie\/status\/2033951501781963096?ref_src=twsrc%5Etfw\">March 17, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<p><span class=\"embed_placeholder\" data-type=\"targeting\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>It&#8217;s a barrage of blink-and-you-will-miss-them images, but thankfully <a href=\"https:\/\/x.com\/OfficialJlipper\/status\/2033956440583311625\">fans are doing the Lord&#8217;s work<\/a> with their free time. One particular addition to the roster stands out. No, it&#8217;s not the cool moai from <a href=\"https:\/\/www.eurogamer.net\/games\/super-mario-odyssey\">Super Mario Odyssey<\/a>. Look closer and you&#8217;ll spot&#8230; a bunch of <a href=\"https:\/\/www.eurogamer.net\/games\/pikmin\">Pikmin<\/a>!<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>They&#8217;re just standing there, and if you asked me about their involvement, I&#8217;d probably go with a quick cameo during a montage or background presence, but since &#8216;<a href=\"https:\/\/www.eurogamer.net\/games\/super-mario-galaxy\">Super Mario Galaxy<\/a>&#8216; as a concept can enable lots of crossover scenes, anything could happen! Hell, I was surprised when the Kongs had a major presence in the 2023 movie.<\/p>\n<p>Right now, The Super Mario Galaxy Movie is <a href=\"https:\/\/deadline.com\/2026\/03\/super-mario-galaxy-movie-box-office-forecast-1236751755\/\">eyeing a massive $160m five-day opening weekend in the United States<\/a>, which would put it in a perfect position to hit it big globally. We&#8217;ve had a Year of Luigi, are you ready for a Summer of Mario?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p><a href=\"https:\/\/www.eurogamer.net\/movies\/the-super-mario-galaxy-movie-2026\">The Super Mario Galaxy Movie<\/a>&#8216;s marketing strategy so far has been all about drowning fans in video game references and giving casual movie-goers more cute little comedic beats to tide them over until the final release of the film. It&#8217;ll probably pay off, looking at the online reactions, but Nintendo and Universal aren&#8217;t done with the teases just yet.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/the-final-super-mario-galaxy-movie-trailer-is-here-with-luis-guzmans-wart-joining-the-fray\">Trailers<\/a> for the sequel have been steadily adding more and more names, and <a href=\"https:\/\/www.eurogamer.net\/the-super-mario-galaxy-movie-may-still-have-an-unannounced-character-popping-up-on-its-release\">a heavy-hitter might have been spoiled by a cinema chain<\/a> ahead of the movie&#8217;s release, but don&#8217;t worry, as the powers that be are also willing to make <a href=\"https:\/\/www.eurogamer.net\/the-super-mario-galaxy-movie-nintendo-direct-announced-with-new-artwork-hailing-the-return-of-some-unexpected-names\">a few more reveals<\/a> before The Super Mario Galaxy Movie arrives in theatres 1st April, which is&#8230; only two weeks from today.<\/p>\n<p>This means the social media accounts are going into overdrive as we speak, and on 17th March, we got this short spot via X\/Twitter that&#8217;s all about characters giving us a &#8220;close up&#8221;:<\/p>\n<div class=\"twitter_wrapper\">\n<div class=\"embed_wrapper\" data-domain=\"twitter.com\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">They&#8217;re ready for their close up. Don&#8217;t miss The Super Mario Galaxy Movie, only in theaters April 1. <a href=\"https:\/\/t.co\/IDaOyBzfvJ\">pic.twitter.com\/IDaOyBzfvJ<\/a><\/p>\n<p>\u2014 The Super Mario Galaxy Movie (@supermariomovie) <a href=\"https:\/\/twitter.com\/supermariomovie\/status\/2033951501781963096?ref_src=twsrc%5Etfw\">March 17, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<p><span class=\"embed_placeholder\" data-type=\"targeting\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>It&#8217;s a barrage of blink-and-you-will-miss-them images, but thankfully <a href=\"https:\/\/x.com\/OfficialJlipper\/status\/2033956440583311625\">fans are doing the Lord&#8217;s work<\/a> with their free time. One particular addition to the roster stands out. No, it&#8217;s not the cool moai from <a href=\"https:\/\/www.eurogamer.net\/games\/super-mario-odyssey\">Super Mario Odyssey<\/a>. Look closer and you&#8217;ll spot&#8230; a bunch of <a href=\"https:\/\/www.eurogamer.net\/games\/pikmin\">Pikmin<\/a>!<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>They&#8217;re just standing there, and if you asked me about their involvement, I&#8217;d probably go with a quick cameo during a montage or background presence, but since &#8216;<a href=\"https:\/\/www.eurogamer.net\/games\/super-mario-galaxy\">Super Mario Galaxy<\/a>&#8216; as a concept can enable lots of crossover scenes, anything could happen! Hell, I was surprised when the Kongs had a major presence in the 2023 movie.<\/p>\n<p>Right now, The Super Mario Galaxy Movie is <a href=\"https:\/\/deadline.com\/2026\/03\/super-mario-galaxy-movie-box-office-forecast-1236751755\/\">eyeing a massive $160m five-day opening weekend in the United States<\/a>, which would put it in a perfect position to hit it big globally. We&#8217;ve had a Year of Luigi, are you ready for a Summer of Mario?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News The Super Mario Galaxy Movie The Super Mario Galaxy Movie continues its reference-heavy marketing campaign with a surprise cameo from another Nintendo IP I know the thing! Image credit: Nintendo\/Universal Pictures News by Fran Ruiz Contributor Published on March 18, 2026 5 comments Follow The Super Mario Galaxy Movie The Super Mario Galaxy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1832516","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1832516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1832516"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1832516\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1832516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1832516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1832516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}