{"id":1830931,"date":"2026-03-17T12:13:00","date_gmt":"2026-03-17T09:13:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1830931"},"modified":"2026-03-17T12:13:00","modified_gmt":"2026-03-17T09:13:00","slug":"the-runfluencer-bubble-is-starting-to-burst","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1830931","title":{"rendered":"The runfluencer bubble is starting to burst"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-2446-1631\/azure\/dazed-prod\/1440\/1\/1441725.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/69915\/1\/running-influencer-world-crisis-marathon-injuries-instagram-runfluencer\" data-article-id=\"69915\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.53\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"1307663\" class=\"img\" height=\"1631\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/1\/1441725.jpg\" width=\"2500\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Carlijn Jacobs, Styling Imruh Asha. Dazed Spring <span class=\"nowrap\">2021 issue<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-17T12:13:00+00:00\" class=\"timestamp\" title=\"17 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty-feature\">Beauty Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/beauty-feature\">Beauty Feature<\/a><\/div>\n<h1 class=\"title\"><span>The runfluencer bubble is starting <span class=\"nowrap\">to burst<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Instagram\u2019s running influencers are facing backlash over an influx of injuries, falsified marathon times, AI-generated training plans and debates <span class=\"nowrap\">about privilege<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-17T12:13:00+00:00\" class=\"timestamp\" title=\"17 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-17T12:13:00+00:00\" class=\"timestamp\" title=\"17 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ChloeGray\">Chloe Gray<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The small crack in a running influencer\u2019s foot was declared by my FYP page with the importance of a new political bill: <\/span><a href=\"https:\/\/www.instagram.com\/marymccarths\/\"><em><span>Mary McCarthy<\/span><\/em><\/a><em><span> has a stress fracture. What does this mean for you?\u00a0<\/span><\/em><\/p>\n<p><span>My algorithm was suddenly overwhelmed by content reacting to this injury. Critics declared that an outcome like this was inevitable for someone who logs 100km every week. Others jumped to McCarthy\u2019s defence: runners frequently get injured from less, it\u2019s just that you don\u2019t hear about it. Eventually, some physiotherapists stepped in to ask both sides of the debate to stop talking like they know anything about injuries. This intense reaction to one woman\u2019s pain was partly due to bad timing: concern, fatigue, and resentment about the running creator industry had already been building, fueled by controversies such as an influx of injuries, falsified marathon times, and AI-generated training plans, alongside questions of access and privilege. This fracture just opened the floodgates for followers to ask what they\u2019d long been thinking: what is going on with runfluencers right now?\u00a0<\/span><\/p>\n<p><span>There has been an <\/span><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/62139\/1\/run-clubs-strava-park-exercise-tiktok-what-are-we-all-running-from\"><span>exponential boom in running<\/span><\/a><span> since lockdown. In 2015, 38,000 people ran the London marathon \u2013 just over a decade later, more than 1.1 million people applied for this year\u2019s race. The number of participants in their 20s more than doubled compared to last year alone. Run clubs have become a new social \u2018it\u2019 spot: according to <a href=\"https:\/\/www.ladbiblegroup.com\/news\/the-rise-of-running-in-the-social-generation\/\">one survey<\/a>, 72 per cent of Gen Z who have joined a club did so because they wanted to meet new people, rather than to improve their performance. Run clubs have also become such a popular way of hooking up that they\u2019re often described as \u2018the new Hinge\u2019 (Tinder even launched its own IRL club, called Sole Mates, to help runners find love). Influencers have been partly responsible for this boom by selling an aesthetic version of the running lifestyle and encouraging thousands of their followers to try it out for themselves.<\/span><\/p>\n<p><span>Recently, however, the tide started shifting. During last year&#8217;s spring marathon season, some of my friends who engage with influencers admitted they could no longer stand their relentless negativity in post-race debriefs. The issue was that these influencers were posting paces their followers could only dream of, in a race that they got to run for free and which most people can&#8217;t even enter (unless you\u2019re a celebrity athlete or being sponsored by a brand, there\u2019s only a one in 50 chance of securing a spot) \u2013 and they were still complaining. It was tone deaf, my friends moaned to me, and showed a failure to acknowledge their privilege. I agreed, but then wondered: do we get annoyed at Team GB athletes expressing disappointment over missing out on a medal spot? Likely not \u2013 their careers ride on that performance. Influencers could be seen in the same vein: it\u2019s their job to run, and the more impressive their performance, the more engagement and money they generate. <\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7608390219133422871\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This complicated tension between athletes and influencers is the real fuel for the growing irritation towards the latter. It ultimately boils down to what they\u2019re selling: no one watches Keely Hodgkinson and feels like they can replicate her performance, but influencers have to tread a fine line between aspirational and relatable: it\u2019s their job to make us believe that their achievements are accessible as long as we buy the same shoes, follow the same plan and eat the same meals they sell us. Yet their lives, devoted almost entirely to training and recovery, are far closer to those of an Olympic runner than a recreational jogger.\u00a0<\/span><\/p>\n<p><span>\u201cI often find myself stuck in a comparison cycle of \u2018why aren\u2019t I that fast\u2019 or \u2018when will I be able to run like that?\u2019 I\u2019d love more transparency about the literal time and headspace they have to run,\u201d says Amy*, who\u2019s training for her third marathon while working 8:30am to 5:30am in an office. Like around <\/span><a href=\"https:\/\/bjsm.bmj.com\/content\/59\/17\/1203\"><span>50 per cent of runners<\/span><\/a><span>, she\u2019s been injured when ramping up her training, often following plans sold to her by influencers. This common experience is why there is a building frustration at the idea being sold that influencers can \u2018do it all\u2019 (and that, by implication, so can we), and why some people take a certain satisfaction in their failures \u2013 it\u2019s seen as proof that the training we couldn\u2019t replicate was never sustainable to begin with.<\/span><\/p>\n<p><span>The rise in injuries is a concern which experts have been discussing for years. While there\u2019s no hard evidence of a higher <em>proportion <\/em>of runners being injured, more runners means more injuries. They\u2019re often caused by overuse \u2013 doing too much too soon without a strong enough foundation \u2013 and under-recovery, and triggered by a lack of energy intake, poor sleep and excess stress. \u201cI see people in the clinic who aren\u2019t influencers but are influenced by their lifestyles \u2013 including a lot of serious injuries in young people who should not be experiencing that level of damage,\u201d says <\/span><a href=\"https:\/\/www.instagram.com\/r_mcgregor\/?hl=en\"><span>Renee McGregor<\/span><\/a><span>, a sports dietitian and leader in athlete health. Influencers themselves are often putting an unsustainable strain on their bodies. \u201cI\u2019ve treated influencers who have hormonal issues and fractures triggered by doing multiple ultramarathon races within the first year of taking up the sport for content. Others put their injuries down to continually being offered places at big races and being unable to say no because running is their job.\u201d<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7602448757111754004\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Unlike athletes, who have off-seasons built into their routines by expert coaches, influencers must create content every day to feed the algorithmic gods. This leads to year-round competitions and a challenge culture, which normalises distance running that really should be saved for infrequent events. For amateur runners, it\u2019s also a source of bib rivalry. \u201cI\u2019ve applied for a spot in the London Marathon for 10 years in a row and never gotten one. At the same time, I\u2019ve watched influencers be given consecutive marathon spaces with brands,\u201d says Kate, a recreational runner who feels frustrated with influencer culture. \u201cI don\u2019t begrudge them that, but it just highlights that there\u2019s a real misalignment between influencers and their audience, which is responsible for them being so well known.\u201d<\/span><\/p>\n<p><span>Kate isn\u2019t rankled by influencers posting speedy run times, so much as the way they talk about them. \u201cI am fully aware that there does tend to be a \u2018what about me?\u2019 complex with anything that people mention online, but what influencers list as an \u2018easy run\u2019 is really out of touch,\u201d she says. It would be one thing if influencers were just humble-bragging about their own accomplishments or talking about sprinting up a mountain like it\u2019s a jolly day out (why not bring along your gran?), but it seems that some of them have taken to outright deception.\u00a0<\/span><span>The launch of <\/span><a href=\"https:\/\/www.instagram.com\/officialunofficialtime\/\"><span>The Official Marathon Time Integrity Unit<\/span><\/a><span>, an anonymous organisation set up last year to expose discrepancies between times claimed on social media and official race times, sent shockwaves through the running community on social media. It alleges that people are being \u201cmisled by influencers or athletes presenting fraudulent performances\u201d, who are often shaving off just a few minutes to post a personal best.\u00a0<\/span><\/p>\n<p><span>The ugly direction of runfluencer culture has been shaped by the social media algorithm, pressure from followers and intense competition among them. As we head into spring marathon season again, what needs to change? \u201cI do think some of the responsibility lies with us to take their content with a pinch of salt and recognise they don\u2019t live the same lives as us,\u201d says Amy. McGregor, meanwhile, insists that it\u2019s the influencers themselves who need to change, and not their audience. \u201cI think the main issue is the lack of responsibility and transparency \u2013 many sell unrealistic and inappropriate lifestyles, including their aesthetic and how much training they do.\u201d Either way, influencers will still be at start lines with their gifted bibs, and their followers will still be watching them hit aspirational paces, even if they complain about it.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69790\/1\/horoscopes-march-2026-pisces-aries-mercury-retrograde-virgo-eclipse\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Horoscopes March 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2560-1702\/azure\/dazed-prod\/1430\/9\/1439827.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Horoscopes March 2026: The revolution starts now!<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The small crack in a running influencer\u2019s foot was declared by my FYP page with the importance of a new political bill: <\/span><a href=\"https:\/\/www.instagram.com\/marymccarths\/\"><em><span>Mary McCarthy<\/span><\/em><\/a><em><span> has a stress fracture. What does this mean for you?\u00a0<\/span><\/em><\/p>\n<p><span>My algorithm was suddenly overwhelmed by content reacting to this injury. Critics declared that an outcome like this was inevitable for someone who logs 100km every week. Others jumped to McCarthy\u2019s defence: runners frequently get injured from less, it\u2019s just that you don\u2019t hear about it. Eventually, some physiotherapists stepped in to ask both sides of the debate to stop talking like they know anything about injuries. This intense reaction to one woman\u2019s pain was partly due to bad timing: concern, fatigue, and resentment about the running creator industry had already been building, fueled by controversies such as an influx of injuries, falsified marathon times, and AI-generated training plans, alongside questions of access and privilege. This fracture just opened the floodgates for followers to ask what they\u2019d long been thinking: what is going on with runfluencers right now?\u00a0<\/span><\/p>\n<p><span>There has been an <\/span><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/62139\/1\/run-clubs-strava-park-exercise-tiktok-what-are-we-all-running-from\"><span>exponential boom in running<\/span><\/a><span> since lockdown. In 2015, 38,000 people ran the London marathon \u2013 just over a decade later, more than 1.1 million people applied for this year\u2019s race. The number of participants in their 20s more than doubled compared to last year alone. Run clubs have become a new social \u2018it\u2019 spot: according to <a href=\"https:\/\/www.ladbiblegroup.com\/news\/the-rise-of-running-in-the-social-generation\/\">one survey<\/a>, 72 per cent of Gen Z who have joined a club did so because they wanted to meet new people, rather than to improve their performance. Run clubs have also become such a popular way of hooking up that they\u2019re often described as \u2018the new Hinge\u2019 (Tinder even launched its own IRL club, called Sole Mates, to help runners find love). Influencers have been partly responsible for this boom by selling an aesthetic version of the running lifestyle and encouraging thousands of their followers to try it out for themselves.<\/span><\/p>\n<p><span>Recently, however, the tide started shifting. During last year&#8217;s spring marathon season, some of my friends who engage with influencers admitted they could no longer stand their relentless negativity in post-race debriefs. The issue was that these influencers were posting paces their followers could only dream of, in a race that they got to run for free and which most people can&#8217;t even enter (unless you\u2019re a celebrity athlete or being sponsored by a brand, there\u2019s only a one in 50 chance of securing a spot) \u2013 and they were still complaining. It was tone deaf, my friends moaned to me, and showed a failure to acknowledge their privilege. I agreed, but then wondered: do we get annoyed at Team GB athletes expressing disappointment over missing out on a medal spot? Likely not \u2013 their careers ride on that performance. Influencers could be seen in the same vein: it\u2019s their job to run, and the more impressive their performance, the more engagement and money they generate. <\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7608390219133422871\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This complicated tension between athletes and influencers is the real fuel for the growing irritation towards the latter. It ultimately boils down to what they\u2019re selling: no one watches Keely Hodgkinson and feels like they can replicate her performance, but influencers have to tread a fine line between aspirational and relatable: it\u2019s their job to make us believe that their achievements are accessible as long as we buy the same shoes, follow the same plan and eat the same meals they sell us. Yet their lives, devoted almost entirely to training and recovery, are far closer to those of an Olympic runner than a recreational jogger.\u00a0<\/span><\/p>\n<p><span>\u201cI often find myself stuck in a comparison cycle of \u2018why aren\u2019t I that fast\u2019 or \u2018when will I be able to run like that?\u2019 I\u2019d love more transparency about the literal time and headspace they have to run,\u201d says Amy*, who\u2019s training for her third marathon while working 8:30am to 5:30am in an office. Like around <\/span><a href=\"https:\/\/bjsm.bmj.com\/content\/59\/17\/1203\"><span>50 per cent of runners<\/span><\/a><span>, she\u2019s been injured when ramping up her training, often following plans sold to her by influencers. This common experience is why there is a building frustration at the idea being sold that influencers can \u2018do it all\u2019 (and that, by implication, so can we), and why some people take a certain satisfaction in their failures \u2013 it\u2019s seen as proof that the training we couldn\u2019t replicate was never sustainable to begin with.<\/span><\/p>\n<p><span>The rise in injuries is a concern which experts have been discussing for years. While there\u2019s no hard evidence of a higher <em>proportion <\/em>of runners being injured, more runners means more injuries. They\u2019re often caused by overuse \u2013 doing too much too soon without a strong enough foundation \u2013 and under-recovery, and triggered by a lack of energy intake, poor sleep and excess stress. \u201cI see people in the clinic who aren\u2019t influencers but are influenced by their lifestyles \u2013 including a lot of serious injuries in young people who should not be experiencing that level of damage,\u201d says <\/span><a href=\"https:\/\/www.instagram.com\/r_mcgregor\/?hl=en\"><span>Renee McGregor<\/span><\/a><span>, a sports dietitian and leader in athlete health. Influencers themselves are often putting an unsustainable strain on their bodies. \u201cI\u2019ve treated influencers who have hormonal issues and fractures triggered by doing multiple ultramarathon races within the first year of taking up the sport for content. Others put their injuries down to continually being offered places at big races and being unable to say no because running is their job.\u201d<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7602448757111754004\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Unlike athletes, who have off-seasons built into their routines by expert coaches, influencers must create content every day to feed the algorithmic gods. This leads to year-round competitions and a challenge culture, which normalises distance running that really should be saved for infrequent events. For amateur runners, it\u2019s also a source of bib rivalry. \u201cI\u2019ve applied for a spot in the London Marathon for 10 years in a row and never gotten one. At the same time, I\u2019ve watched influencers be given consecutive marathon spaces with brands,\u201d says Kate, a recreational runner who feels frustrated with influencer culture. \u201cI don\u2019t begrudge them that, but it just highlights that there\u2019s a real misalignment between influencers and their audience, which is responsible for them being so well known.\u201d<\/span><\/p>\n<p><span>Kate isn\u2019t rankled by influencers posting speedy run times, so much as the way they talk about them. \u201cI am fully aware that there does tend to be a \u2018what about me?\u2019 complex with anything that people mention online, but what influencers list as an \u2018easy run\u2019 is really out of touch,\u201d she says. It would be one thing if influencers were just humble-bragging about their own accomplishments or talking about sprinting up a mountain like it\u2019s a jolly day out (why not bring along your gran?), but it seems that some of them have taken to outright deception.\u00a0<\/span><span>The launch of <\/span><a href=\"https:\/\/www.instagram.com\/officialunofficialtime\/\"><span>The Official Marathon Time Integrity Unit<\/span><\/a><span>, an anonymous organisation set up last year to expose discrepancies between times claimed on social media and official race times, sent shockwaves through the running community on social media. It alleges that people are being \u201cmisled by influencers or athletes presenting fraudulent performances\u201d, who are often shaving off just a few minutes to post a personal best.\u00a0<\/span><\/p>\n<p><span>The ugly direction of runfluencer culture has been shaped by the social media algorithm, pressure from followers and intense competition among them. As we head into spring marathon season again, what needs to change? \u201cI do think some of the responsibility lies with us to take their content with a pinch of salt and recognise they don\u2019t live the same lives as us,\u201d says Amy. McGregor, meanwhile, insists that it\u2019s the influencers themselves who need to change, and not their audience. \u201cI think the main issue is the lack of responsibility and transparency \u2013 many sell unrealistic and inappropriate lifestyles, including their aesthetic and how much training they do.\u201d Either way, influencers will still be at start lines with their gifted bibs, and their followers will still be watching them hit aspirational paces, even if they complain about it.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/beauty\/article\/69915\/1\/running-influencer-world-crisis-marathon-injuries-instagram-runfluencer&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-2446-1631\/azure\/dazed-prod\/1440\/1\/1441725.jpg&#8221;] Photography Carlijn Jacobs, Styling Imruh Asha. Dazed Spring 2021 issue March\u00a0 17,\u00a0 2026 Beauty \/ Beauty Feature Beauty \/ Beauty Feature The runfluencer bubble is starting to burst Instagram\u2019s running influencers are facing backlash over an influx of injuries, falsified marathon times, AI-generated training plans and debates about privilege March\u00a0 17,\u00a0 2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1830931","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1830931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1830931"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1830931\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1830931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1830931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1830931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}