{"id":1830918,"date":"2026-03-17T15:41:00","date_gmt":"2026-03-17T12:41:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1830918"},"modified":"2026-03-17T15:41:00","modified_gmt":"2026-03-17T12:41:00","slug":"benetton-has-revived-its-iconic-70s-denim-line-jeans-west","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1830918","title":{"rendered":"Benetton has revived its iconic 70s denim line Jean\u2019s West"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-3000-2000\/azure\/dazed-prod\/1440\/1\/1441751.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69921\/1\/benetton-revives-iconic-70s-denim-line-jeans-west\" data-article-id=\"69921\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Benetton Jean\u2019s West\" class=\"img\" height=\"2002\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/1\/1441751.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Zoe Natale Manella, styling <span class=\"nowrap\">Andra-Amelia Buhai<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-17T15:41:00+00:00\" class=\"timestamp\" title=\"17 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<h1 class=\"title\"><span>Benetton has revived its iconic 70s denim line <span class=\"nowrap\">Jean\u2019s West<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>After a decade out in the wilderness, the Far West-inspired collection is back on shelves <span class=\"nowrap\">for Spring<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-17T15:41:00+00:00\" class=\"timestamp\" title=\"17 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-17T15:41:00+00:00\" class=\"timestamp\" title=\"17 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\">Elliot Hoste<\/a><\/span><span class=\"contributor\" data-contributor-role=\"Photography\"><span class=\"contributor-role\">Photography<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ZoeNataleMannella\">Zoe Natale Mannella<\/a><\/span><span class=\"contributor\" data-contributor-role=\"Styling\"><span class=\"contributor-role\">Styling<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/AndraAmeliaBuhai\">Andra-Amelia Buhai<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Benetton\u2019s Jean\u2019s West line was founded over half a century ago, in 1974, when the brand itself was only nine years old. Ponzano Veneto, the Italian town where Benetton was founded may be over 6,000 miles away from the US west coast, but the Jean\u2019s West line was created to bring the two together, merging Italian craftsmanship with the brawny aesthetic of the American Far West. The line may have been discontinued in 2013, but it\u2019s just made a comeback, with the Italian retailer relaunching the line for today\u2019s fashion fans.<\/span><\/p>\n<p><span>\u201cMerging timeless tradition with a contemporary vision, Benetton Group re-launches Jean\u2019s West, a collection that draws on the mythology of the Far West and reshapes it with refreshed silhouettes, authentic details and materials that tell timeless stories,\u201d said the brand in a statement. Coming in a variety of different washes to mimic five to ten years of aging, the icon of 70s style has been updated for a modern audience, and even adds more garments like shirts and outerwear to the mix too.<\/span><\/p>\n<p><em><span>Check out some pieces from the new collection in these exclusive images, and head to <\/span><\/em><a href=\"https:\/\/world.benetton.com\/l\/jeans-west.html\"><em><span>here<\/span><\/em><\/a><em><span> to shop the entire Jean\u2019s West line<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3ec38e69-cb7d-45a0-98fe-b40f01386ea5\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1996\/azure\/dazed-prod\/1440\/1\/1441752.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Benneton Jean\u2019s West\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/1\/1441752.jpg\" width=\"1996\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Jean\u2019s West <span class=\"nowrap\">by Benetton<\/span><\/span><span class=\"credit\">Photography Zoe Natale Manella, styling <span class=\"nowrap\">Andra-Amelia Buhai<\/span><\/span><\/figcaption><\/figure>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Benetton\u2019s Jean\u2019s West line was founded over half a century ago, in 1974, when the brand itself was only nine years old. Ponzano Veneto, the Italian town where Benetton was founded may be over 6,000 miles away from the US west coast, but the Jean\u2019s West line was created to bring the two together, merging Italian craftsmanship with the brawny aesthetic of the American Far West. The line may have been discontinued in 2013, but it\u2019s just made a comeback, with the Italian retailer relaunching the line for today\u2019s fashion fans.<\/span><\/p>\n<p><span>\u201cMerging timeless tradition with a contemporary vision, Benetton Group re-launches Jean\u2019s West, a collection that draws on the mythology of the Far West and reshapes it with refreshed silhouettes, authentic details and materials that tell timeless stories,\u201d said the brand in a statement. Coming in a variety of different washes to mimic five to ten years of aging, the icon of 70s style has been updated for a modern audience, and even adds more garments like shirts and outerwear to the mix too.<\/span><\/p>\n<p><em><span>Check out some pieces from the new collection in these exclusive images, and head to <\/span><\/em><a href=\"https:\/\/world.benetton.com\/l\/jeans-west.html\"><em><span>here<\/span><\/em><\/a><em><span> to shop the entire Jean\u2019s West line<\/span><\/em><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3ec38e69-cb7d-45a0-98fe-b40f01386ea5\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1996\/azure\/dazed-prod\/1440\/1\/1441752.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Benneton Jean\u2019s West\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/1\/1441752.jpg\" width=\"1996\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Jean\u2019s West <span class=\"nowrap\">by Benetton<\/span><\/span><span class=\"credit\">Photography Zoe Natale Manella, styling <span class=\"nowrap\">Andra-Amelia Buhai<\/span><\/span><\/figcaption><\/figure>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69921\/1\/benetton-revives-iconic-70s-denim-line-jeans-west&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-3000-2000\/azure\/dazed-prod\/1440\/1\/1441751.jpg&#8221;] Photography Zoe Natale Manella, styling Andra-Amelia Buhai March\u00a0 17,\u00a0 2026 Fashion \/ Feature Fashion \/ Feature Benetton has revived its iconic 70s denim line Jean\u2019s West After a decade out in the wilderness, the Far West-inspired collection is back on shelves for Spring March\u00a0 17,\u00a0 2026 March\u00a0 17,\u00a0 2026 TextElliot HostePhotographyZoe Natale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1830918","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1830918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1830918"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1830918\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1830918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1830918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1830918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}