{"id":1825030,"date":"2026-03-13T19:00:00","date_gmt":"2026-03-13T16:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1825030"},"modified":"2026-03-13T19:00:00","modified_gmt":"2026-03-13T16:00:00","slug":"heres-a-novel-idea-for-people-selling-cars-try-listening-to-your-customers","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1825030","title":{"rendered":"Here&#8217;s a novel idea for people selling cars: try listening to your customers"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/255787\/omoda_____are_they_getting_better.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/omoda\/learning-uk-customers\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/omoda\/learning-uk-customers\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Ted Welford&#8221;,&#8221;description&#8221;:&#8221;Ted Welford is New Cars Editor on the Bauer automotive hub, working across CAR and our sister website Parkers. Specialising in road testing the latest cars, Ted is also quite the newshound, always investigating the latest industry topics and digging out new stories at any opportunity. u00A0nTed has been a car enthusiast since the start, almost inevitable growing up with a rallying-obsessed family and being ferried around in the back seat of various Subaru Imprezas u2013 the perfect family car, obviously. As a child, Ted hadxf an enviable collection of toy cars, and it was always obvious that he would channel a career linked to cars in one way or another. u00A0nAfter completing his A-levels, Ted started an NCTJ-accredited apprenticeship in journalism with automotive news agency Blackball Media. Thrown into the deep end from the start, he would soon be on the phone to press offices, submitting freedom of information requests and covering new car launches at the age of 20.u00A0u00A0u00A0nTed worked his way up to staff writer at Blackball Media, in a varied role that would cover news, features and a growing focus on new car reviews, writing the latest first drives on everything from the new Dacia Sandero to Lamborghinis, and honing his skills to review and report on the latest cars. He joined CAR and Parkers in February 2024.u00A0u00A0nOutside of working hours, Ted is usually browsing car auctions and classifies in search of a bargain (often unsuccessfully), and currently owns a Mk1 Audi TT Quattro Sport and Renault Clio 182 Trophy. Heu2019s also an avid and perfectionist car valeter and detailer u2013 yes, one of those bores that lectures you about the two-bucket method. Away from cars he loves travelling the world and is also a keen golfer and mountain biker.u00A0nOn social media, you can follow Ted on his personal Instagram account or one dedicated to cars, while heu2019s also on X, formerly Twitter, usually moaning about how much his cars have cost him. You can read Tedu2019s latest articles below.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/179402\/ted_welford.jpg&#8221;,&#8221;caption&#8221;:&#8221;Ted Welford&#8221;},&#8221;sameAs&#8221;:&#8221;https:\/\/x.com\/TedWelford&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/&#8221;,&#8221;email&#8221;:&#8221;ted.welford@bauermedia.co.uk&#8221;,&#8221;jobTitle&#8221;:&#8221;New Cars Editor&#8221;,&#8221;knowsAbout&#8221;:&#8221;Automotive&#8221;,&#8221;worksFor&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;CAR&#8221;}},&#8221;dateModified&#8221;:&#8221;2026-03-13T19:00:00+00:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-03-13T19:00:00+00:00&#8243;,&#8221;headline&#8221;:&#8221;Hereu0027s a novel idea for people selling cars: try listening to your customers&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tHere&#8217;s a novel idea for people selling cars: try listening to your customers<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 19:00<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-images\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: false; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/omoda_____are_they_getting_better.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Omoda on the road\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x270\/omoda_____are_they_getting_better.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x405\/omoda_____are_they_getting_better.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1056x594\/omoda_____are_they_getting_better.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Omoda on the road<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/omoda_____are_they_getting_better-1.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Omoda bonnet close shot\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x270\/omoda_____are_they_getting_better-1.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x405\/omoda_____are_they_getting_better-1.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1056x594\/omoda_____are_they_getting_better-1.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Omoda bonnet close shot<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/omoda_____are_they_getting_better-2.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Omoda front view\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x270\/omoda_____are_they_getting_better-2.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x405\/omoda_____are_they_getting_better-2.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1056x594\/omoda_____are_they_getting_better-2.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Omoda front view<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/omoda_____are_they_getting_better-3.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Omoda front three quarter\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x270\/omoda_____are_they_getting_better-3.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x405\/omoda_____are_they_getting_better-3.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1056x594\/omoda_____are_they_getting_better-3.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Omoda front three quarter<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<ul class=\"thumbnails clearfix\">\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/omoda\/7\/\" title=\"View all Omoda 7 Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Omoda 7 Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba\u00a0How Omoda works<br \/>\u25ba\u00a0First came to the UK in 2024<br \/>\u25ba\u00a0Sister brand Jaecoo in front\u00a0for now<\/strong><\/p>\n<p>Buy the smallest dongle or widget on eBay or Amazon and you\u2019ll almost immediately be asked to give feedback to the seller, about both the buying process and the product itself. But spend an entire year\u2019s salary on a new car and\u2026 nothing. There are exceptions, but it\u2019s certainly not the rule for car manufacturers to ask for feedback on the car. Simple stuff: what do you and don\u2019t you like about it?<\/p>\n<p>It\u2019s almost as if some manufacturers just aren\u2019t interested, once they\u2019ve got your money. But that\u2019s not how Chinese firm Omoda thinks.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p><em>Like this? Get more CAR delivered to your browser!\u00a0<\/em><a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Click here to add CAR Magazine as a preferred source on Google<\/strong><\/em><\/a><em>.<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x0\/omoda_____are_they_getting_better-3.jpg?scale=down\" alt=\"Omoda front three quarter\" class=\"wp-image-255796\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x0\/omoda_____are_they_getting_better-3.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x0\/omoda_____are_they_getting_better-3.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1040x0\/omoda_____are_they_getting_better-3.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Omoda first launched in the UK in August 2024 with its Omoda 5 crossover. The reviews from automotive journalists were not enthusiastic. For many car makers, that might prompt at best an internal memo suggesting some changes to make in the facelifted version due in four years; at worst, an affronted complaint to the editors.<\/p>\n<p>But that\u2019s not how Omoda responded to negative feedback. After that poor reception in August 2024 it got to work, and by April 2025 it had already introduced a revised version of the Omoda 5 to address the criticism.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Some of the changes were pretty fundamental, including steering components being revised to bring more feedback from the front wheels to the driver. A new interior was introduced for the petrol model, borrowed from the EV as customers preferred that when asked.<\/p>\n<p>Omoda has continued to revise its cars since, with tweaked engines and additional hybrid powertrains introduced \u2013 both changes customers asked for.<\/p>\n<p>Oli Lowe, head of product at Omoda UK, reckons there\u2019s a we-know-best attitude at some more established European car makers that stops changes being made quicker.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x0\/omoda_____are_they_getting_better-2.jpg?scale=down\" alt=\"Omoda front view\" class=\"wp-image-255797\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x0\/omoda_____are_they_getting_better-2.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x0\/omoda_____are_they_getting_better-2.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1040x0\/omoda_____are_they_getting_better-2.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>\u2018A lot of manufacturers feel they know what customers want without actually asking them. There\u2019s a certain level of arrogance from established manufacturers surrounding customer feedback.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>\u2018We\u2019re really humble. We\u2019re new and we know the European customer is very different.\u2019<\/p>\n<p>Within Omoda UK there is a dedicated person who works purely on gathering customer feedback and surveys. The UK team have weekly feedback calls with engineers at the firm\u2019s head office in Wuhu, China. They\u2019re said to be passionate about getting opinions from real-world users to improve their cars.<\/p>\n<p>It\u2019s these conversations that enable progress to be made, cutting through the red tape that traditionally means change happens at a much slower pace.<\/p>\n<p>\u2018We\u2019re fast paced. It would take European manufacturers years to push through these changes,\u2019 says Lowe.<\/p>\n<p>Examples include Volkswagen taking almost four years to reverse out of unpopular decisions on the Golf Mk8, such as fitting touch-sensitive buttons on the steering wheel, now replaced by conventional switchgear, and adding backlighting to its climate control.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x0\/omoda_____are_they_getting_better-1.jpg?scale=down\" alt=\"Omoda bonnet close shot\" class=\"wp-image-255798\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/255787\/480x0\/omoda_____are_they_getting_better-1.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/720x0\/omoda_____are_they_getting_better-1.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/255787\/1040x0\/omoda_____are_they_getting_better-1.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Omoda was the first of the Chery Auto group\u2019s brands to launch in the UK. It sold just shy of 20,000 cars in 2025, overtaking brands such as Lexus and Suzuki, and only just behind Citro\u00ebn.<\/p>\n<p>Though Chery\u2019s Range Rover-lookalike brand Jaecoo has overtaken Omoda\u2019s sales in the UK, Omoda is a big focus for Chery in 2025, as it introduces crossovers such as the Kia Sportage-rivalling Omoda 7 imminently and funky Omoda 4 later in the year. More hybrid models are also expected later in the year, all as a response to what customers have asked for.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/179402\/120x120\/ted_welford.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a><\/div>\n<div class=\"main-author-job-title\">New Cars Editor<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">New cars editor, car reviewer, news hound, avid car detailer<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/179402\/85x85\/ted_welford.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">New cars editor for CAR and Parkers. Loves a car auction. Enjoys making things shiny<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/omoda\/learning-uk-customers\/\"><br \/>\n\t\t\t\t\t\t\t<span class=\"icon fi-comments\"><\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"link-text disqus-comment-count\" data-disqus-identifier=\"article-wp-255787\">Comments<\/span><br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<div id=\"commentsSection\">\n<div id=\"disqus_thread\"><\/div>\n<p>var disqus_shortname = &#8216;carmagazine&#8217;;<br \/>\nvar disqus_developer = 0;<br \/>\nvar disqus_identifier = &#8216;article-wp-255787&#8217;;<br \/>\n\t(function () {<br \/>\n\t\tvar dsq = document.createElement(&#8216;script&#8217;);<br \/>\n\t\tdsq.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\tdsq.async = true;<br \/>\n\t\tdsq.src = &#8216;http:\/\/&#8217; + disqus_shortname + 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Specialising in road testing the latest cars, Ted is also quite the newshound, always investigating the latest industry topics and digging out new stories at any opportunity. u00A0nTed has been a car enthusiast since the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1825030","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1825030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1825030"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1825030\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1825030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1825030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1825030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}