{"id":1824379,"date":"2026-03-13T13:00:25","date_gmt":"2026-03-13T10:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1824379"},"modified":"2026-03-13T13:00:25","modified_gmt":"2026-03-13T10:00:25","slug":"the-world-according-to-diya-joukani","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1824379","title":{"rendered":"The World According to Diya Joukani"},"content":{"rendered":"<article class=\"oVA page-455430104\">.page-455430104{&#8211;slot3:#fce9c4;&#8211;slot4:#f9c10f;&#8211;slot6:#f9c10f;&#8211;slot8:#fce9c4}<\/p>\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz CfR\">\n<div class=\"d0B\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/33876a6d\/img_1376_split.jpg?w=414&amp;h=259&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"fpC EdX\"><\/div>\n<p><span class=\"Vms lOB\">Courtesy of Diya Joukani<\/span><\/div>\n<div class=\"_-P\">\n<div class=\"rkd qoI\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc ZKF\">\n<h1 class=\"aVX doc O2p QZE\">The World According to Diya Joukani<\/h1>\n<div class=\"r87 y0Q\">\n<p>The burgeoning designer is redefining street style&#8230;literally.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI Q9a\">\n<address class=\"Fdy\">by <span>Sam Tracy<\/span><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-03-13T13:00:25.085Z\">14 minutes ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>Whether or not you recognize the name yet, you already know <a href=\"https:\/\/www.instagram.com\/diyajoukani\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Diya Joukani<\/a>. <\/p>\n<p>If you\u2019ve spent any time on TikTok or Reels in the past month, you\u2019ve likely come across the 25-year old designer. Her waist-length raven locks, a rotation of gloriously embellished fits, and an enviable irreverent swag carry her through the streets of Mumbai by foot, rickshaw, or horseback. Across dozens of now-viral clips, the formula is instantly recognizable. Set to Frank Ocean\u2019s \u201cNights,<em>\u201d<\/em> Joukani dines on local fare, banters with street vendors, and jaunts through the city in a fit of equal parts Western streetwear and Eastern tailoring. What begins as a casual day-in-the-life format (part outfit diary, part city stroll)has quickly snowballed into something larger: a viral blueprint other creators are now replicating around the world for their own shot at Joukani-level traction.<\/p>\n<div class=\"sWr iGR vrU\">\n<div>\n<div>\n<div class=\"BCT MJ1\">\n<blockquote data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DTk1Jpdgspi\" data-shortcode=\"DTk1Jpdgspi\" class=\"UyF\">\n<div class=\"yzx\"><a target=\"_blank\" rel=\"noreferrer\" href=\"https:\/\/instagram.com\/https:\/\/www.instagram.com\/p\/DTk1Jpdgspi\" title=\"View on Instagram\" class=\"y9v GmH\"><i class=\"icx g9F\"><\/i><\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cWhen I filmed the first video I knew people were going like it\u2014it&#8217;s just cool,\u201d Joukani puts simply. \u201cBut I definitely did not expect literally the whole world to be tapped into this \u2018Diya\u2019s Duniya\u2019 thing.\u201d<\/p>\n<p>And Diya\u2019s <em>duniya<\/em> it has become. Hindi for \u201cworld,\u201d the phrase now feels less like a cheeky caption and more like a literal description of the phenomenon she\u2019s set off. Since January, Joukani\u2019s format has been recreated thousands of times under the same Frank Ocean track by creatives across the globe documenting their cities through the same loose template: walking, eating, dressing, and quite literally existing throughout their own corners of the world. Coolly, of course.<\/p>\n<div class=\"sWr iGR gjV OXU\">\n<div>\n<div class=\"uES zZ8 fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"NVT\">\n<div class=\"iza\"><\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/9f2a255b\/img_4383-2.jpg?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/4ddcecc8\/img_4385-2.jpg?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/6fa8db9c\/img_4390-2.jpg?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"iza\"><\/div>\n<\/div>\n<div class=\"mXa\"><button disabled title=\"Previous page\" class=\"oWF _Qp\">Prev<\/button><button title=\"Next page\" class=\"oWF lqI\">Next<\/button><\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-455432734\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 3<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 3<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Scroll long enough and the trend begins to feel like a digital passport: an Takiya-clad artist saunters through vintage markets in Almaty. A mini dressed-darling swishes past flower stalls in Mexico City. A baggy-jeaned baddie snags fresh <em>shotis puri <\/em>while drifting through Tbilisi. But for being the current face of the fashion algorithm, Joukani ironically never set out to engineer anything viral in the first place.<\/p>\n<p>A self-taught designer, she only started making clothes a little over a year ago after a string of thrift store gigs and a growing fascination with the construction of garments. Armed with YouTube tutorials and a sewing machine from Facebook Marketplace, she studied how to cut patterns and stitch garments from scratch. Her first piece\u2014a jacket\u2014immediately drew attention when she wore it out.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/89bcd4a4\/img_2309.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/3606ffea\/img_2109.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-455431436\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cEveryone was just asking me, \u2018Where\u2019d you get your jacket from?\u2019 I was like, \u2018Guys, I made this.\u2019\u201d<\/p>\n<p>What followed was a kind of accidental fashion startup. Joukani began posting slideshows of her designs online, fielding a growing flood of DMs from people asking to buy the pieces directly. Within months, she launched <a href=\"https:\/\/www.diyadiya.studio\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">a website<\/a> to showcase her first collection, which promptly sold out the day it went live.<\/p>\n<div class=\"sWr iGR vrU\">\n<div>\n<div>\n<div class=\"BCT MJ1\">\n<blockquote data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DQ2GFXCAl7r\" data-shortcode=\"DQ2GFXCAl7r\" class=\"UyF\">\n<div class=\"yzx\"><a target=\"_blank\" rel=\"noreferrer\" href=\"https:\/\/instagram.com\/https:\/\/www.instagram.com\/p\/DQ2GFXCAl7r\" title=\"View on Instagram\" class=\"y9v GmH\"><i class=\"icx g9F\"><\/i><\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The aesthetic that\u2019s since become her signature blends global streetwear references with distinctly Indian craftsmanship. Joukani\u2019s take on the ever-trendy baggy jorts and zip-up hoodies are ornamented with traditional aari and zardozi embroidery\u2014and for Joukani, this juxtaposition is entirely intentional.<\/p>\n<p>\u201cThat\u2019s what it\u2019s all about. We\u2019re bringing the world to India. If there\u2019s any way I could bring even more attention to India, I\u2019m going to do it because my people, my community, my culture\u2014they\u2019re everything.\u201d<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/36054cbc\/img_2101.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/c9a64709\/img_2103.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-455431269\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>But make no mistake, this isn\u2019t traditional fashion marketing. Joukani is selling us her universe and well, it\u2019s working. Increasingly, other designers and artists around the world are doing the same. One of them is <a href=\"https:\/\/www.instagram.com\/_hera_studio\/reels\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Isabel Perez<\/a>, founder of <a href=\"https:\/\/herastudio.shop\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Hera Studio<\/a> in Quito, Ecuador. Like Joukani, Perez built her label outside the traditional fashion capitals, and largely through the connective tissue of social media.<\/p>\n<p>\u201cI live in a small country and didn\u2019t have the budget to showcase my clothing abroad,\u201d Perez explains. \u201cThe only thing I could do was make videos showing the behind-the-scenes of how our pieces are made.\u201d<\/p>\n<div class=\"sWr iGR vrU\">\n<div>\n<div>\n<div class=\"BCT MJ1\">\n<blockquote data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DU64OkFDibt\" class=\"UyF\">\n<div class=\"yzx\"><a target=\"_blank\" rel=\"noreferrer\" href=\"https:\/\/instagram.com\/https:\/\/www.instagram.com\/reel\/DU64OkFDibt\" title=\"View on Instagram\" class=\"y9v GmH\"><i class=\"icx g9F\"><\/i><\/a><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Her brand collaborates with local artisans and uses Panama cotton, and social media has amplified that hyperlocal production internationally. When Perez discovered Joukani\u2019s videos, she was instantly inspired. Perez filmed her own version wandering through Quito\u2019s historic old town, weaving her patchwork garments through street scenes locals would instantly recognize\u2014colonial churches, coconut vendors, street food stands, shoe-shiners stationed along the sidewalks\u2014creating a video that felt immediately familiar to locals, but completely new to anyone seeing the city from afar.<\/p>\n<p>It\u2019s a moment that hints at something bigger: what Joukani has quietly sparked online isn\u2019t just another TikTok trend destined for algorithmic purgatory in three weeks\u2019 time. Clothes aren\u2019t compelling without a world attached.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/4c95b740\/img_0792.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/c87b7a17\/img_0829.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-455431810\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>In a post-pandemic fashion world, the industry has become obsessed with locality. After stalled travel and fractured supply chains, people began looking closer to home\u2014for inspiration, community, and identity. In an era where the same blazer can be ordered from anywhere, what feels exciting is specificity: a street food stand, the language overheard, the rhythm of a city that can\u2019t be replicated. Even major houses are leaning in: under Daniel Lee, Burberry staged campaigns in muddy fields and coastal towns, while Jacquemus mines the South of France for place-driven imagery. And it\u2019s precisely this hunger for clothes with a world attached that Joukani has quietly been shaping first\u2014turning her city, her streets, and her craft into a universe people want to inhabit.<\/p>\n<p>Which brings us to the question of, well, \u201cIt\u201d. For decades, the \u201cIt-Girl\u201d archetype conjured images of A-listers and socialites orbiting the same handful of traditional sartorial capitals with wealth measured in follower count. But for fashion\u2019s next gen, Paris, Milan, New York, and London are more background noise than beacons. Ask Joukani what defines It-Girldom today, and her answer is refreshingly blunt.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/5d927022\/img_2108.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/12\/d350497a\/img_1215.jpeg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Diya Joukani<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-455432058\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cI don\u2019t think you need followers,\u201d she says. \u201cIf you got it, you got it. Some of the coolest people I know are not even on the internet.\u201d <\/p>\n<p>Perhaps fashion\u2019s next wave aren\u2019t built on glossy campaigns or traipsing down the runway, but walking down their own streets instead. Now queue the Frank Ocean.<\/p>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>.page-455430104{&#8211;slot3:#fce9c4;&#8211;slot4:#f9c10f;&#8211;slot6:#f9c10f;&#8211;slot8:#fce9c4} Courtesy of Diya Joukani Fashion The World According to Diya Joukani The burgeoning designer is redefining street style&#8230;literally. by Sam Tracy 14 minutes ago Whether or not you recognize the name yet, you already know Diya Joukani. If you\u2019ve spent any time on TikTok or Reels in the past month, you\u2019ve likely come across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1824379","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1824379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1824379"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1824379\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1824379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1824379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1824379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}