{"id":1823617,"date":"2026-03-12T21:59:00","date_gmt":"2026-03-12T18:59:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1823617"},"modified":"2026-03-12T21:59:00","modified_gmt":"2026-03-12T18:59:00","slug":"this-film-captures-naples-intense-love-affair-with-stone-island","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1823617","title":{"rendered":"This film captures Naples\u2019 intense love affair with Stone Island"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-544-2000-1333\/azure\/dazed-prod\/1440\/1\/1441359.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69890\/1\/stone-island-glenn-kitson-naples-a-sorpres-film-love-affair-collectors\" data-article-id=\"69890\">\n<header class=\"article-header has-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-12T21:59:00+00:00\" class=\"timestamp\" title=\"12 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"12\">12,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<h1 class=\"title\"><span>This film captures Naples\u2019 intense love affair with <span class=\"nowrap\">Stone Island<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Glenn Kitson\u2019s new short film, \u2018A Sorpres, dives into Naples\u2019 decades-long obsession with the cult Italian label \u2013 just as it opens its first-ever store in <span class=\"nowrap\">the city<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-12T21:59:00+00:00\" class=\"timestamp\" title=\"12 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"12\">12,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-12T21:59:00+00:00\" class=\"timestamp\" title=\"12 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"12\">12,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/DominiqueSisley\">Dominique Sisley<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-26-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">\u2019A Sorpres x <span class=\"nowrap\">Stone Island<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/0\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1325\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-713-1988-1325\/azure\/dazed-prod\/1440\/1\/1441352.jpg\" width=\"1988\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/1\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-513-2000-1333\/azure\/dazed-prod\/1440\/1\/1441353.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/2\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1999-1333\/azure\/dazed-prod\/1440\/1\/1441355.jpg\" width=\"1999\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/3\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1999-1333\/azure\/dazed-prod\/1440\/1\/1441374.jpg\" width=\"1999\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/4\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-631-2000-1333\/azure\/dazed-prod\/1440\/1\/1441356.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/5\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1999-1333\/azure\/dazed-prod\/1440\/1\/1441375.jpg\" width=\"1999\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 26 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>In Glenn Kitson\u2019s new short film, \u2018<em>A Sorpres<\/em>, viewers are taken inside a Neapolitan collector\u2019s warehouse. Inside, we see endless rows of vintage <a href=\"https:\/\/www.dazeddigital.com\/stone-island\">Stone Island<\/a> pieces, carefully preserved in plastic. It\u2019s a serious business: the venue is the result of \u201c15 years of archiving\u201d, and is run by a group of vendors from Naples\u2019 nearby Resina market.<\/p>\n<p>One of them, named Nello, is shown delicately pulling a piece from its hanger, cradling it with reverence as if it were a holy, centuries-old relic. He is then seen trying on a rare, workwear-inspired jacket from the archive. \u201cThe birth of my daughter, an important day for me,\u201d he says. The day he stumbled on this piece, however, \u201cfelt exactly the same.\u201d<\/p>\n<p>Nello then picks another Stone Island piece \u2013 a slick forest green vinyl jacket, with a pop of orange on the colour \u2013 and poses for the camera. \u201cLook how I good I look!\u201d He then tries another: this time a raincoat, in faded ochre camo. He notes that it is ideal for hiking up nearby Mount Vesuvius when it\u2019s cold. \u201cMy God,\u201d he marvels, shaking his head and showing off his sleeves. \u201cIt\u2019s beautiful.\u201d<\/p>\n<p>\u2018<em>A Sorpres <\/em>is a celebration not only of Stone Island, but of Naples itself. The five-minute short is a frenetic spin through the city: we see flickers of bustling markets, weather-beaten statues, and a vivid stream of street murals (Jesus Christ features prominently, as does local messiah Diego Maradona). But the film\u2019s main focus is Resina, a sprawling vintage market just south of the city, known for its \u201cpassionate\u201d vendors and abundance of low-cost, high-quality clothing.<\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p>\u201cIt<em>\u00a0<\/em>makes sense, the love for Stone Island in Naples, as it\u2019s a working-class city&#8230; It\u2019s a tough city\u201d<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>The market was born during World War Two, back when American troops were occupying southern Italy. The surplus stock in their local military supply houses soon became highly coveted by Neapolitan locals, who became obsessed with the soldiers\u2019 clothes. The appeal lay in the quality \u2013 these were \u201cindestructible\u201d pieces made from durable fabrics, built to weather the most extreme conditions.<\/p>\n<p>As the years went on, Stone Island \u2013 particularly pieces from the early 80s and 90s, with their clear visual nods to workwear and the military \u2013 began to appear more and more in Resina\u2019s vintage <em>pezze <\/em>(piles). Collectors, thrilled at the prospect of stumbling across the brand\u2019s beloved golden badge in the bales, quickly began to frequent the market, skipping school or work after hearing tip-offs about big shipments. \u201cIt blew our minds because in Naples you couldn\u2019t find Stone Island,\u201d says <span>Alessio Malinconico<\/span>, a local chef at <span>Salumeria Malinconico. <\/span>\u201cThere was no official store.\u201d<\/p>\n<p>Kitson\u2019s film is released just as Naples opens its first-ever Stone Island store on Palazzo Fusco, which is a major moment \u2013 and not just for the city\u2019s seasoned collectors. The brand is already ubiquitous in Naples, with the signature logo speeding past on the arms of countless moped drivers. \u201cIt<em>\u00a0<\/em>makes sense, the love for Stone Island in Naples, as it\u2019s a working-class city, has its own street culture and street style,\u201d says Kitson. \u201cIt\u2019s a tough city, and that\u2019s the kind of stuff people want to wear there.\u201d<\/p>\n<p>The Bolton-born filmmaker \u2013 a long-time lover of the brand, who started out selling vintage pieces on old football messageboards \u2013 said that working with them on the project was a \u201cno-brainer.\u201d This is mainly because of its enduring cult, or outsider, status. \u201cI think Stone Island transcends a lot of different cultures and markets,\u201d he adds. \u201cIt sits outside of fashion and does its own thing.\u201d The film, he hopes, is a worthy celebration of Naples, as well as the infectious passion of its locals.\u00a0<\/p>\n<p><em>Watch<\/em> \u2018A Sorpres<em> in full above, and view some exclusive BTS imagery in the gallery above<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Sevigny walks Miu Miu AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/47-20-636-423\/azure\/dazed-prod\/1440\/1\/1441295.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Miu Miu AW26: Chlo\u00eb Sevigny and Gillian Anderson just walked at PFW<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36828\/0\/kiko-kostadinov-aw26-women-s\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kiko Kostadinov AW26 women\u2019s\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-578-2312-1538\/azure\/dazed-prod\/1440\/1\/1441256.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Kiko Kostadinov is taking flight for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69876\/1\/chanel-aw26-matthieu-blazy-butterflies-pfw-paris-fashion-week\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Chanel AW26 \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-105-1476-982\/azure\/dazed-prod\/1440\/1\/1441189.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Chanel AW26: Matthieu Blazy\u2019s butterflies are ready for the ball<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69845\/1\/inside-an-exclusive-celebration-for-the-semi-finalists-of-the-lvmh-prize\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">LVMH Prize 2026<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"LVMH Prize semi-finalists 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-313-958-637\/azure\/dazed-prod\/1440\/0\/1440619.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Inside an exclusive celebration for the semi-finalists of the LVMH Prize<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69833\/1\/catch-sza-in-an-internet-cafe-for-vans-off-the-wall\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> vans<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"SP26_Lifestyle_Authentic_SZA_09\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/198-121-1577-1049\/azure\/dazed-prod\/1440\/0\/1440464.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Catch SZA in an internet cafe for Vans Off The Wall<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69861\/1\/alexander-mcqueen-aw26-fw26-paris-fashion-week-pfw-sean-mcgirr\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"McQueen AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/381-68-1639-1090\/azure\/dazed-prod\/1440\/1\/1441140.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">McQueen AW26 was a Hollywood horror show<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-26-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">\u2019A Sorpres x <span class=\"nowrap\">Stone Island<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/0\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1325\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-713-1988-1325\/azure\/dazed-prod\/1440\/1\/1441352.jpg\" width=\"1988\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/1\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-513-2000-1333\/azure\/dazed-prod\/1440\/1\/1441353.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/2\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1999-1333\/azure\/dazed-prod\/1440\/1\/1441355.jpg\" width=\"1999\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/3\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1999-1333\/azure\/dazed-prod\/1440\/1\/1441374.jpg\" width=\"1999\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/4\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-631-2000-1333\/azure\/dazed-prod\/1440\/1\/1441356.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36833\/5\/a-sorpres-x-stone-island\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"stone island naples glenn kitson\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1999-1333\/azure\/dazed-prod\/1440\/1\/1441375.jpg\" width=\"1999\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 26 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>In Glenn Kitson\u2019s new short film, \u2018<em>A Sorpres<\/em>, viewers are taken inside a Neapolitan collector\u2019s warehouse. Inside, we see endless rows of vintage <a href=\"https:\/\/www.dazeddigital.com\/stone-island\">Stone Island<\/a> pieces, carefully preserved in plastic. It\u2019s a serious business: the venue is the result of \u201c15 years of archiving\u201d, and is run by a group of vendors from Naples\u2019 nearby Resina market.<\/p>\n<p>One of them, named Nello, is shown delicately pulling a piece from its hanger, cradling it with reverence as if it were a holy, centuries-old relic. He is then seen trying on a rare, workwear-inspired jacket from the archive. \u201cThe birth of my daughter, an important day for me,\u201d he says. The day he stumbled on this piece, however, \u201cfelt exactly the same.\u201d<\/p>\n<p>Nello then picks another Stone Island piece \u2013 a slick forest green vinyl jacket, with a pop of orange on the colour \u2013 and poses for the camera. \u201cLook how I good I look!\u201d He then tries another: this time a raincoat, in faded ochre camo. He notes that it is ideal for hiking up nearby Mount Vesuvius when it\u2019s cold. \u201cMy God,\u201d he marvels, shaking his head and showing off his sleeves. \u201cIt\u2019s beautiful.\u201d<\/p>\n<p>\u2018<em>A Sorpres <\/em>is a celebration not only of Stone Island, but of Naples itself. The five-minute short is a frenetic spin through the city: we see flickers of bustling markets, weather-beaten statues, and a vivid stream of street murals (Jesus Christ features prominently, as does local messiah Diego Maradona). But the film\u2019s main focus is Resina, a sprawling vintage market just south of the city, known for its \u201cpassionate\u201d vendors and abundance of low-cost, high-quality clothing.<\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p>\u201cIt<em>\u00a0<\/em>makes sense, the love for Stone Island in Naples, as it\u2019s a working-class city&#8230; It\u2019s a tough city\u201d<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>The market was born during World War Two, back when American troops were occupying southern Italy. The surplus stock in their local military supply houses soon became highly coveted by Neapolitan locals, who became obsessed with the soldiers\u2019 clothes. The appeal lay in the quality \u2013 these were \u201cindestructible\u201d pieces made from durable fabrics, built to weather the most extreme conditions.<\/p>\n<p>As the years went on, Stone Island \u2013 particularly pieces from the early 80s and 90s, with their clear visual nods to workwear and the military \u2013 began to appear more and more in Resina\u2019s vintage <em>pezze <\/em>(piles). Collectors, thrilled at the prospect of stumbling across the brand\u2019s beloved golden badge in the bales, quickly began to frequent the market, skipping school or work after hearing tip-offs about big shipments. \u201cIt blew our minds because in Naples you couldn\u2019t find Stone Island,\u201d says <span>Alessio Malinconico<\/span>, a local chef at <span>Salumeria Malinconico. <\/span>\u201cThere was no official store.\u201d<\/p>\n<p>Kitson\u2019s film is released just as Naples opens its first-ever Stone Island store on Palazzo Fusco, which is a major moment \u2013 and not just for the city\u2019s seasoned collectors. The brand is already ubiquitous in Naples, with the signature logo speeding past on the arms of countless moped drivers. \u201cIt<em>\u00a0<\/em>makes sense, the love for Stone Island in Naples, as it\u2019s a working-class city, has its own street culture and street style,\u201d says Kitson. \u201cIt\u2019s a tough city, and that\u2019s the kind of stuff people want to wear there.\u201d<\/p>\n<p>The Bolton-born filmmaker \u2013 a long-time lover of the brand, who started out selling vintage pieces on old football messageboards \u2013 said that working with them on the project was a \u201cno-brainer.\u201d This is mainly because of its enduring cult, or outsider, status. \u201cI think Stone Island transcends a lot of different cultures and markets,\u201d he adds. \u201cIt sits outside of fashion and does its own thing.\u201d The film, he hopes, is a worthy celebration of Naples, as well as the infectious passion of its locals.\u00a0<\/p>\n<p><em>Watch<\/em> \u2018A Sorpres<em> in full above, and view some exclusive BTS imagery in the gallery above<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69890\/1\/stone-island-glenn-kitson-naples-a-sorpres-film-love-affair-collectors&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-544-2000-1333\/azure\/dazed-prod\/1440\/1\/1441359.jpg&#8221;] March\u00a0 12,\u00a0 2026 Fashion \/ Feature Fashion \/ Feature This film captures Naples\u2019 intense love affair with Stone Island Glenn Kitson\u2019s new short film, \u2018A Sorpres, dives into Naples\u2019 decades-long obsession with the cult Italian label \u2013 just as it opens its first-ever store in the city March\u00a0 12,\u00a0 2026 March\u00a0 12,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1823617","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1823617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1823617"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1823617\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1823617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1823617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1823617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}