{"id":1818814,"date":"2026-03-10T19:45:28","date_gmt":"2026-03-10T16:45:28","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1818814"},"modified":"2026-03-10T19:45:28","modified_gmt":"2026-03-10T16:45:28","slug":"chicago-meet-your-new-neighbors-expo-gets-a-new-satellite","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1818814","title":{"rendered":"Chicago, Meet Your New \u2018Neighbors\u2019: Expo Gets a New Satellite"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/03\/Neighbors-Courtesy-Neighbors-3.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content a-content--offset lrv-a-floated-parent lrv-u-font-family-body lrv-u-line-height-normal lrv-u-font-size-18 lrv-u-position-relative\">\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCollector Mirka Serrato was walking her dog through Chicago\u2019s affluent Gold Coast neighborhood when she came across Ramiro Verdugo, the groundsman tending to the garden at an imposing neoclassical residence. Both Latin American, they hit it off. She was looking for a place to live, and an apartment was available. She ended up living there very happily for about three years before she moved to Dallas, where she\u2019s closer to her family, in her native Mexico. But she wasn\u2019t ready to let go of the Windy City, not entirely.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cLeaving Chicago was not an option,\u201d she told <em>ARTnews<\/em> in an interview. \u201cSeeing the place empty after all it gave to me was torture.\u201d Serrato has a day job in PR but studied at the Sotheby\u2019s Institute, and she resolved to turn the place into a venue for an art show or event. Then she went looking for the right person to help her. She met Jonny Tanna, founder of London\u2019s Harlesden High Street gallery (the rare such business that has a manifesto), at a party at the Fondation Beyeler during Art Basel\u2014and a partnership was born.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWhen I met Jonny,\u201d she said, \u201cI was like, \u2018Now I can pack up my stuff.\u2019\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNow, Serrato and Tanna will launch a new art fair, Neighbors, whose name, they figure, says a lot about the vibe they hope to create. It will debut during Expo Chicago, from April 8\u201312, and will take place across four rooms over just 1,200 square feet of the apartment, about seven minutes from Navy Pier, which Expo has long called its home. No booth walls, no white cubes; the space is full of feminine touches.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe building once belonged to the Goodman family, who were major patrons of the arts in Chicago, so it\u2019s a fitting way for Serrato to hold on to the place a little longer. \u201cArt used to live in domestic spaces before it was institutionalized,\u201d she said. \u201cI hope the space will hold the galleries the way the space held me.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\"><img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/03\/Mirka-Serrato-and-Jonnny-Tana.png?w=400\" alt height=\"991\" width=\"1024\"><\/div>\n<\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\"><span class=\"lrv-u-font-size-14@desktop\">Jonny Tanna and Mirka Serrato.<\/span><\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside Tanna\u2019s Harlesden High Street, the still-growing exhibitor list at Neighbors will include Gathering (London), Hans Goodrich (Chicago), Post Times (New York), Shanghai Seminary (Chicago), and Tureen (Dallas).\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTanna has experience organizing art fairs, having co-founded, with dealer Jacob Barnes, Minor Attractions, a Frieze London satellite micro-fair, in 2023. He also has participated in more than 50 art fairs, including Frieze London, Independent in New York, Basel Social Club in Switzerland, and Post-Fair in Los Angeles. He also curated the \u201cNest\u201d section of Untitled\u2019s 2025 Miami Beach outing.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\"><img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/03\/Courtesy-Neighbors.jpeg?w=400\" alt height=\"683\" width=\"1024\"><\/div>\n<\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\"><span class=\"lrv-u-font-size-14@desktop\">The future home of Neighbors, an apartment on Chicago\u2019s Gold Coast.<\/span><\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe test will be to see whether Chicago can support a continuing satellite fair. NADA tried it with the Chicago Invitational in 2019, and there\u2019s the super-micro, very cheeky Barely Fair, ongoing since 2019, which shows miniature artworks in a wee little mockup of a gallery.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re taking it one step at a time,\u201d said Tanna about that challenge of sustaining a satellite fair in Chicago. \u201cFirst, we try to build a strong lineup. When I saw the place, I wanted to create something like [the micro-fair] Paris Internationale circa 2015, and bring that to the Americas. Post-Fair is the closest to what I hope to accomplish. Paris Internationale had a domestic vibe, the work was mostly sculptural-based and conceptual, and it was less commercial. But I wanted to bring more galleries from the States.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe continued, \u201cA strong lineup attracts an audience. We\u2019re also working with advisors to bring collectors through, and working our local Chicago networks to make it as visible as possible. I want to make it similar to what we do at Minor Attractions.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWith so much experience both as a fair organizer and a dealer, Tanna knows how to work with galleries, and Serrato brings knowledge of finance to the table; she\u2019s also organized industry conferences, \u201cso I know I can print badges for sure,\u201d she joked. They\u2019ve tried to keep the participation fee reasonable for small galleries taking a chance on a new enterprise.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBigger art fairs are known for a rigorous selection and vetting process, and Neighbors is doing the same, at its own scale, as a way to try to ensure the dealers\u2019 success.\u00a0The expenses of participation, shipping, lodging, and all the rest for the dealers required nothing less, they felt.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\"><img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/03\/Neighbors-Courtesy-Neighbors-gardens.jpg?w=400\" alt height=\"683\" width=\"1024\"><\/div>\n<\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-025\"><span class=\"lrv-u-font-size-14@desktop\">The gardens at the future home of Neighbors, a satellite fair to Expo Chicago, launching this April.<\/span><\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019ve allowed galleries to eliminate as much risk as possible by looking at their previous programming,\u201d Serrato said, and thinking about what kind of works the galleries have shown before that would suit the fair\u2019s distinctive space. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the light of the stakes and all the logistics involved in organizing such an event, Tanna made one surprising claim, at least to this reporter, saying, \u201cI really enjoy organizing art fairs.\u201d That\u2019s based primarily on what he hopes will distinguish Neighbors from other fairs. \u201cMost fairs these days are not as curated as they used to be,\u201d he said. \u201cWe\u2019ve done the same thing as TEFAF,\u201d he said, referring to the Maastricht-based fair whose vetting process is the stuff of legend. \u201cIt\u2019s not going to be just random stuff and people selling their wares.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPost Times founder Broc Blegen signed up for Neighbors after meeting Tanna in Los Angeles, when they were both exhibitors at Post-Fair last month.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI met Jonny at Post-Fair for the first time, and we hit it off,\u201d Blegen told <em>ARTnews<\/em> by phone. \u201cHe took me around to places he got invited to. He was really generous. I had a car and he had the party invites so we palled around. We connected as working-class kids who have to hustle their way around this art world.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBlegen added, \u201cI trust Jonny, and he seems to have a vision for what he thinks is needed in this new art world we\u2019re coming into, where everything is collapsing and being rebuilt as we speak.\u201d<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.artnews.com\/art-news\/market\/chicago-neighbors-expo-satellite-fair-1234776823\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/03\/Neighbors-Courtesy-Neighbors-3.jpg?w=1024&#8243;] Collector Mirka Serrato was walking her dog through Chicago\u2019s affluent Gold Coast neighborhood when she came across Ramiro Verdugo, the groundsman tending to the garden at an imposing neoclassical residence. Both Latin American, they hit it off. She was looking for a place to live, and an apartment was available. She ended [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-1818814","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1818814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1818814"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1818814\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1818814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1818814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1818814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}